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Prasetyo Adhitama
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INDONESIA
Journal of Visual Art and Design
Published by Institut Teknologi Bandung
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Arts Humanities
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 263 Documents
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Film Animasi Malaysia: Narasi Verbal ke Visual Ahmad Nizam bin Othman
Journal of Visual Art and Design Vol. 3 No. 1 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Among the issues are to look into the approaches and education problems that happen in the verbal narration in old society and how the construction and preservation of legends and folklore into animation forms. This paper is to identify the icon, structure and method that use in film animation to emphasize the culture understanding of the legends and folklore. The ideas of this paper are to identify form; icon and meaning that attach in local folklore and translated into animation based on culture theory. This case study research involves collecting data through documentation; including interview method, observation and visual understanding on animation collection. The data analysis concentrates on technique and overall animation process, focusing on its impact on culture and local society. Legend and folklore are a part of Malays tradition culture that has been spreading and handing on from one generation to another. The story of fairy tales, myths, extraordinary and miraculous of early centuries of human evolution now been represent in new form, that involved visual and other human sense's. This paper will discuss about the condition of the understanding and imaginations in this new generation are still same as early century about the beauty of Mahsuri, the extraordinary and enthusiastic of Hang Tuah and the kindheartedness of Bawang Putih. How human accepted and preserves tradition and culture customs but in adaptation process, upgrading and decent with civilization maturity. The outcome are expected to contribute in preserving culture and tradition.
Transformasi Visual Lambang-Lambang Partai Politik Islam (1955 – 2004) Reiza D. Dienaputra
Journal of Visual Art and Design Vol. 3 No. 1 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The existence of Islamic political parties in the field of Indonesian politics has a very long history. The Islamic political parties had actually been found before the independence. Their quantitatively significant development, however, takes place after the era of independence. Throughout the development, there have been many researches on the existence of Indonesian political parties. Among those researches, however, it seems that there has never been a research carried out by employing visual sources such as symbols of political parties. These symbols are often neglected. They are as if something which cannot be explored and tend to be merely a complement for a political party. In fact without any symbols, it is impossible for a political party to follow election. Therefore, a symbol plays a very important role since it is not only to show the identity of a political party but also to fulfill the provisions of legislation. For the above reasons I am interested in carrying out this research. In relation to that, the research employs both political and cultural approaches in order to produce interesting findings about political parties’ symbols. Based on the study upon the symbols of Islamic political parties participating in 1955 – 2004 elections, it is found that the visualization of the symbols undergoes an incredibly dynamic development in both element and sense of form. There are several factors which cause the coming out of visual dynamics on political parties’ symbols such as the experience of national history, cultures built up in the society, and the improvement of design technology. The dynamics of the element of form shows a visual reality that the moon and the star, which are usually regarded as the representation of Islamic political parties, are not always used by Islamic political parties and they are not only used by them as their symbols as well. Furthermore, the dynamics of the sense of form also show interesting finding that the star as the element of form does not constantly produce the same sense of form.
Design Issues and Information Contents of the Provincial Government Websites of Indonesia: A Content Analysis on Visual Messages Achmad Syarief; Agung Eko Budiwaspada; Irfansyah Irfansyah; Ifa Shafira Mustikadara
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.1

Abstract

A website is not just merely act as an object of displaying information, but it also represents a contextual medium of communication through visuals and contents. The interplay of website design elements builds up meanings that affect users beyond what previous communication practices have uncovered. Previous research acknowledges that visuals and contents have significant effects in attracting users' attention and trust. Thus, the ability of a website to provide credible information through visuals and contents to target users is therefore plays great importance in the success of a website. However, although a considerable number of researches on website design have been performed, study in understanding the characteristics of site's visual appearances and information contents for the purpose of promoting local investment in Indonesia has been very limited. This paper addresses visual design issues and information contents of eighteen provincial government websites of Indonesia. Through content analysis, the paper comparatively examines visual appearances, information contents, and functions of each website, in order to determine visual characteristics and contents that suit the purpose of promoting local potencies. The paper focuses on commonality, discrepancy, and pattern of contents, provide suggestions to improve the use of provincial government website design of Indonesia.
The Revival of the Usage of Natural Fibers and Natural Dyes in Indonesian Textile Dian Widiawati
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.2

Abstract

Indonesia is known to possess abundant natural resources as well as a diverse textile tradition. Some examples of traditional textile materials are those made from indigenous natural fibers, such as silk, cotton, ramie, pineapple fibers, and banana frond fibers, which make use of natural dyes. The specific natural back ground and unique cultural tradition of a region strongly influence the creative process of local textile artisans and the visual form of textile works. After the invention of synthetic dyes, the usage of natural dyes has gradually decreased. However, the optimism in using traditional dyes recently emerges in the textile world in Indonesia. This tendency grows along with the issues of awareness of nature and the soaring popularity of back-to-nature lifestyle. This study attempts to identify the relations between the usage of natural dyes in the past and its relevance to contemporary contexts. This study focuses on several topics, firstly the past role of natural dyes and the invention of synthetic dyes which outgrow natural dyes. Then, this study aims to explain why natural dyes are recently being reused in textile, which leads to identifying the contemporary position or role of natural dyes, besides the existence of synthetic dyes which technically possess various advantages. This study also aspires to identify the advantages and shortcomings of natural dyes based on the consumers' acceptance and certain contexts. The method used in this study is the qualitative descriptive method through interdisciplinary approaches.
Persuasi Melalui Ilustrasi dalam Iklan Cetak Didit Widiatmoko Suwardikun
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.3

Abstract

Since our childhood we learn reading as well as writing, but drawing has become something unimportant, until we are often left behind when figuring out what is the meaning and function of a visual image. On the other hand, we are surrounded by visual images which become more increased and more sophisticated, until we are unconsciously affected with many kinds of visual images we perceived. Through observation and visual analysis towards newspaper's printed advertisements within a certain time, it will explain us how the power of illustration, either photography or hand made, is in purpose to get attention and to persuade the target audience. Collaboration between visualization of text messages and visual messages will make the ads more effective.
Form and Function of Carrying Tools in Traditional and Contemporary Culture Hendriana Werdhaningsih
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.4

Abstract

The Javanese Traditional Carrying Tools are categorized into two kinds based used of materials: anyaman made of woven bamboo or rattan and the other was made of cloth. The Traditional Javanese Carrying Tools that were made of bamboo/ rattan is actually a kind of container with different shapes. The types of goods that were brought was related to the shapes of the containers, demonstrate the type of interactions between the carrier and the goods. The Traditional Carrying Tools made of cloth have the flexibility in terms of being the containers of the carried goods. Selendang is used to carry goods, including the bamboo/ rattan containers and to carry babies. It can be used rumpled and straightened depends on the technical needs of carrying tools preferred by the user. In contemporary culture, the form and design of carrying tools more less construct by fashion and trends besides those practical used. Some product are being 'classic', some other are being 'fad'. Both products, traditional and contemporary have their own style, uniqueness, and own context. Analyzing both in design point of view is important as evaluation process, to finding new problems that will be starting point to create new products. Indonesia is well known for its abundant richness in traditions, which include the culture, the art, and the traditional products. Such treasure of traditions can inspire the development and invention of various kinds of artwork and current products.
The Nature of Ismail Zain’s Art: A Different Vision in Malaysian Contemporary Art Issarezal Bin Ismail; Setiawan Sabana
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.5

Abstract

This study is an exploration of Ismail Zain’s art, one of the pioneers in new media art in Malaysia. It will focus on his outstanding display in Digital Collage exhibition, an exhibition was notable by art critics from Malaysia and Asia Pacific as the touchstones of a new approach in art which was a non-personalized medium that specifically depended on highly mechanized consideration. The purpose of this study is to explore Ismail’s art in terms of the process itself. In order to understand the nature Ismail’s art, there are three important questions: What are the idea and concept in his art? What are the medium and technique that were used in his art? How was the artwork itself? These questions are addressed by data gathered in Malaysia through collection of the artifacts, documents regarding interviews, and some institutional historical resources. The data have been divided and presented into the following themes: (a) conception, (b) operations and (c) synthesis.
Sadum: Traditional and Contemporary Ratna Panggabean
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.6

Abstract

Sadum is one of the traditional cloths of the Batak people in North Sumatra. It is woven on a back strap loom with supplementary weft technique. Sadum is a warp faced weaving made of cotton and beads woven into the cloth. Ritually it is used as a shoulder cloth, gifts exchanges, and in dances. It also bears the symbol of good tidings and blessings for the receiver. The cloth has change during times in technique, color, patterns, as well as in functions. But the use as a ritual cloth stays the same. The basic weaving techniques and equipments used to create it hasn't change, but its material and added techniques has made this cloth become more rich in color, pattern, and texture. Most changes began when the Europeans came to Indonesia and introduced new material such as synthetic fibers and colors. In the 70s traditional cloth of Indonesia got its boost when the government declared batik as Indonesian national attire. This encourages other traditional weavings to develop into contemporary clothing. Later, new techniques and material were introduced to the Sadum weavings including embroidery, silk and golden threads which were never used before.
Enhancing Local Designers Skill in Rattan Furniture Industries in Cirebon through Comprehensive-Design Approach Regarding Buyers’ Dependencies Prevention Andar Bagus Sriwarno
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.7

Abstract

Between the 1970s and the 1990s, the Indonesian economy has been transforming from an agriculture-based to an industry-based economy. According to this condition, Cirebon growth rapidly to export rattan goods even this city has no resources in rattan. The lack of design quality, export regulation and global economic crisis become the main factor to affect the decrease of company’s income at recent. Despite the crisis, government is now trying to recover by inviting design expert to improve design skills and capacity building of entrepreneurs in particular small-medium scale enterprises. This study aims to define why Cirebon still lags behind in industrial competitiveness regarding rattan furniture design. The intervention program of design is conducted to seek out the craftsman’s ability and determined the kind of design competitiveness advantages according their nature of business.
Visual Pollution in the Context of Conflicting Design Requirements Sumartono Sumartono
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.8

Abstract

All designs (graphic, product, and interior designs) are directed to consider certain requirements which are followed by logical thinking to fulfill a design process. Once the requirements of each design have been well-considered and the logical design process has been fulfilled, the design is complete. Ideally, all designs are not supposed to be in conflict with each other because each one is based on a logical design process. In reality, however, the mutual existence of these designs has produced conflicting requirements and thereby conflicting logics. This conflict can be seen in visual pollution. This paper will examine the impact of visual pollution caused by billboards, street signs, posters, houses/buildings, automobiles, shopfront graphic designs, packaging designs, graffiti, etc. in the context of conflicting logics/requirements. Today, opposition grows everywhere against all visually polluting designs and outdoor advertising is the most prominent one. Some people think that it should be banned from the city. Some others, however, think that if advertisements are removed from the city, it will become a bland concrete jungle. Every city in Indonesia needs a clean-city law to control illegal advertisements and signs. It is possible to make legal yet attractive advertisements that will give positive contribution to "visual democracy" in Indonesia.

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