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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 48 Documents
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Search results for , issue "Vol 1 No 1 (2017)" : 48 Documents clear
STRATEGI KOMUNIKASI BALI SHARKS DALAM MENGEDUKASI MASYARAKAT BALI UNTUK MENJAGA EKOSISTEM LAUT Heryanti, Tannya Aeni; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT Damage on marine ecosystem is one of the problems in Indonesia that impact to human life. The imbalance of the food chain in the oceans caused by excessive shark exploitation is one of the causes of damage to marine ecosystems. Another reason is the lack of public awareness caused by ignorance of the importance of maintaining marine ecosystems. The lack of government efforts to repair damage made Bali Sharks as a non-profit organization to help provide education and information to the people, especially the people in Bali. In this study, the author tries to find out Bali Sharks’ communication strategy in educating the people of Bali to maintain the marine ecosystem. This research is a descriptive qualitative research with data collection using participant observation, in-depth interview, and documentation study. Informants selected based on purposive sampling. Data analysis used Milles and Huberman interaction model. The results of this study show that Bali Sharks provides education to the people of Bali through new media, print media, electronic media, special events, and personal sales as channels in the communication strategy undertaken. The communication messages are based on the purpose and vision of Bali Sharks mission which generally consists of information and education about sharks and current marine ecosystem conditions, and solutions to improve marine ecosystems. The messages convey use different techniques and channels to see based by audience ‘s needed. Communicators are not only from Bali Sharks’ team but also the Bali Sharks’ audience who re-spread the information to other audiences. The communication strategy of Bali Sharks is expected to raise the awareness of the Balinese community on issues related to shark protection from over-exploitation, salvation of marine ecosystems, and more conservative in choosing seafood. Keywords: strategy communication, non-profit organization, damage on marine ecosystem, Bali Sharks, save sharks
PERILAKU TRASH-TALKING REMAJA DALAM GAME ONLINE DOTA 2 Oka Candrakusuma, I Gusti Ngurah; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Dota 2 is a popular video game that was published in 2011, this game is mainly played by people aged 16 to 21. Player’s aggressive behaviours such as trash-talking is often complained on this game. The goal of this research is to describe the aggressive behaviours of teenage gamer in Dota 2 online game. This research is using descriptive qualitative approach. The informants were selected by using purposive and snowball technique. The data were obtained by doing interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data display and conclusion drawing. The result of this research shows that The result of this research shows that teenager’s cognitive ability define how they see trash-talking. Teenage players dare to do trash-talking because there is a computer mediation when they communicate, this has lead trash-talking to be easily done. Informants tend to be more aggressive in trash-talking when they are playing with friends they have known. Trash-talking is not only directed to enemies, but also friends or teammates. Interactions between players and their groups contributed to some trash-talking terms that were only known to them. The trash-talking that was conducted differs depend on the enemies they faced, the nationalities, ethnics, races, and religions that are often subjected to the player’s trash-talking. Keywords : Dota 2, Trash-talking behaviour, Teenager, Online game
Makna Simbol Komunikasi Dalam Upacara Adat Keboan Di Desa Aliyan Kabupaten Banyuwangi Lestari, Tanty Dwi; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT   Traditional ceremonies Keboan is one of the traditional ceremonies conducted by the community tribe Osing, precisely in the village of Aliyan, District Rogojampi, Banyuwangi. Traditional ceremonies Keboan which is very closely linked to agriculture. Ceremonies Keboan is usually carried out once a year on the Month Suro (According to the Javanese calendar). This study aims to determine the meaning of the symbols communication contained in the overall ceremonies Keboan. This type of research is descriptive qualitative method, with the theory semiotic and interactionism symbolic, where researchers will provide an overview of the procession and the symbolic meaning of the message contained in the traditional ceremonies Keboan. The data is obtained by interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data presentation and conclution. Based on the results of research in traditional ceremonies Keboan, each of the stages in this event contains many symbols of communication. In the research the symbols in this event is more prevalent in tribute provided, including there is a beras kuning, tumpeng panca warna, kinangan, kembang setaman, peras, miniature hewan-hewan sawah, and dawet. Meaning of tributes are largely represented a hope society Aliyan to God. The conclusion of this research is ceremonies Keboan is one of the legacy ancestral cultural which until now still be preserved. The traditional ceremony Keboan still kept until today is none other than as a form of reverence to ancestral Aliyan village, and as a form of preservation of culture who want to keep running. Keywords: Meaning Symbols, Semiotics, Interactionism Symbolic, Ceremonies Keboan
REPRESENTASI GAYA HIDUP REMAJA PADA VLOG AWKARIN BERJUDUL TAHUN BARUAN DI BALI BERSAMA ANYA GERALDINE Viola Deviyanthi, Ni Wayan; Sugiarica Joni, I Dewa Ayu; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2017)
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Lifestyle becomes an inseperable part from the dynamic world of teenagers. This teenager’s lifestyle representation can be seen on a video blog (vlog) that can be uploaded on social media, such as Youtube. On the vlog belonging to Karin Novilda or better known as Awkarintitled Tahun Baruan di Bali Bersama Anya Geraldine (Veri Veri Explicit) was watched for 3.1 million times. The purpose of this research is to find out the representation of teenager’s lifestyle on Karin Novilda’s video blog titled Tahun Baruan di Bali Bersama Anya Geraldine (Veri Veri Explicit). The type of this research is qualitative research with contructivist paradigm. This research used Charles Sanders Peirce semiotic analysis method. The result of this research shows that there are four type of teenager’s life style representation on this vlog, these are representation of middle-high lifestyle, hedonism, and western cultural lifestyle. Keywords: Teenager’s Lifestyle, Video Blog Karin Novilda, Representation, Semiotics.
PERSONAL BRANDING ARYA WEDAKARNA PADA FACEBOOK (Analisis Wacana Personal Branding Arya Wedakarna pada periode Juli-Desember 2016) Meitri Cakraningsih, I Gusti Ayu; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Brand is not only used on product and service marketing. Nowadays, brand is developed into personality approach or to be called as “personal branding”. Personal branding is used to make someone looks different than others. others. Many people use this strategy, especially public figures, one of them is Balinese politician Arya Wedakarna. Arya Wedakarna’s personal branding is as “Raja Majapahit Bali’, who saves, protects, and keeps Balinese culture and Balinese people. The aim of this study is to describe how Arya Wedakarna created his personal branding as Raja Majapahit Bali through his social media. This research used qualitative approach and was analyzed by using Teun A Van Dijk discourse. As many as 12 posts on July- December 2016 were analyzed based on eight laws personal branding and three dimension of personal branding. This study found that Arya Wedakarna used eight laws on his post on that period, but not all of eight laws he used in each post. More, Arya Wedakarna has consistency to build his competence and style as Raja Majapahit Bali. Arya Wedakrna also consistent and straight to the rules and values of Majapahit’s culture. Keywords: Personal branding, eight laws of personal branding, three dimension of personal branding, Raja Majapahit Bali.
STRATEGI KOMUNIKASI PEMASARAN TERPADU MANGSI COFFEE DALAM MEMPERKENALKAN KOPI ARABIKA BALI SEBAGAI PRODUK UNGGULAN LOKAL Yoga Sumantara, I Wayan; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Mangsi Coffee is a brand of local origin of Bali since 2004 that produces Arabica Coffee comes from the region of Kintamani. Mangsi Coffee have innovation that is mixed with spices derived from nature, so it has the characteristic as well as competitive power as local products. The purpose of this research is to know the marketing communication strategy used Mangsi Coffee in introducing Balinese Coffee Arabica to local people. This research is using descriptive qualitative approach. The informants were selected by using purposive. The data were obtained by doing interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data display and conclusion drawing. The result of this research shows the strategy integrated marketing communication (IMC) conducted by Mangsi Coffee in each and every products have some difference in strategy, 5S Mangsi Original product in aluminium sachet separate sugar was introduced to local people with strategies, personal selling, sales promotion, advertising, direct selling, public relation, and interactive marketing. While eleven other Mangsi product packaged in paper box only use the strategy of advertising, direct selling, public relation, and interactive marketing. Mangsi Coffee in introducing Bali Arabica Coffee as a local superior product also uses the concept word of mouth, which is considered as the strongest and trusted promotion concept. Keywords : Mangsi Coffee, Arabica Coffee Bali, Integrated Marketing Communication Strategy, IMC
Majalah “Galang Kangin” sebagai Media Penyampaian Nilai Bagi Jemaat Gereja Kristen Protestan di Bali (GKPB) Wilayah Kota Denpasar Merry S, Claudiya; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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The use of internal magazines in an organization, often published by a public relations department (PR) of a corporation nature. This is in contrast to the religious organization of the Gereja Kristen Protestan di Bali (GKPB) which does not have a PR department, but performs a PR function by publishing an internal magazine as a medium for disseminating value. This study aims to find out how the magazine Galang Kangin role as a medium for delivering value for GKPB congregation in the city of Denpasar. This research uses descriptive qualitative method with data collection technique using interview technique, observation and documentation study. Techniques of determining informants by way of purposive and snowball. Informants in the interview numbered 6 people, with details 2 editors team and 4 GKPB active congregation in Denpasar City. The results showed Galang Kangin magazine is an internal media among GKPB congregations that convey three values namely, theological values, institutional values of churches and social values that can be positively accepted by GKPB congregation in the city of Denpasar. In line with the development of online cybercommunity media today, publishing Galang Kangin Magazine needs to be published in the form of blog or website so that it can be read by society more broadly. Keywords: Church, Galang Kangin Magazine, Public relations, Value
STRATEGI MEDIA RELATIONS ITDC DALAM MEMBENTUK CITRA (STUDI PADA EVENT NUSA DUA FIESTA PERIODE 2014-2015) Indira Sawitri, Cokorda Istri; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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The purpose of this research is to describe or depict a media relations strategy undertaken by the PR ITDC seen through the Nusa Dua Fiesta event. This research is using qualitative method. The informants were selected by using purposive and snowball technique. The data were obtained through interviews, participation observation and documentation study. The technique of analyzing the data that used in this research trough several steps that was data reduction, data display, and conclusion drawing. The results of this research shows that media relations activities that have been done by ITDC are a press conference, a press reception, press calls, media briefings, and meetings with the media coordinator. Based on the six media relations strategies are used as indicators in this research, there are four media relations strategies implemented in the Nusa Dua Fiesta. Formally, the strategy is by serving the media, by supplying good copy, and by providing verifications facilities. In informal strategy is by building a personal relationship with the media. The strategy used by ITDC is a combination of informational and persuasive strategy strategy. Seen from routine PR spreading information through press releases, newsletters, held a gathering with the media, and held meetings with the media coordinator. In addition to doing publicity through print and electronic media, ITDC also spread through social media such as Facebook, and Instagram. Rated from public relations activities undertaken by ITDC appears that the newly formed image is the image of desire (wish image). Keywords: ITDC, media relations, Nusa Dua Fiesta, strategy
STREATEGI KOMUNIKASI PEMASARAN TERPADU PT. GO-JEK INDONESIA BRANCH BALi DALAM MEMBENTUK BRAND AWARENESS Mahayuni, Putu Yurika Ari; Purnawan, Ni Luh Ramaswati; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The goal of this research is to describe and to explain the integrated marketing communication strategic od Go-Jek Branch Bali in establishing brand awareness among the expatriate. This research uses descriptive qualitative approach. Informants are chosen by purposive technique and snowball. The data obtained through interview, direct observation, and documentation study. As for the analysis techniques used in this research is through several step, which is data reduction, presentation, and conclusion. The results showed that Go-Jek Branch Bali uses the integrated marketing communication strategy in establishing brand awareness among the expatriate. Although it has a diverse audience segmentation, Go-Jek Branch Bali using the similar integrated marketing communication but adapted in terms of language. In addition, Go-Jek Branch Bali are focusing the marketing communication in digital by utilizing social media. In delivering the message, Go-Jek Branch Bali deliver a similar message to every communication channel but without including keywords so the message would look different. Keywords: integrated marketing communication, Go-Jek Branch Bali, Expatriate
Proses Komunikasi Masyarakat Banjar Kaja, Sesetan, Denpasar Selatan, Bali dalam Mewariskan Nilai Tradisi Omed-omedan Sunari Merta, Ni Made Ari Setia; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Communication and culture are two important things that are interrelated. Culture influences communication behaviour, while communication also determines, maintains, and bequeaths a culture. This research discusses how a culture, particularly a hereditary tradition, can be inherited through a process of communication within the society, in which the focus of tradition in this study is Omed-omedan in Banjar Kaja, Sesetan, South Denpasar, Bali. This study is aimed at observing and describing the process of communication in the society of Banjar Kaja, Sesetan, and also the ongoing strategy for bequeathing the value of this tradition. The method that used in this study was qualitative method, using descriptive approach. The technique of data analysis used was interactive model analysis, by Miles and Huberman, with the conclusion was done inductively through some steps, namely data collection was done through deep interview, supported by participatory observation technique and document study. The result of this study shows that the effort of people in Banjar Kaja, Sesetan in bequeathing the value of this tradition involves the process of value injection and the process of strengthening the tradition value in which those processes take place in three components, namely the family, sekaa truna, and the society. These communication process occurred in three components are the uniques strategy possessed by the people there to bequeath the tradition value to their generation in Banjar Kaja. The tradition value includes the value of fertility (the meeting of purusa and pradana), the value of purity (the use of water in tradition process), the value of belief in self-recovery, and the value of protection (the belief of any phenomenon happens). Keywords: Communication process, inheritance of value, omed-omedan

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