cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Egi Sukma Baihaki
Contact Email
egisukma_baihaki@yahoo.com
Phone
+6281511960291
Journal Mail Official
tanzilsadra@gmail.com
Editorial Address
Jl. Lebak Bulus II No. 2, RT 4/RW 4, Cilandak Barat, Cilandak, Jakarta Selatan, 12430, Indonesia Phone: 021-29446460 (ext. 409) Fax: 02129235438
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Tanzil: Jurnal Studi Al-Quran
Published by Sekolah Tinggi Agama Islam Sadra
ISSN : 2460917     EISSN : 25030612     DOI : https://doi.org/10.20871/tjsq
Core Subject : Religion,
Religion
TANZĪL is a refereed academic journal published by Sekolah Tinggi Filsafat Islam (STFI) Sadra in Jakarta. The journal conscientiously aims to provide a scholarly platform for critical and informed articles, particularly in Qur’anic studies. The article arises such issues in the form of literature study, individual research, and critical book review, arise out of classical and contemporary discussions from varied traditions, either Eastern, Western in the hope to contribute the resolution of various It theoretical, methodological, and practical issues in the aforementioned fields.
Arjuna Subject : Seni dan Humaniora - Studi Agama
Articles 102 Documents
 7   8   9   10   11 
THE COMMUNICATION STRATEGY OF IBLIS IN THE PERSPECTIVE OF MARKETING COMMUNICATION: A NARRATIVE ANALYSIS OF Q.S. AL-A‘RĀF [7]: 20–21 AND Q.S. ṬĀHĀ [20]: 120 Syarifuddin, Syarifuddin
Tanzil: Jurnal Studi Al-Quran Vol. 8 No. 2 (2026): April
Publisher : Sekolah Tinggi Agama Islam Sadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20871/tjsq.v8i2.594

Abstract

This study is motivated by the increasing tendency of contemporary marketing communication practices to prioritize persuasion over honesty, thereby raising ethical concerns within the promotional mix. In this context, the narrative of Satan’s temptation of Prophet Adam in Sūrah Al-A‘rāf and Sūrah Ṭāhā is considered relevant as an early representation of morally deviant persuasive communication patterns. This study aims to identify the forms of persuasive communication embedded in the narrative and to analyze their relevance to promotional mix practices from the perspective of Islamic marketing ethics. Methodologically, this study employs a qualitative approach within a hermeneutic paradigm, utilizing thematic (mawḍū‘ī) content analysis. The analysis is further strengthened by Virginia Wilson’s content analysis framework and an approach to Qur’anic textual analysis. The primary data consist of Qur’anic verses related to the story of Adam and Satan, supported by exegetical literature and contemporary marketing references as conceptual comparisons. The findings indicate that Satan’s communication pattern reflects manipulative persuasive strategies, including the use of emotional appeals, the construction of misleading value claims, and subtle persuasive influences aligned with soft-selling characteristics. These patterns correspond to unethical practices across various elements of the promotional mix, including advertising, sales promotion, public relations, and interpersonal communication. This study concludes that such communication patterns contradict the fundamental principles of Islamic marketing, which emphasize honesty, transparency, and accountability. Therefore, strengthening the ethical dimension in promotional practices is essential to ensure sustainability and to build trust in modern marketing activities.
RATIONALIZING REVELATION IN THE MALAY-INDONESIAN WORLD: THE DECONSTRUCTION OF FATALISM AND TAQLĪD IN OEMAR BAKRY’S TAFSIR RAHMAT Umam, Muhammad Dhiya'ul; Fauzia, Ika Yunia; Riyadi, Abdul Kadir; Amrullah, Moh. Addib
Tanzil: Jurnal Studi Al-Quran Vol. 8 No. 2 (2026): April
Publisher : Sekolah Tinggi Agama Islam Sadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20871/tjsq.v8i2.595

Abstract

The tension between theological fatalism (jabr) and modernist activism defined much of 20th-century Indonesian Islamic thought, shaping the socio-political trajectory of the post-colonial nation. Within this intellectual contestation, vernacular exegesis emerged as a crucial medium for reform, translating elite theological debates into mass pedagogy. While previous studies have predominantly highlighted the pedagogical and scientific features of Oemar Bakry’s Tafsir Rahmat (1983), the specific theological mechanisms he employs to dismantle deterministic logic remain underexplored. This article investigates how Bakry’s exegesis operationalizes a Theology of Progress to explicitly deconstruct traditionalist passivity and the epistemological stagnation caused by blind imitation (taqlīd). Employing a qualitative history of ideas approach within an adabī ijtimā‘ī (socio-literary) framework, the study utilizes a thematic data coding system to analyze Bakry’s interpretation of key verses regarding socio-historical agency, calamity, and cosmology. The findings reveal a tripartite strategy of rationalization. First, Bakry reinterprets Q.S. Ar-Ra‘d [13]: 11 to frame historical change as a mechanical consequence of human effort governed by sunnatullāh (God’s natural laws), unequivocally rejecting deterministic readings that paralyze social mobility. Second, he utilizes the Minangkabau reformist maxim reason before surrender (habis akal baru tawakal) to interpret Q.S. Ash-Shūrā [42]: 30, redefining natural disasters as verifiable consequences of human negligence and ecological mismanagement rather than inexplicable divine trials. Third, the exegesis purges unverifiable folklore (isrā’īliyyāt) while simultaneously integrating modern scientific terminology, notably translating al-samāwāt as space (ruang angkasa) to bridge scriptural revelation with the Space Age. The study concludes that Tafsir Rahmat serves as a critical instrument of deliberate social engineering. By translating the intellectual elitism of global Islamic modernism into an accessible vernacular pedagogy, Bakry successfully deconstructs the fatalistic mindset to reconstruct the Indonesian Muslim subject from a passive recipient of fate into an active, rational agent of post-colonial history and nation-building.

Page 11 of 11 | Total Record : 102

 7   8   9   10   11 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol. 8 No. 2 (2026): April Vol. 8 No. 1 (2025): October Vol. 7 No. 2 (2025): April Vol. 7 No. 1 (2024): October Vol. 6 No. 2 (2024): April Vol. 6 No. 1 (2023): October Vol. 5 No. 2 (2023): April Vol. 5 No. 1 (2022): Oktober Vol. 4 No. 2 (2022): April Vol. 4 No. 1 (2021): Oktober Vol. 2 No. 2 (2018): April Vol. 2 No. 1 (2017): Oktober Volume 1 Number 2, April 2016 Vol. 1 No. 2 (2016): April Volume 1 Number 1, October 2015 Vol. 1 No. 1 (2015): October More Issue