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INDONESIA
ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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Membawa Tempat-tempat dalam Cerita ke Kehidupan Nyata: Pengaruh Cerita Masa Kecil terhadap Niat Berkunjung ke Tempat-tempat dalam Cerita Patria, Teguh Amor; Lusia, Erma; Pratiwi, Irma Indri Astri; Rumba, Rumba
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.04

Abstract

This paper presents a study that aims at investigating relationship between childhood stories and intention to visit the places in the stories. It involved 145 Tourism college students in Indonesia who rated their answers to 17 statements on an e-questionnaire using a 5-point Likert scale. Findings of the study showed there is a significant relationship between childhood stories and intention to visit. However, despite respondents’ interest in visiting the places in their childhood stories, they still would consider visiting other places beyond the places in their childhood stories provided they have other options. The findings can contribute to the knowledge about the relationship between childhood experiences and adults’ attitudinal and behavioral patterns, and to the planning, development, and marketing for a specific tourist market segment. Future studies can consider exploring the 54.5% of unknown factors affecting respondents’ interest in visiting tourist destinations or attractions associated or related to their childhood stories, as well as the volume of this specific tourist market segment.
The PERAN CANDI PRAMBANAN DAN BOROBUDUR SEBAGAI TEMPAT ACARA DALAM MENDUKUNG ACARA BERKELANJUTAN Octavanny, Vitha; Ayu, Jati Paras; Prabowo, Riky Ramadani; Wibowo DC, Yesi Pandu Pratama
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.07

Abstract

Prambanan Temple and Borobudur Temple, managed by PT Taman Wisata Candi, play a crucial role in implementing these venue indicators, as they are key providers of event venues at local, national, and international levels. This research employs qualitative research methods with descriptive analysis approach, including interviews with stakeholders at PT Taman Wisata Candi involved in event management. The aim is to understand the role of temple management in supporting sustainable events as a venue provider. The findings indicate that the management has followed the principles of sustainable event management, focusing three socio-cultural elements of the environment broadly categorized under “Tanggung Jawab Sosial Lingkungan” (TJSL), or Environmental Socio Responsibility. This program aims to support all activities at PT Taman Wisata Candi. However, certain aspects need to be concidered to minimize negative impacts during events at Prambanan and Borobudur Temples. To accomplish this, it is necessary to strengthen the event management process by providing supporting documents, such as the development of Standard Operating Procedures (SOPs) for post-event activity reporting related to sustainable event indicators, as well as the creation of guidebooks detailing the objectives of the nine indicators. These indicators cover aspects such as planning, policy formulation, monitoring, and evaluation following the Event Industry Council’s approach to sustainable events.
The Comparison of Factors Affecting Employee Loyalty of Generations X, Y and Z in Bangkok’s Hotel and Restaurant Industries Wongprasurt , Supanee; Lee, Wing Shing
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.05

Abstract

This study investigated the elements affecting job satisfaction and employee loyalty among employees from Generations X, Y, and Z in Bangkok's hospitality sector. These generational cohorts are projected to form a substantial portion of the labor force by 2025, each of which brings distinct work-related perspectives. This study aimed to identify the crucial factors influencing loyalty to enhance employee retention in the hotel and restaurant industries. Using Herzberg's Two-Factor Theory as a conceptual framework, data were gathered from 565 workers through a survey. The findings revealed that employee training, compensation, teamwork, and work-life balance had significant positive effects on job satisfaction, while employee empowerment did not show a substantial impact. Job satisfaction significantly influences employee loyalty. The results varied across generations: Generation Z valued teamwork and work-life balance significantly, with training showing marginal importance. For Generation Y, all four factors - training, compensation, teamwork, and work-life balance–were significant. Generation X prioritized work-life balance and compensation. These insights can benefit hospitality businesses by helping them develop targeted strategies for retaining employees and reducing turnover, potentially leading to enhanced productivity and financial performance. Moreover, this study offers valuable information about the motivations and preferences of the younger workforce generations, which can inform human resource management practices and policies in the industry.
Pendirian Desa Wisata Berkelanjutan di Kalimantan Barat, Indonesia: Sebuah Studi Kasus Desa Wisata Berkelanjutan Pentek di Kabupaten Mempawah Ningtias, Kartika; Sudagung, Adityo Darmawan; Sari, Venisa Yunita; Adiwinata, Yudha Kusuma
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.06

Abstract

The present study aims to explain the formulation and implementation of the tourism village policy in West Kalimantan, Indonesia. The existing tourism village policy and the fact that the village is centred on the national development agenda in Indonesia has shifted more attention towards all villages. By doing explanatory qualitative research through interviews, observation, and literature study at Pentek Sustainable Tourism Village in Mempawah Regency from August to October 2021,this research discovered that the tourism village manager can improve the management of natural, historical, and cultural tourism potential. Our finding showed that Pentek Tourism Villages' condition is classified as embryonic. However, according to social capital concept, the synergy between the government and the community can be an asset for accelerating the development of sustainable tourism villages in the future. Thus, this paper suggests a thorough review of Pentek Sustainable Tourism Village's available potential and resources, increased cross-sectoral collaboration that involves the community, the use of information technology to promote tourism villages, and conducting comparative studies from best practices of other national and international tourism villages.
The Impact of Brand Experience on Brand Loyalty: Investigating the Mediating Roles of Hedonic Value and Customer Satisfication Abd Halim, Nur Iffah; Hishammudin, Nurin Nazihah; Che Ahmat, Nur Hidayah; Ahmad Ridzuan, Ahmad Hidayat
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.08

Abstract

This study investigates the mediating roles of hedonic value and customer satisfaction in influencing the associations between brand experience and brand loyalty. Using a quantitative online survey method, we gathered 384 completed responses from young consumers currently studying at universities. Structured equation modelling and bootstrapping were used to test the hypotheses. The findings yielded significant associations between the variables. The significant mediating roles of hedonic value and customer satisfaction are worth noting. This study expands the existing literature by investigating the impact of brand experience on brand loyalty and the critical roles of hedonic value and customer satisfaction. The study findings have implications for the coffee shop owners to stimulate the overall experience of young consumers as an emerging market. The coffee shop owners can expand their business by opening more coffee shop outlets inside the higher education institutions so their coffee brand can easily reach the target market.
Community Participation in Sustainable Cultural Heritage Tourism in The Braga Tourism Village Baswarani, Delfta Tunjung; Novianto, Untung
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.06

Abstract

This study aims to examine community participation in the development of sustainable cultural heritage tourism in Braga Tourism Village, Bandung City. Initiated by the Bandung City Office of Culture and Tourism (DISBUDPAR) through a top-down approach as part of a tourism village activation program, the implementation of this initiative has raised concerns regarding the limited involvement of local residents. A descriptive qualitative approach was employed, with data collected through document analysis, field observations, and in-depth interviews with key stakeholders including street vendors, tourism awareness groups, village officials, and representatives of the local tourism office. Data were analyzed using Miles and Huberman’s interactive model through data reduction, display, and conclusion drawing. The findings reveal that while the initial planning was government-driven, local communities have gradually taken the lead in sustaining tourism activities by initiating creative and community-based programs. Public facilities and government-provided training have supported tourism development, yet the optimization of these resources remains limited due to insufficient community capacity. Moreover, the preservation of cultural heritage particularly Braga’s historic buildings and urban identity has been maintained through a combination of formal regulations and civic engagement. The study concludes that the success of sustainable tourism in urban heritage settings such as Braga depends on effective collaboration between government and communities, with local residents playing a central role in preserving cultural values while deriving socio-economic benefits.
Preferensi Netizen Indonesia Terhadap Pariwisata: Apaakh Faktor Demografis Berpengaruh? Suherlan, Herlan; Hidayah, Nurdin
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.02

Abstract

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This research uses a survey approach by distributing questionnaires through various online channels. The questionnaire was collected through various filters and screening questions, and a final sample of 1008 questionnaires were completed. The result indicated that Indonesian netizens prefer to avoid the risk in their tourism activities. This research shows that demographics affect the preferences and the influence of demographic factors on the sub-attributes of travel preferences varies widely. The demographic variable that most dominantly affects the sub-attributes of travel preferences is the gender variable, followed by the variable of origin, meanwhile, age and income variables were relatively less dominant in influencing the tourism preference sub-attributes.
Retrospective Overview of Medical Tourism and Related Research: A Bibliometric Analysis Yadav, Prashant Kumar; Tamta, Anil Kumar
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.04

Abstract

The study presents a comprehensive knowledge mapping and bibliometric analysis of medical tourism research to understand global trends and directions. The exponential growth in medical tourism is driven by factors such as cost savings, access to specialised treatments, and reduced waiting times. The bibliometric analysis of research trends was conducted using CiteSpace 6.3. R1 and VOSviewer 1.6.20 software. The extracted dataset from the Scopus database includes 630 articles. The analysis highlighted significant international collaborations, with the United States, India, and Malaysia as prominent contributors. The publications initially rose in 2021, due to increased research funding and academic interest sparked by the COVID-19 pandemic, followed by a decline, indicating a stabilisation or shift in research priorities. The theoretical implications of this research paper include highlighting the global collaboration and contributions of different countries to medical tourism research, understanding the impact of global events like the COVID-19 pandemic on research trends, and identifying emerging themes and patterns that can guide future studies and policy-making in the field. The findings have substantial practical implications for policymakers, healthcare providers, and researchers.
Unveiling the Dynamics: An Inclusive Study on How Social Media is Impacting Purchase Intentions in the Ever-Evolving Travel World Khan, Safdar; Rehman, Asad; Zaman, Omama
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.03

Abstract

This research explores the notable changes brought about by“social media on consumers' buying intentions in the travel sector. To achieve this, we utilized Davis's Technology Acceptance Model (TAM) from 1989, while introducing two additional factors: Trust and Tourists' Motivation, alongside Electronic Word-of-Mouth (E-WOM). The study employed a convenience sampling method and gathered data through an online survey instrument. Participants included Indian customers, and the collected data was analyzed using PLS 4.0 software. Results indicate that integrating TAM with elements of tourist motivation, trust, and E-WOM provides a robust framework for understanding how social media is shaping purchase intentions in the dynamic travel industry. The study highlights the necessity for further investigation into this topic, which will enhance our comprehension of the various factors influencing how social media impacts purchasing intentions in the continually evolving travel landscape. It is important to note that the research is focused solely on the Indian market. This research stands out by specifically examining the role of social media in influencing purchase intentions within the travel sector. Although social media has been extensively studied in other areas like fashion and hospitality, this study contributes a new perspective on its empathetic effects.
Holiday Economics: Perspectives and Experiences from Hospitality Professionals Era, Joy Sheelah Baraero; Eje, Mary Shan Cai; Hernaez, Jhamela Kate; Gonzales, Shaira Karylle
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.07

Abstract

This research examined the perspectives and experiences of hospitality professionals on the resurgence of the Philippine Holiday Economics Law, first enacted in 2007, discontinued in 2010 under the Aquino administration, and revived in 2022 during the Marcos administration. The policy strategically shifts holidays to create long weekends and boost domestic tourism as part of its recovery program following the COVID-19 pandemic. Based on grounded theory and lived experience theoretical perspectives, this study employed a qualitative research design through semi-structured interviews with 15 hospitality professionals working in six restaurants, five cafes, and four hotels in Bonifacio Global City, Taguig, Philippines. The results revealed that the concept of holiday economics is ambiguous to the participants, yet they have experienced its impact on operations and the workforce. This pioneering study provides actionable insights for stakeholders, facilitating more effective policy implementation. It contributes to understanding how a specific law or tourism-related policy on holiday adjustments is perceived and how it impacts the operations and workforce of hospitality professionals in a particular setting, which could serve as the foundation for similar studies in diverse contexts.

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