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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 5, No 1 (2016): Jurnal InterAct" : 6 Documents clear
Evaluation On Behavior Change Communication Program Campaign On Hiv And Aids Prevention Among Key Affected Population (Case Study: Information Education Communication, HIV Counseling Test Brochure for Jakarta’s Female Sex Workers) Novita Sari; Nia Sarinastiti
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.182 KB) | DOI: 10.36388/ia.v5i1.767

Abstract

The background of this research is based on the limited qualitative evaluation of HIV prevention campaign conducted by the Indonesia National AIDS Commission. This thesis demonstrates the importance of conducting an evaluation in any communication campaigns. Drawing on P-Process framework and Steps to Behavioral Change, this study examines the impact of HIV Counseling &Testing brochure towards female sex workers in Jakarta province. Five elements are administered to evaluate the expected changes: knowledge, approval, intention, practice, and advocacy. In addition, the element feedback is aimed to accommodate considerations. The research applied qualitative approach, study case method and in-depth interviews towards nine sources to gather information. The result of this research suggests that despite of the positive acceptance from the key affected population, Indonesia National AIDS Commission requires strengthening planning management, development, and testing communication materials.
Posisi Media Cetak di Tengah Perkembangan Media Online di Indonesia Satria Kusuma
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.338 KB) | DOI: 10.36388/ia.v5i1.772

Abstract

Currently, there are dozens and even hundreds of print media in the United States which are waiting for their turn to be closed. Popular newspapers such as The Washington Post and the Wall Street Journal printed edition are now distributed for free in most of the town centers in the United States. In Indonesia, Sinar Harapan newspaper closed its doors on January 1, 2016, following the dailies, Soccer, National Journal, and editorial magazines such as Prospects, and Fortune. Even though newspaper readership continues to decline in Indonesia, it does not necessarily make the printed media entirely switch to online media. In order to survive, the conventional media should be able to maintain credibility and trust in presenting the information. Credibility and public trust can only be built by the spirit of professionalism of journalists who adhere to the ethics of journalism which presents the factual and properly verified information. This is a strong bid for the print media to survive. The media industry especially newspapers need to make changes to survive. Strategic change is important to be done to make the newspaper remain in existence. Newspapers should be able to define its base on its medium. The newspapers should not just be a paper. The strength and value do not only come at the control of content and distribution.
Objectification of The Marginal in Political Ads during Indonesian Presidential Election Campaign 2014 Birgitta B Puspita; Diyah Hayu Rahmitasari
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (824.077 KB) | DOI: 10.36388/ia.v5i1.768

Abstract

Sebagaimana pemilihan umum – pemilihan umum sebelumnya, pemilihan umum presiden yang digelar pada bulan 9 Juli 2014 silam juga diwarnai oleh fenomena iklan politik. Iklan politik, terutama di media cetak, selalu menjadi andalan bagi para aktor politik untuk merebut perhatian dan kepercayaan pemilih. Sayangnya, usaha-usaha untuk menarik perhatian pemilih melalui iklan seringkali menggunakan tanda-tanda yang sarat akan stereotype atas kaum marginal dan menempatkan kaum marginal sebagai objek. Iklan politik menampilkan kaum marginal melalui teks, baik verbal maupun visual yang beraneka ragam, yang muaranya tak lebih dari pemuasaan atas narsisme politik calon yang bersangkutan. Dengan menggunakan pendekatan semiotik untuk menganalisis iklan-iklan politik di surat kabar nasional edisi 5 Juni – 5 Juli 2014, penelitian ini menunjukkan bukti bahwa kaum marginal masih direpresentasikan secara stereotipikal dalam iklan politik pemilu presiden 2014. Memang ada beberapa iklan yang tidak menampilkan objektifikasi tersebut, namun iklan - iklan politik yang menempatkan kaum marginal sebagai objek masih tampak mendominasi. Iklan-iklan politik tersebut semakin melanggengkan stereotype yang ada di masyarakat sehingga membuat posisi kaum marginal justru kian termarginalkan. Konsekuensinya, ketika masyarakat berkomunikasi dengan atau tentang kaum marginal, mereka tidak bisa menghindari kecenderungan untuk tidak melakukan stereotyping dan objektifikasi karena mereka melihat representasi di media sebagai kenyataan yang sebenarnya.
Evaluation of Strategies and Implementation of Starbucks Coffee to Establish The Image of Indonesian Coffee Sri Ayu Maharani; Isabella Astrid Siahaya
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.727 KB) | DOI: 10.36388/ia.v5i1.769

Abstract

This study discusses the strategy of communication and implementation  used by Starbucks  Coffee  Indonesia to  establish the  image of  Indonesian coffee.  Concepts and theories used in this study are the image and the four planning work program based on Cutlip, Centre & Broom in Defining the problem or opportunity, Strategy, Implementation and the last is evaluation program. The method used in this research is the qualitative method with in-depth interviews, observation, and documentation. The established wish image of Indonesian coffee is Indonesian rich in diverse types of coffee. From this study, it was found that Starbucks Coffee does not have a strategy and specific implementation in shaping the image of Indonesian coffee. Strategy and implementation used to establish the image of Indonesian coffee are the same with the strategy and implementation which is used for other coffee in Starbucks. There is no special treatment for established the image of Indonesian Coffee, although Starbucks coffee has always adjusted the value of wherever Starbucks located. Besides,  Starbucks Coffee never  performs an  evaluation to  measure the  success of  the program. From these activities can be seen that there are some customers who already know about the image which is established by Starbucks, while others people simply know that Starbucks sells  coffee from  Indonesia. As a  recommendation, Starbucks should  have a strategy and specific implementation to establish the image of Indonesian coffee.
Ethical Perception of Enactment of The Information and Electronic Transactions Act in Indonesia Mia Angeline; Yuanita Safitri
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.345 KB) | DOI: 10.36388/ia.v5i1.770

Abstract

The ratification of the Indonesian Act of Information and Electronic Transactions (UU ITE) on 21st April 2008 is still causing controversies to this day. In 2014 there were a number of controversial cases related to “loopholes” in UU ITE alone. Among them are three cases to be discussed in this research, which occurred in social media. These cases are Benhan vs Misbakhun, Florence vs citizens of Yogyakarta, and the case of Bupati in East Kutai. Research questions addressed in this paper focused on regulatory and ethical perceptions of the above cases. This research used a qualitative approach with case study using in-depth interview and literature review, to understand behavior of social media users in relation of the cases as stated above.
Radio Broadcasters Credibility as 'Spokespersons' Raising The Adlibs M Rizky Kertanegara
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.217 KB) | DOI: 10.36388/ia.v5i1.771

Abstract

In the midst of the rapid development of communication technology, it would make the pattern of the clients of a product or service in the marketing communications activities shift from traditional media to new media. However, advertising through traditional media is still required and still effective in marketing their products or services. One of the surviving media is radio advertising through adlibs. Adlibs is advertising material that was delivered directly by a  broadcaster in a  program. In the perspective approach to advertising messages, radio broadcaster's role can be categorized as a spokesperson or the person who spoke on behalf of the company to present their products or services in the form of credibility. Eisend (2002) conceptualized the spokesperson's credibility on the  dimensions of honesty,  objectivity, charisma,  and competence.  Thus,  this study wanted to  explain how the concept  of the credibility of the broadcaster, as a product spokesperson, in conveying adlibs within the scope of marketing communications as well as the effectiveness of advertising messages.

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