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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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CHINESE TOURISM IN THAILAND: EXPERIENCES AND SATISFACTION JOHN WALSH
ASEAN Journal on Hospitality and Tourism Vol. 6 No. 2 (2007)
Publisher : Centre For Tourism Planning and Development

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Abstract

Tourism research in Thailand is unbalanced, since it largely focuses on western travellers and pays very little attention to Asian tourists, especially mainland Chinese tourists, whose numbers and value are rising year-on-year. The connections between China and Thailand are many-stranded and more than a thousand years old. However, there is very little understanding of what kind of experience Chinese tourists would like to receive and whether they enjoy their visits. This paper reports on a quantitative survey of 250 Chinese tourists in Thailand which investigated the kinds of experience that they received and the degree to which they were satisfied with them. It was found that most travellers, although they no longer are subject to 'zero-dollar tourism,' nevertheless face constant appeals to buy often unwanted products and must accept very low levels of service. Satisfaction levels are, consequently, varied.
RESEARCH ON ACOUSTIC LANDSCAPE OF LAKEFRONT TOURISM AREAS: A CASE STUDY OF HANGZHOU CITY, CHINA SHI JIANREN
ASEAN Journal on Hospitality and Tourism Vol. 6 No. 2 (2007)
Publisher : Centre For Tourism Planning and Development

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Abstract

Urban open spaces are important for improvement in urban living quality. Traditional research on open spaces mainly focuses on spatial forms and visual esthetics to analyze environmental quality, but lacks of adequate consideration regarding acoustic elements. In the field of the acoustic environment, people pay much attention to interior sound quality design and noise pollution. In order to provide a new viewpoint for urban design and to reinforce design methods, herein, the concept of soundscape was introduced. In this survey, the types and the features of lakefront soundscapes, as well as visitors' spatial distribution were observed. 13 pairs of sound and image scenarios were presented to 112 subjects at a tourism city, Hangzhou, China. The sounds and images used were of real settings in lakefront scenic areas. Affective response was measured in terms of pleasure. Through the evaluation on the influence of the interaction between visual and acoustic stimuli on perception of the environment, it is proved that there is a need to identify places where the conservation of the sound environment is essential, due to the drastic impact of the loss of sound quality or its salient informational content on human appreciation, especially in theme spaces, and folk-custom landscapes. Moreover, the coherence between sound and image influences human preferences, since coherent combinations are rated higher than the mean of the component stimuli. As a result, the spatial partition of soundscape is also necessary with the movement of the visual images. Finally, some design guidelines regarding soundscape are proposed with the illustrations of four typical lakefront spots.
USER BEHAVIOUR ON SPESIFIC ENVIRONMENT IN BOGOR BOTANICAL GARDEN Andi Gunawan; Prita Indah Pratiwi
ASEAN Journal on Hospitality and Tourism Vol. 14 No. 1 (2015)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2015.14.1.1

Abstract

Bogor Botanical Garden is one of well-known tourism destination in West Java,Indonesia, visited by various users around the world. The increase in demand fornature-based tourism also becomes a trend in urban society. People needs a comfortable, healthy, and sustainable living space to refresh from fatigue and recreate new experience relating to nature. Environmental behavior is crucial aspect raised by understanding (cognitive behavior) and assessment of physical quality of environment (affective behavior). In order to avoid environmental damage, it is necessary to observe the user behavior, to analyze the change of user behavior and formulate the guidelines for formal garden design. The study was conducted in three steps: site and behavior observation, behavior analysis, and recommendation. There was diversity of user behavior in Teysmann Garden in the morning and afternoon. This was driven by various perception and preference in the garden relating to personal and physical factors. The prominent activities in formal garden consisted of sitting, taking picture, and walking, while prominent settings intensively used were pavement lane, pergola, bench, and lawn. Abnormal action was found in lawn, monument, pergola, and bench. The prominent landscape elements or settings could be improved as main character in formal garden in achieving a good interaction between people and landscape as a basis for landscape sustainability of tourism destination area.
RELEVANCE OF SOCIAL CAPITAL FOR COMMUNITY EMPOWORMENT AND CONSERVATION EDUCATION IN ECOTOURISM DEVELOPMENT OF RURAL WEST JAVA, INDONESIA Aryzana Sunkar; Resti Meilani; E.K.S Harini Muntasib
ASEAN Journal on Hospitality and Tourism Vol. 14 No. 1 (2015)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2015.14.1.2

Abstract

Ecotourism success would depend on the community readiness to welcome and participate in tourism in terms of their attitudes towards tourism development, commitment, and capacity. These are related with expanding access to natural resources which are determined by the availability of local networks, collective actions, mutual trust, and social norms, which constitute social capital. Therefore, ecotourism as a tool of rural economic diversification requires social capital for its development. This study attempts to identify the relevance of social capital in empowering rural communities of West Java and enhancing conservation education for ecotourism development. The research was conducted in the Districts of Bogor, Sukabumi and Cianjur of West Java, Indonesia. The study employed a mixed method with predominantly qualitative approach to obtain data. Findings indicated that communities with higher social capital have higher potentials to induce ecotourism development through empowering community and minimize risks of environmental degradation through conservation education.
TOURISM AND DISASTER: THE REVIEW OF GOVERNMENT POLICY TOWARD THE IMPACT OF NATURAL DISASTER ON TOURISM INDUSTRY PERFORMANCE Erda Rindrasih
ASEAN Journal on Hospitality and Tourism Vol. 14 No. 1 (2015)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2015.14.1.3

Abstract

Bogor Over the last decade, a number of disaster have affected Indonesia as the tourist destination. This article provides the analysis of the relation between tourism and disaster and frames the impact of natural disaster (hazards) to the performance of tourism industry in Indonesia under the perspective of sustainable development. It shows that Indonesian Government prepare the strategy to cope with the natural disaster but low response in tourism sector recovery. The article concludes that since tourism is very vulnerable sector, which mainly influence by the internal aspect and external aspect, the need of crisis management related to natural disaster is needed.
E-COMMERCE STRATEGY INTERCONTINENTAL BALI RESORT I Gusti Putu Ngurah Budiasa; I Wayan Yudi Suriyasa
ASEAN Journal on Hospitality and Tourism Vol. 14 No. 1 (2015)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2015.14.1.4

Abstract

Global and dynamic competition is one of the challenges for hospitality industry. Internet is a global network of interconnected networks. In 2012, the approximately 2.4 billion users connected to the internet worldwide represent just 34,3% of the global population. In these conditions, the usage of internet technology in business strategy plays an important role to assure service quality optimization, provide ultimate customer value and/or increase company profitability. E-commerce is the subset of e-business focused on transaction. The average contribution of e-commerce business in InterContinental Bali Resort (ICBR) showed 18.39% in the last five years. However, data 2012 showed negative performance whereby from19.17% in 2011 down to 17.72% or decrease 1.45% or 2.586 room nights, below average market performance area which range between 20 "“ 25%. This study wants to analyze and discuss the e-commerce strategies of ICBR. The research concluded some strategies, such as; managing hotel website, maintaining reservation access and security transactions of credit cards were runned very well. Other strategies need to be further improved and developed, such as; offering the best availability rates and customer loyalty program. In contrast, the speed of customer response and attractive promotion packages need much improved.
SUSTAINABLE TOURISM IN TORAJA: PERSPECTIVE OF INDIGENOUS PEOPLE Ilham Junaid
ASEAN Journal on Hospitality and Tourism Vol. 14 No. 1 (2015)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2015.14.1.5

Abstract

Stakeholders in Indonesia have accepted sustainable tourism as the protection and the long use of tourism resources as well as the availability of the resources for current and the future generation. Although such concept has been recognised as a good notion for developing tourism destination, its implementation needs to be investigated. Since 1970s, Toraja has been promoted as one of the main tourism destinations of Indonesia. For this reason, Toraja was chosen as a location for qualitative fieldwork to investigate the conduct of sustainable tourism. This article provides insights about sustainability and sustainable tourism based on the perspective of indigenous people in Toraja. Participant observations and interviews to stakeholders in South Sulawesi Province, Indonesia (specifically in North Toraja and Toraja land) were utilised to obtain information about sustainable tourism. On the basis of traditional cultural practices, Torajanese believe that the way they practice culture is actually a sustainable way. The idea of sustainability links to sustainability tourism which is now being promoted by the levels of government in Indonesia.
RESEARCH ON THE ARCHITECTURAL RENEWAL OF HISTORIC BLOCKS IN CHINESE MODERN CITIES OF TOURISM, A CASE STUDY OF HANGZHOU CITY, CHINA SHI JIAN REN
ASEAN Journal on Hospitality and Tourism Vol. 5 No. 1 (2006)
Publisher : Centre For Tourism Planning and Development

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Abstract

From the viewpoints of urban architecture and culture, the cause of crises in modern tourism cities of China is analyzed and concluded as loss of urban cultural features. As a resolution, the status of historic blocks in those cities and their influence on local tourism are explored. Harmonization between the renewal and succession of historic blocks contributes to improving local residential environment and attracting more tourists. Based on the practice of theprotection project of Qing-He-Fang Street in Hangzhou, China, the architectural methodology and the technologic measures in historic block protection are discussed. The results confirm that the renewal of historic blocks can resume local cultural tradition and inspire attraction to tourists.
AN APPLICATION OF THE EXPERIMENTAL CHOICE MODEL TO ESTIMATE PREFERENCES FOR OUTDOOR RECREATION ATTRIBUTES IN TAMAN NEGARA MALAYSIA NATIONAL PARK AHMAD SHUIB
ASEAN Journal on Hospitality and Tourism Vol. 5 No. 1 (2006)
Publisher : Centre For Tourism Planning and Development

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Abstract

The main objective of the study is to explore the applicability of the choice experiment method to reveal preferences of visitors. The preferences are related to the attributes of eco-tourism resources in Taman Negara Malaysia. Four alternative sets of combinations of attributes which included types of accommodation, congestion levels, permitted length of stay per permit and entrance fees are given to visitors to choose. The results of the analysis on the probability of choice function reveal that types of accommodation, indicated by differences in room rates, and congestion levels are the two significant factors influencing visitors preferences for the eco-tourism resources. The choice of types of accommodation facilities can be implied to the preferences for quality services and facilities. On the other hand, the congestion level is associated with lower entrance fee and costs of visits.
THE INFLUENCE OF EMPLOYEE BACKGROUND AND INTERNAL SERVICE QUALITY ON EMPLOYEE SATISFACTION: A SAMPLE FROM A VIETNAMESE FOOD AND BEVERAGE SERVICE COMPANY LINTJE SIEHOYONO
ASEAN Journal on Hospitality and Tourism Vol. 5 No. 1 (2006)
Publisher : Centre For Tourism Planning and Development

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Abstract

The purpose of the study is to examine the extent to which the relationship between the internal service quality (ISQ) and employee satisfaction in a Vietnamese food and beverage service company. Based on the previous studies of Heskett et al, (1997) and Heinhuis et al. (1998), seven sub-measurements of ISQ and three sub-measurements of employee satisfaction are applied in the study. In addition, employee background as personal characteristics is also examined in the relation to employee satisfaction whilst cultural variables are held constant. This formal and descriptive correlational study analyzes data from questionnaire and interview. The results show that there is no significant correlation between employee background (age, education qualification, and length of employment) and employee satisfaction. On the other hand, there is significant correlation between internal service quality and employee satisfaction. Technology job fit, delivering service value, customer response, and supervisory control system are the most important measurements of ISQ, which influence the employee satisfaction.

Page 29 of 45 | Total Record : 448

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