cover
Contact Name
Henry Brahmantya
Contact Email
pusparjnp@ugm.ac.id
Phone
+62274-564138
Journal Mail Official
pusparjnp@ugm.ac.id
Editorial Address
Kompleks Bulaksumur D8, Caturtunggal, Depok, Sleman YOGYAKARTA, 55281
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Nasional Pariwisata
ISSN : 14119862     EISSN : 27756246     DOI : 10.22146/jnp
Jurnal Nasional Pariwisata (JNP) merupakan jurnal ilmiah di bidang kepariwisataan yang diterbitkan oleh Pusat Studi Pariwisata, Universitas Gadjah Mada. Jurnal ini bertujuan untuk menyebarluaskan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran kritis tentang kepariwisataan. Penyebarluasan tersebut diharapkan dapat dimanfaatkan dalam praktik secara nyata oleh stakeholder terkait dalam mengidentifikasi dan menyelesaikan permasalahan untuk tujuan pengembangan kepariwisataan. JNP diterbitkan 2 kali dalam setahun pada April dan September secara online dengan menggunakan platform OJS (Online Journal System). Redaksi menerima naskah ilmiah dari para peneliti, dosen, dan praktisi dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin dan disajikan sesuai kriteria yang ditentukan oleh jurnal ini. Naskah yang memenuhi kriteria JNP dapat dikirimkan melalui tautan ini. Tujuan JNP adalah memublikasikan naskah luaran kegiatan penelitian dengan tema kajian pariwisata. Naskah yang dipublikasikan merupakan temuan atau refleksi kegiatan penelitian yang disebarluaskan untuk pemanfaatan dan praktik secara nyata oleh stakeholder terkait. Penyebarluasan dalam naskah yang dipublikasikan oleh JNP tidak terbatas pada gagasan, metode, dan objek material, namun juga meliputi unsur peningkatan kapasitas stakeholder dalam mengidentifikasi dan menyelesaikan berbagai permasalahan untuk tujuan pengembangan kepariwisataan. Cakupan JNP adalah naskah luaran kegiatan penelitian dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Articles 105 Documents
PENGARUH MOTIVASI WISATA, PERSEPSI TENTANG DAYA TARIK DAN KUALITAS PELAYANAN TERHADAP LAMA TINGGAL WISATAWAN DI PROVINSI DIY Nur Budhi Puji Wibowo
JURNAL NASIONAL PARIWISATA Vol 4, No 1 (2012): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.75 KB) | DOI: 10.22146/jnp.6682

Abstract

The aim of this research is to find out and analyze the influence of tourist motivation and perception of the destination attractiveness and tourism service quality to the tourist’s length of stay in Yogyakarta Special Province. As one of the most outstanding tourism destination in Indonesia, this province is visited by over than one million domestic and foreign visitors every year. Visitor’s length of stay as one of the important indicators of tourism development success plays significant role to maximize the economical benefits in order to increase prosperity for the local community. Therefore, this research means very important to understand the influence’s significances of each independent variables both in single and aggregate to the tourist’s length of stay in Yogyakarta Special Province.The research result shows that variable of tourist motivation has a positive and signifi-cant influence for the domestic tourist’s length of stay in Yogyakarta Special Province. However, for the foreign tourists it has no significant influence for their length of stay. The variable of perception of the destination attractiveness has no significant influence for the domestic tourist’s length of stay in Yogyakarta Special Province. In the other hand, it has a positive and significant influence for the foreign tourist’s length of stay. Afterward, the variable of perception of the tourism service quality has no significant influence for the domestic tourist’s length of stay in Yogyakarta Special Province. In the other side, it has a positive and significant influence for the foreign tourist’s length of stay. In aggre-gate, the variable of tourist’s motivation and perception of the destination attractiveness and tourism service quality have a positive and significant influence for the tourist’s length of stay in Yogyakarta Special Province both for domestic and foreign tourist. The values of determination coefficients for each tourist group are 26,1% and 16,1%.
TOUR de JNP, KEJUARAAN TAHUNAN WISATA OLAH RAGA TANTANGAN PERAIRAN ANTAR DUA TAMAN NASIONAL (Inovasi Strategi Promosi Ekowisata Provinsi Jambi) Ardi Novra
JURNAL NASIONAL PARIWISATA Vol 4, No 1 (2012): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.762 KB) | DOI: 10.22146/jnp.6683

Abstract

Ecotourism activities have been expanding rapidly over the past two decades world-wide and further growth is expected in the future. Efforts to better understand ecotourism, as well as to improve its planning, management and marketing techniques have been conducted by many ecotourism companies and practitioners, governments and research people throughout the world.This paper is specifically concerned with the effort of the local government of Jambi to take the optimally benefit from natural tourism development more competitive. Tour de JNP (tour the Jambi National Park) is an international annual event of territorial water challenge sport-tourism to tracing river stream between Kerinci Seblat and Berbak Na-tional Park. Both national parks represent conservations area owning properties of natu-ral tourism object which offer biodiversities. During tracing streams of Batanghari River, all participants can enjoy the esthetics value of the natural were a view of nature, air freshness and see various history and settlement of traditional cultural society. Pursuant to stream type and deepness of river which vary, hence the setting of champi-onship using boat type different to each phase, and will be divided on 10 phases. Entire phase will be gone through by participant by using boat type differ that is rubber boat, traditional boat of Jambi (Bidar and Kajang Lako), dragon boat, bamboo raft, and sailboat for sea and river. During race of participant will pass some tourism object were Kerinci Lake, Geo-Park, Victoria Brigde, mausoleum of Orang Kayo Hitam, Muaro Jambi Temple, Angso Duo as an eldest traditional market, Tanggo Rajo as a popular man-made tourism object, traditional settlement as long as river, Berhala Island, blackly sand of coastal area, and end in Simpang Malaka a gathering places to drinking wilds animal on the Berbak National Park.
ANALISIS FAKTOR PENDORONG DAN PENARIK WISATAWAN UNTUK BERBELANJA DI FACTORY OUTLET KOTA BANDUNG Irwan Haribudiman
JURNAL NASIONAL PARIWISATA Vol 4, No 1 (2012): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.918 KB) | DOI: 10.22146/jnp.6684

Abstract

This research was intended to analyze of tourists’ push and pull factors to shop in factory outlet at Bandung. Moreover, the objectives of this research are:(1) to analyze the profile and perception of domestic tourists toward push and pull fac-tors; (2) to know the influences of these drives on the tourists’ visiting frequency; and (3) to count the contribution of each factor toward the frequency of tourists’ visit to the factory outlets each year at Bandung.The research used descriptive analytical method and the data were collected through surveys and questionnaires. The data includes an overview of research area, tourists’ profiles, and tourists’ perceptions about the push and pull factors to shop in factory outlet at Bandung. This research put 97 respondents, and the technique used in this research was accidental sampling.The results of the research could be explained as below. First, the tourists’ profiles based on actual market conditions could be divided into groups as psycho centrist, repeaters, active shoppers, and the price shoppers. Besides, the origin of majority tourists were coming from Jakarta and its surrounding areas who have a fixed job, middle income, and a lifestyle that tends to be wasteful and luxurious. Second, the drive that most influence the tourists to shop is the motive to strengthen family’s bound or friendship. Meanwhile, the variations of good that sold at factory outlets is the main pull factor to travel to these destinations. Third, through the data, it analysis shown that both of two factors were carried out a positive and significant influence toward the frequency of tourists’ visit each year, by giving contribution of 18% for the push factors, and 19% for the pull factor. Furthermore, when both of two factors were combined, it could provide a greater contri-bution value about 26.5%, and the remains of 73.5% is epsilon that were explained by other variables which are not examined in this study.
PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN POTENSI DESA WISATA KETINGAN KABUPATEN SLEMAN - DI YOGYAKARTA Supartini Supartini
JURNAL NASIONAL PARIWISATA Vol 4, No 1 (2012): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.164 KB) | DOI: 10.22146/jnp.6685

Abstract

Empowerment is the study discussed in this research and it is related to the potential development of tourism village of Ketingan Tirtoadi Mlati Sleman Yogyakarta Special Region. The objective of this research is to answer the problems as follows: first is how the community empowerment in tourism village of Ketingan; second how is the public re-sponse to community empowerment and third is what are the supports and obstacles in the implementation of community empowerment.This research is an empowering community research which is observing the implemen-tation of empowerment by using library study and field studies as a means of data collec-tion. The source of the data was obtained from the research site of Ketingan tourism village and taken from the competence informant as well as from the relevance and sup-porting government institution and private institutions. The data analysis was done by using qualitative analysis with descriptive approach which elaborates the data and the fact obtained from the research or the field of the research.The finding of the research shows that the community empowerment in Ketingan tour-ism village has already ran smoothly although it has not reached the independence level. The potential development was conducted by the management which applies the tour-ism attraction, accommodation/home stay. The planning to form the tourism package which adopts the cluster management model needs to be considered seriously since it will give benefit and it can increase the involvement of UKM and the members of the community besides that it can be one of the tourism attractions. Most of the community members understand the meaning of empowerment so that the management finds it easily to implement and socialize the planned activities, although there are some con-straints relating to the funding and the human resource.
ODEL PENGEMBANGAN PARIWISATA BAHARI BERBASIS MASYARAKAT DI KABUPATEN HALMAHERA UTARA Aderius Sero
JURNAL NASIONAL PARIWISATA Vol 4, No 1 (2012): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.307 KB) | DOI: 10.22146/jnp.6686

Abstract

This research aimed to (1) study perception of people and private institution on maritime tourism development in Tagalaya, Kumo and Kakara in North Halmahera regency and (2) to study implementation of the community based maritime tourism development in Tagalaya, Kumo and Kakara in North Halmahera regency.It used descriptive method to describe and analyze perception and participation and people empowerment activity. It used qualitative approach, which result in descriptive data in form of written or oral words of observed people. The processed data was then discussed systematically to get picture of the condition with final results of conclusion. Data was collected through in-depth interview, observation and documentation with informants of people, government, and administrator of tourism resorts selected purpo-sively.Results of the research indicated that first: people perceive the development model as providing work. They perceived tourism facility should be improved. About human re-sources, they perceive that it was very supporting. In addition they perceive manage-ment of the tourism object is low indicated with less optimal service level. Moreover, promotion was required with improvement of the resorts first. Second: people in the three tourism resorts participated in the maritime tourism development. The participa-tion was in attending meeting, dissemination, security and order/cleanness. Their contri-bution was manifested in form as management of tourism object, establishing food shop, providing home stay, preparing maritime transportation, doing tourism infrastructure development project in the resorts and cooperating with private sectors. Community empowerment was done through development of tourism village by government of ad-ministrator through training and education, dissemination, partnership, and capital aid for infrastructure development.Maritime tourism development model in North Halmahera regency can be implemented in human resource, management, and more intensive promotion, community participa-tion and empowerment to create the integrated planning and management.
PENGARUH KUALITAS PELAYANAN PEMANDU WISATA TERHADAP KEPUASAN WISATAWAN DI CANDI PRAMBANAN Tinjauan Khusus pada Kemampuan Berbahasa Verbal Ratih Melatisiwi Purwaningsih
JURNAL NASIONAL PARIWISATA Vol 5, No 3 (2013): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.034 KB) | DOI: 10.22146/jnp.6688

Abstract

Penelitian ini bertujuan mengeksplorasi tingkat kepuasan wisatawan terhadap kualitas pelayanan pemandu wisata, khususnya pada kemampuan berbahasa verbal sehingga mempunyai keinginan untuk menjadi repeat visitor. Metode yang digunakan adalah rasionalistik dengan analisis data kualitatif. Penelitian ini mengaitkan dan mengeksplor tiga variabel yaitu kemampuan berbahasa verbal, kepuasan wisatawan, dan motivasi untuk berkunjung kembali. Teknik pengambilan data pada kemampuan berbahasa verbal dilakukan dengan cara observasi dan in-depth interview, sedangkan pada kepuasan wisatawan dan motivasi untuk berkunjung kembali dilakukan dengan cara wawancara terstruktur. Hasil penelitian menunjukkan bahwa kemampuan berbahasa verbal pemandu wisata di Candi Prambanan mempunyai pengaruh yang kuat terhadap kepuasan wisatawan. Ujaran (representatif, direktif, komisif, ekspresif, deklarasi, penggunaan bahasa baku dan tidak baku, penggunaan logat jawa yang kental, gaya atau style pemanduan), wacana (monolog dan dialog), ekspresi air muka, dan bahasa tubuh merupakan aspek-aspek yang mempengaruhi kepuasan wisatawan. Wisatawan merasa puas dengan pelayanan pemandu wisata dan terpengaruh untuk datang kembali ke Candi Prambanan. 
STRATEGI PEMASARAN ATRAKSI WISATA TEATER CALONARANG TETEKAN DI TABANAN BALI Purwanto Purwanto; Janianton Damanik
JURNAL NASIONAL PARIWISATA Vol 5, No 3 (2013): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.162 KB) | DOI: 10.22146/jnp.6689

Abstract

Kajian strategi pemasaran atraksi wisata Teater Calonarang Tetekan (TCT) di Puri Agung Kerambitan, Tabanan, Bali bertujuan mengidentifikasi dan menganalisis kekuatan, kelemahan, peluang dan ancaman yang dihadapi Pengelola Puri Agung Wisata. Penelitian yang dilaksanakan juga untuk mengevaluasi dan merumuskan implementasi strategi pemasaran yang tepat dan sesuai dengan kondisi Pengelola Puri Agung Wisata untuk menghadapi persaingan dan perubahan lingkungan dalam industri pariwisata, khususnya penyelenggaraan atraksi wisata. Penelitian dilakukan sejak 1 Oktober 2009 hingga 30 Juli 2012 di Kerambitan, Tabanan, Bali.Evaluasi strategi pemasaran Atraksi Wisata teater Calonarang tetekan di Puri Agung Kerambitan, Tabanan dilakukan dengan metode deskriptif analisis. Metode pengumpulan data dilakukan dengan observasi, wawancara, kuesioner, dan studi pustaka. Uji reliabilitas dan validitas dilakukan untuk menentukan kevalidan data dan reliabilitasnya. Metode analisis data menggunakan analisis SWOT (Strengths, Weaknesses, Opportunities, dan Threats). Hasil analisis kemudian digambarkan dalam kuadran SWOT dan diinterpretasikan pada matriks SWOT sehingga dapat diperlihatkan posisi dan arah perkembangan perusahaan dan alternatif strategi yang dapat diperasionalkan.Hasil penelitian menunjukkan bahwa Puri Agung Wisata selaku pengelola atraksi wisata Calonarang tetekan di Puri Agung Kerambitan harus menerapkan strategi pemasaran yang agresif (growth oriented strategy) atau berada pada Kuadran I A, sehingga dapat tetap mempertahankan persaingan dalam industri pariwisata sejenis di Tabanan, dan wilayah Bali pada umumnya.
SHOWROOM BATIK DI KAMPOENG BATIK LAWEAN: RESPON MASYARAKAT TERHADAP PENGEMBANGAN PARIWISATA DI KAWASAN CAGAR BUDAYA Rr. Erna Sadiarti Budiningtyas
JURNAL NASIONAL PARIWISATA Vol 5, No 3 (2013): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.857 KB) | DOI: 10.22146/jnp.6690

Abstract

Kampoeng Batik Laweyan adalah satu kawasan cagar budaya di kota Surakarta yang memiliki kekayaan pusaka budaya baik yang tangible (bendawi) maupun intangible (non bendawi). Kekuatiran akan hilangnya pusaka budaya telah mendorong sejumlah tokoh masyarakat setempat mengupayakan tindakan pelestarian. Akan tetapi tindakan pelestarian tidak akan berhasil tanpa peran serta masyarakat. Oleh karena itu diambillah suatu tindakan untuk mengembangkan kampoeng Laweyan menjadi tujuan wisata. Hal ini didasarkan pada pemikiran bahwa pengembangan pariwisata mampu meningkatkan perekonomian masyarakat dan menjadikan pusaka budaya sebagai aset pariwisata. Dengan demikian akan tercapai tujuan pelestarian sekaligus meningkatkan pendapatan masyarakat lokal. Penelitian ini bertujuan untuk melihat tindakan masyarakat di kawasan cagar budaya dalam merespon pengembangan pariwisata dengan membuka showroom batik. Metode etnografi digunakan dalam penelitian ini.Pengumpulan data dilakukan dengan kepustakaan, wawancara, pengamatan dan dokumentasi. Data yang diperoleh dipaparkan secara deskriptif analitis dengan cara direduksi, diklasifikasikan, verifikasi untuk kemudian ditarik menjadi kesimpulan. Hasil penelitian ini menunjukkan bahwa masyarakat Laweyan membuka showroom sebagai respon terhadap pengembangan pariwisata sebagai upaya pelestarian kawasan cagar budaya. Showroom menjadi tempat untuk memajang batik dan hasil kerajinan masyarakat setempat dengan memanfaatkan rumah tinggal atau membangun baru. Showroom sebagai atraksi wisata di kampoeng batik Laweyan terbagi menjadi showroom kecil, sedang dan besar. Beberapa di antaranya memadukan showroom dengan karya seni sehingga menjadi galeri batik. Ancaman terhadap pelestarian terjadi karena pewarisan, pendatang baru dan investor. 
BAURAN PROMOSI DI TAMAN WISATA RATU BOKO Bernadetta Dwi Charylia
JURNAL NASIONAL PARIWISATA Vol 5, No 3 (2013): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.947 KB) | DOI: 10.22146/jnp.6691

Abstract

Tingkat kunjungan wisatawan di kawasan Ratu Boko belum mengalami peningkatan yang signifikan. Hal ini terbukti berdasarkan jumlah tingkat kunjungan pada tahun 2010 yang hanya mencapai 4035 wisatawan nusantara dan 87 wisatawan mancanegara pada libur akhir tahun dibandingkan dengan jumlah kunjungan tahun 2009 yaitu sebesar 5896 wisatawan nusantara dan 106 wisatawan mancanegara. Hasil analisis matriks SWOT, model bauran promosi Obyek Wisata Candi Ratu Boko adalah menggunakan metode promosi secara bersama-sama. Segmen wisnus dapat menggunakan strategi personal selling dan public relation. Segmen wisman dan wisnus yang tertarik pada cultural heritage dengan mengutamakan strategi iklan dan exebition. Strategi promosi melalui personal selling dan kerjasama dengan segmen pasar potensial, lokal seperti: pihak sekolah, universitas. Strategi promosi melalui advertising: brosur, leaflet, guidebook, turism map, internet untuk mengekspose keunikan lokal yang dimiliki Obyek Wisata Ratu Boko. 
POLA KEMITRAAN PARIWISATA DALAM MANAJEMEN ATRAKSI DESA WISATA PAMPANG KOTA SAMARINDA Ami Suswandi Putra
JURNAL NASIONAL PARIWISATA Vol 5, No 3 (2013): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.429 KB) | DOI: 10.22146/jnp.6692

Abstract

Desa Wisata Pampang merupakan satu-satunya obyek wisata berbasis budaya di Kota Samarinda. Pengelolaannya seharusnya didukung secara penuh, namun tidak terdapat perkembangan signifikan setelah 20 tahun. Penelitian ini mengidentifikasi karakteristik pola kemitraan dalam manajemen atraksi di Desa Wisata Pampang, serta merumuskan perbaikan yang seharusnya diterapkan. Jenis metode yang digunakan adalah grounded research dengan pendekatan kualitatif. Analisis yang dilakukan meliputi analisis domain, taksonomi, komponensial, tema, dan triangulasi. Hasil penelitian didapatkan model kemitraan tergolong dalam kemitraan semu dan gabungan subordinatif. Pola kemitraan didominasi pola yang bersifat bantuan, meliputi Bantuan Dana Hibah baik fisik maupun program PNPM Mandiri Pariwisata, Investasi Swasta, CSR, Bantuan Pinjaman Dana Bergulir (KUD), Subkontrak dan Dagang Umum. Manajemen atraksi wisata kurang memberi ruang pengembangan SDM, terlalu membatasi aktivitas pariwisata dengan sosial budaya masyarakat, kurang memanfaatkan teknologi dan minim pengorganisasian komunitas. Oleh sebab itu dirumuskan perbaikan meliputi penggiatan Investasi Swasta, pewadahan agen pembaharu, akademisi, perluasan peran komunitas, pemberian bantuan tabungan dan pinjaman, serta pengaktifan KUD sebagai pemersatu aktivitas.

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