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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
 88   89   90   91   92 
Financial Behavior Mediation Effect On The Influence Of Risk Tolerance And Financial Efficacy On Investment Decisions Of Gen Z In Pontianak City Muhammad Nur Rizki; Fuad Ramdhan Ryanto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5444

Abstract

This study focuses on obtaining an explanation of the influence between the variables of risk tolerance and financial efficacy on the variable of investment decisions using the mediating role of financial behavior. In conducting observations, the researcher applies an associative quantitative research method. This research applies an object of 200 respondents who are Gen Z investors residing in Pontianak City. The analysis of research data was obtained with purposive sampling and Smart-PLS as an analysis tool. The outcome from the research are, directly, Variable risk tolerance & financial efficacy significantly positively affect the financial behavior variable. Then, Investment Decisions are directly influenced by risk tolerance, financial efficacy, & financial behavior variables. Furthermore, there is a mediating role of financial behavior on impact to financial efficacy towards investment decision, but it cannot mediate the impact given by risk tolerance towards investment decision.
Predicting Future Cash Flows Using Autoregressive Integrated Moving Average (ARIMA) Vika Fitranita; Rola Tri Rahayu; Eddy Suranta; Nikmah Nikmah; Halimatusyadiah Halimatusyadiah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5450

Abstract

This study aims to provide empirical evidence of the ability of operating cash flows to predict future cash flows, ability of net income to predict future cash flows and proves that net income is better at predicting future cash flows compared to operating cash flows. This study was tested using autoregressive integrated moving average analysis. The samples used in this study are tourism, hotel, and restaurant companies listed on the Indonesian Stock Exchange in 2018-2022. The sample in this study was selected using purposive sampling method with a total sample of 418 observations. Before forecasting, the stationarity of the data is seen through ACF and PACF plots and unit root test. The results showed that the operating cash flow data did not meet the assumption of stationarity, so the first differencing process was carried out so that the data obtained was stationary so that the best operating cash flow model for predicting future cash flows was the ARIMA model (3,1,0) and for net income data, it had fulfilled the stationarity assumption, so it was not the differencing process is carried out so that the best model of net income is in forecasting ARIMA's future cash flows (3,0,0).
The Effect of Marketing Mix on Purchase Intention in the Home Appliance Industry in West Java Dyah Puspita Sari; Prawira Fajarindra Belgiawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5454

Abstract

The purpose of this research is to discover what factors influence someone's decision to purchase home equipment. In this study, a discussion was held about the effect of the 4P marketing mix elements on purchase intention. The product, the price, the place, and the promotion are the four marketing aspects that will be discussed in this paper. The respondents in this study were 234 people who met the requirements of being of productive age, living in West Java, and having a fixed income. SEM-PLS was used to analyze the data, and the results revealed that just three variables from the marketing mix affected customer purchase intention in the home appliances industry. Product, price, and promotion are the variables that influence purchase intention; however, place has no effect. The company can pay attention to these three variables while designing strategies to improve market competition.
Deciding the Best Location for RM Bunut Sari to Open A New Branch in Greater Bandung Ichsan Ramadhan Prawira; Utomo Sarjono Putro
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5455

Abstract

This research aims to support the Sundanese restaurant RM Bunut Sari in determining the optimal location for opening a new branch in the Greater Bandung area of West Java. Environmental analysis is conducted by assessing the internal capabilities of RM Bunut Sari and examining external market conditions in Bandung City, Bandung Regency, and West Bandung Regency. Analytical Hierarchy Process (AHP) modeling is then utilized to evaluate which alternative location offers the greatest strategic advantages. Based on comparisons across decision criteria such as parking facilities, building size, visibility, distance from competitors, and property prices, Bandung Regency emerges as the recommended location. An implementation plan details the necessary launch activities spanning site selection, renovation, licensing and permissions, staffing, promotions, and eventual restaurant opening. The recommendations highlight leveraging RM Bunut Sari’s existing strengths in taste quality and service experience while closely monitoring operational and marketing outcomes from the new branch. Thus the analytical approach delivers an optimized location choice for RM Bunut Sari’s expansion, guided by environmental analysis and multi-criteria decision making.
Customer Relationship Management As A Proposed Marketing Strategy: A Case Study Of Seafood Company In Bogor Gracia Ulina Christanti Bawono; Atik Aprianingsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5456

Abstract

Indonesia’s fisheries and marine industry is a valuable sector and one that needs to be continuously developed. About 62% of Indonesia's territory is sea which has a very large potential wealth of marine resources, especially in the fisheries and marine products industry sector. The study narrows its scope to investigate the decline in sales at one seafood company based in Bogor, specifically within the business market segment. Employing qualitative methodology, the research analyses the personal selling process, identifying a potential link between declining salesperson performance and challenges in managing client relationships. Data from interviews and observations with clients, salespersons, and competitors form the basis for internal and external analyses, culminating in a SWOT analysis. The study reveals that while clients perceive personal selling positively, relationship management poses challenges. Additionally, technological opportunities from online systems are identified through PESTLE analysis. The research recommends a strategic shift towards utilizing online and integrated business operation systems, particularly in customer relationship management, to enhance salespersons' performance and address relationship management issues. The proposed strategy aims to optimize personal selling effectiveness.
Non Performing Financing (Npf) In Islamic Banking In Indonesia Zulfahmi Syahputra Nasution; Nurul Atika Fitri Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5457

Abstract

Data on non-performing financing (NPF) or non-performing funding is known to vary, and the six Islamic banks surveyed were declared healthy in the funding category. The purpose of this study is to determine the NPF situation in Islamic banking in Indonesia from 2010 to 2016. This study uses secondary data in the form of financial statements of each Islamic Bank which are tested based on overall NPF performance. An increase in NPF funding, among others, will change the level of ROA. The highest NPF data is 3.78% and the lowest is 2.18%.
The Influence Of Financial Literacy, Lifestyle, Use Of M-Banking With A Utaut2 Approach On Financial Behavior Elsa Mayangsari; Heni Safitri; Dedi Hariyanto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5470

Abstract

This research aims to determine whether there is a connection between M-Banking usage, lifestyle factors, and financial literacy. With a positive data collection strategy and a sample size of 150 participants, this research applies an associative methodology. Participants must be Singkawang City residents, aged 17–50, and M-Banking app users in order to be considered for the study. Statistical methods are employed in the analysis, including the following: multiple linear regression, correlation and determination coefficient, simultaneous testing (F test), and partial testing (t test). The data is linear, has a normal distribution, and does not show signs of multicollinearity; these findings are confirmed by the standard assumption test. The variables are strongly associated with one another, as shown by the correlation value of 0.523. According to the coefficient of determination (R2), the variables that were included in this research accounted for 28% of the variance in financial behavior, while other unexplained factors influenced the remaining 72%. Preliminary research shows that financial literacy and M-Banking use significantly affect financial behavior for the better. In contrast, lifestyle has a positive effect but is not statistically significant in influencing financial behavior.
The Effect Of Independence And Professional Ethics On Auditor Integrity And The Implications For Audit Quality At East Jakarta Public Accounting Firms Elsya Meida Arif; Rozikin Rozikin; Abdi Mulya; Arni Kurniati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5471

Abstract

The aim of this research is to examine and analyze the effec of independence and professional ethics on auditor integrity and its impact on audit quality. The data collection method uses a questionnaire with research subjects as auditors who work at KAP East Jakarta. Analysis prerequisite tests include normality test, linearity test, multicollinearity test, and heteroscedasticity test. The data analysis technique used to test the hypothesis is multiple regression analysis. Data analysis uses path analysis regression (Path analysis). The results of the research show that: 1) Independence has a positive and significant effect of 0.032 < 0.05 on auditor integrity, 2) Professional Ethics has an effect positive and significant of 0.012 < 0.05 on auditor integrity, 3) Independence has a positive and significant effect of 0.033 < 0.05 on audit quality, 4) Professional Ethics has a positive and significant effect of 0.007 < 0.05 on audit quality, 5) Auditor integrity positive and significant effect of 0.014 < 0.05 on Audit Quality, 6) integrity can be a mediator in the influence of independence on audit quality by mediation coefficient of 0.11088 (7) Integrity can be a mediator in the influence of professional ethics on audit quality with a mediation coefficient of 0.22752.
The Influence of Net Profit Margin, Return on Asset, Current Ratio, Price Earning Ratio, Solvency Ratio on Market Price Ivena Mashoeda
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5475

Abstract

This study aims to analyze the influence of Profit Margin, Return on Assets, Current Ratio, Solvency Ratio on Market Price. Information about company share prices is related to these 5 variables. The data used in this research is the Consumer Good Industry Company (CGIC) which has complete data related to these variables so that the sample obtained is 13 companies in 2019-2022. The data analysis technique used in this research is the selection of a panel data regression model with the Chow test, Hausman test, large range multiplier (LM) test, and parameter significance test. The test results can be concluded that Net Profit Margin (NPM) has a significant effect on Market Price (MP) while Return on Assets (ROA), Current Ratio (CR), Price Earning Ratio (PER), Solvency Ratio (SR) do not have a significant effect on Market Price (MP).
The Influence Of Rebranding And Brand Ambassador Nct Dream On Gen Z Purchasing Decisions On Tos Tos Products In Pontianak City Dewi Citra Sekar Asih; Fita Kurniasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5476

Abstract

This study aims to find out the influence of rebranding and brand ambassador NCT Dream on the purchase decision of Gen Z on Tos Tos products in Pontianak City. This research uses associative methods with a quantitative approach. The sample used as many as 100 respondents who are Generation Z consumers and reside in Pontianak City. Sampling technique is purposive sampling. Research results show that the rebranding variable has a significant positive effect on the purchasing decision variable. As well, the brand ambassador variable has a significant positive influence on the purchasing decision variable.

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