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Dr. Mohammad Arief, SE., MM.
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INDONESIA
Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)
Published by Universitas Trunojoyo Madura
ISSN : 19074824     EISSN : 25412655     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 12, No 1 (2018): APRIL" : 5 Documents clear
PENGARUH COUNTRY OF ORIGIN PERCEPTION, PERCEIVED QUALITY DAN PROMOTIONAL MIX TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA SMARTPHONE BUATAN INDONESIA) Ni Made Rastini; I Nyoman Nurcaya
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v12i1.4948

Abstract

ABSTRACTThis study aims to analyze the influence of Country of Origin Perception, Perceived Quality and Promotion on Brand Image and Purchase Intention. Then to analyze whether Brand Image always affect consumers to make purchases of products especially smartphones made in Indonesia. To achieve that goal used as many as 125 respondents taken by purposive sampling with questionnaires as a method of data collection. The data is processed by means of analysis of Structural Equation Modeling. The results show that Country of Origin Perception, Perceived Quality and Promotion affect Purchase Intention either without or through Brand Image. Thus, it is suggested that Indonesian smartphone business players are expected to increase their promotion intensity and product performance in order to be able to build a consumer brand image that will ultimately affect the buying interest of Indonesian smartphone consumers.
EFISIENSI YANG TINGGI MERUPAKAN SYARAT UTAMA MEMENANGKAN PERSAINGAN PADA PERUSAHAAN MANUFAKTUR SEKTOR ANEKA INDUSTRI R Gatot Heru Pranjoto
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.784 KB) | DOI: 10.21107/kompetensi.v12i1.4949

Abstract

ABSTRACTCompetition is won by the company with high efficiency, which in its operation has high operating leverage, it means the increase of operating profit followed by higher output increase, hence the increase of fixed cost, can decrease higher variable cost. High degree of operating can be obtained through several factors, among others through cost efficiency, partnerships with customers and continuous improvement
PENGARUH LABEL HALAL PADA PERTUMBUHAN KOSMETIK DAN PANDANGAN WANITA MUSLIM NEGARA ISLAM DUNIA Dinar Haidayatullah
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.269 KB) | DOI: 10.21107/kompetensi.v12i1.4945

Abstract

ABSTRACTEven though the concept of halal is not a major concern among both Muslim and non-Muslim consumers living in an Islamic country, they are concern about the underlying advantages that come with halal products. Nowadays, Muslim consumers are faced with a broad selection of cosmetic products and services that offer multiple choices with different brands either locally or internationally. Halal cosmetic products are not only suitable for Muslim consumers, but also to non Muslims because of the nature of the products in terms of its ingredients and the methods used to produce these products. Thus this conceptual paper will explore the underlying determinants that are likely to influence non-Muslim and Muslim consumers’ perceptions and attitudes towards halal cosmetic products in Islamic country. Recommendations for future research are also discussed.
APAKAH E-WOM (ELECTRONIC WORD OF MOUTH) BISA MENGALAHKAN WOM (WORD OF MOUTH) DALAM MEMPENGARUHI PENJUALAN PRODUK KULINER Lavenia Hariono
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.169 KB) | DOI: 10.21107/kompetensi.v12i1.4946

Abstract

ABSTRACTGlobalization has caused a rise of so many technology developments, such as in communication. In past communication can only be used through phone call and short message. Nowadays media social became one of the communication media until promotion media which became the origin of e-WOM. WOM has been successfully becoming one of promotion strategies in the culinary business. Due to technology developments, WOM has a new model that called e-WOM especially in culinary business. Therefore, This article is expected to help marketers who are doing a critical review about e-WOM (Electronic Word of Mouth) and WOM (Word of Mouth) that became controversy in influencing culinary sales. This research method is using literature data. 
BAGAIMANA CONSUMER PERCEPTION DAN CONSUMER ATTITUDE MEMPENGARUHI MOTIVASI PEMBELIAN GREEN PRODUCT (KAJIAN PERILAKU KONSUMEN DARI BERBAGAI BUDAYA DAN NEGARA) Novia Astri Leonora
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.75 KB) | DOI: 10.21107/kompetensi.v12i1.4947

Abstract

ABSTRACTCurrently, the environmental damage occurs almost throughout the earth. Many people try to find the way to save the environment. It causes the companies to make  green products in the contribution of  protecting the environtment. But not everyone can accept the green product. This study case choosesvarious countries, such as Niger,  China, United States, India, Lesotho, Italia, Sweden, South Korea, and Hong Kong. Not all countries have good perception and good attitude towards green products, but most of them have good perception towards green products  and they have good attitude if the green products can give them a benefit. Marketers can give more education about green product to countries which have  negative perception and negative attitude towards green product. Marketers also have a big opportunity to market their green product to countries which have a positive perception and positive attitude toward green products

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