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ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : 27222748     DOI : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
INFLUENCES ON SOUVENIR BUYING INTENTIONS OF TOURISTS IN CRAFTS-RICH REGIONS BANASREE DEY
ASEAN Journal on Hospitality and Tourism Vol. 11 No. 2 (2012)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2012.11.2.01

Abstract

Souvenirs provide a tangible evidence of the travel experience. Souvenir purchase has been considered as an important component of tourism shopping. This has implications for tourism marketers and local artisans of regions that have a significant repertoire of traditional handicrafts/handloom products and may be regarded as craft-rich regions. The primary purpose of this study is to examine the souvenir purchase intentions of tourist segments to one such region - Northeast India. It aims to assess whether the intention to purchase souvenirs differs according to the type of tourist. The influence of travel motivations, activity preferences, demographics and certain trip-related factors on souvenir purchase intentions is examined. Using factor-cluster segmentation approach, three motive-based segments and three activity-based segments have been derived. Findings indicate that these segments differ with respect to purchase of souvenir. However, among the demographic and trip-related factors examined, only age and travel frequency are found to have an influence on intentions to purchase souvenirs. Tourism retailers of the region could benefit from such knowledge and may develop travel packages/ tour itineraries to cater to the interests of specific segments of tourists.
TOWARDS A RATIONAL USER FEE SYSTEM FOR TOURISM IN SAGADA, PHILIPPINES CORAZON L. ABANSI
ASEAN Journal on Hospitality and Tourism Vol. 11 No. 2 (2012)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2012.11.2.02

Abstract

The study attempts to analyze the potential of developing a user fee system for the sustainable development of tourism in Sagada, Mountain Province, Philippines. Estimates of willingness to pay of tourists for nature's services derived from a nonmarket valuation study provided the springboard for the range of user fees. Use allocation of potential revenue from user fee included education and awareness, improvement of facilities, waste minimization and clean-up, capacity building, and response to accidents and disasters. A council composed of various stakeholders was identified to be the institutional mechanism for developing, adopting and evaluating the operational policies as well as reviewing and approving programs and projects to be financed by the fund. Policy procedures and processes including information sharing and consultation, and the administrative arrangements for implementation and enforcement would best be conducted through this management authority to ensure that the environment and the community benefit the most.
IMPACT OF AGRO-TOURISM ON LOCAL AGRICULTURAL OCCUPATION: A CASE STUDY OF CHANG KLANG DISTRICT, SOUTHERN THAILAND TEPPAKORN NA SONGKHLA
ASEAN Journal on Hospitality and Tourism Vol. 11 No. 2 (2012)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2012.11.2.03

Abstract

Agro-tourism has been a priority as a means for improving the livelihood of agriculturist developing countries. Pragmatically, this promotion is associated with multiple functional agriculture in the context of local agricultural occupation. The purpose of this paper is to present the feature of agro-tourism activities and its impacts on local agricultural occupation. A case study of Chang Klang district, a well known community-based agro-tourism in Thailand shown that tourist farms operated agrotourism as the activities of demonstration, giving knowledge, selling local productions, and agri-business guidance. Over the past ten years of such promotions, within farms, local agricultural occupation relies on agricultural incomes from both agro-tourism activities and agricultural productions. During that time, agro-tourism significantly causes local agricultural occupation as agricultural service activities for a part of tourism. Now, according to instability of tourism market, local agricultural occupation within tourist farms is adjusted to serve profits to both agricultural productions and tourism business. These findings can be suggested that existing local agricultural occupations which is a part of processing is demonstrated for tourism, is a form of agrotourism activities towards sustainable local agricultural resources usages.
Nature based Tourism, Opportunities of Indigenous Women and Their Empowerment: A North East Indian Perspective UTPAL KUMAR DE
ASEAN Journal on Hospitality and Tourism Vol. 11 No. 2 (2012)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2012.11.2.04

Abstract

The trade-off between economic development and the environmental quality is a wellknown phenomenon. Till a nation become very highly developed and learn how to manage environment or critical natural resources while undertaking various developmental socio-economic activities the growth process becomes unsustainable. Hence a debate has always been there in regard to the sustainability of the growth process and the preservation of natural resources and maintaining inter-generational as well as intra-generational equity. It is found that the poorer especially the indigenous people, whose livelihood are highly dependent on the natural resource extraction are the worst victim of the natural resource degradation that are caused by the socio-economic activities undertaken by the state as well the richer section of any society. Hence, there is a strong inter-linkage between social and economic activity, sustainability of the resource use and environmental quality. In the context of aforesaid background, nature based tourism that has been one of the fastest growing economic activities in the world during past few decades can be a better option for the maintenance of sustainable welfare along with the preservation of natural wealth. Ecotourism has thus become a buzzword of the time. The indigenous people especially the women have been found to be involved in selling a large number of handloom and handicrafts product that has been prepared from the locally collected minor forest products. Moreover, the development of scope of employment and income in the growing hospitality sector and transport business with the growing demand by the nature loving tourists has created an opportunity for sustainable environmental management at the regional level for the livelihood itself. This paper tries to explore how a substantial section of indigenous population of North East India manage their livelihood through the growing nature based tourism activities through the maintenance of nature itself. Not only that the women who are involved in such activities are empowered in their indigenous rural set up. It is examined on the basis of empirical observation through a primary survey conducted in three prime tourist sites in Meghalaya, the areas of highest rainfall zone in the world. The pleasant climate and the beauty of natural forest are the prime attractions of the visitors over the years.
SCIENTIFIC TOURISM POTENTIAL IN BANDUNG CITY ARIEF ROSYIDIE
ASEAN Journal on Hospitality and Tourism Vol. 11 No. 2 (2012)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2012.11.2.05

Abstract

For years, Bandung city has been known and popular as a tourist destination.Various tourist attraction and activities have been developed so that it has attracted visitors from various community groups. One of the attractives and potentials tourism activities which could be developed is a scientific tourism. Although this type of tourism was formally introduced recently, but actually this type of tourism has been known in Indonesia for a long time, especially by students. As an educational city, Bandung is very potential to be a scientific tourist destination, not only for domestic tourists but also for foreign tourists. Scientific tourism can be grouped into three, namely 1) the tourism activities where tourism senses are more dominant than scientific sense, 2) tourism activities where scientific senses are more dominant than tourism sense, and 3) tourism activities where tourism attractions are relatively in balance with scientific elements. Among these three types of scientific tourism, the second type of scientific tourism was most often found in Bandung. Actually, the common problems frequently experienced by scientific tourism attraction, especially on the third type of scientific tourism that highlight the scientific aspects, was relatively low in the number of visitors. This figure proved a relatively low level of interest for community towards scientific tourism. Therefore efforts needed to be carried out to improve the scientific tourism attractions, thereby increasing public enthusiasm for scientific tourism. Strategy which was needed to develop a sustainable scientific tourism consisted of Tourism Attractions Development, Promotion, Management, and Supporting Strategies
UNDERSTANDING THE IMPACT OF TRAVEL WEBSITES EFFECTIVENESS CHARACTERISTICS ON EXTRINSIC & INTRINSIC MOTIVATIONS OF TRAVEL WEBSITES ADOPTION: MALAYSIAN TRAVELLERS' PERSPECTIVE NORZALITA ABD AZIZ
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There is growing reliance on the websites for promotion of tourism and travel related product/services. Thus, identification of travel web site effectiveness attributes based on potential travellers/internet users ' expectation is necessary. This paper explores the web travel effectiveness attributes and their relationships with the intrinsic and extrinsic motivation of Malaysian travellers. Here an attempt is made in the context of explaining internet users ' beliefs using Technology Acceptance Model with data collected from 679 internet users/travellers. Factor analysis results indicate three dimensions of travel web effectiveness were derived, namely: i) technical adequacy & customization,ii) system quality & specific content and iii) web appearance. In testing the model, multiple regression results show that the above dimensions have positive influence on individual extrinsic motivation (perceived usefulness). Meanwhile, web appearance and technical adequacy & customization have positive influence on intrinsic motivation (perceived ease of use and enjoyment) of travel websites.
CUSTOMERS' SATISFACTION ON HOTEL INTERNET SERVICE IN SINGAPORE: AN EXPLORATORY STUDY KEITH NG
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

Advances in the development of internet technologies have created new avenues for the hotel industry; however embracing internet technologies does not necessitate the success of any hoteliers. From a customer perspective, ability to access more information meant that service providers such as hoteliers need to meet increasing demands to fulfill expectations. It is imperative that the hotel industry must constantly adapt to environment changes such as meeting the demands of customers utilizing innovative technology. While most hoteliers would agree that using the Internet creates benefits for the customers, little is known about the mechanisms in generating customer satisfaction on the Internet. This study will explore the reasons that influenced Internet users ' satisfaction in the hotel industry and identify new directions of the Internet for the hotel industry.
URBAN TOURISM IN MALAYSIA AND THE CONTEXT OF DEVELOPING COUNTRIES HAIRUL NIZAM ISMAIL
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

This paper highlights aspects of urban tourism in developing countries and the nature of its existence. The discussion gives a focus to the context ofurban tourism in Southeast Asia, specifically, perspectives on tourism development in the cities of Malaysia. Tourism development in the cities of Malaysia can be viewed in two stages, which are after independence (after 1957) and after tourism came of age (post 1990). Both of the stages influenced on how tourism has been perceived in Malaysian cities. The discussion concludes with the implications oftourism in Malaysia cities within the context of Southeast Asia as a means to provide insights into urban tourism in developing countries. Therefore, the question of how the concept of urban tourism applies to the cities of developing countries can be considered.
CORPORATE MEETING DESTINATION CHOICE: THE INFLUENCE OF CONSUMPTION VALUES IN THE MALAYSIAN PERSPECTIVE AHMAD AZMI M. ARIFFIN
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

This study attempted to determine the influence of consumption value on the novelty preference for corporate meeting destination choice. The theory of consumption value as proposed by Sheth et al. (1991) was employed as the internal motivating drive to explain the choice between conventional and novel meeting destinations. The consumption value theory by Sheth et al. (1991) was the best typology to be employed in this study because of its multidimensional properties composed of both objective value (functional) and perceptual values (epistemic, emotional, social and conditional) attributes. A total of 75 corporate meeting planners drawn from public listed services organizations were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that functional value exerted a negative effect on novelty preference while epistemic value was positively related to novelty preference for corporate meetings.
ORGANISATIONAL CRISES IN THE HOTEL SECTOR: A PERSPECTIVE FROM SINGAPORE JOAN C. HENDERSON
ASEAN Journal on Hospitality and Tourism Vol. 7 No. 1 (2008)
Publisher : Centre For Tourism Planning and Development

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Abstract

Crises in the tourism and hospitality industry are a topic of some concern in view of their increasing prevalence in the modern world. Planning for and handling such situations has thus become essential and this paper discusses issues of organisational crises and their management with specific reference to hotels in Singapore. Case studies of selected properties based on interviews with general managers are analysed and overall conclusions are presented about perceptions, origins and impacts of crises. Insights are also afforded into strategies for dealing with crises and the importance of planning and learning lessons from previous experiences are highlighted.

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