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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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Cruising after a Covid-19 Pandemic: Factors Influencing Tourists’ Purchase Intention Liqun Chen; Victor Wee; Jeetesh Kumar
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.06

Abstract

The global cruise tourism industry has been significantly impacted by the COVID-19 pandemic. As a result, it is important to understand the factors that affect tourists' decision to purchase cruise holidays after the pandemic. To accomplish this, a conceptual model based on the perceived value theory and incorporating concepts such as destination image, perceived risk, and purchase intention is proposed. This framework can be utilized to investigate tourists' purchase intention for cruise holidays and assist the cruise tourism industry in devising appropriate policies and designing cruise tourism products. This study is the first to develop a model for tourists' purchase intentions for cruise holidays after the COVID-19 outbreak.
Identifying Critical Factors for Sustainable Tourism and Local Community Development: Evidence from Select Destinations in Bangladesh Dhanonjoy Kumar; Norhayah Zulkifli; Nilanjan Ray
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.09

Abstract

Tourism has always acts as a catalyst to develop local economy, improve socio-cultural changes and life style of the people residing tourist destinations. To conduct this study 616 respondents were selected from Khulna, Jessore, Bagerhat, and Kushita. On the other hand, Socio-cultural condition are influencing for development of local destinations. This paper argues and figures out influential factors of Socio-cultural condition by its broader societal context for more effective policy making. The purpose of this study is to assess the critical factors for sustainable tourism and community development of the local tourism industry in Bangladesh, to identify the major challenges in the local tourism sector in Bangladesh , to provide necessary suggestions for ensuring the sustainable development of the local tourism sector in Bangladesh. For fulfillment of above stated objectives data has been collected from various stakeholders and selected statistical techniques, such as measurement models, discriminant validity, and hypothesis testing were employed to examine the data in the study to confirm the study's assumption through SPSS and AMOS. The study is particularly important from a practical standpoint since it outlines difficulties and methods for the development of Bangladesh's tourist industry, which should be a priority in the development process. These characteristics can be applied to the local and worldwide development of a tourist location.
Socio-Economic Factors and Tourism – Impact Analysis using Indicator Approach Anuja Lokeshwara; Nagalingam Nagendrakumar; Karanasuriya Ragalage Ganguli Thamodya Jayasuriya; Hewissa Gamage Anuradha Malith Ravisara; Matheesha Jeewantha Weerawickrama; Madawala Gamage Dhanushka Madushan
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.01

Abstract

The study uses an indicator approach to assess the socioeconomic impact on tourism in developing countries, using Sri Lanka as a case. Tourism is a flourishing sector in Sri Lanka that was affected by different aspects such as pandemics, terrorism, and economic, social, and political instabilities. Though the effects of these events have been studied separately, studies done to assess the socio-economic impact of tourism in Sri Lanka using an indicator approach are scarce; hence the study aims to fill this prevailing knowledge gap. Based on data availability, the study uses secondary data from Sri Lanka Tourism Development Authority and Central Bank reports of Sri Lanka from 2010 to 2019. The socio-economic impact of tourism is measured using integral indicators calculated using the coefficients and weights of the data collected. The study concludes that tourism in Sri Lanka has had a positive socioeconomic impact and has increased continuously since 2010 except in 2019, due to the aftermath of the Easter Sunday attacks in April 2019. This study indeed provides a stepping stone to study the Sri Lankan Tourism Sector which is currently going through political and economic turmoil.
A Scoping Review of the Hospitality Industry and Tertiary Partnership to Prepare Work-ready Graduates Hong Hanh Nguyen; Thirumanran Kailasam; Zilmiyah Kamble
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.04

Abstract

This paper is a literature review, aimed to provide a comprehensive understanding of the collaboration between the hospitality higher educational sector and the industry to prepare work-ready graduates. A scoping review of 111 research papers published between April 2000 and September 2021 in reputable hospitality and tourism journals was conducted. Research revealed different perceptions between industry employers, educators, and students about competencies required of entry-level hospitality employees. Previous studies confirmed the positive impact of the industry-university collaboration on enhancing hospitality graduates’ employability. The work-integrated model has been widely implemented to develop hospitality students’ skill sets. Thus, hospitality higher education institutions need to adapt to the constantly changing business environment and present graduates with sufficient industry knowledge and skills. This study adds to the current literature on hospitality competencies expected from tertiary education graduates and highlights the appropriate methods to ensure effective industry-academia partnership. Generally, hospitality students and educators place more value on industry knowledge and technical skills. Hospitality tertiary educators should, thus, seek industry inputs more proactively to redesign their education programs, and industry professionals should engage and offer more support to higher education institutions to raise the quality of potential candidates.
Evaluation of Tourism Recovery Innovations in D.I. Yogyakarta based on Data Analytics Ardhitama Shaumarli; Radiani Nurwitasari
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.03

Abstract

Sector tourism is one of the sectors hardest hit by the Covid-19 pandemic. To accelerate recovery tourism, D.I. Yogyakarta stakeholder collaboration a series of innovations. From the supply side, D.I. Yogyakarta is trying to improve attractions and amenities, following the shifting in preferences of tourists. For increasing demand side, collaboration to intensified promotion healthy tourism. This study trying to measure how effective the innovation efforts to tourism recovery and identifying factors that affect them. Furthermore, efforts necessary to conduct could accelerate the satisfaction level of tourists and increase D.I. Yogyakarta tourism branding power, leading to an increase in the quantity and quality of visit travelers to the D.I. Yogyakarta territory. This study has a combined approach, both qualitative and quantitative. Primary data was obtained from Focus Group Discussions with tourism stakeholders. Secondary data mainly used is the unstructured data obtained from TripAdvisor, Twitter, and Instagram. Analysis tools are used based on sentiment analysis, deep learning, and social network analysis. Generally, the innovations made by D.I. Yogyakarta have an positive impact to the satisfaction traveler and strengthen the D.I. Yogyakarta tourism brand. Even in 2021, when the Covid case reach the peak, the rating even reach the highest rating value. Increasing of the satisfaction, as an impact from the improvement of service, comfort, and cleanliness objects and amenities. Meanwhile strengthening brand and image of D.I. Yogyakarta tourism also tends to increase except for some conditions.
Implementation of Tri Hita Karana in Increasing Guest Satisfaction at Movenpick Resort & Spa Jimbaran Bali I Kadek Surya Mardhitya; Ni Putu Lianda Ayu Puspita; Ni Made Rai Erawati; Elvira Septevany
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.07

Abstract

This research aims to analyze the influence and efforts of the implementation of Tri Hita Karana in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. Data collection methods used are observation and questionnaires. The number of respondents in this study amounted to 75 samples of guests staying overnight and one key informant using the incidental sampling method. The data analysis technique used is multiple linear regression analysis. Before the analysis, the validity and reliability tests were conducted on the questionnaires distributed to the respondents. Based on the results of the t-test that has been carried out, it is concluded that one independent variable partially has a negative influence and two independent variables have a positive influence in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. The results of t-count evidence this> t-table, namely the Parahyangan variable of (-2.370) is greater than t-table (-1.667), the variable Pawongan of (4,242) is greater than t-table (1,667), and the Palemahan variable of (4,508) is greater than t-table (1,667). Based on the results of the F-test, the three independent variables simultaneously have a significant effect. It is evidenced by the significance value of F of 0.000 <0.05. With a significant influence on Tri Hita Karana implementation in increasing guest satisfaction, the Movenpick Resort & Spa Jimbaran Bali must further optimize the application. The hotel has tried to provide training on Tri Hita Karana to each employee so that employees can explain the meaning of Om Swastiastu greetings to guests. Besides that, Movenpick Resort & Spa Jimbaran Bali also has implemented digital-based services to increase guest satisfaction.
The Comprehension of the Nichar Community for the Development and Growth of the Destination as a Creative Tourism Destination? Vikesh Kashyap; Ashutosh Sharma; Himanshu Katoch; Rohit Bisht
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.08

Abstract

The emerging concept in culture tourism is creative tourism, which allows visitors to grasp themselves in local traditions and culture. It is a way that can be utilized for the growth and development of communities. Creative Tourism can be seen as means of promoting prosperity and well-being in different countries. Although, (UNESCO, 2017) assessed the alteration of cultural tourism into creative tourism as it addresses more to the Sustainable Development Goals. The Structured Questionnaire was formed and a survey was conducted and 50 samples from each village were collected from for analysis and interpretation. To exert the influence, this research paper has been designed to pertain the scope of creative tourism resources and to understand community willingness, awareness, and perception of the development and growth of tourism in the prospect of creative tourism destination. It has been unearthed that three villages (Puja, Garode, and Kashpo) in Himachal Pradesh's Kinnaur region require consciousness for creative tourism implementation. The residents with high education qualifications have shown a positive approach. The state of Himachal Pradesh is well notable of its community hidden treasure and represents it as a creative place making although it doesn’t have any region that represents itself as a creative tourism destination.
A Study of the Impact of Supply Chain Management Practices & Customer Orientation on Hotel Operation Performance Kachwala, Tohid
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.01

Abstract

The current study intends to examine the effects of supply chain management procedures and customer focuses on the operational effectiveness of hotels. The study surveys four hundred & five hotel managers and employees from opulent five-star hotels in Mumbai Metropolitan city. We have used Structural equation modeling to examine the given data. According to the study, efficient supply chain management procedures and a focus on customer needs have a good impact on hotel operation efficiency. Critical customer orientation practices include customer service, the best products/services in the industry, good market and customer information, and essential operations of hotel performance such as quality, speed, dependability, and flexibility. The study has identified critical supply chain management practices as strategic supplier partnership, information sharing level, and customer relationship. The results of this study shed light on the significance of supply chain management techniques and customer focus for the efficient functioning of hotels. Hotel managers should create efficient supply chain management procedures and embrace a customer-centric mindset to improve operational performance. The study did not consider the possible effects of additional contextual factors, such as hotel size, location, and market rivalry, which may impact the relationship between supply chain management methods, customer orientation, and hotel operational performance.
Do Attractions ‘Attract’ Tourists? A Comparative Study Four Destinations Using Travel Career Pattern (TCP) and Tourism Product Taxonomy: Putra, Fajar Kusnadi Kusumah; Ucu Rakhman, Cecep
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.02

Abstract

This study aims to explore attractions in four destinations: Australia, Hong Kong, Singapore, and the United Kingdom. The paper sought to answer the following research questions about whether attractions play a different role in attracting travellers or merely satisfying needs. A qualitative research methodology was used to compare different perspectives from four market sources from each destination using the Travel Career Pattern (TCP) theory and tourism product taxonomy. The approach taken in this study is as follows: an exploratory investigation of the existing framework using secondary data from four tourism destinations and market source reports, global tourism statistical reporting data, national tourism organization statistics, consumer trends, travel behaviour, inbound activities, and marketing strategies. The current study found that four existing destinations have their own attractiveness and excellence in pleasure products, human effort, personal search, nature, and business. These results are consistent with previous observational studies in which the role of specific attractions as goal awareness (markers) and motivation (core) is crucial. Each target has its own uniqueness and different roles for different market sources. The generalizability of these results is subject to certain limitations. For example, four destinations and four market sources limit these results. It is recommended that further research be conducted in the following areas to explore more destinations and market sources or, in another case, with the primary data collection for the travellers visiting the destination.
How Green Are Hotels in Ghana? Evidence From Star-Rated Hotels in Kumasi Metropolitan Area sarkodie amoako, noble; Esi akyere Acquah, Hannah; Dery, Jane
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.03

Abstract

The study was conducted to assess green business practices among star-rated hotels in the Kumasi Metropolitan Area. This employed a survey and used a questionnaire to collect data from 60 managers from 84 licensed star-rating hotels.Data was analysed using both descriptive and inferential tests.The study results showed that star-rated hotels have implemented environmentally friendly practices, taking steps to reduce their water usage, adopting sustainable business practices for the long-term benefit of the environment, regular maintenance of sanitary facilities and pipes to prevent losses, and switching off the lights in unoccupied rooms. The study revealed that energy conservation, water conservation, eco-friendly cleaning, and water and energy monitoring were key green business policies adopted by star-rated hotels in the Kumasi Metropolitan Area. The study also showed that cost savings, customer demand, industry regulations and standards, environmental awareness, competitive advantage, and availability of resources were major factors that influenced the adoption of green practices by star-rated hotels in the Kumasi Metropolitan Area. The study suggests that the government shouldbe involved in all issues on the enforcement of green practices, as well as that employees' knowledge be raised consistently and their training be enhanced about the use of green practices.

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