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INDONESIA
Jurnal The Messenger
Published by Universitas Semarang
ISSN : -     EISSN : -     DOI : -
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Articles 260 Documents
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Hiperrasionalisasi Pendidikan Usia Dini di Indonesia Fanani, Fajriannoor
Jurnal The Messenger Vol. 7 No. 2 (2015): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v7i2.303

Abstract

Early childhood education starts to growth in Indonesia since the beginning of year 2000. This system growth and change is not only due to the change of parents lifestyle in the contemporary age that asks both husband and wife to works, it s also develop because of the change in values that people have to educate their children. Indonesian people in the contemporary age eventually view the new system permissively and rationalize it as inevitable consequences of modern world. The system is also growth so rational that finally all traditional system in the formal, theoretical, practical, and substantial aspect was left to be change by the new system. This article is trying to comprehend how this hyperrationalization in early childhood education develop in Indonesia.
Memahami Kebijakan Redaksional Rubrik Pendidikan di Surat Kabar Harian Solopos Wulan, Sri
Jurnal The Messenger Vol. 7 No. 2 (2015): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v7i2.293

Abstract

This study aims to understand how the framing of news is created in the education section of daily newspapers SOLOPOS. The main theory used in this research is the analysis of Todd Gitlin framing. With frames, journalist processing a wide range of information available to the pack in such a way in certain cognitive categories and presented to the audience. The methodology used is qualitative descriptive and analytical approach to framing using Todd Gitlin. This research was conducted at PT. AKSARA SOLOPOS Jl. Adisucipto No. Solo 190 57 145, with two (2) of informants in accordance with the criteria of the study subjects. The object of research is selected Pawiyatan money news relating to the acceptance of new students high school / vocational equivalent which in its message has content related message new admissions in July 2014. It was concluded from this study, education rubric SOLOPOS daily newspapers in reporting the news focus close to Solo and the surrounding community. The existence of sub-sections that are inserted every day to differentiate with other newspapers.
Media dalam Perspektif Masyarakat Tontonan Jokowi Spectacle Ragil Putri, Sukma Ari
Jurnal The Messenger Vol. 7 No. 1 (2015): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v7i1.283

Abstract

In this era, celebrities are shaped and disseminated by the media. Media generates celebrities. When someone become the most popular person in the news then he/she would instantly become a celebrity. One of the figures that always make an interesting spectacle is Jokowi. As a presidential candidate of PDI Perjuangan, Jokowi have all aspects to be an interesting spectacle because of his construction of self-image that is different from the self-image of other president in Indonesia. As a media darling, Jokowi makes a Jokowi Spectacle. It becomes much more interesting when Jokowi Spectacle is compared with its successor, Obama Spectacle.
JURNALISME REPORTASE: SEBUAH PRODUK KOMERSIALISASI DALAM INDUSTRI TELEVISI Aprinta, Gita
Jurnal The Messenger Vol. 4 No. 1 (2012): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v4i1.274

Abstract

The freedom of press has given space to the growth of television industries in Indonesia. As we all know, since 2010 there are at least nine private television that established. This case has been impact to the public information fulfilness. Unfortunately as part of the capitalism industry, television should able to provide information that give two function, these is entertainment and journalism. Therefore, information is so often considered as commodity relate with the market mechanism that create television commercialization.This article aim to observe the bias of information that affected by journalism technique in the investigation program called. Reportase Investigasi through the approach Marxis capitalism where in the world of capitalism production is always relate with power and capital ownership.  
Pemanfaatan Facebook Ads Untuk meningkatkan Brand Awareness pada Produk Lokal Aprinta, Gita
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.310

Abstract

Facebook ads is the most recent feature ad in facebook. Its simply stated as paid advertisment to help products in increasing their brand awareness.  The objective is to optimazing brands who want to reach thousands of costumers, by maximzing promotion through facebook ads.   Brand awareness is quite important for costumer to help them recalling brand, doing the purchasing, and have loyal to specific brand. Facebook ads providing huge opportunity for   each costumer to know, recall, involve and participate in sharing information to other social media users.
The Body Shop Belanja Idealisme VS Gengsi Setyowati, Retno Manuhoro
Jurnal The Messenger Vol. 3 No. 2 (2011): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i2.264

Abstract

Identity formation is often manifested in the image of the media. These conditions are rarely noticed by individuals whose involved. Consumers are unwittingly caught up in the ever-popular culture simulakra invited into the circle of capitalism. Nowadays, to distribute beauty products, such strong idealism concepts are needed, focusing on the potential consumer, to regain their trust, by implementing pseudo-advantage values. A real example is The Body Shop products are adept at carrying the issues go green and respect for indigenous peoples. As a consumer of beauty products, women's position and then also becomes brittle by the temptations of mass media advertising for the construction of the concept of beauty has been tailored to the needs of capitalism that led to the maximum benefit.
KAMPANYE DAN TELEVISI (Analisis Pemberitaan Kampanye Pemilu Legislatif 2009 di TV Borobudur) Julianto, Edi Nurwahyu
Jurnal The Messenger Vol. 2 No. 2 (2010): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i2.299

Abstract

In the context of the current information age, media power is great considered in the flow of information spread quickly and widely. The political elite use media to socialize the political agenda. Institutions of mass media like television and newspapers is believed to have ability in organizing the production, reproduction and distribution of knowledge significantly. A series of symbols that gives meaning of the reality of "there" and experience in life, can be transformed in the public sphere of mass media, which can be accessed by members of society. Public trust what was presented in the media. Media does have a significant force in the conduct of production and reproduction of political image and content of media as a reality that has been constructed (constructed reality).
Pemanfaatan Twitter Buzzer Untuk Meningkatkan Partisipasi Pemilih Muda dalam Pemilihan Umum Yuliahsari, Dwi
Jurnal The Messenger Vol. 7 No. 1 (2015): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v7i1.288

Abstract

This article tries to describe the use of twitter buzzer as one way to increase the participation of young voters in the general election in Indonesia. The theoretical basis of this paper is the theory of diffusion - innovation that illustrates the power of mass media messages in influencing attitudes and behavior as well as spread the new discovery. Through the use of descriptive qualitative methods can be drawn that social media twitter with all its advantages and supported by the buzzer as an opinion leader, then the use of twitter buzzer become one of the solutions to increase the participation of young voters in the general election in Indonesia. But its utility must be adapted to the characteristics of the audience, so that appropriate goals and objectives are achieved with the maximum.
BAHASA TUBUH PEREMPUAN DALAM IKLAN KOSMETIKA DI TELEVISI ( SEBUAH ANALISIS WACANA) Witjaksana, Gunawan; Samudi, Samudi
Jurnal The Messenger Vol. 2 No. 1 (2010): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i1.279

Abstract

In the era of liberalization that characterized the television media with comodification various impressions to attract viewers, in many ways carried on various kinds of impressions displayed. No exception impressions cosmetic ads which in practice is clearly a lot of exploiting women's body language to attract the audience that they ultimately want to use the products offered. Cosmetics with herbs ad exploits women's bodies are often ignored ethics, especially related to KPI P3SPS and cultural and religious views of society and the rights of adolescents and women. The impact is certainly there was a negative. For that research using discourse analysis techniques to examine the use of body language in women's cosmetics advertisements on television to be attractive for the study. The goal is clear to see how the exploitation of women's body language in advertisements on television cosmetics. Through discourse analysis method of recording by cosmetics ads on television, and then analyzed by discourse analysis, it can be concluded that, of cosmetics advertisements on television were likely to utilize and exploit the   perfect female body , in order to reach an audience sympathetic to using products that offered them. Unfortunately, the exploitation of women's body language in the cosmetics ads, less attention to ethical and religious views of the majority of Muslims in Indonesia, so the ad tend ignore the interests of general public and particularly children, adolescents, and women themselves.
Komunikasi dan Media Sosial (Communications and Social Media) Watie, Errika Dwi Setya
Jurnal The Messenger Vol. 3 No. 2 (2011): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i2.270

Abstract

Media presents to be a part of human life. The presence and the development of internet bring a new way of how to communite in social life. Social media presents and changes the communication paradigm in today's society. Communication in social media is not limited by distance, time, and space. It could happen anywhere, anytime, without having a face to face talking. Even social media can negate social status that is often as a barrier in communication.Social media has changed the world. Levels of communication merged into one container called a social media. The rise of many consequences must also be wary of, in the sense of social media opens up the opportunity of each individual involved in it to issue his opinion freely. However, self-control should be shared, in order to have freedom of communication which does not violate ethical boundaries and does not offend others.

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