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INDONESIA
ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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TOWARDS A 6CS POSITIONING TYPOLOGY OF MEDICAL TOURISM DESTINATION IN INDIA KEITH NG YONG NGEE
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 1 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

Medical Tourism was coined when people started looking for cost-effective treatments internationally. The success of this industry depends on the collaboration between private medical care providers and the tourism industry that focused on patients seeking critical and complex surgeries and other forms of specialized treatment. The main objective of this paper is to examine the perspectives of different stakeholders to position India as a global healthcare and medical tourism destination.Grounded theory was chosen as the main research methodology. Grounded theory is a systematic, inductive approach to help understand complex social processes. The main motivation that encouraged this choice is the ability of grounded theory to handle the emergence of problems identified by participants in a study. The principal data collection method was interview of likely stakeholders in the medical tourism industry in India. Using the constant comparison technique, data from interviews were coded and grouped into similar categories to identify patterns.This study highlighted the importance of branding in positioning India as a medical hub and the importance of public-private partnerships in exploring the emerging avenues in healthcare tourism. The research results will also help in gaining some valuable insights which will help all the interest groups and beneficiaries to make maximum advantage of healthcare travel.
PROTECTION AND REMEDY FOR CULTURAL HERITAGE BUILDINGS IN CHINESE TOURISM CITIES, WITH AUTHENTICITY AND MINIMAL INTERVENTION: A CASE STUDY OF ZHEJIANG AREA, CHINA SHI JIANREN
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 1 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

Human civilization and non-renewability in the historic buildings determine the great value and the importance of protection. How to protect and remedy the historic buildings is the key of protecting the urban cultural context, especially keep the specific historic features. There are two principles of minimal intervention and maximum authenticity of their historical information. Based on the practice of the Qing-an and An-lan Hall Projection, the technologies and methods of protecting the historic buildings were discussed, including two aspects: carpentry engineering and masonry engineering. These measurements constitute to similar projects in the southeastern region of China.
MULTICULTURAL HERITAGES IN A CITY AS PRODUCTIVE TOURISM PLACES WIWIK D. PRATIWI
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 1 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

A city can be a place for productive tourism places. Bandung, for example, has become a tourists' city and especially benefited from weekend visitors from Jakarta. Visitors in the city are offered attractions for leisure and consumption. The city's attractions are dominated by heritages: from pattern of street layout to the existence of a distinctive architecture, to the variety of activities to create the city itself as a visitors' experience. These conditions need a deliberate attempt to create the city as multicultural places of consumption for both retail and tourism as part of urban cultural management. This paper examines the creation of the city as a tourism destination. It is argued that changes to the process of capital accumulation in many cities have led to the commodification of place at a local level. Part of this process has been the creation of heritage as a tangible asset and this is linked to changing patterns of consumer retail activity. This paper argued that tourism should not be conceptualized as a distinct activity but rather as a form of consumption in the context of both local and global changes.
JAPANESE DEMAND FOR TOURISM IN INDONESIA: AN ECONOMETRIC MODELING AND FORECASTING D.S. PRIYARSONO
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

The contribution of Japanese tourists to the total number of foreign tourists visiting Indonesia has always been very significant. Tourism authorities as well as tourism related enterprises therefore are normally interested in finding the factors affecting Japanese demand for tourism in Indonesia. This study attempts to analyze factors that influence Japanese demand for tourism in Indonesia by utlizing an econometric modeling. The model that results from this analysis is then used to forecast the number of Japanese tourists visiting Indonesia in 2011- 2015. The most significant factor that affected the Japanese demand for tourism in Indonesia was Japan's GDP.
INTERNATIONALIZATION OF HOSPITALITY EDUCATION IN TAIWAN: THE CAST AT A PUBLIC UNIVERSITY HSIAO-I HOU
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

The main purpose of this study is to explore the ways in which internationalization of hospitality education in Taiwan has grown and changed over time. Literature related to recent strategies and policies in internationalizing Taiwan's higher education and hospitality education are reviewed. A qualitative case study approach was adopted to learn what strategies a public vocational university has adopted to make it successful. The findings shows that some patterns of development are identified, and numerous strengths and challenges in institutional strategies are revealed. An in-depth critical analysis of the case leads to recommendations for institutional governance and operations in internationalization initiatives.
PREFERENCES FOR ONLINE Vs. TRADITIONAL TRAVEL RESERVATION MALIK ELHAJ
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

Quantitative survey data were collected from U.S. citizens to determine the extent to which trip destination (domestic or international) and trip purpose (business, leisure, or personal) affected consumers' preferences for traditional versus online reservation systems. The results indicated that the participants preferred travel agent phone calls for all types of international flights, but online airline websites and online travel agent websites for domestic flights. Online airline websites were preferred for business trips. Stakeholders in online and traditional travel agents can use the results from this study to remain competitive as the travel industry evolves.
SUSTAINABLE TOURISM POTENTIAL FOR THE PALAUNG ETHNIC GROUP AT THE ANG KHANG ROYAL PROJECT CHALERMCHAI CHAICHOMPOO
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

The objectives of this investigation are to examine the potential for sustainable tourism for the Palaung ethnic group at Nor Lae Village, Chiang Mai, Thailand and to propose guidelines for making tourism for the group sustainable. The potential for tourism for the ethnic group includes its ethnic identity, hand-woven textiles, traditional music and dance, and organic farming produce. Firstly, classified under the MonKhmer language group, the Paluang remain distinct linguistically and culturally. Secondly, the ethnic textiles are hand-woven, using back-strapped looms, and natural dyes from plants are used in order to preserve its folk wisdom and the environment. Thirdly, Palaung traditional music and dance are unique and exotic. A music and dance group has been formed and has performed locally and nationally with the aim of maintaining its cultural heritage. Finally, products from organic farming have been produced with the full support of the royal project, including temperate vegetables, fruits, flowers and tea; and attracting a large number of tourists to the area.
THE ROAD TO GUEST DELIGHT: AN EMPIRICAL EXPLORATION IN THE HOTEL INDUSTRY SINMOY GOSWAMI
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

Obtaining guest delight has been highly emphasized by every hotel in the present era of intense competition for securing guest loyalty. This study, therefore, aims to show how guest delight is formed in the hotels. It involved interviews of 500 repeat guests of 62 hotels in the 5 star deluxe, 4 star, 3 star, Heritage Grand and unclassified categories in India. Only guests on repeat visit to these hotels were included as sampling elements in this study as guest delight is applicable only to them. It was noticed that 46 variables including food and beverage quality, availability of food and beverage variety, hygiene of food and beverage etc. influence surpassing of guests' expectations in these hotels. It is established in this study that surpassing of expectations of the guests affect their perception on pleasant surprises which, in turn affect their consequent happiness. Such happiness along with their perceived excitement and perceived positive feelings create a delighting experience for them.
AN EXAMINATION OF THE STRUCTURE AND DETERMINANTS OF BRANDS LOYALTY ACROSS HOTEL BRAND ORIGIN DWI SUHARTANTO
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

This study reports an assessment of brand loyalty across the origin of the brand in the hotel industry. This study endeavours to extend recent advances in services marketing theory on brand loyalty to the international and domestic brand level of analysis. Brand loyalty is proposed to consist of three dimensions (attitudinal loyalty, conative loyalty and behavioural loyalty) with service quality, perceived value, customer satisfaction, and brand image as its determinants. The results, drawn from sample of four-star hotels, support the proposed brand loyalty model across international and domestic hotels. Service quality, perceived value, and customer satisfaction are important antecedents of brand loyalty though brand image has a strengthening role in these three loyalty determinants in both international and domestic hotels. Overall, the effects of these determinants on brand loyalty differ between international and domestic hotels.
EVALUATION OF ECOTOURISM RESOURCES THROUGH PARTICIPATORY GEO-SPATIAL APPROACH : A CASE OF THE BIGER CITY, MONGOLIA BALT SUVDANTSETSEG
ASEAN Journal on Hospitality and Tourism Vol. 10 No. 2 (2011)
Publisher : Centre For Tourism Planning and Development

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Abstract

This paper demonstrated Participatory Geospatial Approach (PGA) to collect data and to examine the potential of existing resources for ecotourism development planning in the Biger, Gobi-Altai province, Mongolia. It attracts visitors its natural health resort services and quiet relaxing environment that it is one of Mongolia's tourism icons. Through participatory inventory approach, tourism geospatial database was established and mapped tourism resources. Evaluation analysis were examined the potentials of the resources and characteristics of the sites in spatial pattern for proposed development which to assist decision-makers. We investigated 27 potential resource sites which have high value of attraction diversity, poor level of accessibility, high activity of community's participation, low capacity of supporting facilities and low level of environmental impacts. The research findings illustrate the local tourism geo-database yielded by alternative methods and also demonstrate their utility to local and regional planning managers to recognize areas with tourism development potential.

Page 33 of 45 | Total Record : 448

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