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INDONESIA
ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 460 Documents
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Intellectual Property Rights and Gastronomy for Traditional Cuisine Tourism in Yogyakarta Ramadhan, Galih Dwi
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 3 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.3.04

Abstract

Intellectual Property Rights (IPR) offer critical legal protection for human creations. While gastronomy explores the link between culture and cuisine, the intersection of IPR protection and traditional cuisine tourism remains underexplored in legal scholarship, creating a significant research gap. This paper investigates how IPR can be leveraged to promote traditional cuisine tourism in the Special Region of Yogyakarta. Employing a normative legal research method with statutory and conceptual approaches, the analysis reveals that while traditional cuisine is not directly protectable, specific elements such as unique preparation methods, branding, and commercial practices derived from culinary heritage are eligible for IPR protection by individuals, entities, or communities. The research contributes a legal framework demonstrating how these protections can be strategically owned and utilized to ensure the sustainable development and authenticity of traditional cuisine tourism in Yogyakarta.
Beyond Static and Singular Community: Diverse Participation of the Baduy Community in Tourism Elfrida, Tuti
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 3 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.3.02

Abstract

This study examines the diverse forms of tourism participation within the Baduy community in Indonesia, challenging monolithic portrayals of indigenous peoples as either wholly resistant or fully accepting of tourism. Drawing on qualitative fieldwork and thematic analysis, the research reveals a spectrum of responses, ranging from non-participation and cautious engagement to proactive involvement, shaped by a range of interrelated factors. These include spatial proximity to visitor routes, generational positioning, spiritual orientation, motivation, gender roles, and networks. The findings suggest that participation is not a fixed category but a dynamic and fluid process, where individuals and groups shift their level and mode of engagement depending on context, opportunity, and alignment with adat. Rather than viewing tourism solely as a threat to cultural integrity or an economic opportunity, many Baduy community members exercise agency by filtering tourism through adat-based priorities. Participation thus becomes a strategic and selective act, employed for adaptation, cultural expression, or local benefit, while refusal to participate equally reflects autonomous decision-making. By highlighting this internal diversity, the study contributes to broader debates on indigenous tourism, emphasizing the importance of moving beyond simplistic binaries. It calls for a more nuanced understanding of indigenous participation that foregrounds community-defined interests and values.
Integrating Tourism Villages Through Thematic Tourism Route Development: A Case Study in Bangka Island Raksapati, Abadi; Akbar, Muhammad Dhaifan; Murdiyati, Fatma Indah
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 3 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.3.03

Abstract

Bangka Island, as one of the economic centres and the government hub of the Bangka Belitung Islands Province, plays a strategic role in fostering theregional self-suffiency. Bangka Island as the largest island in the Province of Bangka Belitung Islands has the largest population as well as an abundant potential resources for tourist attractions. To develop these potential reseorces into tourist attractions, the participation of host community is essential. The tourist village as a form of tourism destination should be able to play its function in optimising the various tourist attractions owned by the village by maximising existing human resources. Due to the limited human resources quality, tourist villages must collaborate with each otherin order to strengthen each other to develop their tourism products and addressing their respective shortcomings. This study tries to explore the element that can unite tourism villages on Bangka Island as a holistic tourism destination that offers variety of rural attractions. The findings show that tourism villages on Bangka Island have a common thread that can clustered tourism villages to be developed into several themes, whichthen can be used to foster several thematic tour packages that connect all the tourism villages. The recommended themes of Bangka Island tourism village development include Bangka Island Geotourism, Bangka Culture, Bangka Maritime Tourism, Bangka Typical Culinary Tourism, Animal Observation Tourism, and Bangka Typical Flora Observation Tourism.
The Impact of Travel Motivations on Destination Loyalty: The Mediating Role of Tourist Satisfaction among Russian Tourists in Post-Pandemic Sri Lanka Niroshan, Prageeth; Jayasuriya, Nisha; Kankanam Pathiranage, Heshan Sameera
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.02

Abstract

The recovery of global tourism after COVID-19 has renewed interest in understanding international tourists' motivations and behavioral intentions. This study investigates how push and pull travel motivations influence tourist satisfaction and destination loyalty among Russian tourists visiting Sri Lanka in the post-pandemic period. Data were collected from 384 Russian tourists and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both push motivations (β = 0.165, p < 0.01) and pull motivations (β = 0.662, p < 0.001) significantly enhance tourist satisfaction. However, destination loyalty is primarily driven by push motivations, while pull motivations influence loyalty indirectly through satisfaction. The mediation analysis confirms that tourist satisfaction plays a critical mediating role in translating travel motivations into loyalty intentions. This study contributes to tourism literature by extending push–pull motivation theory in a post-pandemic context and provides practical insights for Sri Lankan tourism policymakers and destination marketers seeking to strengthen tourist retention and repeat visitation.
Experiential Marketing and Tourist Satisfaction on Tourist Buses: A Comparison between Jakarta, Indonesia and Hainan, China Namira, Ayydnamira; Mbulu, Yustisia Pasfatima; Nugroho, Benofit Aldianto
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.03

Abstract

Tourist buses are defined as a mode of land transportation designed explicitly for the needs of tourists by providing facilities that provide comfort, safety, and entertainment. The purpose of this research is to compare the effects of experiential marketing on visitor satisfaction with regard to bus transportation in Indonesia and Hainan. China. This study use a quantitative methodology and Smart PLS 3.2.9 for SEM analysis. Questionnaires with a sample size of 300 respondents were sent as part of the data collection method used in this study. Study conduted in Indonesia and Hainan showed that not all elements of experiential marketing significantly influence the satisfaction of Indonesian tourists on tourist buses in Jakarta, Indonesia. The analysis shows that the thinking and related aspects influence tourist satisfaction on tourist buses in Jakarta and Hainan, China. This finding indicates that creating creative consumer thinking and social relationships between consumers and guides are important factors in increasing tourist satisfaction. The other three variables: sense, feeling, and act do not have a positive effect on tourist satisfaction in either Indonesia or Hainan, China.
Tourism as Soft Power: Political Crises and Nation Branding in the Philippines (2008–2025) Sinco, Noel Y.
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.05

Abstract

This study examines the relationship between political crises and international tourist arrivals to the Philippines (2008–2025) using multi-country Interrupted Time Series Analysis (ITSA). Major events—including the 2010 Manila Hostage Crisis, 2012 Scarborough Shoal standoff, 2013 Taiwanese Fisherman Incident, and 2017 Marawi siege—are analyzed across key source markets. Descriptive patterns indicate short-term bilateral fluctuations aligned with crisis events, particularly in markets directly involved in diplomatic disputes. However, ITSA's estimates do not detect statistically significant structural breaks in aggregate arrivals, suggesting the absence of sustained level or trend shifts. Western markets such as the United States, Canada, and Australia exhibit no statistically detectable post-crisis changes following the Marawi siege. Recovery periods, defined as the return to pre-crisis annual levels, generally reflect short-term adjustment rather than prolonged contraction. Overall, findings indicate temporary volatility alongside aggregate tourism resilience.
Classifying ASEAN Tourist Markets for Indonesia’s Tourism Strategy Haq, Ramiz Ansharil
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.06

Abstract

This study examines the expenditure behaviours of international tourists from ASEAN nations in Indonesia employing the Boston Consulting Group (BCG) Matrix to categorise countries according to market growth and relative market share. Data from the Indonesian Central Bureau of Statistics (2023–2024) indicates that Malaysia and Singapore are the primary providers to tourism earnings, but Brunei, Thailand, and the Philippines exhibit notable increase. The research classifies countries into four quadrants: Stars (Malaysia, Philippines, Myanmar, Vietnam and Thailand), Cash Cows (Singapore), and Question Marks (Brunei, Laos, Cambodia). Development plans are advised for each quadrant, including the enhancement of culture-based services, the expansion of flight routes, and regional collaboration. These findings offer guidance for stakeholders in formulating marketing strategies and resource distribution to optimise Indonesia's tourist potential.
Travel Cost Method for Valuing Destinations and Atractions: The Paradox of Muslim-Friendly Tourism Kusuma, Suteja Wira Dana; Yulandri, Elsa; Asih, Vemy Suci; Trihayuningtyas, Endah; Badriyah, Mila
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.01

Abstract

This study compares the economic value of two tourist sites: Al-Jabbar, a single attraction, and the City of Semarang (CoS), a multi-attraction site, using the Travel Cost Method (TCM). The results show a significant difference in consumer surplus, with CoS generating about Rp. 6,289,308 per visit, far exceeding Al-Jabbar's Rp. 801,282 per visit. This highlights CoS's broader appeal and diverse offerings, attracting more visitors and maximising economic benefits. Al-Jabbar visitors are more sensitive to travel cost changes, affecting their visit frequency, while CoS visitors show lower sensitivity, likely due to the variety of attractions. The study also reveals a paradox in Muslim Friendly Tourism (MFT) services. At Al-Jabbar, MFT considers a decrease in visit frequency, suggesting limited appeal, whereas at CoS, MFT has no significant impact, possibly due to the destination's diverse attractions. These insights are crucial for destination management and tourism development.
Assessing the Impact of Goods Receiving and Storage Issues on Warehouse Operational Effectiveness: Evidence from Belviu Hotel Bandung Lisdianingsih, Yuni; Dewi, Kartika
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.04

Abstract

Warehouse management is a crucial part of supporting smooth hotel operations. This study was conducted to analyze problems that occur in the process of receiving and storing goods at the Belviu Hotel Bandung warehouse and their impact on warehouse operational effectiveness. The research method used was descriptive qualitative with data collection techniques through observation, interviews, and documentation. The research findings identified several major challenges, including discrepancies in the quantity and condition of goods upon receipt, inadequate warehouse infrastructure, and an inefficient stock management system, which led to damaged goods. These issues disrupted the availability of goods and affected operational costs and coordination between departments. The recommended solutions include improving staff capabilities through goods receiving training, strengthening coordination with suppliers and related departments, optimizing the implementation of the FIFO system, and providing adequate warehouse facilities. Maximizing the use of technology for goods recording, implementing audits, and conducting routine double-checks are highly recommended to minimize errors.
Bridging the Green Gap: Fintech Adoption and Eco-Conscious Luxury Booking Behavior among Generation Z and Millennials — A Systematic Literature Review Tharindu, Ameresekere; Doluwarawaththa Gamage, Sujeewa Damayanthi; Ananda, Jayawardene; Asanga, Ranasinghe
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.07

Abstract

This systematic literature review examines how fintech-enabled sustainability features influence eco-consciousness on luxury hotel booking intentions among young travelers (Gen Z and Millennials). This review revealed three main themes discussed in the literature: Eco-consciousness of young travelers, which emphasizes how ecological values, awareness shape sustainable travel intentions; Luxury hotel booking intentions, which highlights the influence of perceived value, service quality, Corporate Social Responsibility, and sustainability on booking behavior of young travelers; and Fintech-enabled sustainability features, which shows how digital tools, eco-booking apps, green loyalty programs etc. could improve the relationship between eco-conscious attitudes and actual booking decisions. This review suggests that eco-consciousness shapes young travelers’ sustainable decision-making, and that fintech could strengthen this relationship by making sustainability more rewarding, visible, and accessible. However, as per this literature review, there are still significant gaps: the lack of empirical research investigating how fintech elements affect the degree or trajectory of eco-conscious behavior in luxury hotel booking contexts; a considerable lack of qualitative studies, interdisciplinary perspectives, and cross-cultural grounding.

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