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Jurnal The Messenger
Published by Universitas Semarang
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Articles 8 Documents
 1 
Search results for , issue "Vol. 11 No. 2 (2019): July-December" : 8 Documents clear
Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement Liem, Silva; Marta, Rustono Farady; Panggabean, Hana
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1317

Abstract

District Health Office of North Lombok Regency is developed a Public Service Announcement (PSA) to dealing with high stunting prevalence, by inform people about poor sanitation behavior and stunting. Using SaniFOAM framework, this study aimed to critically analyzed the sanitation behavior, its setting, narratives, images, conversations conveyed by the PSA and their intertextuality with socio-cultural background of the rural society, to see if it s an effective communication media in advocating public to stop open defecation. Fairclough s Critical Discourse Analysis used to identify what sanitation behavior to change; social norms including potential sanctions or enforcement leading to behavior change; required knowledge, and sources of social support to adopting healthier behavior; and to realize the individual and community attitudes, and values as drivers for the change. The result indicated handwashing was not reminded; believing in shaman allowed them to spread knowledge and motivate improved attitudes toward environmental health.
Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website Zinaida, Rahma Santhi; Havivi, Siti Lady
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1194

Abstract

The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours.  Kalyanamitra  was chosen as the subject of the study because there are not many  NGO s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the  communication strategy has been done in this organization through their official website.  The important of  doing this study is that can inspire other  NGO s to optimize the use of online media. The theories  used in this study  are Media Rich Theory (MRT). This study  use interpretative paradigm  with the type of research is qualitative  descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result,  Kalyanamitra  has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.
The Role of Visual Merchandise in Changing the Purchase Decision of Shoppers within Retail Stores in Jordan Hashem, Tareq Nael
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1318

Abstract

Attracting new customers means to take novel measures by stores. Nowadays, stores are designed in order to guarantee a fast purchase decision by customers. The current study seeks to understand the role of visual merchandise on decision of purchasers to buy a certain item. The variables taken into considerations are color, landscaping, texture, communication and D ©cor. Sample of study consisted of 1000 individuals from commercial complexes and malls in Jordan. Through the quantitative approach depending on self-administered questionnaire, results of study indicated that color and landscaping are the most influential factors that may influence the purchase decision of individuals, followed by texture, communications, and d ©cor. The study therefore recommends that store managers should pay more attention to the details of the stores in a way that matches the taste of people who attend these stores.
Understanding the Meaning of Self-Identity Construction of Salatiga Community Darmastuti, Rini; Edi, Sri Winarso Martyas; Christianto, Erwien; Prabawa, Titi Susilowati
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1273

Abstract

The Salatiga community is unique than other communities. It lies in the identity they have. Salatiga community had always interacted with the migrants, since the Dutch colonial era. Logically, interactions with migrants will influence the identity of the Salatiga community. In fact, the identity of the Salatiga community still present to this day. Interaction with migrants actually create tolerance. Using a constructivist approach, this paper attempts to construct the identity of Salatiga community. This article using qualitative method with an ethnographic approach to communication. Based on the analysis conducted, as the first place, the construction of Salatiga community identity is the manifestation of Raden Mas Said s doctrine which emphasizes on togetherness, and accepting others. Secondly, the doctrine of Raden Mas Said become a basic for the emergence of multiculturalism understanding in the lives of the Salatiga community. Thirdly, the identity of the Salatiga community is a symbol of tolerance.
Citizen Journalism and Online Community Media: A Case Study of pwmu.co Sukmono, Filosa Gita; Junaedi, Fajar
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1173

Abstract

One of the most prominent online community media in Muhammadiyah is pwmu.co (https://pwmu.co/) that published by the Regional Office of Muhammadiyah (PWM) East Java. This article departs from an interest of the writing team to find out how citizen journalism-based media management works in the online community media, especially pwmu.co. This study itself uses a case study method by collecting data using in-depth interviews, then selecting informants using purposive sampling or criterion-based selection. In this study, informants were pwmu.co editors, while observations were made by looking carefully at the pwmu.co editorial room. The result demonstrates that community media management executed by pwmu.co accentuates citizen journalism principles and voluntarily actions to resolve their works relating to collecting news. Journalists and reporters in this community are citizen journalist that comes from Muhammadiyah people and they are trained through a series of the workshop by the editors of pwmu.co.
Understanding Multiculturalism in a Family on Whatsapp Group in the Disruption Era Indriani, Sri Seti; Prasanti, Ditha
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1267

Abstract

The SW6 family spread in several locations creates multiculturalism on WhatsApp social media groups. This study tries to describe the meaning of multiculturalism family on the WhatsApp group for the family members. This study is qualitative type using virtual ethnographic approach to describe the reality. The results of the study reveal that the experience of communication experienced is referred to as an archipelago insight experience. Cultural intelligence is assessed from the personal activeness of family members and information shared. When talking about something outside of its cultural values, there are some of the family members who choose to be silent, there are some who choose to ask questions to understand, but there are some who directly express their feelings. Communication culture can also be seen from the personal activeness of each members, there is a silent reader, some respond when needed, some are positioned as followers and some are dominant.
The Use of Affiliate Marketing in Improving Pegipegi Sales Natarina, R. A. Emilia; Anugrah Bangun, Cendera Rizky
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1210

Abstract

The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.
The Segmentation of Local Television Audiences in Central Java in the Digital Era Warto, Warto
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1278

Abstract

This theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of five television stations, namely Banyumas TV, Semarang TV, TVKU Semarang, Simpang5 TV Pati, and also Ratih TV Kebumen. The target of the audiences segmentation demographically is the people aged 30 years and above, except TVKU Semarang, namely teenagers and students aged 15-25 years. The development in the digital era is now an opportunity to maintain the existence of local television by doing convergence of digital media. The concept of Think Global Act Local is the opposite in the local television industry to become Think Local Act Global , for the broadcasting world if they still want to exist in the digital media.

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