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Kota pekanbaru,
Riau
INDONESIA
Jurnal Tepak Manajemen Bisnis
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Tepak adalah suatu tempat yang mempunyai bentuk khusus, di situ terhimpun beberapa jenis tanaman berupa Sirih, Kapur, Gambir dan Pinang yang harus ada pada setiap akan dimulainya acara adat melayu khusus di Riau.Tepak ini bermakna tempat yang tidak akan ditinggalkan dan harus ada seperti pepatah adat Melayu" Takkan lekang karena panas dan Takkan lapuk karena hujan"Dengan demikian dalam kontek judul jurnal Tepak Manajemen Bisnis memberikan arti bahwa dalam jurnal tersebut dapat menghimpun berbagai penelitian di bidang Manajeman bisnis.Jurnal ini akan tetap terbit sepanjang masa untuk mengeluarakan butir-butir Ilmu Pengetahuan di bidang Manajeman Bisnis yang berguna bagi pembangunan Negara dan Bangsa.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue " Vol 8, No 1 (2016)" : 12 Documents clear
PENGARUH BAURAN PEMASARAN JASA TERHADAP LOYALITAS MAHASISWA STIE PERSADA BUNDA PEKANBARU Susanti, Desi
Jurnal Tepak Manajemen Bisnis Vol 8, No 1 (2016)
Publisher : Jurnal Tepak Manajemen Bisnis

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Abstract

This study aims to determine the effect of mark eting mix on students’ loyalty at STIE PersadaBunda. STIE Persada Bunda as one of the universities in Riau is one of the choices for prospectivestudents from inside and outside Riau Province.It can be seen from the number of students is increasing every year. However, from two fieldsof study at STIE Persada Bunda, only Management field of study that has increased every year sincethe number of students of management within five (5) years always increase. If 2011 is the referencebase year in calculating the number of students, the growth of students has reached 83, 27% in 2015. Inthe contrary, the growth of students of Accounting from the year 2012 decreased by 2014. By 2015 thenumber of students began to increase, but still could not exceed the one in 2011.This research was conducted at STIE Persada Bunda Pekanbaru. The Population of thisresearch was the entire active students of STIE Persada Bunda in the academic year of 2015/2016.There were about 1,675 students, while the sample of this research was 95 students by using stratifiedrandom sampling. Analysis of the data used in this research were quantitative descriptive analysis andmultiple linear regression using SPSS 21.0 for windows . The result shows that marketing mix ofproduct, price, location, promotion, people, physical facilities and processes had affectedsimultaneously to students’ loyalty at STIE Persada Bunda .Promotional mark eting mix and the processdoes not affect the loyalty of students at STIE Persada Bunda partially, while the five other marketingmix of product, price, location, people, physical facilities partially affect the loyalty of students at STIEPersada Bunda
MEMBANGUN KEUNGGULAN BERSAING MELALUI INOVASI, MANAJEMEN PENGETAHUAN DAN ORIENTASI PASAR (Studi Pada Usaha Mikro Produk Makanan Khas Riau di Kota Pekanbaru) Farhas, Rizqon Jamil; Samsir, Samsir; Restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 8, No 1 (2016)
Publisher : Jurnal Tepak Manajemen Bisnis

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Abstract

The study is conducted on micro industries typical food products of Riau in Pekanbaru Citylisted in Riau Food Association (ASPARI) as the organization that houses the business operatorstypical food products of Riau in Pekanbaru. Purpose of this study is to determine the effect ofknowledge management and market orientation towards innovation and competitive advantage, andalso examine the effect of innovation on competitive advantage in micro industries typical foodproducts of Riau in Pekanbaru.The study population consisted of 108 respondents as micro industries typical food products of Riau,which are micro industries as well as samples of this study. The sampling method used is a censusmethod. Variables used are knowledge management and market orient ation as an independentvariable, as well as innovation and competitive advantage as the dependent variable. The analysis toolis Lisrel 8.80.Statistical tests results indicate that knowledge management had a positive but insignificant effect onthe innovation and competitive advantage, while market orientation had a positive and significant effecton the innovation and positive but insignificant effect on the competitive advantage. The researchresults also indicate that innovation had a positive and significant effect on the competitive advantagemicro industries typical food products of Riau in Pekanbaru city..

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