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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 16 Documents
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Search results for , issue "Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023" : 16 Documents clear
Pembentukan Personal Branding Arief Muhammad Sebagai Content Creator dan Entrepreneur di Media Sosial Instagram Alifia, Nadya Putri; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Personal branding is an image that is shown to the wider community, in other words, personal branding is a process of forming public perceptions of aspects that are owned by a person. Arief Muhammad as a content creator and entrepreneur uses social media Instagram as a forum to create a personal brand. This study uses 8 (eight) laws of personal branding according to Peter F. Montoya. Arief Muhammad’s personal branding shows him as a creative and dynamic figure, with his creativity Arief does not limit himself and continues to move to develop himself in various aspects. In order to create personal branding with the eight laws according to Peter F. Montoya, as content creator The Law of Specialization, The Law of Personality, The Law of Distinctiveness is the most highlighted concept. And as an entrepreneur, The Law of Leadership and The Law of Persistence are the most stand out concept. Keywords: Personal Branding, Content creator, Entrepreneur, Instagram
POLA KOMUNIKASI KOMUNITAS PELESTARI REOG PONOROGO DALAM MEMPERTAHANKAN SOLIDARITAS ANGGOTANYA Indriyanti, Laras; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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ABSTRACT This study aims to explain and find out the communication patterns carried out by the Reog Sardulo Mbalelo Bali community in increasing the solidarity of its members. This study uses a qualitative descriptive approach with purposive sampling informant determination technique. Data obtained from interviews, observations, documentation and literature study. The analytical technique used in this research is qualitative data analysis. The results showed that the Reog Sardulo Mbalelo Bali community used three communication patterns, namely the wheel communication pattern and the Y pattern in formal activities and the star communication pattern in informal activities. The star's communication pattern further strengthens their solidarity. Keywords: Communication Pattern, Reog Sardulo Mbalelo Bali Community, Member Solidarity
PERSEPSI PEMBACA TERHADAP PERGANTIAN KATA KORUPTOR DI MEDIA MASSA (STUDI KASUS PADA PIKIRAN RAKYAT MEDIA NETWORK) Baskhara, Ida Bagus Aditya; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Pikiran Rakyat Media Network (PRMN) is part of Pikiran-Rakyat.com which was created out of concern over the increasing number of unemployed in Indonesia. Pikiran Rakyat Media Network (PRMN) is here to make a real contribution. PRMN builds a digital media ecosystem that is dedicated to the independence of Indonesian youth, especially in the field of text and video-based content creators. PRMN prepares technology, infrastructure, training, mentoring, to a business plan, to give birth to new entrepreneurs in the field of digital media (Mediapreneur). On August 29, 2021, PRMN came up with the idea that it would start changing the word corrupt in its reporting to thieves, robbers, and looting people’s money. This study uses a quantitative descriptive research method that aims to see the reader’s perception of the word corruption carried out by PRMN. The results of this study indicate that the reader’s perception of the word corruptor gets positive results. Most of the readers also stated that they supported the PRMN’s replacement of the word corruptor. KeyWord : Perception, Substitution, Word, Corrupt, PRMN
Representasi Feminisme Dalam Manhwa Ebony Di Kakaopage (Analisis Wacana Kritis Sara Mills) Dewi, Dewa Ayu Prisma Yana; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Women in the mass media, basically talk about the women representation in the mass media, the media has always made women as an object. The depiction of women in the mass media is often stereotyped. One of the mass media that still stereotypes women is comics. Women are often portrayed as victims in the comics. There is a korean comics depicting a woman who is different from the general stereotype. In South Korea, comics published online and in print are called Manhwa. The Manhwa called Ebony, features a woman who has an ambitious, confident, courageous and feminist figure who breaks her country's patriarchal system for gender equality. This study aims to clarify how the representations of feminism on Ebony Manhwa in Kakaopage. This research used a descriptive qualitative research method using criticaI discourse anaIysis by Sara Mills. The resuIts of this study showed that there are two types of feminism represented in this Manhwa. There is Iiberal feminism, as shown by the resistance movement to achieve gender equality and women's rights, and post-modern feminism, as shown by women who are intellectual, strong, confident, brave and woman support woman. Keyword: Representation, Feminism, Manhwa, Kakaopage, Sara Mills Critical Discourse Analysis
Strategi Komunikasi Humas Pemda DIY Dalam Menyosialisasikan ASEAN Tourism Forum (ATF) 2023 Pada Publik Maulidina, Amelia; Kusumo, Yudhy Widya
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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ASEAN Tourism Forum kembali diselenggarakan di Yogyakarta pada tahun 2023. Sebagai penyelenggara acara, Pemda D.I Yogyakarta melakukan sosialisasi kepada publiknya yaitu masyarakat D.I Yogyakarta. Humas Pemda D.I Yogyakarta tergabung dalam tim co-chair 5 bertanggung jawab atas sosialisasi dan publikasi. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi Humas Pemda D.I Yogyakarta dalam proses sosialisasi ASEAN Tourism Forum 2023. Metode penelitian yang digunakan pada penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara, observasi dan studi pustaka. Teori yang digunakan adalah teori perencanaan yang dikemukakan oleh Charles R. Berger. Hasil penelitian ini menunjukkan bahwa co-chair 5 menggunakan tahapan perencanaan berupa, 1) Analisis situasi/riset, 2) Perencanaan dan pemrograman, 3) Aksi dan komunikasi serta 4) Evaluasi. Hasil penelitian menunjukkan bahwa strategi komunikasi yang digunakan adalah strategi terbuka, dengan berinovasi dan berjejaring. Strategi ini dimaksudkan untuk memaksimalkan sosialisasi yang dilakukan meskipun terdapat kendala waktu dan anggaran. Terbuka dalam hal ini adalah dengan melibatkan pihak eksternal dalam proses sosialisasi sebagai usaha memperluas jangkauan sosialisasi. Hasil implementasi strategi komunikasi yang disusun dapat dikatakan cukup berhasil akan tetapi belum maksimal. Tujuan yang hendak dicapai baru pada tahap penerimaan pesan dan belum ke tahap pemahaman sehingga termotivasi tindakan yang dalam hal ini masyarakat menjadi tuan rumah yang baik.
KRITIK BAHAYA SAMPAH PLASTIK DALAM MURAL “SILENT” DI KULIDAN KITCHEN SPACE KARYA DJAMUR KOMUNITAS (ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE) Ganeshwara, I Komang Bayu; Purnawan, Ni Luh Ramaswati; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Djamur Komunitas is an art community that based in Bali established in 2007. Their members spread in almost all the districts in Bali. Most of their artworks speak about criticism, especially for environmental issues. One of their art work, titled “Silent”, can be found in Kulidan Kitchen Space. That mural can be seen in an area on its backyard wall. Mural “Silent” drew in an event named TrashStock Festival 2017. This study used descriptive qualitative research with a constructivist paradigm. The data collecting used some techniques, such as interview, observation, documentation, literature study and analysis of symbols. The result shows that the mural “Silent” contains messages for Balinese people to be more aware and more careful about environmental sustainability, so Bali’s nature is not damaged due to the construction of tourism facilities. This is reinforced by a statement from the painter directly who stated that each symbol in the “Silent” mural has its own meaning, which serves to convey the criticism. Keywords: Representation, Mural, Community Djamur, Plastic Waste.
PENGARUH TERPAAN IKLAN SHOPEE FOOD TERHADAP MINAT BELI REMAJA DI DENPASAR Prayoga, Dimas Eza; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Advertising becomes important for companies where advertising can produce work that will later become a high income. Creative advertising is an advertisement that is ori and there is no element of similarity with other advertisements, advertisements that we did not expect, advertisements that we did not expect, advertisements that have meaning or meaning, and advertisements that can affect our emotional level (Swastha, 2000). This research explains how the influence of Shopee Food advertising on the buying interest of teenagers in Denpasar. This research uses explanatory quantitative methods. The number of samples in this study was 72 respondents. The respondents in this study were teenagers in Denpasar city with an age range of 18 to 23 years. Researchers used a simple linear regression statistical test to prove and analyze the data. Data analysis using SPSS Statistical 24 program. The results showed a variable relationship between Shopee Food advertising exposure and teenagers' buying interest in Denpasar. With a coefficient of determination (R Square) of 0.537. These results show that the influence of Shopee Food advertising on the buying interest of teenagers in Denpasar is 53.7%. Keywords: Ad Exposure, Shopee Food, Buying Interest
PENGARUH TERPAAN VIDEO TIKTOK @CERITAMODISFASHION DALAM MENINGKATKAN BRAND AWARENESS MODIS FASHION STORE PADA REMAJA KOTA DENPASAR Melania, Bulan; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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One of the women's clothing outlets that uses the TikTok application as a marketing medium is Modis Fashion Store, as evidenced by the TikTok account @Ceritamodisfashion which now has 2.1 million followers on the TikTok application. This study aims to determine the effect of Tik Tok @Ceritamodisfashion content in increasing Modis Fashion Store Brand Awareness among teenagers in the city of Denpasar. The results found in this study are 76.7% of the Fashion Store's Fashion Store Brand Awareness in teenagers in Denpasar, which is influenced by exposure to the video content of TikTok @Ceritamodisfashion. The remaining 23.3% is influenced by other variables outside of this study. However it has positive and significant . Keywords: Brand Awareness, Modis Fashion Store
Analisis Perbandingan Efektivitas Iklan Shopee Di Televisi dan Youtube Pada Masyarakat Kota Denpasar Sihono, Miranda Elfanita; Ras Amanda Gelgel, Ni Made; Ramaswati Purnawan, Ni Luh
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Advertising can be an effective marketing medium to reach the target market. Effective advertising is the kind of advertising that gets the attention of the right target markets to get people to makes purchases or use a product. Shopee became the largest eCommerce brand to spend on television advertising during the January-September 2019 periods. In the meantime, Shopee also uses Youtube as media to advertise. This study aims to compare Shopee advertisements on Television and Youtube in Denpasar City. Non-probability sampling with a purposive sampling method is the sampling techniques that is used in this study. The data in this study were obtained by distributing questionnaires whose results were measured using a Likert scale. This research uses the arithmetic mean analysis technique and T-Test test. The results showed there is differences in effectiveness and stated that Shopee advertisements on Youtube were more effective than Shopee advertisements on television in Denpasar City.
STRATEGI KOMUNIKASI DALAM PROSES PEMBELAJARAN DI MASA PANDEMI Hale, Nelva Marinencia Dias Ximenes
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Tujuan dari riset ini merupakan Buat mengenali bagaimanakah strategi komunikasi antara guru dengan siswanya di SDN 6 Panjer Denpasar sepanjang endemi serta aspek penghalang komunikasi antara guru dengan anak didik dengan cara online dalam cara penataran. Riset ini memakai tipe riset deskriptif kualitatif. Jenis riset analisa dicoba determinasi dasar analisa( bagian of analisa),. Metode analisa informasi yang dipakai dalam riset ini merupakan metode analisa informasi di alun- alun bentuk Miles serta Huberman ialah mencakup kegiatan pengumpulan informasi, informasi kualitatif. Hasil riset membuktikan kalau Strategi komunikasi itu cocok dengan bentuk strategi komunikasi Anwar Arifin, ialah memahami khalayak. Kala hendak melaksanakan komunikasi, amat berarti seorang buat mengidentifikasi ataupun mengenali dengan siapa kita berdialog. Sebab seluruh bagian komunikasi hendak kita maanfaatkan cocok dicocokkan dengan khalayak yang hendak menyambut catatan. Langkah berikutnya ialah guru hendak memastikan tujuan komunikasi yang nyata misalnya guru penyampaikan catatan supaya anak didik melakukan kewajiban. Kata Kunci : Komunikasi, Pembelajaran, Pandemi Covid-19.

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