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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
 87   88   89   90   91 
Adapting To Change: A Study Of Post-Pandemic Millennial Housing Preferences Abdullah Bedi; Raden Aswin Rahadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5420

Abstract

The COVID-19 pandemic has fundamentally altered societal dynamics, particularly in the realm of residential preferences. This thesis investigates the shifting trends in post-pandemic housing preferences and their impact on residential decision-making. Key factors such as size, layout, amenities, location, outdoor spaces, and technological advancements are scrutinized to comprehend the shifting landscape of residential choices. The study reveals an increased emphasis on home office spaces and adaptable layouts as a response to the pandemic's transformative influence. It also highlights a growing inclination towards outdoor spaces like gardens and multi-function rooms due to the increasing trend of working at home during and after pandemic. Additionally, changing priorities in location selection and the rising importance of health-related aspects in home design are explored. Employing qualitative methods, the research conducts semi-structured interviews with eleven (11) diverse respondents to gain insights into post-COVID-19 house preferences and decision-making processes. The findings provide valuable guidance for real estate professionals, urban planners, and architects, aiding them in adjusting to the evolving needs and preferences of residents. Beyond academic realms, the study carries practical implications, contributing to the creation of innovative housing solutions aligned with changing preferences and responsive to post-pandemic societal demands. Ultimately, it seeks to inform policymakers and stakeholders, facilitating the development of sustainable residential environments that effectively address the evolving needs of individuals and communities in the aftermath of the COVID-19 pandemic.
Analysis Of Marketing Strategy In Hospital Health Institutions: A Systematic Literature Review Linda Ayu Mustikasari; Farid Agushybana; Septo Pawelas Arso
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5423

Abstract

Marketing is one of the important functions in organizations, including hospital health institutions. Marketing can help hospitals to achieve their goals, such as increasing public awareness, increasing demand for hospital services, and increasing customer satisfaction. The purpose of this study is to examine marketing strategies used in hospital health institutions through a systematic literature review. This research used the Systematic Literature Review (SLR) method. Research data was collected from literature published in reputable scientific journals. The literature was collected through searches in electronic literature databases, such as Google Schoolar and Scopus. The collected data were then analyzed in three stages, namely data reduction, data presentation and conclusion drawing. The results showed that hospital marketing strategies include digital marketing, offensive strategies, preparation and determination of the marketing mix, intensify strategies, and 4P (Product, Price, Place, Promotion).
Does the gender diversity of the Board of Commissioners, Family Ownership, and Institutional Ownership Reduce the Likelihood of Financial Distress During COvid-19? Alief Ibnu Nuzul; Vera Diyanty
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5424

Abstract

The purpose of this study is to investigate the effect of the gender diversity of the board of commissioners, family ownership, and institutional ownership on the possible financial distress of Indonesian public manufacturing companies during the COVID-19 pandemic and non-pandemic periods. This study uses logistic regression panel data to determine the effect of the three aspects of Corporate Governance (CG) studied on financial distress. A total of 648 company-year observations from 108 companies during the period 2017-2022 were used in the analysis. Research findings indicate that in non-pandemic periods, family ownership has a positive effect on financial distress, but the positive effect decreases during pandemic periods. Institutional ownership has a negative influence in the non-pandemic period and that influence has not changed during the pandemic period. Meanwhile, the gender diversity of the board of commissioners does not affect financial distress in either the pandemic period or the non-pandemic period. This report provides insights for company management and regulators in developing CG mechanisms, especially related to the board of commissioners' gender diversity, family ownership, and institutional ownership.
The Influence Of Work Quality, Trust, And Work Discipline On The Performance Of Employees Of Pakuhaji District, Tangerang Regency Lisna Wati Odar; Dudung Hadiwijaya; M Imam Muttaqijn
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5426

Abstract

The purpose of this research is to study how work discipline, trust factors, and work quality impact employee performance in Paku Haji District, Tangerang Regency. This research used quantitative methods and involved all employees of Paku Haji District, Tangerang Regency, with a sample of 35 people. To collect data, observation and questionnaires were used. This research uses validity, reliability, classical assumptions, coefficient of determination, and hypothesis testing with the t test and F test to analyze the data. The results show that work quality, trust, and work discipline influence employee performance both partially and simultaneously. Therefore, to improve performance, these three components must be managed well.
Analysis Of Overtime Work, Time Management, And Job Satisfaction On Employees’ Work-Life Balance (Study At PT. Idricipta Aditama Grutty Shoes, Bags & Fashion Bandung) Nazwa Aulia Rahmah; Aurik Gustomo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5429

Abstract

This study aimed to determine the effect of Overtime Work, Time Management, and Job Satisfaction on Work-Life Balance at PT Idricipta Aditama Grutty Shoes, Bags & Fashion Bandung. This research method uses descriptive and verification analysis with a quantitative approach. The source of this research uses primary data. This research data collection uses a questionnaire. The sample of this study was 144 employees at PT Idricipta Aditama Grutty Shoes, Bags & Fashion Bandung using a simple random sampling technique. Data analysis was performed with multiple regression analysis. This study's results indicate a significant influence on the work-life balance between overtime work, time management, and job satisfaction, where these variables have an effect of 89.5%. There is a negative and significant influence between Overtime Work on Employees' work-life balance, a positive and significant impact of Time management on Employees' work-life balance, and a positive and significant effect of Job satisfaction on Employees' work-life balance.
The Impact Of Work Motivation And Religiosity On Faculty Member Performance: The Mediating Role Of Meaningful Life Olfien Wilsyie Riruma; Lidia Sandra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5436

Abstract

This research aims to explore the influence of work motivation and religiosity on faculty performance, underscoring the central role of meaningful life as a mediator. A comprehensive quantitative analysis was conducted on data collected from 250 faculty members in varied academic environments from Java, Bali, and Sulawesi. The study reveals that both work motivation and religiosity have a significant impact on faculty performance. The meaning of life emerged as a partial mediator in this relationship. This indicates that the enhancement of faculty performance is also heavily contingent on how faculty members derive a sense of purpose and fulfillment from their professional roles and religious beliefs. This aspect is further mediated by the individual's ability to construct a meaningful life from their daily activities. These findings provide fresh insights into the complex interplay between personal values and professional outcomes, highlighting the necessity of fostering work environments that support the realization of meaningful experiences for each faculty member. The study significantly contributes to the existing literature by demonstrating the vital importance of meaningful life in understanding and improving faculty performance.
Expectancy Theory As A Determination Of Net Promoter Score (Nps): Increasing The NPS Value Of Services Yosie William Iroth; Judith Sinaga
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5438

Abstract

The wave of digital transformation had been boosted and accelerated by the pandemic, but whether or not this opportunity is leveraged by the industry especially the financial service industry remains a big question. The question around which aspect of digital transformation would best impact the industry is another challenge. In the discussion of reputation management, the customer aspect is a critical factor, thus the question of whether or not the customer perceived the benefit or accepted the digital transformation also need to be discover. Let’s go back to the financial service industry which is the focus on this research, are the services provided by financial service company had fulfilled their expectation and thus would result in a higher Net Promoter score for the company. This research uncover that providing digital services is not enough when it comes to NPS it requires understanding of the customer hopes and acting upon it.
Influencing Factors Of Green Marketing, Environmentalist Communities, And Key Opinion Leaders On Conscious Buying Behavior In Indonesia Elisabet Iskandar; I Gede Sanica
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5439

Abstract

In recent years, there has been a concerning surge in the volume of waste generated by the population in the country. This research primarily aims to pinpoint the pivotal factors that drive a shift in societal behavior towards conscious buying habits. The study involved 113 respondents from the millennial demographic residing or working in the Tangerang city area. The collection of data was conducted through the distribution of questionnaires utilizing the Google Form platform. The data analysis method employed was Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results revealed that factors such as green marketing, engagement in environmental communities, and knowledge about environmental issues consistently and significantly influence conscious buying behavior. However, the impact of key opinion leaders did not show a significant influence in altering this behavior. These findings offer a comprehensive insight into how specific factors shape environmentally conscious purchasing behavior. The implications of this research can serve as a foundation for more effective initiatives aimed at educating and guiding society towards more environmentally responsible behaviors through tailored marketing strategies
Proposed Marketing Strategy to Increase Repurchase Intention of Brand.ABC Anggit Kartika Sab'rina Sriyatna; Nita Garnida; Prawira Fajarindra Belgiawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5440

Abstract

This study aims to determine the extent to which Customer Satisfaction can affect Brand Loyalty. Customer Satisfaction can affect Repurchase Intention, and Brand Loyalty can affect Repurchase Intention at Brand ABC The sample of this research is 309 customer respondents who have purchased products at Brand ABC In this study, the authors used data collection methods through interviews and questionnaires. The data analysis technique in this study uses a validity test, reliability test and Structural Equation Modelling Partial Least Square (SEM-PLS) test. From the SEM-PLS test results obtained, BL = 0.981 CS + E1 and RI = -0.220 CS + 1.194 BL + E2., There is a strong and statistically significant positive influence between Customer Satisfaction and Brand Loyalty of Brand ABC customers. In addition, there is a strong and statistically significant negative influence between Customer Satisfaction and Repurchase Intention. Meanwhile, Brand Loyalty of Brand ABC customers has a positive and significant effect on their future Repurchase Intention.
Proposed Marketing Strategy to Improve Customer Loyalty of Brand XYZ Made Sri Ayu Apsari; Nita Garnida; Prawira Fajarindra Belgiawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5442

Abstract

This research aims to provide strategies to increase customer loyalty from brand XYZ. This research was conducted using the variables brand image, customer involvement, and customer satisfaction. Internal analysis using Marketing Mix, STP, and VRIO as well as external analysis, namely PESTLE, Porter's Five Forces, Competitor Analysis, and Customer Analysis in this research are used to find out what the internal and external conditions of brand XYZ are. In this research, primary data and secondary data are used to support the analysis to be carried out. The primary data used was obtained from interviews with brand XYZ, as well as questionnaire surveys distributed to brand XYZ customers which will then be processed using Structural Equation Modeling Partial Least Square (SEM PLS). Secondary data is used in this research to support analysis in the form of theory from sources relevant to this research. The results of internal and external analysis as well as the results of the hypothesis in this research are that brand image and customer engagement have a significant and positive influence on customer loyalty, but customer satisfaction does not have a significant influence on customer loyalty. Based on the results of the analysis that has been carried out, a marketing strategy recommended by the author to increasing customer loyalty.

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