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INDONESIA
Jurnal Manajemen Atma Jaya
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 18296211     EISSN : 25974106     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen. Sarana komunikasi ilmiah ini diterbitkan oleh Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya Jakarta. Terbit perdana 2004 dengan siklus terbit 2 kali setahun yaitu pada bulan Mei dan November
Arjuna Subject : -
Articles 245 Documents
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ENHANCING GEN Z EMPLOYEES COMMITMENT THROUGH FLEXIBLE WORK ARRANGEMENTS, WORK-LIFE BALANCE, AND JOB SATISFACTION Nainggolan, Jonathan Christian Matthew; Purba, Sylvia Diana
Jurnal Manajemen Vol. 21 No. 2 (2024): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v21i2.6174

Abstract

This research was conducted with the aim of determining the effect of flexible working arrangements on organizational commitment with work life balance and job satisfaction as mediating variables in generation Z employees who work in Jakarta and its surroundings. In this research, the population used as the research object is generation Z employees or those with birth years from 1998 to 2009 who work in Jakarta and its surroundings. Apart from that, the purposive sampling method was used as a sample determination technique. The questionnaire distributed was in the form of a Google Form with the criteria for respondents being permanent employees who can or have worked with flexible working arrangements and have currently worked at the company for at least 1 year. 176 respondents were obtained and data processing was carried out using SMART PLS 4.0 software. The results obtained in this research are that Flexible Working Arrangement has a significant effect on Organizational Commitment, Work Life Balance, and Job Satisfaction. Job Satisfaction has a significant effect on Organizational Commitment and Job Satisfaction mediates the effect of Flexible Working Arrangements on Organizational Commitment. Meanwhile, Work Life Balance does not have a significant influence on Organizational Commitment and Work Life Balance cannot mediate the influence of Flexible Working Arrangement on Organizational Commitment.
ANALYSIS OF TRANSFORMATIONAL LEADERSHIP ON JOB SATISFACTION MEDIATED BY SOFT SKILLS DEVELOPMENT FOR MILLENNIAL EMPLOYEES AT THE AGD GOVERNMENT INSTITUTION Gerrin Djaya, Angela
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.6607

Abstract

The study aims to analyze the influence of transformational leadership mediated by soft development skills on millennial employee job satisfaction at the AGD Government Institution. The research method used was quantitative with survey techniques. Data collected from 100 millennial employees at the AGD Government Institution through questionnaires. The data analysis technique used is the Process Macro SPSS which was developed by Andrew Hayes to test the transformational leadership influence, the soft development skills on millennial employee job satisfaction. Research suggests that transformational leadership and soft development skills have a significant and significant impact on the job satisfaction of millennial employees. The findings suggest that transformational leadership and the development of soft skills are key factors in promoting millennial employee job satisfaction. The implications of this study are the importance of institutions implementing leadership transformation and developing millennial worker soft skills to increase their job satisfaction.  
INTERGENERATIONAL INSIGHT OF FRAUD INTENTION IN DIGITAL BANKING: WHAT MAKES CUSTOMERS GO ROGUE? Ali Maskur; Santoso, Ignatius Hari
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.6735

Abstract

This study investigates the factors influencing customers' intention to commit fraud in the context of mandatory digital banking, with a focus on intergenerational differences between Generation Y and Millennials. Guided by the Fraud Triangle Theory, the research explores how perceived opportunity, financial pressure, and rationalization contribute to fraud intention. A mixed-method approach was employed, beginning with in-depth qualitative interviews followed by a quantitative survey of 100 digital banking users in Indonesia. The constructions were validated through factor analysis, and the model was tested using Partial Least Squares (PLS-SEM). The findings reveal that perceived opportunity and rationalization significantly influence fraud intention, while financial pressure does not. Furthermore, generational differences do not moderate the relationships between the predictors and fraud intention. These results highlight the importance of improving digital system integrity and addressing ethical rationalizations to prevent fraud. The study contributes to a deeper understanding of consumer-initiated financial fraud in the digital age and suggests avenues for more targeted fraud prevention strategies.
REINFORCING LEGACY BRAND: TRANSFORMING CONSUMER PERCEPTIONS THROUGH BRAND STRATEGIES IN THE TOBACCO INDUSTRY Putra Sudja, Mario; Wibowo, Satya Aditya; Windasari, Nila Armelia
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.6866

Abstract

This study investigates brand strategies for sustaining the relevance of legacy brands in Indonesia’s highly regulated and socially sensitive tobacco industry. The focus is on Djarum Super, an iconic kretek cigarette brand with a historically loyal customer base that is currently struggling to connect with younger consumers. A qualitative case study approach was used, combining in-depth interviews, projective techniques, and digital ethnography to explore consumer perceptions, brand associations, and behavioral tendencies. The research engaged 15 male respondents aged 21–35 from urban areas, selected based on smoking behavior and socioeconomic profile. The analysis applied Keller’s Customer-Based Brand Equity (CBBE) framework and thematic content analysis to identify the brand’s current positioning and consumer resonance. Findings reveal a clear generational divide: older consumers demonstrate attachment based on nostalgia, cultural pride, and masculine identity, while younger consumers perceive the brand as outdated, harsh in flavor, and disconnected from modern lifestyles. The study highlights the need for revitalizing brand salience through updated visual identity, emotionally driven storytelling, and culturally relevant messaging. Moreover, digital co-creation and community-based marketing are proposed to foster engagement without violating advertising restrictions. This repositioning should aim to reframe the brand’s image not by abandoning its heritage but by reshaping it into a more inclusive and aspirational narrative. The study contributes practical insights for brand managers navigating generational shifts, consumer perception gaps, and strict regulatory environments. It also offers a strategic model for legacy brands attempting to bridge tradition with innovation in evolving consumer landscapes.
CUPS, COSTS, AND CLICKS AS DRIVERS OF COFFEE SHOP LOYALTY IN PALEMBANG Clara, Catharina; Angelita, Fifi
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.7049

Abstract

Customer loyalty has become difficult to maintain for independent coffee shops in Palembang due to increasing competition and changing consumer preferences. This study aims to examine how service quality, price perception, and social media marketing relate to customer loyalty, with customer satisfaction and brand image considered as mediating variables. The study collected data from 130 coffee shop customers in Palembang using purposive sampling. Data were gathered through a structured questionnaire adapted from previous studies and analyzed using Structural Equation Modeling with SmartPLS. The results show that customer satisfaction has a central role in shaping customer loyalty. Service quality and social media marketing do not directly influence loyalty but show stronger effects when they improve customer satisfaction. Brand image also affects loyalty, especially in relation to price perception. These findings indicate that customer loyalty is formed through consistent value delivery and positive consumption experiences rather than short term promotional activities. For coffee shop owners, the results suggest the need to maintain service performance, offer fair pricing, and engage customers consistently to support satisfaction and loyalty in a competitive market.

Page 25 of 25 | Total Record : 245

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