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INDONESIA
Jurnal The Messenger
Published by Universitas Semarang
ISSN : -     EISSN : -     DOI : -
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Articles 260 Documents
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Pengaruh Terpaan Informasi Kemasan Rokok terhadap Minat Merokok Pelajar Pratama, Aditya
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.305

Abstract

This study aimed to determine the effect of exposure to information from the packaging cigarette packs, the interest on student smoking. The cornerstone of the theory used in this research is adopted from Morrison, et al (2010) which states that the attitude change theory provides an explanation of how a person's attitude is formed. The research method is by questionnaires and questionnaires using purely experimental methods. The study population was Students - Students of class X SMA Negeri 2 Semarang, whereas samples taken were 32 students. It was concluded that there is a strong influence of the variable Wrap Cigarette Packaging Information Exposure to smoke on student interest. It is based on research results that showed a significance level of 0.000 <0.05, which means that the more often the frequency of affected teens notice or information on the packaging of the cigarette pack, the lower the interest teenagers to smoke.
Memahami Strategi Komunikasi Pemasaran Kartu Brizzi PT Bank BRI, Tbk. Kanwil Semarang Febriana, Widia
Jurnal The Messenger Vol. 7 No. 2 (2015): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v7i2.295

Abstract

With increasing public awareness of the technology, there are a trend the demand for banking products based on technology, in particular transactions through cards. But the public's knowledge about the e-money making product marketing e-money is still lacking. To overcome this, we need a marketing communication strategy of e-money is appropriate and effective. The cornerstone of the theory used in this study the theories of Kotler Kotler, said that elements of the promotion mix (promotion mix) consists of five main device, namely: Advertising, Sales Promotions, Public Relations and publicity, Personal Selling and Direct Marketing. This research aims to determine the effectiveness of of the activities of marketing communications strategy that has been done. To analyze the marketing communication strategies, conducted research at PT. Bank Rakyat Indonesia (Persero) Regional Office Semarang. Data collected from various sources consisting of external factors and internal, ie interviews, observation and documentation. Furthermore, these factors were analyzed to get the strategy formulation. Resource persons / informants consists of the CBK offices and the Customer card user Semarang BRIZZI. All of the strategies undertaken in marketing BRIZZI, the most effective way is to give the gift of groceries to customers BRIZZI users when shopping at the supermarkets in Semarang.
Analisa Semiotika Kekerasan Pada Acara Musik Dahsyat dan Inbox di Televisi Pratiwi, Setyo Budi
Jurnal The Messenger Vol. 7 No. 1 (2015): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v7i1.285

Abstract

The proliferation of television stations, tightened competition to deliver a more attractive event, which aired treats contain many elements of violence and consequently a lot of television shows that negative impersonation. The purpose of this study is to prove that there is an element of violence in the show music show on television, as well as knowing the forms of symbolic violence contained in the event. The object of this study is event Strikes and Inbox. This study uses a semiotic analysis of Roland Bartes to show the meaning of denotation, connotation to the myth of the display to see the event. The results obtained are in the Inbox event Strikes and violence are both verbal and non-verbal in every episode. It is proved that the event is not eligible to be broadcast as it can lead to impersonation or imitation of Indonesian society. If there is no control from the government or agency concerned it will impact the loss of a sense of empathy and culture of politeness that characterizes the Indonesian nation.
MEMAHAMI POLA KOMUNIKASI KELOMPOK ANTAR ANGGOTA KOMUNITAS PUNK DI KOTA SEMARANG Saputra, Aditya Oktendy
Jurnal The Messenger Vol. 4 No. 1 (2012): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v4i1.276

Abstract

Communications between members of the community in Semarang City Punk and How to use the Punk communication media in the city of Semarang by its members, in order to maintain harmony among communities. The population in this study were community members who live in areas Punk Genuk in the city of Semarang. While as many as 5 samples taken by the informant in-depth interview technique (depth-interview). The pattern of communication is known that a person's personality represents a real community members. the Punk community to gain acceptance from other members, an individual is forced to follow the pattern of communication other community members, so that communication patterns can be understood by everyone or is universal. And by using various social networking Punk community members can communicate with their comrades from other communities to get out of town, in order to maintain the relationship, strengthen kinship and closeness even though they do not have long to meet
Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian Putri, Primadhany Kartana
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.313

Abstract

The study explain how to describe and apply Persuasion Theories   in Advertising is typically define as human communication that is designed to influence others by modifying their beliefs, values, or attitude. Many theories of persuasif communication   are concerned with shift in attitude is a relatively enduring predisposition to respond favorably or unfavorably   toward something. The reseacher presents and compares the three theories of persuasion, the Elaboration Likehood Model (ELM), Cognitive Dissonance and Attribution that explore aspects of persuasive communication which are presented or examined in several previous studies. Although protayed as theories of persuasion, each of these point of viewpoints can be appiled to a wide variety communication messages delivered by marketers to influence and change consumer attitudes.The relevance theories bridges communication and cognition and, as such, provides a solid foundation for further research on persuasion, marketing communication, and many other aspects that influence consumer behavior.
Sosok Etnis-Etnis Minoritas dalam Iklan (Figure of Minority Ethnic in Advertising) Malau, Ruth
Jurnal The Messenger Vol. 3 No. 2 (2011): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i2.266

Abstract

Differentiation between minorities and majorities will always be there in the middle of ethnic plurality in Indonesia, and the advertising was succesfully represented it within a spectacle s package in the form of culture s parody, in which figure of minority ethnics are used as an advertising s object to strengthen the colonial [obsession] that leads to the race dichotomy between black and white. Behind the images displayed by advertising, there are hidden minority myths that reveals the life of and the treatment received by minority ethnics in this country. The myths are ultimately based on ideologies of class, race, and language. Figure of minority ethnics, in advertising s package, describes the disorder of Indonesian s human diversity that caused by colonialism and those who inherited the Western civilization.
MEMPERBAIKI MEDIA SECARA KOMPREHENSIF Yustitia, Senja
Jurnal The Messenger Vol. 2 No. 2 (2010): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i2.301

Abstract

The loss mechanism of restrictions on the media making the media business as a fertile land for hunting advantage. At first glance, this condition allows the occurrence of intense competition among media players. But, the reality is opposite. This is due to capital becomes the main strength of the business so that the media prepare a series of strategy to withstand the pressure. Media conglomerate is the answer of the conditions. Therefore, it takes maximum effort to improve the media comprehensively.
Pemanfaatan Situs Web Resmi Lembaga Pendidikan sebagai Sumber Berita oleh Wartawan Surat Kabar Lokal di Yogyakarta Prastya, Narayana Mahendra
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.509

Abstract

This resarch based on concept that stated internet give organization advantages in media relations activities. Educational institution being chosen because media relations is important for them. This research uses descriptive qualitative method. The data-collecting technique is interview. The informant of the interview is representative from newsroom local newspapers in Yogyakarta. The research result shows that informant give their trust to official website from educational organization. Informant use the information to explore the issue and/or as alternative when they face condition lack of news. Informant also criticize the information quality and the structure of information that published on official website.
Penonton Anak dan Remaja Terkait Program Acara Indonesian Idol Junior 2016: Studi Resepsi Pada Kontestan Anak yang Menyanyikan Lagu-Lagu Orang Dewasa Lestari, Anna Puji
Jurnal The Messenger Vol. 9 No. 1 (2017): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i1.427

Abstract

This research examines about interpretation of teenagers and childrens spectatorship about contestants Indonesian Idol Junior 2016 who sang adult s song. This research used critical paradigm through cultural studies approach. Critical theory used in this research is commodification theory of Vincent Mosco to show that Indonesian Idol Junior exploit the contestants. The method is reception analysis which dismantle various interpretations of media content by small number viewers (Downing, 1990: 162). Based on research results, Elementary School Children are vulnerable to the media negative impact. Representation of television shows about children singing adult songs for an informant (Elementary School) is interpreted by dominan reading, and the three other respondents interpreted as negotiation readers (Junior and Senior High School). It means that Junior and Senior High School Students have adequate knowledge structure. The result also stated that all informants do not have knowledge about commodification broadcasting industry.
Digital Gender Gap for Housewives Lestari, Anna Puji; Sunarto, Sunarto
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.729

Abstract

The development of communication technology through the internet brings a digital gap for women, especially for housewives who tend to be associated with domestic work. This study examines the use of internet and web newspaper (suaramerdeka.com) access by housewives. This study breaks the patriarchal ideology and the digital gap in family communication in the terms of access to information via internet. The theory used in this study is Gender Structure and Liberal Feminist Theories. This study is a descriptive qualitative research with critical phenomenology design. The results of study suggest that housewives are still excluded from access to information via internet due to unequal power in the use of communication technology in families. This happens because of the pattern of family communication that embraces patriarchy culture believing that housewives only need to take care of domestic issues and do not require internet access.

Page 10 of 26 | Total Record : 260

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