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The Asian Journal of Technology Management (AJTM)
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in Asian technology development under one of these classifications research paper, viewpoint, conceptual paper, case study, literature review. The journal is intended as an instrument for individuals conducting research on technology management at both micro and macro level of analysis as well as its relationship with other managerial functions such as operations, marketing finance, and human resource. READERSHIP Researchers, educator, senior practitioners in the areas of technology economics, research and development, innovation management, technology management, technology transfer, technology and business strategy will find the journal interest. UNIQUENESS AS ATTRACTIVENESS FACTOR The uniqueness factor of Asian Journal of Technology Management is the scope of study which views the intersect of Technology and Management in a fashionable and unique way in creating competitive advantage of corporations and nations in Asia. As we are facing a fast changing Asia, where old customs and tradition meet technology adoption and the government, industry, corporations; the journal intends to take part in the swift change and is filling a niche in the journal business. There is no other journal that intersects Technology Management and micro-macro level analyzes in the continent of Asia where extensive and considerable shift of technology adoption is in a fast pace. AJTM Journal Indexed by Cross Ref, Index Copernicus, Google Scholar, DOAJ and Indonesian Publication Index (IPI). Print ISSN: 1978-6956; Online ISSN: 2089-791X
Arjuna Subject : -
Articles 296 Documents
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Digital Halal Logistics: The Perspective of Food Delivery Riders
The Asian Journal of Technology Management (AJTM) Vol 15, No 2 (2022)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.2

Abstract

Abstract. The growing awareness of Halal compliance in today’s community shows the importance of Halal on the quality of products manufactured worldwide. Hence, it is crucial to ensure that the concept of Halal extends to the entire supply chain, from the farm to the consumer. Most research covers manufacturing and procurement, leaving Halal-compliant distribution and logistics open to a number of research opportunities. We conduct an investigation into digital Halal logistics from the perspective of the individual food delivery riders, focusing on the operational level of the supply chain. The extensive reliance on Internet-enabled smart phones and the growing popularity of food delivery have created an increasing number of job opportunities for delivery riders, mainly on motorcycles. However, there is a question around whether or not this delivery process is Halal compliant, given that the riders face many challenges in ensuring an acceptable quality of service. This study investigates how the riders perceive Halal compliance in the food delivery industry, and provides suggestions for the implementation of digital Halal at various operational checkpoints. Keywords: Digital logistics, Halal logistics, supply chain management, delivery riders.
Exploring Voice of Customers to Chatbot for Customer Service with Sentiment Analysis
The Asian Journal of Technology Management (AJTM) Vol 15, No 2 (2022)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.4

Abstract

Abstract. Chatbots have been widely employed across a wide variety of companies and industries, from small- and medium-sized businesses to large corporations, and from e-commerce to financial institutions. Although chatbots have proven to be far more efficient and quicker than human agents, they do not always provide customers with a satisfactory experience because they lack a personal touch. Customer issues are often left unresolved and many are unsatisfied with chatbot services. This is unfavorable for firms that use chatbots for customer services as this jeopardizes their relationship with valued consumers. Thus, customer input is essential to streamline the product innovation process. This study uses a hybrid method involving lexicon-based TextBlob and logistic regression techniques to identify the sentiments of consumers toward chatbots for customer services based on user-generated content on Twitter. The results show that although people generally have positive encounters with chatbots, the gap between positive and negative sentiments is relatively small. This research provides insights that businesses can use to improve chatbot technology based on the voice of the customer to provide users with higher quality customer services in the future, especially since unsatisfied customers could be a threat to a business’s performance. Keywords:  chatbot, customer services, sentiment analysis, social media mining, voice of customers.
Toward Platform-Economy Continuity: Do Descriptive Norms and Perceived Product Attributes Matter to Youths who Use Ride-Hailing Apps?
The Asian Journal of Technology Management (AJTM) Vol 15, No 2 (2022)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.5

Abstract

Abstract. This study investigates how descriptive norms and perceived product attributes (utilitarian and hedonic benefits) influence the intention of young consumers to continue to adopt ride-hailing apps. We developed a conceptual model drawing upon the socio-technical theory by involving 333 Indonesian users of ride-hailing apps and estimating the model using the statistical tool of PLS-SEM-based software. The findings showed that social aspects (descriptive norms) and technical aspects (utilitarian and hedonic benefits) significantly influence young consumers to adopt ride-hailing apps. Intriguingly, a positive perception of the apps’ benefits is instrumental for encouraging young consumers to continue to adopt ride-hailing apps when descriptive norms appear, when peers in their social circle widely adopt similar apps. This study highlights the unique behavior of young consumers in adopting ride-hailing apps by accentuating the role of descriptive norms and perceived product attributes from the perspective of socio-technical theory. This study provides practical recommendations for digital platform providers, particularly TNCs (Transportation Network Companies), which offer ride-hailing services to address the young consumer segment with a community-based marketing approach to maintain their continued adoption.   Keywords: Continuation intention, platform economy, digital platform, ride-hailing services, socio-technical theory, young consumers
Strategic Development Formulation for Improving Corporate Mobile Application Engagement Rates
The Asian Journal of Technology Management (AJTM) Vol 15, No 2 (2022)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.1

Abstract

Abstract. In the digital transformation era, one company shifts from manual to digital reporting through a corporate mobile application called JSMART (Jababeka System Management for Advance Report) to serve those living in Kota Jababeka city. JSMART is a corporate application that can be utilized by the community who resides in Jababeka. JSMART was launched in 2017, though unfortunately, based on survey, only 17% of employees are actively using it. The aims of this research are to investigate the root cause of this employee reluctance to adopt the technology and the proposed corporate strategy. The Technology Acceptance Model (TAM) is used in quantitative approach to determine the influence of perceived usefulness, perceived ease of use, and attitudes towards using JSMART amongst employees. Based on path analysis results, these three factors significantly influence one another, and the total mean is calculated as 2.70, which suggests that JSMART is not considered good enough from the perspective of the employees. In addition, interviews were conducted as part of a qualitative approach to investigate further. The root cause mainly arises from organizational factors such as a lack of socialization and training, and unclear rules for utilizing JSMART. Therefore, this study proposes a strategic development formulation that prioritizes organizational development while rejecting a proposed in-app suggestion feature for future development. Keywords:  Corporate mobile application, digital transformation, technology acceptance, engagement rate, strategy.
The Effect of Automation of Banking Services on Customer Satisfaction
The Asian Journal of Technology Management (AJTM) Vol 15, No 2 (2022)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.6

Abstract

Abstract. Automated banking is one of the key services used by banks to facilitate the delivery of services that meet consumer expectations, thus boosting the country’s economy. Major technological advancements have been witnessed in the banking industry due to the introduction of international standards in the operational norms of banking geared towards the betterment of client service quality. The aim of this research was to assess the effects of automation of banking services on customer satisfaction for different private banks in Khulna city. The study adopted a case study research design. Data was collected using questionnaires. The total reliability of the questionnaire, measured using a Cronbach's alpha coefficient, was 0.897. The sample size was 100 respondents. Data were analyzed using descriptive and inferential statistics using Statistical Package of Social Sciences (SPSS) software, version 20.0. Findings were presented in the form of tabulations (percentages, mean and standard deviation). From the findings, the automation of banking services such as mobile banking usage, internet banking usage, and automated teller machine usage was found to have a significant effect on customer satisfaction.Keywords:  Mobile banking, internet banking, automated teller machine, customer satisfaction
Developing Intellectual Capital Model for Energy Industry Arman Ahmadizad; Seyyed Arman Rastad; Mohammad Hossein Zonoubi; Mohsen Ebrahimzadeh
The Asian Journal of Technology Management (AJTM) Vol. 12 No. 3 (2019)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.3.1

Abstract

Abstract. Intellectual capital is an important topic that has been viewed as one of the most value increase of company resources and key capitals in entrepreneurial development. This study aims to design a model for measuring intellectual capital. The previous models are reviewed and indicators for measuring are extracted. The population is 1104 managers and experts of 13 firms of Iran Transfo Company and 285 samples were selected randomly classified from companies. Data were collected by questionnaire, and we use structural equation modelling for the analysis. Our proposed intellectual capital model includes 5 aspects of human, structural, customer, the relational and systemic capital. All aspects have significant positive relationship with each other. Structural, relational and customer capital had the most intense relationships in the model and systemic and human capital were in fourth and fifth respectively. Keywords:  Customer capital, human capital, intellectual capital, relational capital, structural capital
RECTRACTED: Dividend Policy and Economic Variable to Stock Price Volatility: Comparison of Indonesia and Malaysia Vega Rut Harlina; Moh. Khoiruddin
The Asian Journal of Technology Management (AJTM) Vol. 12 No. 3 (2019)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.3.3

Abstract

After publication of the article in the Asian Journal of Technology and Management (AJTM) journal, volume 12, number 3, in 2019, it came to the editors attention that the original article has been published in Management Analysis Journal (MAJ), volume 7, number 4, in 2018.Although the authors acknowledged that there is possibility of misunderstanding with the MAJ, the editors of AJTM see this practice as an example of neglecting the ethical procedure in academic work as all authors should understand.Due to the high potency of double-publication practice, the editors agreed to revoke the publication right of the article entitled Dividend Policy and Economic Variable to Stock Price Volatility: Comparison of Indonesia and Malaysia written by Vega Rut Harlina and Moh. Khoiruddin, affiliated to the Universitas Negeri Semarang, Indonesia.Considering this practice, the authors now blacklisted from submitting their work to AJTM journal. The author will not be able to submit the article to our journal for the next 12 monthsThe document and its content has been removed from the Asian Journal of Technology and Management (AJTM) and reasonable effort should be made to remove all references to this article.
The Influence of Product Experience on Customer Loyalty of Frozen Food Product Made Fiona Dwi Utami; Evy Rachmawati Chaldun
The Asian Journal of Technology Management (AJTM) Vol. 12 No. 3 (2019)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.3.2

Abstract

Abstract. Indonesia’s frozen food industry is experiencing rapid development. Companies are targeting almost the same target market leads to tight competition. Therefore, many businesses concern about gaining customers while enhancing their customer loyalty. Dealing with a loyal customer is less costly and beneficial for any business. Product experience is one factor that could help to elicit a positive experience to enhance customer loyalty. This research limited to processed meat frozen food products such as sausage, chicken wings, nuggets, et cetera. It aims to get a better understanding of the product experience of a well-known brand, then investigate the influence of it on customer loyalty. Those understanding will be a helpful reference for a small and medium frozen food company with a similar product to design and manage their product experience to enhance their customer loyalty. The ultimate goal is to grow the business to the next level. The research used purposive sampling with 277 qualified quantitative data collected through an online questionnaire. The data were analyzed using multiple linear regression and shows that both hypotheses (aesthetic, meaning, and emotional experience is significant predictors of customer loyalty) are accepted. There is a significant influence of product experience (aesthetic experience, the experience of meaning, and emotional experience) on customer loyalty of frozen food products. The predictors able to explain 50.7% variations of customer loyalty, and experience of meaning became the highest predictors of the variation.Keywords:  Customer loyalty, frozen food, small and medium enterprise, SMEs, product experience
Proposed Business Model of Dairy Cooperative to Empower Dairy Supply Chain of Dairy Cooperative Rizka Tauria Nuryadi; Nur Budi Mulyono
The Asian Journal of Technology Management (AJTM) Vol. 12 No. 3 (2019)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.3.6

Abstract

Abstract. Huge number of small dairy farmers dispersed in wide are of West Java Indonesia had become a major contributor of fresh-milk production. Dairy-cooperative plays important role in collecting fresh-milk from dairy farmer, conduct pre-processing, and sell fresh milk to large industry and end customers. Some dairy cooperative further process fresh milk into dairy products. The role of dairy cooperative is central to improve the competitiveness of the dairy farmers against others fresh milk producer. This research aims to understand in dairy supply chain especially situation faced by dairy farmer and dairy-cooperative, and to provide recommendation on the new business model for dairy cooperative to empower themselves and improve competitiveness of the dairy farmers. We employ secondary data analysis to understand the situation in the upstream of the dairy supply chain and conjoint analysis to get customer preference as a basis for new business model development for dairy cooperative. Our result suggests that dairy cooperative must proactively collaborate with the owner of an abandon land for seeding forage pasture for the upstream strategy, and focusing value proposition in packaging, local brand, and dairy farmers assistance.Keywords: Dairy cooperative, empowerment, policy, small dairy farmers, supply chain
Aligning Business Engineering Education with Contemporary Industry Requirements Hazel Gruenewald
The Asian Journal of Technology Management (AJTM) Vol. 12 No. 3 (2019)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.3.5

Abstract

Abstract. Business Engineering emerged as an academic discipline almost a century ago in response to economic demand for experts with both business and engineering expertise. The discipline has since evolved to meet the needs of the fast changing global marketplace. The impact of globalization on the architecture, governance and running of organizations has also shaped the field today. Education has responded to these changes by adapting its architecture and governance to fit international needs. This study examines the case of ESB Business School, Reutlingen University as an example of how business engineering education has been forced to adapt its architecture and governance to fit international needs in the field. Close collaboration with global academic and corporate partners has enabled the school to integrate multiple international components into its business engineering curricula. However, the overall goal remains to ensure that the business engineering education provided is aligned with the global requirements coming from industry. This exploratory industry-driven study tackles this challenge. Qualitative interviews with company representatives of international companies as well as a global industry survey were conducted to examine what study programs and what graduate skill-set are most commonly sought after by industry in different regions of the world. Keywords: Business engineering, competence, employability, domain expertise

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