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INDONESIA
ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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Tantalizing Flavors of Sri Lanka: Unraveling Tourist Perceptions of Sri Lankan Food Culture Anuja Lokeshwara; Gayan Chathuranga Bandara; Chalani Lakshitha Kuruppu
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.04

Abstract

This research paper explores the perception of tourists regarding Sri Lankan food and its potential for culinary tourism. Sri Lanka, known for its unique flavors and culinary traditions, has a rich gastronomy that remains largely untapped in terms of culinary tourism. The study aims to gain insights into tourists' experiences, preferences, and overall perceptions of Sri Lankan cuisine. The literature review examines the importance of food flavor in shaping tourist satisfaction and its role in gastro tourism worldwide. It also explores the fusion of tradition and gastro tourism in different countries and perceptions towards traditional food experiences. Tourists' expectations and the overall culinary experience are also discussed, highlighting the significance of food in shaping their perception of a destination. The study adopted a qualitative approach and word cloud and thematic analysis were conducted in data analysis. The findings reveal tourists' perceptions of Sri Lankan food, emphasizing its flavors, authenticity, and ability to surpass expectations. Based on these perceptions, recommendations are provided to promote and enhance the gastronomic offerings of Sri Lanka, including culinary promotions, preservation of authenticity, and collaborative partnerships. The conclusion summarizes the themes that emerged from the study and emphasizes the importance of understanding tourists' perceptions to promote culinary tourism and enhance visitor experiences in Sri Lanka. Overall, this research contributes valuable insights to the development of culinary tourism in Sri Lanka and showcases the potential of Sri Lankan cuisine as a captivating and immersive culinary experience for tourists.  
Understanding Hotel Employees’ Perceptions of Guests with Disabilities in Ho Chi Minh City, Vietnam Nguyen, Van Hoang; Do, Thi Lan Phuong
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.02

Abstract

While previous research has mainly concentrated on understanding the requirements of guests with disabilities, there is a notable gap in exploring the perspectives held by hotel employees. This study endeavors to address this research gap by investigating how hotel employees in Ho Chi Minh City (HCMC) perceive guests with disabilities. Employing a mixed-methods approach, this research seeks to uncover employee attitudes and knowledge, their roles in fostering inclusivity, and the significance of communication between management and staff in elevating service quality. Notably, the study’s key findings underscore a significant link between employee contentment and customer satisfaction within hotels in HCMC, underscoring the pivotal role of effective communication in enhancing service quality. The research’s most prominent discovery indicates that a substantial proportion of hotel staff (88.5%) strongly agree on the importance of providing accessibility for guests with disabilities, as evident from the outcomes of the online survey. This outcome demonstrates a commendable high level of awareness among hotel employees concerning the specific needs of customers with disabilities. In terms of hotels’ overarching outlook towards guests with disabilities, a majority of managers voiced the perspective that hotels do not actively focus on disabled guests as a distinct market segment. These findings provide invaluable insights that can guide hotel managers and employees, contributing to a more comprehensive comprehension of how to establish an inclusive environment within the hospitality industry.
Memastikan Perhotelan Berkelanjutan: Studi Kasus Tentang Tata Kelola Kesehatan dan Keselamatan Kerja di Ros In Hotel Nugraha, Ogi Nanda Raka Ade Candra; Sari, Risnawati Ambar; Riyanto, Vava Rosian Aurielta; Isnaini, Meilia; Ifriana, Fesi
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.03

Abstract

Workplace accidents often stem from worker negligence, human error, and insufficient management, including substandard occupational health and safety measures. Case studies, a common qualitative research method, utilize interviews and observations for primary data collection. In a specific case study at Hotel Ros-In, Yogyakarta, the Human Resources Manager was the key informant, participating in a 60-minute interview with three sub-themes: Covid-19 Post-Pandemic Regulation, Occupational Health and Safety, and Environmental Health. During the interview, Ros-In Hotel exhibited a robust commitment to complying with Ministry of Tourism and Creative Economy guidelines on hygiene, health, safety, and environmental sustainability. In the industrial sector, effective health and safety governance is crucial for maintaining consumer confidence and ensuring facilities meet stringent standards, protecting both consumers and workers. Strong safety protocols actively reduce workplace accidents and occupational diseases, fostering a safer work environment. This commitment not only benefits employees' well-being but enhances the company's overall reputation. Companies like Ros-In Hotel, through adherence to regulatory guidelines and robust safety measures, play a vital role in establishing a secure working atmosphere, instilling confidence in consumers and the broader community.
Langkawi's Ecological and Economic Renaissance: A Study of Blue and Green Opportunities Ridzuan, Abdul Rahim; Chee Ann, Lim; Md Razak, Mohamad Idham; Akhwan, Muhamad Hafizuddin; Ridzuan, Mardhiyah; Zarin, Nur Izzati
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.05

Abstract

This article delves into the potential of the blue and green sectors situated in Langkawi Island, Malaysia. With its abundant marine and terrestrial resources, the island needs to strike a balance between its economic growth and environmental preservation imperatives. By leveraging the potential of green and blue sectors such as tourism, fisheries, renewable energy, agriculture, and forestry, Langkawi Island can serve as a model for responsible development, all while preserving its innate natural beauty and biodiversity. A survey was conducted involving 104 local respondents at various attraction points across Langkawi Island to assess the progress of these sectors. Overall, the respondents were predominantly in agreement regarding the impacts of development stemming from both the blue and green economies, coupled with the positive spill-over effects witnessed on the island. The descriptive findings indicate that the potential for growth within these blue and green economies is promising, buoyed by anticipation from both governmental and private sectors. As such, it becomes imperative for policymakers to formulate a comprehensive development plan that can adequately bolster the expansion of these sectors. This preparation will be crucial in ensuring the sustainable growth of Langkawi Island's blue and green economies, ultimately fostering a harmonious coexistence between economic progress and environmental conservation.
Unraveling the Effects of the Financial Crisis on the Going Concern of Sri Lankan Tourism-Related SMEs: A Qualitative Inquiry Lokeshwara, Anuja Akalanka; Wickramanayaka, Wickramanayakage Demini Avindya; Nilumind, Pradhana Mudiyanselage Disuri Ruwanya; Deepanayake, Kekanadura Vidana Arachchige Pumudu Chamathka; Wijayasundara, Thulani Pulara; Kumarapperuma, Chathurini
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.04

Abstract

This research focuses on assessing the repercussions of the financial crisis on the sustainability of Sri Lankan tourism-related SMEs. Employing purposive sampling, twelve SME owners, each with a minimum of five years of operational history within the years 2018 to 2022, were selected to represent this vital sector. Through in-depth interviews, we investigate how the financial crisis affected the continued operation of these tourism-related SMEs. The findings demonstrate the diverse and profound impacts of the crisis. Many SMEs grappled with rising costs, inadequate working capital, and the looming threat of bankruptcy. Notably, the financial crisis marked a turning point for Sri Lanka's SMEs, triggering a shift in the domestic production landscape due to currency fluctuations and import constraints. The study also delves into the dynamic relationship between financial resources and organizational strategies, revealing configurations that ranged from notably productive to less so. We explore how increased financial resources, amidst macroeconomic restrictions, could influence these dynamics. In summary, this study provides critical insights into the unique challenges faced by tourism-related SMEs in Sri Lanka during the financial crisis. By implementing the recommended strategies, these enterprises can not only navigate the crisis's hurdles but also harness new growth opportunities.
Unlocking the Wanderlust: Exploring Motivations and Barriers in International Student Travel among India’s Youth Kumar, Jeetesh; Maidullah, Sana; Bhatia, Arun
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 2 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.2.03

Abstract

This research examines the travel motivation and constraints experienced by international students enrolled in higher education programs in India, employing the Push-Pull Framework. Further investigates the potential factors influencing student travel and gains initial insights into their motivations, including pursuing personal rewards, escaping from personal and interpersonal environments, and the desire for interpersonal rewards, using motivation theory as a guiding framework. A sample of 300 international students studying in India was selected using purposive sampling techniques. Data was collected through a self-administered survey comprising 20 items measuring motivational factors on a five-point Likert scale, adapted from existing literature. The study provides empirical evidence of distinct patterns in international student travel, encompassing various profiles, travel motivations, and obstacles encountered by international students in India. Furthermore, the findings indicate that international students constitute a heterogeneous group of travellers engaged in travel for diverse reasons. The preference for affordable and budget-friendly modes of transportation was observed among international students. At the same time, their willingness to allocate additional funds towards a wide range of tourism offerings at their destination was evident. The implications of these findings and recommendations for future research are discussed, emphasising their significance for academic and tourism stakeholders.
Revitalizing the Sri Lankan Economy: An In-Depth Exploration of Gastro Tourism as a Catalyst for Upliftment – Visitor Perspective Lokeshwara, Anuja Akalanka; Jayarathne, Ruchiranga; Kothalawala, Charuka
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 2 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.2.05

Abstract

This paper explores the transformative potential of Gastro Tourism in Sri Lanka, assessing its ability to attract visitors and stimulate economic growth through the rich tapestry of culinary diversity. This study investigates the personal meanings associated with gastro tourism experiences by utilizing qualitative methods to gather and analyze insights from a diverse cohort of Sri Lankan-bound tourists. The purposive sampling tech2ique ensures a comprehensive understanding, incorporating individuals with extensive knowledge of Sri Lankan food culture and exposure to global gastronomy. The data collection technique involves in-depth interviews, allowing for a nuanced exploration of participants’ perspectives on Sri Lankan cuisine and gastro tourism. To ensure trustworthiness, the study adheres to Tracy’s (2010) criteria, emphasizing credibility, transferability, dependability, and confirmability. Thematic analysis is employed for data analysis, revealing five interconnected themes: Economic Transformation Through Culinary Experiences, Empowerment of Entrepreneurs and Small Businesses, Cultural Diplomacy Driving Economic Integration, Holistic Development, and Sustainable Growth and Rural Economic Upliftment. The thematic analysis underscores the multifaceted impact of gastro tourism on Sri Lanka’s economic resurgence, portraying it as a catalyst for economic vibrancy, entrepreneurship, cultural diplomacy, holistic development, and sustainable practices.
Bahasa Inggeris Ramadhani, Ressita; Rafee, Abidah
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 2 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.2.01

Abstract

The global tourism industry has suffered significant losses due to the impact of global pandemic Covid-19. This paper examines the policies and efforts adopted by the local authorities of Indonesia and Brunei Darussalam to support their sustainable tourism industries and it seeks to draw lessons from both countries. The research will primarily focus on ecotourism issues and challenges in specific areas such as national parks, natural landscapes, and historical sites in both countries. Specific destinations within these eco-tourism categories for Indonesia’s; Bogor Botanical Garden, Onrust Archeological Park in Thousand Island Jakarta, and North Sulawesi Mountain Landscape. For Brunei Darussalam’s; Kampong Ayer, Sumbiling Eco-Village, and Ulu Temburong National Park. This study reveals challenges in tourism industry stakeholders’ participation level, inadequate and improper tourism infrastructure, a lack of skilled workforce employment. and insufficient public education on eco-tourism in both nations. Recommendations emphasize the importance of capacity building for stakeholder collaboration, infrastructure acquisition, and technology-driven knowledge transfer. The limitations of this study lie in the scarcity of research on empirical study and the unavailability of high-level official interviews. Therefore, for future research, it is important to assess the effectiveness of Indonesia and Brunei Darussalam government’s direct response such as funding mechanism policy, infrastructures development policy, and the utilization of digital platform policy. Besides, it is also important to assess the Indonesia and Brunei Darussalam government’s response to and anticipation of ecotourism issues for both countries.
Kesiapan CHSE di Era New Normal (Studi Kasus: Airbnb di Kota Denpasar, Bali) Aritenang, Adiwan F.; Setiawan, Shafa Kamila Putri
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 2 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.2.02

Abstract

This research examines Airbnb listings’ readiness to fulfils CHSE in Denpasar City. This result shows three priority amenities: a fire extinguisher, a first aid kit, and a smoke detector. However, the readiness of Airbnb to meet CHSE requirements remains limited and only found in certain types of listing. The study provide important insights into the lack of CHSE implementation among Airbnb listings, mainly in private and hotel room listings. This problem is further exacerbated by the difficulty of supervising the implementation of the CHSE, as Airbnb’s legal status remains debatable following hosts’ willingness to register with the Tourism Office.
Do TripAdvisor Valences are Trustworthy on South Asian Destinations? Senthil Veerasamy; Susobhan Goswami; Kandappan Balasubramanian
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 1 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.1.02

Abstract

Travellers prefer to rely on peers’ recommendations and review websites to look for reliable and unbiased information. Trustworthy communicators are more influential than the untrustworthy one. Trustworthy content is need of the hour in specific to post COVID19 travel. This research is analysing what propels a traveller towards destinations and empirically verify the valences of trustworthiness on TripAdvisor reviews.  Content analysis of TripAdvisor reviews (153799 numbers) on South Asian destinations are captured, modelled, and analysed using Descriptive statistics, Regression Analysis and Structural Equation Modelling. Positive reviews are more trustworthy than the negative reviews and are helpful to potential tourist who seeks ‘real’ or ‘genuine’ reviews. There is no moderating effect of negative sentiments on Trustworthiness. Our research results find that valences of TripAdvisor review are useful to potential tourists for their travel planning and actions. Practitioners should listen to TripAdvisor review valences and keep up with the value chain, make the destinations more tourist friendly and evolve new themes. Tourism ecosystem should use modicum of digital opportunities emanating from sentiments and apply appropriate strategies to develop their destinations. This way, tourists will develop brand equity. This study contributes to the growing body of literature on polarity analysis in TripAdvisor reviews and investigated the relationship between positive and negative valences with trustworthiness.

Page 42 of 45 | Total Record : 448

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