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Bina Al-Ummah
Published by Universitas Islam Negeri Raden Intan Lampung
ISSN : 19072597     EISSN : 27453529     DOI : https://doi.org/10.24042
Core Subject : Religion, Humanities, Social,
Religion Humanities Social Sciences
Bina Al Ummah is a journal published by Universitas Islam Negeri Raden Intan Lampung, INDONESIA. Bina Al Ummah published twice a year. Bina Al Ummah focuses on the Study of Dakwah and Development. The scope of the study includes Broadcast Communication, Community Development, Institutional Management and Islamic Counseling Guidance. This journal warmly welcomes contributions from scholars of related disciplines
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol 11 No 1 (2016)" : 2 Documents clear
Customer Satisfaction Lembaga-lembaga Dakwah Jauhari, Tontowi
BINA' AL-UMMAH Vol 11 No 1 (2016)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/bu.v11i1.3293

Abstract

Peneltian ini bertujuan untuk memahami pengaruh pelayanan publik (transparansi, reliabel, responsif, adil dan empati) terhadap customer satisfaction (pengalaman memuaskan, setia pada layanan, dan risiko layanan) pada lembaga-lembaga dakwah (KBIH, LAS, dan KUA) di Banadar Lampung, dengan sampel penelitian berjumlah 45 masyarakat responden, sampel diambil dengan menggunakan Teknik pengambilan sampel probability sampling (random sampling) berdasarkan klaster. Penelitian menggunakan pendekatan kualitatif - kuantitatif, dengan metode survei dan analisis regresi.Hasil penelitian menunjukkan bahwa pelayanan publik berpengaruh terhadap kepuasan pelanggan (customer satisfaction) lembaga-lembaga dakwah di Bandar Lampung, Temuan penelitian menunjukkan perlunya meningkatkan penanganan dan peningkatan dalam memberikan layanan dalam hal; transparansi, reliabilitas, responsif, adil, dan empaty, sehingga kedepan masyarakat pengguna pelayanan lembaga-lembaga dakwah akan lebih puas.Kata Kunci: Pelayanan Publik dan customer satisfaction
CUSTOMER SATISFACTION LEMBAGA-LEMBAGA DAKWAH Jauhari, Tontowi
BINA' AL-UMMAH Vol 11 No 1 (2016)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/bu.v11i1.4797

Abstract

This study aims to understand the influence of public services (transparency, reliable, responsive, fair and empathy) on customer satisfaction (satisfactory experience, faithful service, and risk services) in the institutions of da'wah (KBIH, LAS, and KUA) in Banadar Lampung. The study sample were 45 respondents taken using a sampling technique of probability sampling (random sampling) based on clusters. The study uses a qualitative- quantitative approach and survey method and regression analysis. The results show that the public service customer has effect on customer satisfaction of institutions of propaganda in Bandar Lampung. Findings show the need to improve the handling and improvement in providing services in tersm of; transparency, reliability, responsiveness, fairness, and empathy. There fore, the users of dakwah institution will be more satisfied in the future.

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