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Jurnal Nasional Pariwisata
Published by Universitas Gadjah Mada
ISSN : 14119862     EISSN : 27756246     DOI : 10.22146/jnp
Core Subject : Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation
Jurnal Nasional Pariwisata (JNP) merupakan jurnal ilmiah di bidang kepariwisataan yang diterbitkan oleh Pusat Studi Pariwisata, Universitas Gadjah Mada. Jurnal ini bertujuan untuk menyebarluaskan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran kritis tentang kepariwisataan. Penyebarluasan tersebut diharapkan dapat dimanfaatkan dalam praktik secara nyata oleh stakeholder terkait dalam mengidentifikasi dan menyelesaikan permasalahan untuk tujuan pengembangan kepariwisataan. JNP diterbitkan 2 kali dalam setahun pada April dan September secara online dengan menggunakan platform OJS (Online Journal System). Redaksi menerima naskah ilmiah dari para peneliti, dosen, dan praktisi dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin dan disajikan sesuai kriteria yang ditentukan oleh jurnal ini. Naskah yang memenuhi kriteria JNP dapat dikirimkan melalui tautan ini. Tujuan JNP adalah memublikasikan naskah luaran kegiatan penelitian dengan tema kajian pariwisata. Naskah yang dipublikasikan merupakan temuan atau refleksi kegiatan penelitian yang disebarluaskan untuk pemanfaatan dan praktik secara nyata oleh stakeholder terkait. Penyebarluasan dalam naskah yang dipublikasikan oleh JNP tidak terbatas pada gagasan, metode, dan objek material, namun juga meliputi unsur peningkatan kapasitas stakeholder dalam mengidentifikasi dan menyelesaikan berbagai permasalahan untuk tujuan pengembangan kepariwisataan. Cakupan JNP adalah naskah luaran kegiatan penelitian dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 110 Documents
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Patronase dan Nepotisme Pada Pengelolaan Pariwisata: Studi Pada Desa Wisata Bira Tengah Kabupaten Sampang Arrozi, Hidayatullah; Ahimsa-Putra, Heddy Shri; Widyaningsih, Yulia Arisani
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.103759

Abstract

Tourism development in villages can bring wealth. But rural elites use it to keep their power. This is the case in Desa Wisata Bira Tengah, Sampang Regency. The headman has strong influence in tourism at a village-owned enterprise (VOE). He does this by empowering his clients and placing his core kin in key positions. This study aims to: (1) analyze patronage and nepotism in tourism management at Desa Wisata Bira Tengah, Sampang Regency and (2) assess the impact of patronage and nepotism on tourism management. This study uses a qualitative approach. It collects data via literature studies, interviews, observations, and documents. The technique for selecting research subjects is purposive sampling. This study applies Spradley's ethnographic approach as a data analysis method. The study found that patronage occurred between the headman and the VOE director as patrons, with the employees as clients. Patrons use their authority on VOE to help clients. They provide access to work in tourism and to protection. Clients repay by backing the patron in conflicts and politics. The headman places his core kin in these roles: director VOE, head of the tourism unit, head of the Tourism Awareness Group (Pokdarwis), and secretary and treasurer. Patronage and nepotism have downsides. They weaken accountability and transparency, reduce employee initiative, and create exclusivity. The positive impact that has emerged is to make the team solid.
Ko-Kreasi dalam Ritual Nyomya Ogoh-Ogoh, Sebuah Community Event di Banjar Tainsiat Wirjawan, Ignacia Andrea; Lestari, Ni Komang Melya; Ardianto, Eka; Jayawardhana, Irman
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.106068

Abstract

This study aims to explore the co-creation that occurs between actors in a community event using narrative analysis and interpretation of the Freytag Pyramid of the Nyomya Ogoh-ogoh ritual held in Banjar Tainsiat, Denpasar City, Bali. The data used in this study were collected through semi-structured interview as well as the collection of audio and visual media which was carried out through event documentation on various social media platforms. Researcher focuses on the story of the interaction between actors during their participation in the Nyomya Ogoh-ogoh ritual sequence which can provide insight for researchers to dig deeper into the pattern of co-creation that occurs in a community event. The Findings of this study states the presence of co-creation in a community event like the Nyomya Ogoh-ogoh rituals such as Co-Innovating, Co-Developing, Co-Modifying, Co-Involving, dan Co-Participating. Based on these findings, several suggestions are presented for the organizing community and/or the event/tourism industry to implement co-creation in organizing various activities as well as several recommendations for further research to explore around this topic.
Perilaku Bertanggung Jawab Generasi Milenial di Destinasi Pariwisata Halal: Sebuah Tinjauan Literatur Sukmana, Eman
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.106386

Abstract

This research seeks to analyse the relationship between halal tourism and millennial tourists' attitudes and behaviour, as well as to explore the relationship between Islamic and sustainability principles that influence the formation of responsible behaviour among millennial tourists. This research uses a descriptive analysis approach to qualitative data based on the results of a systematic literature review. A total of 45 scientific articles from reputable journal databases (Scopus, World of Science, Google Scholars, Crossref, DOAJ, and Semantic) were collected using Mendeley software to be examined based on the identification of their frameworks and concept maps. This study has proposed a new concept map that is interesting for further research, namely that the experience of travelling to destinations labelled as halal tourism influences the formation of responsible behaviour, based on the application of Islamic principles and sustainability. Unfortunately, this study is still limited to a systematic literature review focusing on the analysis of 45 scientific articles, as well as being limited to the context of the millennial generation and halal tourism in Indonesia. Therefore, the relationship between halal labelling and the responsible behaviour of millennial tourists in tourist destinations that are in line with Islamic values and sustainability still needs to be followed up with further research.
Analisis Dampak Media Sosial terhadap Minat Wisata Inbound: Studi Kasus Instagram @jaswitatourism di Jawa Barat Ibrahim, Airin Rahmanu; Sukirman, Oman; Asy'ari, Rifqi
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.109977

Abstract

The @jaswitatourism account is a digital promotional platform managed by PT Jaswita Jabar (Perseroda), a state-owned enterprise (BUMD) operating in the services and tourism sector. Social media is considered effective in shaping perceptions, destination imagery, and tourist interest. This study employs a quantitative approach using descriptive and correlational methods. Data was collected through a questionnaire distributed to 97 respondents. Since the data was not normally distributed, the Spearman Rank test and Rank-Based Regression were used to test the hypotheses. The results indicate that social media has a significant influence on inbound tourism interest, with a determination coefficient of 65.3%. This means that social media explains more than half of the variation in respondents' tourism interest. Descriptive results also show that most indicators scored high, particularly in content creation and destination image, although there are still weaknesses in content sharing.
Kajian Pengembagan Sport Tourism di Sungai Kedung Jati, Imogiri Prabowo, Hanan Okta; Rahmawan, Fajar Tri; Prasetya, Arif Bagus; Ekadhana, Chriastopher Arsenio; Anshori, Luthfi Al; Arifin, Imam Nur; Hadiono, Hadiono
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.103608

Abstract

The tourism sector plays an important role in the Indonesian economy, and its contribution has increased rapidly in recent years. Tourism is considered a major source of income for the region. The development of tourism in the region or rural areas is an attraction for research to make the tourist spot more advanced and developed. One of them is the Kedung Jati tourist village in Imogiri Bantul. This study aims to find out more about the tourism potential in the village using a SWOT analysis with a focus on the growth of sports tourism and highlighting the importance of sports tourism in improving the local economy and preserving culture. This study uses a qualitative descriptive method with primary and secondary data to obtain their perspectives and experiences related to sports tourism in Kedung Jati tourism. The findings show that although this area has natural beauty, there is a lack of community involvement in sustainable tourism development and progress. Future research can explore the potential for sustainable nature tourism to maintain management and maintain its ecosystem.
Strategi Pengembangan Potensi Wisata Budaya di Distrik Seram Bakon, Kabupaten Pegunungan Bintang Atek, Liboria Genoveva
JURNAL NASIONAL PARIWISATA Vol 16, No 1 (2026): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.102293

Abstract

The potential of cultural tourism is the gateway to tourism development. This study aims to analyze the potential for cultural tourism in Seram Bakon District. This study uses a descriptive research method using a qualitative approach. The data sources used are primary and secondary data. The purpose of the research is to identify the potential of cultural tourism and analyze its development strategy. Data collection techniques by means of observation, interviews and documentation. The data analysis method uses SWOT analysis. The results of the study show that internal factors that support the development of cultural tourism include the beauty, authenticity, uniqueness of cultural tourism objects such as museums, dances and cemeteries are still maintained today, among the factors that inhibit the development of cultural tourism are inadequate facilities and infrastructure, lack of human resources, lack of understanding of the younger generation and the community related to tourism. External factors that are challenges in the development of cultural tourism potential are the security situation (areas prone to armed conflict), the Dutch missionaries have brought cultural objects, the development of the times (modernization, assimilation and westernization) and the lack of promotion of Tourism. The cultural tourism development strategy based on SWOT is to add and develop more complete infrastructure and tourism support facilities, increase human resources, increase skill capacity and empower tourism in the younger generation, cultural experts and local communities, increasing security and comfort in tourist destination areas, as well as promoting tourism more effectively through mass media; television, radio, newspapers, and social media; Facebook, Instagram, TikTok, Twitter, and the website of the Tourism and Creative Economy Office of Pegunungan Bintang Regency
Perencanaan Pengembangan Wellness Tourism di Kawasan Deyangan, Kecamatan Mertoyudan, Kabupaten Magelang Kristiadi, Didik; Subroto, Yoyok Wahyu; Cemporaningsih, RR. Esti; Mayani, Melati; Fauzia, Tasnim Arma; Ramadhan, Muhammad Alfian; Izzati, Felia
JURNAL NASIONAL PARIWISATA Vol 16, No 1 (2026): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.105204

Abstract

Borobudur Super Priority Tourism Destination requires supporting tourist attractions in its surroundings so that tourists can get experiences and alternative attractions that can extend the length of stay of tourists, so the objectives of this study are 1) Identifying the important value of tourist attractions in the Deyangan area; 2) Describe the prospects for developing tourist attractions in the Deyangan area as wellness tourism; 3) Formulate a strategy for developing wellness tourism products in the Deyangan area; 4) Prepare a site plan for priority areas for developing wellness tourism in the Deyangan area. This study uses a qualitative approach with a case study type using data collection techniques including literature studies, observations, in-depth interviews, and focus group discussions (FGD). The Deyangan area has an important value because it is included in the Borobudur-Yogyakarta-Prambanan integrated development area cluster so that the potential in this area is developed to support the Borobudur tourist attraction. This area has the potential to be developed with the concept of wellness tourism to extend the duration of stay of tourists and increase tourist spending by providing alternative attractions, especially for middle- and upper-class tourists. Wellness tourism product development strategy in Deyangan Area through utilization of site potential adjacent to Progo River and local cassava products. These tourism products are accommodated in an appropriate site design.
Pengaruh Perilaku Konsumen terhadap Keputusan Menginap di Pondok Merapi Homestay Edelways, Veronica Christian Dinar; Akiriningsih, Titik; Sagala, Afrilia Elizabeth
JURNAL NASIONAL PARIWISATA Vol 16, No 1 (2026): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.111053

Abstract

This study aims to analyze and describe the influence of consumer behavior on guest stay decisions at Pondok Merapi Homestay, located in Samiran Tourism Village, Selo District, Boyolali Regency. The background of the study is the increasing number of homestays in Selo District, from 47 units in 2017 to 84 units in 2024, which has given rise to intense competition. The study used a quantitative method with a sample of 80 respondents taken using a purposive sampling technique. Data were collected using a Likert-scale questionnaire that included four independent variables (psychological, social, economic, and situational factors) and one dependent variable (stay decision). The results showed that simultaneously, all four consumer behavior factors significantly influenced stay decisions with a contribution of 70.08%. Social factors had the highest influence coefficient (0.214) through online recommendations and reviews indicators, while economic factors had the lowest influence (0.119). These findings confirm that social interaction, online reputation, and recommendations are the main determinants in making stay decisions amidst intense competition. Managers are advised to strengthen their homestay's online image as an effective electronic word of mouth (e-WOM).
Strategi Pengembangan Wisata Kramat Beach di Kabupaten Pulau Talibu, Maluku Utara Mulae, Sunaidin Ode; Mansur, Mustafa
JURNAL NASIONAL PARIWISATA Vol 16, No 1 (2026): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.111379

Abstract

This study aims to formulate development strategies for the Kramat Beach tourism destination in Kramat Village, Taliabu Island. The main issue examined is the low number of tourist visits, which necessitates strategies to enhance the destination’s attractiveness for both local and out-of-region tourists. The research employs a qualitative approach using Community-Based Tourism (CBT) and SWOT analysis. The results indicate that Kramat Beach possesses significant natural tourism potential, including white sandy Beaches, panoramic views of the two Kramat Islands, coral reefs, and clear seawater, as well as local vegetation such as coconut and Ketapang trees that enhance visitor comfort. Development strategies are implemented through digital promotion (YouTube, Instagram, and Facebook) and the provision of supporting amenities such as gazebos, nighttime lighting, and aesthetic photo spots. The SWOT analysis places the destination in Quadrant I (Aggressive Strategy) with an IFAS score of 2.70 and an EFAS score of 2.85, indicating strong internal strengths and high external opportunities. The SO strategy becomes the main focus, supported by WO, ST, and WT strategies, to enhance competitiveness, extend tourists’ length of stay, and encourage sustainable, community-based tourism development. The study concludes that the Kramat Beach tourism destination in Kramat Village, Taliabu Island Regency, has considerable tourism potential for further development. This potential includes the natural beauty of white sandy Beaches, clear seawater, marine biodiversity, and panoramic views of surrounding small islands that support the development of nature and marine tourism. In addition, the destination’s location, which is relatively close to the regency capital, provides ease of access for tourists and serves as a strategic advantage in regional tourism development.
Implementasi Cleanliness, Health, Safety and Environment Sustainability (CHSE) Daya Tarik Wisata Taman Pintar Yogyakarta Tahun 2025 Utomo, Fadlillah Reo; Kasjono, Heru Subaris; Sugianto, Sugianto; Rois, Ibnu
JURNAL NASIONAL PARIWISATA Vol 16, No 1 (2026): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.111656

Abstract

The COVID-19 pandemic had a significant impact on the tourism sector in Indonesia. As part of the recovery efforts, the government introduced the Cleanliness, Health, Safety, and Environment Sustainability (CHSE) standards to ensure the safety, health, and comfort of tourists. Taman Pintar Yogyakarta, an educational tourism destination certified with CHSE, has experienced a notable increase in visitor numbers over the past three years. This study aims to examine the implementation of CHSE standards at the tourist attractions within Taman Pintar Yogyakarta in 2025. A descriptive method with a mixed approach was applied, using observation, interviews, and documentation for data collection. The research instrument employed was a checklist based on the Indonesian National Standard (SNI) 9042:2021. The findings revealed that none of the ten tourist attractions at Taman Pintar Yogyakarta fully met all CHSE indicators. Eight attractions fulfilled 48 out of 49 indicators (98%), while the other two fulfilled 47 indicators (96%). The most common shortcomings were related to safety indicators, particularly the unavailability of assembly point maps, as well as cleanliness facilities such as toilets that were not functioning properly.

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