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ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : 27222748     DOI : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 453 Documents
MEDICALTOURISM IN INDIA:TRENDSAND COMPETITIVE ADVANTAGES MANJULA CHAUDHARY
ASEAN Journal on Hospitality and Tourism Vol. 8 No. 1 (2009)
Publisher : Centre For Tourism Planning and Development

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Abstract

With globalization and spread of Internet the world is becoming a big mart with consumers shopping for best value of money across political boundaries. This is opening a global customer base for the product and service providers. Developing countries too are using this opportunity to create their own competitive advantages. Information Technology sector is already witnessing the power of competitive and differential advantage of developing nations and healthcare is emerging as another potential area. The health services at reasonable prices - at least in comparison to the developed countries, are attracting large number of people from across the globe to a few select destinations. Globally this market is estimated to be to the tune of US$ 40 billion growing at the rate of 15 per cent per annum. India is the new entrant in the field that has seen an upward trend in attracting the foreign tourists for medical purposes in the recent years and is counted among potential frontrunners. While on the one hand its medical tourism is lauded for its revenue generation and service excellence capabilities, on the other hand doubts are also being raised about a number of related issues pertaining to real advantages to patients as well as service providers. This paper makes an assessment of the existing trends, infrastructure required for medical tourism and evaluation of the advantages that India possesses besides taking stock of the trends in medical tourism at the global level.
PARADOX OFMARKETINGTOTHE PHYSICALLYCHALLENGED INDIVIDUALS - SUSTAINABLE DIFFERENTIATION OR SIMPLY MARKETING HYPE SYAFIQUR RAHMAN
ASEAN Journal on Hospitality and Tourism Vol. 8 No. 1 (2009)
Publisher : Centre For Tourism Planning and Development

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Abstract

It has long been acknowledged that service differentiation through effective market segmentation ensures survivability of the firm in the long run. While voluminous studies on segmentation and providing service differentiation were conducted, little previous research work was done in the context of the airline industry. It is the intention of this paper to examine the needs of the physically challenged individuals and the reasons constraining the industry in fulfilling these needs. This paper will contribute significantly to understanding the needs of the physically challenged individuals and suggest that meeting the needs of these individuals provide sustainable competitive advantage for those who dare to adapt their strategy. Given the little previous researches were conducted in the identification of this potential group of customers, it is no wonder the airline industry is myopic and ill-prepared in meeting the needs of this viable group of customers. This study is also beneficial from a managerial perspective given the implications in assisting the airline operators and marketers to better understand this group of customers and their needs. Particularly specific features identified in this paper can help increase the overall position of airline operators that would appeal to this growing segment.
AMANWANA RESORT: INSPIRING NATURE CONSERVATION AND COMMUNITY EMPOWERMENT Aryzana Sunkar
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 2 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.2.3

Abstract

The triple bottom line of economy, ecology and socio-cultural benefits is the means to sustainable tourism, suggesting that the success of a tourism company is not only defined by the monetary gains but also by the impacts that the company's activities have on environment and society as a whole. Recognizing the sustainability of its operation rests on its ability to work harmoniously in its environmental and social settings, the Amanwana Resort management has particularly focus on direct and indirect contributions to natural environment conservation and community empowerment. As an ecotourism-based resort located in Moyo Island where the greater terrestrial part is a Hunting Park and the surrounding body of water is a Marine Recreational Park which formed the major tourism attractions, Amanwana's planning and development of the attractions were concentrated on the need to co-exist with the fragile naturalenvironment. Amanwana's pro-environment commitment was demonstrated byminimum alteration of local surroundings, environmental-friendly structures, the Moyo Conservation Fund to preserve forest and coral reefs habitats, nature trail walks, and employment of local villagers to protect nature from illegal logging, illegal fishing and destruction. The company's pro-social commitment was indicated by the facilities and infrastructural development in the nearby village and local employment. As much as 85-95% of the total 120 Amanwana staffs were Indonesian, and of these 35% were locals. Residents also enjoyed the additional economic benefits of tourists staying at Amanwana Resort. Almost 20 years after its establishment, no natural disasters, ecological disturbance and social conflicts related to Amanwana Resort have been recorded.
TOURISM IN CHINA: AN OVERVIEW OF THE CONTRIBUTIONS OF SHANGHAI TOURISM INDUSTRY TO THE NATIONAL ECONOMIC DEVELOPMENT MOHAMMAD SAMAUN SAFA
ASEAN Journal on Hospitality and Tourism Vol. 8 No. 1 (2009)
Publisher : Centre For Tourism Planning and Development

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Abstract

The present study has attempted to investigate the contribution of tourism to various macroeconomic variables of China. Secondary data has been used in the study for the five-year period of time. The findings of the study shows that over the last five years there was a gradual positive growth in tourist receipt, employment, development of supportive industry and so forth except a sharp fall in 2003. The growth in each variable was lower in 2002 than that of 2004. The study has concluded that there was a positive impact of tourism industry on the macroeconomic development of Shanghai.
RISK MANAGEMENT IN VOLCANO TOURISM IN INDONESIA Hery Sigit Cahyadi
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 2 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.2.4

Abstract

Indonesia is a country that is located in the Pacific Ring of Fire and three continental plates. It makes Indonesia has a lot of volcano with its beautiful crater. Today, the volcanoes not only attract the researchers to come but also attract people for the purpose of tourism and recreation. The beautiful sceneries and the unique landscapes make the volcanoes become a tourist destination. But the lack of risk management in that destination gives some contributions to the accidents to the tourist. A qualitative data analysis was conducted in this research and a survey and literature review method used to identify the risk management that was conducted by volcano tourism destination. The aim of the study is to identify how the volcano tourism destinations in Indonesia managed in its relationship to decrease the accidents in volcano tourism
A STUDY ON EVACUATION SIMULATION FOR GUIDING TOURISTS IN HIMEJI CASTLE BASED ON A SURVEY OF TOURISTS’ INTENTIONS IN EVACUATION AFTER EARTHQUAKE Kohei Sakai; Ayaka Honda; Siriluk Mongkonkerd; Sachi Perera; Mingji Cui; Yusuke Toyoda; Hitoshi Taniguchi; Hidehiko Kanegae
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 2 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.2.5

Abstract

Many tourists tend to visit historic areas. Nevertheless, their knowledge about these areas, disaster prevention, and evacuation is not sufficient. Japan has met with several large-scale disasters, namely the Great East Japan Earthquake in 2011, the Great Hanshin-Awaji Earthquake in 1995, and will potentially face the Nankai Trough Quake in the future. This paper, based on a survey of tourists’ intentions in evacuation after an earthquake in Himeji castle, shows an evacuation simulation and the measures for supporting tourists’ evacuation. Himeji Castle, the area investigated by this study, is one of the world heritage sites in Japan. First, this study revealed decision-making rules and used these to categorize tourists. This paper investigated the sources of information that tourists consider before starting evacuation. According to the results of the questionnaire survey, four groups were categorized by analytic hierarchy process and cluster analysis. As a result, many tourists set a high value on information from sign boards and staff of the Himeji castle before starting evacuation. Next, in a similar manner, using analytic hierarchy process, this survey found that many tourists consider information from signboard and staff when choosing evacuation routes, and the respondents were categorized into four groups using cluster analysis. Second, this study developed an evacuation simulation taking into account the tourists’ intentions about evacuation. This study used SOARS, Spot Oriented Agent Role Simulator, as a simulation platform and adopted a Spot-Link type model. Third, this study simulated six cases that have different evacuee flows near “Bizen-gate” and routes in sightseeing, and evaluated them by transition of the number of evacuees who were able to reach an evacuation area and the number of evacuees who could not move because of bottlenecks. As a result, we found two effective measures for guiding tourists.
MODEL OF SUSTAINABLE ENVIRONMENTAL MANAGEMENT IN STAR RATED HOTELS IN BALI Jaya Pramono; Agung Suryawan Wiranatha; I Ketut Budi Susrusa
ASEAN Journal on Hospitality and Tourism Vol. 13 No. 2 (2014)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2014.13.2.6

Abstract

Maintaining environmental sustainability has become the main agenda in today's world, and so as in hotel industry. In Bali, the number of hotels has been increasing significantly. This growth positively correlates with the use of resources to meet the demand of tourists and the environmental damage, on the other hand. Therefore, the issue of environmentally friendly operation is getting prominent in star rated hotels in Bali.The aim of this research was to find out the relationships between the processes and the benefits of environmental management in star rated hotels in Bali. The important aspects of environmental management was covered in this research, namely: 1) Process of environmental management that consists of energy management, water management, wastewater and solid waste management, chemical waste management, and purchasing products for hotel operations; and 2) The benefits of the environmental management that consists of financial benefits, employee satisfaction, guest satisfaction, and the advantages from promotion and publicity. This research collecting data from 126 star rated hotels around Bali, and the data was analyzed by using SEM (Structural Equation Modeling).The model of environmental management in this research shows that the process of environmental management significantly influence the benefits of environmental management.
ASSET MANAGEMENT IN HISTORIC BUILDINGS CONSERVATION: CASE OFBRAGA AREABANDUNG ROOS AKBAR
ASEAN Journal on Hospitality and Tourism Vol. 9 No. 1 (2010)
Publisher : Centre For Tourism Planning and Development

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Abstract

This paper explore the initial possibility of asset management in managing assets governed by the local government. In this research, historic building assets conservation is treated as a model in implementing asset management. Asset management model is implemented in many places in managing infrastructure network, but has never been implemented in historic building management in Indonesia. Quite different than any other modeling in general, the case for historic building should iteratively relate to the characteristics and issues of historic buildings and any management opportunities that can be done by the government as the responsible party in managing historic buildings. Asset management implementation in this research initiated with identifications of related attributes of the historic building assets based on available and applicable management possibilities. This paper shall not explore the detail exposition of each attributes found, but the approach that is implemented through asset management which shows comprehensive understanding on this issue of historic building management.The effort of understanding the issues and types of management that is possible in historic building that then may give rise to the identification attributes of this issue that shall be the start of asset management implementation for historical buildings based on information system. It is also understood that this study may be further developed especially in drilling down the attributes used prior to asset management model implementation.
URBAN HERITAGE CONSERVATION IN ACEH, INDONESIA: CONSERVINGPEUNAYONG FORTOURISM Haryo Winarso
ASEAN Journal on Hospitality and Tourism Vol. 9 No. 1 (2010)
Publisher : Centre For Tourism Planning and Development

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Abstract

It has been more than a half decade that the very destructive tsunami hit Banda Aceh, the capital city of Nanggroe Aceh Darussalam Province, located at the northern part of Sumatra Island. So far the urban planning and development in the city is focusing on reconstruction and rehabilitation, which can be absolutely understandable considering the devastating impact of tsunami at that time, however as the time passes by, a new intention has to be created to the conservation effort not only to uphold the value that Aceh once had, but also as an attraction to boost tourism.The paper argues that, despites some challenges in the interpretation and institution side, Puenayong would be the suitable place for conservation in Banda Aceh. Peunayong old shop-houses still retain the heritage architectural value. The long history of the area and the typical old Chinese architectural type of shop-houses make the area just the place for conservation. The regular maintenance by the owner such as painting, cleaning, and other efforts to protect old materials from decay have enabled this old shop-houses still stand at its architectural value today. As the economic value of the area is now increasing, reuse strategy could be used to maintain the character and the architectural value of the shop-houses and at the same time enhancing the environment quality of the site for tourist attraction.
ASEAN COOPERATION IN TOURISM TRAINING: VOICES OF THAI AND VIETNAMESE SCHOOLS NGUYEN THUY HIEN
ASEAN Journal on Hospitality and Tourism Vol. 9 No. 1 (2010)
Publisher : Centre For Tourism Planning and Development

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Abstract

This study examined vocational teachers' and administrators' perception of ASEAN cooperation in tourism training and identify factors affecting their perception. A documentary and questionnaire were employed to collect data. At least 79 percent of respondents agreed that ASEAN information is disseminated widely, clearly, continuously and it is easy to recognize ASEAN publications among others. However, information about the regional cooperation in tourism training in particular was not considered to be adequate. Administrators and teachers in general had positive attitudes toward ASEAN cooperation. Yet while respondents did not appreciate the impact of differences in national culture and school formal organization procedures on ASEAN cooperation, the results of this research showed that nationality and school status do influence their perception, and thus, guide their behavior in cooperation. The data also revealed a fact that schools value resources that ensure quality of training provision rather than existing relations or financial resources of a potential partner.

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