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INDONESIA
ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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HOSPITALITY INDUSTRY CAREERS: ANALYSIS ON STUDENTS INTEREST BASED ON DIFFERENT LOCATION OF UPBRINGING AND SECONDARY SCHOOL BACKGROUND R.A FRASER
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

One of the many challenges facing the Malaysian hospitality industry is the attraction and retention of young people in highly competitive employment market. Beside other issues, the low numbers and poor transfer rate of graduates into the industry were found to be the most critical problems in the country. One of the causes of poor transition of hospitality students into careers in the industry is that new student have an unrealistic image ofworking life in the industry. This might stem from a number offactors influencing students' interest and attitudes towards hospitality careers. While a number of previous studies have focused on the students ' attitudes and perception of careers in the hospitality industry in general, none investigated pre-tertiary education influences on career attitudes. This study investigated the relationships between geographical location of upbringing, type of secondary schools attended and attitudes and motivation of Malaysian hospitality students towards hospitality career.A sample of students (yearl , 2 and 3) of diploma Culinary Arts, Hotel Management and Food Service Management from Faculty of Hotel and Tourism Management, MARA University of Technology , Malaysia (Shah Alam, Dungun and Penang campuses) were used in this study. A total 469 useable questionnaire were collected comprises of 173 of year -one, 161 of year- two and 135 of year-three. Despite no sustained impact on the perceptions or expectations of hospitality students through the programme, there are some distinct differences at the start of their tertiary programme between students from different types of secondary schooling and areas of upbringing. Students from rural areas identify themselves of having unclear idea and less knowledgeable about the programme and industry at the time of making their career choice as compared to those from towns and cities. Similarly, students from normal secondary schools backgrounds also classify themselves as less informed, having more unrealistic perceptions and views about the industry than those from vocational schools. It is recommended that career guidance and orientation should be made more effective especially at the normal secondary schools to ensure students are informed realistically and sufficiently about careers and working conditions in the hospitality industry. Developing more realistic and lower expectations about working in the industry will allow young people to choose to study in a hospitality programme based on a considered career decision rather than by a chance matching of personal needs with what the industry has to offer. In addition, there is a need to educate parents, as well as young people, in the rural areas about these career options and vocational education should be more highly promoted to the rural youth.
Cover and Editorial Board Vol. 14 No. 1, 2015 asad farag
ASEAN Journal on Hospitality and Tourism Vol. 14 No. 1 (2015)
Publisher : Centre For Tourism Planning and Development

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Abstract

ADDRESSING LEGAL ISSUES IN THE GLOBALISATION OF ECOTOURISM IN MALAYSIA NURAISYAH CHUA ABDULLAH
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

Some environmentalists argue that the process of globalisation which has resulted in trade liberalisation, accelerates economic growth and development, and that this promotes polluting activities and speeds the depletion ofnonrenewable resources (A. Y Seita, 1999). Since Malaysia is one of the signatories of the General Agreement on Trade in Services (GATS) and ASEAN Framework Agreement on Services (AFAS) which provides equal investment opportunities to foreign investors as domestic service providers including ecotourism, this article explores the legal issues that arise in the globalization of ecotourism.
DETERMINANTS OF KOREAN SENIORS' TRAVEL DESTINATION CHOICE ATTITUDES SUNG-CHAE JUNG
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

This study examines the factors that determine where Korean seniors choose to travel. Using iterated principal factor analysis with a varimax rotation analysis technique, five preference factors in choice oftravel destination were revealed: tourism environment, events, feeling, differentiation, and culture. Duncan's multiple range test was then applied to examine the relative preference level of each of these factors in determining destination choice. The results indicate that Korean seniors ' choice of travel destination varies between different sets of sociodemographic and travel characteristics. This information can be used by the tourist industry as a tool to aid decision making about tourism policy and marketing activities and to help determine priority of assignments aimed at improving tourist supply.
THE POTENTIAL OF WINE TOURISM: AN EXPLORATORY STUDY OF NEW ZEALAND DAVID A. COHEN
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

Recent published information suggests that New Zealand's wine industry continues to grow rapidly. An activity related to the wine industry, wine tourism, is developing in wineries that provide cellar door sales, tasting rooms, restaurants, tours to their vineyards, and even accommodation. These developments demonstrate the potential of wine tourism as an alternative activity for travellers to rural areas, and as a business concept for wineries. However, still today research on wine tourism in New Zealand has been limited, including the way in which winery visitors are presented in the wine tourism literature. This paper reports the results of an exploratory study that investigated potential relationships between different winery visitor groups in New Zealand, including their commercial contribution in the form of winery expenditures. The results confirm significant differences among various visitor groups when comparing their age, income, or whether they are domestic or international. These findings could have significant implications for the wine and wine tourism industries.
PUBLIC GOODS AND SUSTAINABLE TOURISM: THE CONSTRUCTION OF WHITE ELEPHANTS JUAN GABRIEL BRIDA
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

In this paper, following the seminal paper of Robinson and Torvik (2005), we analyze the effects for a sustainable tourism of the construction ofwhite elephants. We present a formal definition and the main characteristics ofwhite elephants. In particular, we introduce this concept in the framework of tourist activities and describe some examples in this economic sector. We show that white elephants are a particular type of investments projects with negative surplus and that it is the very inefficiency that makes them politically attractive. Finally, we analyze the rationality of this kind of investment on the tourism sector showing the existence of a double rationality in the construction of a white elephant: the rationality ofpoliticians that use these investments to obtain electoral benefits and the social rationality based on economic efficiency.
MUSIC IN THE CARIBBEAN ISLANDS: ROLE OF REGGAE MUSIC AND TOURISTIC CULTURE IN JAMAICA CHANG LEE
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

Reggae music is more than a popular music style. It has been an essential part of tourism development in Jamaica. The way in which reggae music has been interpreted since its inception is critical to understanding the music 's effect on Jamaica's touristic culture. This touristic culture describes the established social atmosphere of the community and attitude of local residents and visitors toward tourism within the region. The Jamaican government's effort to control the social movement and the role of reggae music in relation to tourism are viewed by understanding reggae music with respect to the Rastafarian movement. Governmental approaches played an important part in allowing the development of touristic culture with reggae music and the Rastafarian movement. The purpose of this study was to view the role of reggae music in Jamaican tourism development along with a social movement, the Rastafarian movement. This study was important because it served as a vehicle to understand the interplay of social movement and touristic culture. Such an understanding of touristic culture could be useful in tourism dependent regions. This study used an extensive review and analysis of the literature to make observations and conclusions.
UNDERSTANDING THE ECONOMIC IMPACT OF TOURISM IN THE ASIAN PACIFIC REGION USING THE TOURISM SATELLITE ACCOUNT (TSA) DAVID MC.A BAKER
ASEAN Journal on Hospitality and Tourism Vol. 12 No. 1 (2013)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2013.12.1.01

Abstract

Tourism is increasingly a major aspect of the global economy, the global market share of the Asian and Pacific region increased from 15.7 per cent in 1996 to 19.8 per cent in 2006.With the growing recognition of tourism as a source of employment generating growth in the countries, improved understanding of what tourism is, its role in the economy and its relationship to other parts of the economy is important. The Tourism Satellite Account (TSA) is a new framework recently adopted by the United Nations Statistical Commission that provides an important platform towards forging improved understanding of the structure and role of tourism in the economy. Estimates using the TSA framework have the advantage of being credible, with the methodology now widely accepted, and internationally comparable. In the Asian and Pacific countries, the development of the Tourism Satellite Account (TSA) is an important step in obtaining world recognition and support. The aim of this study is to analyze how the TSA conceptual framework is working in the Asia Pacific region with particular attention to the measurement of the economic importance of the industry. The focus is on the use and analysis of TSA in different countries. In this study the survey method was used along with secondary reports, results indicate that a number of countries have already been using the TSA or in the process of initiating its use. Challenges include deficiencies in the information base, major gaps in the data and weaknesses in the comprehensiveness of otherwise useful sources, further implications regarding the TSA are identified.
DEMAND FOR AGRITOURISM IN SRI LANKA MALKANTHI S H P
ASEAN Journal on Hospitality and Tourism Vol. 12 No. 1 (2013)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2013.12.1.02

Abstract

This study has examined the factors affecting for the demand for agritourism in Sri Lanka. Demographic factors, awareness and desire on agritourism of the visitors and purposes of visiting agritourism operations have also been examined. The study was based on a survey of 128 local visitors in one of the agritourism operations in the country. Stepwise regression analysis was used to analyze the data. Agritourism visitors are middle aged educated employees having higher monthly income. Further most of them are married and have children. The awareness level on agritourism in Sri Lankan visitors is at a lower level. Agritourism visitors have mentioned four main purposes of visiting agritourism operations such as resting, enjoyment and recreation, education. Results of the regression analysis shows that only three variables (household income, urban residency, and availability of vehicle facility) have positive effects and two variables (the distance to the agritourism destination and individual travel cost) have negative effects for the demand for agritourism in Sri Lanka.
AN EMPIRICAL ANALYSIS OF DAILY INTERNATIONAL TOURIST ARRIVALS AND RISK BY LAND TRANSPORT: A CASE OF THE ASIA HIGHWAY IN SONGKHLA PROVINCE OF THAILAND HARI SHARMA NEUPANE
ASEAN Journal on Hospitality and Tourism Vol. 12 No. 1 (2013)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2013.12.1.05

Abstract

Asian Highway route No. 4, the only main national highway that links to the North South Economic corridor of the Greater Mekong Sub-region at Bangkok, is the gateway for East Asian countries to enter into the Thailand by land transport. Hence, the twin purposes of this paper are to a) appraise the present state of international tourist arrivals by land transport into Songkhla province of Thailand and to b) model the associated risk. Conditional mean and conditional volatility models from the ARCH family were adopted to illustrate the behavior of daily international tourist arrivals into the province. The parameters of the conditional mean and conditional volatility models are statistically significant and the Quasi Maximum Likelihood estimators are also valid and statistically consistent. The results show that almost 80% of those arrivals were from Malaysia and that short run risk is persistent. Negative asymmetric behavior is also observed in the daily international arrivals by land. The strategic implications of this empirical study envisage sufficient room for intervening or amending provincial tourism policy to better attract and stabilize Malaysian tourist arrivals and to promote tourism as a local business.

Page 35 of 45 | Total Record : 448

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