Nomosleca
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
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<![CDATA[Perubahan Tata Cara Perkawinan Suku Anak Dalam (Studi Kasus: Suku Anak Dalam di Provinsi Jambi) ]]>
<![CDATA[Gustiya Ulfah]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.10803
<![CDATA[The aim of the research is to find out more about the existence of the Anak Dalam Tribe and the changes that have occurred in marriage procedures. The descriptive qualitative research method involves key informants and casual informants. Data collection was carried out by observation, interviews and literature study. Analysis of research data was taken from observations and interviews. The changes to the Anak Dalam tribe's marriages include changes to the process which was initially closed and could only be seen by that group, now marriages can be seen by the general public. Factors influencing changes in marriage include modernization and globalization, education, interaction with the majority culture, and economic changes. In addition, beliefs that are believed to guide life are replaced by religion which has an impact on changes in family structure, gender, foreign culture and cultural identity.]]>
<![CDATA[Represents Fantasi Seksual dalam Film Dear David dengan Analisis Naratif Tzevetan Todorov ]]>
<![CDATA[Arief Rachman Susilo]]>;
<![CDATA[Dewi Sri Andika Rusmana]]>;
<![CDATA[Novan Andrianto]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.12286
<![CDATA[The aim of this research is to describe the representation of sexual meaning in the film "Dear David". The research method uses a qualitative method with Tzevetan Todorov's narrative analysis structure which looks at films from the beginning, middle and end of the plot, and uses Stuart Hall's representational communication theory. The results of this research show that the film "Dear David" can represent adolescent sexual fantasies, in the form of a representation of women's lack of freedom in expression, a woman's resistance and leadership in terms of sexuality, a woman's satisfaction in using sexual tools and the beginning of a new love story. It is hoped that this research can provide additional information regarding adolescent sexual fantasies represented in the film "Dear David" and that further research can further develop various aspects and other analytical methods.]]>
<![CDATA[Partisipasi Masyarakat dalam Pengembangan Kawasan Objek Wisata Sajuta Jajang ]]>
<![CDATA[Maulana Putra]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.10887
<![CDATA[This research aims to determine community participation in their contribution to developing tourist attractions. This qualitative research method with a case study approach involves key informants and ordinary informants. Data collection can be done through observation and interviews. Data analysis takes the form of a process of analyzing interview results, observations and documentation results. The results of the research can be concluded that those involved in developing the Sajuta Janjang tourist attraction area were the people there, especially Jorong Tabek Sarik'an, as well as several elements from the local government. The development of tourist attraction area started with public awareness. The reasons why the community participates in the development of the Sajuta Janjang tourist attraction area can be divided into two, namely from an economic and social perspective. The efforts made include the formation of an agency by the nagari government so that the development of the Sajuta Janjang tourist area runs smoothly and the formation of a buek arek judicial institution to protect local communities and tourists from wrongdoing. ]]>
<![CDATA[Strategi Rebranding Riche Heritage Hotel Malang melalui Instagram @hotelriche ]]>
<![CDATA[Agnes Kristika Setianing]]>;
<![CDATA[Indra Novianto Adibayu]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.12251
<![CDATA[Hotels are one of the considerations for visitors to a city. Riche Hotel is one of the hotels in Malang City which was awarded a cultural heritage building by the Malang City Government. This research uses a qualitative approach, with descriptive research methods. The data collection and analysis technique uses the concept of source triangulation, namely by conducting interviews with 3 informants from Riche Hotel Malang. This research aims to explain the rebranding strategy carried out by Riche Hotel Malang via Instagram. The research results show that Riche Hotel Malang carried out 4 stages of rebranding, namely repositioning by introducing Hotel Riche Malang as a contemporary, family-friendly and strategic hotel. Then at the renaming stage there were no changes, as well as redesigning the shape of the rooms, and relaunching by holding a launching event for the new style of Hotel Riche Malang and collaborating with local influencers in Malang City. ]]>
<![CDATA[New Media-Based Environmental Campaign: Sekumpul Waste Bank (Sekumpul Bank Sampah) in Empowering the Community’s Ecomony ]]>
<![CDATA[Muhammad Alif]]>;
<![CDATA[Sri Astuty]]>;
<![CDATA[Lalita Hanief]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.12190
<![CDATA[Department of Public Housing, Residential Areas and the Environment (DPRKPLH) Banjar Regency (2022) the amount of waste entering final disposal sites reached 290 tons per day, an increase of 60 tons compared to the previous year. The Sekumpul Waste Bank in Banjar Regency actively carries out environmental campaigns via social media Instagram about Reuse, Reduce and Recycle. The aim of this research is to analyze new media-based environmental campaigns for community economic empowerment at the Sekumpul waste bank. The method used in this research is a descriptive qualitative approach. Data collection techniques were interviews, literature studies and documentation with a total of 2 informants. The data analysis technique uses Manual Data Analysis Procedure (MDAP), namely daily notes, transcripts, coding, categories, themes and memos. The results show that the Sekumpul Waste Bank campaigns for waste management through Instagram posts, holding events and providing material on local radio broadcasts. It is hoped that this environmental campaign can increase community participation in managing waste wisely and with economic value. ]]>
<![CDATA[Digital Content Creative sebagai Media Informasi melalui Instagram dalam Penerimaan Mahasiswa Baru di STAHN Mpu Kuturan Singaraja ]]>
<![CDATA[Niluh Wiwik Eka Putri]]>;
<![CDATA[I Gede Titah Pratyaksa]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.12910
<![CDATA[STAHN Mpu Kuturan Singaraja promotes PMB via social media Instagram through digital content creative. The aim of the research is to determine the role of digital content creative in the model used is the Luther model which consists of concept, design, material collecting, assembly, testing and distribution. The method used in this research is pure qualitative descriptive with a phenomenological approach. The theories used include Excellence theory. The research results include the first post using the Two-Way Symmetric model which prioritizes feedback from the community. Meanwhile, the second post also uses the Two-Way Symmetric model. Furthermore, the third post uses the Public Information model, which aims to build public trust through one-way communication. Meanwhile, the fourth post also uses the Public Information model. Next, the fifth post uses the Press Agentry / Publicity model.]]>
<![CDATA[Tourism Communication Strategy in Developing Halal Tourism in The Lake Toba Tourism Area of North Sumatra ]]>
<![CDATA[Afwan Syahril Manurung]]>;
<![CDATA[Purbatua Manurung]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.12897
<![CDATA[This research discusses the concept and implementation of halal tourism in the Lake Toba Tourism Area, particularly in Tomok and its surroundings. The research highlights the barriers in implementing the halal tourism concept, especially in non-Muslim majority areas. One of the main obstacles is the fear of losing local wisdom, especially in the area of non-halal culinary, which can trigger local community rejection. However, the research also emphasizes the importance of the halal tourism concept in providing a sense of security and comfort for Muslim tourists, as well as boosting the local economy. The research method involves literature review and data analysis from previous studies, such as Rose Emmaria's research, Kemenparekraf, and other relevant studies. The results show that intensive communication between the government, community, and related parties is key in overcoming resistance to the concept of halal tourism. In addition, clear regulations and involving various parties are also needed to strengthen the implementation of halal tourism.]]>
<![CDATA[Critical Discourse Analysis of Increasing Subsidized Fuel Price in 2022 by President Joko Widodo ]]>
<![CDATA[Afrilia Ernes Natasya]]>;
<![CDATA[Suko Widodo]]>;
<![CDATA[Santi Isnaini]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.12191
<![CDATA[This research aims to uncover the meaning and ideology in the text of the speech as well as uncover the motives of certain interests related to President Joko Widodo's policy of increasing subsidized fuel prices. The method used is explanatory qualitative, the research object used is a transcript of the text of the speech on the increase in subsidized fuel prices on September 3 2022 by President Joko Widodo through triangulation. The results of the research show that in the text of the speech President Joko Widodo mentioned the word protect, but this diction was not in line with the data also conveyed in the text that the increase in subsidized fuel prices was caused by an increase in the APBN and inappropriate targets for subsidized fuel consumption enjoyed by the well-off. These two reasons for the increase in subsidized fuel prices actually illustrate the government's powerlessness in prioritizing the welfare of the people who should be prioritized in obtaining subsidized fuel. ]]>
<![CDATA[Analisis Kontroversi Childfree di Media Sosial dalam Relasinya dengan Feminisme dan Budaya Ketimuran ]]>
<![CDATA[Nur Afifah Afif]]>;
<![CDATA[Zainul Ahwan]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.11607
<![CDATA[This research aims to reveal how the childfree controversy on social media relates to feminism and eastern culture using a review. This research is descriptive qualitative with a virtual research approach using units of analysis in the form of text, images, comments from netizens, as well as news about the childfree controversy which started on social media Instagram, TikTok and YouTube. The results of the analysis of Sara Mills' critical discourse show that the position of netizens is as a subject who provides criticism or support, while the position of actors is as an object in discourse construction. The childfree controversy also has implications for views of feminism and eastern culture, as the finding that childfree views from actors triggers pro and con responses from netizens. ]]>
<![CDATA[Etnografi Kehidupan Pengrajin Pandai Besi di Jorong Tangah Koto Nagari Sungai Pua ]]>
<![CDATA[Jamal Afdillah]]>
<![CDATA[ Jurnal Nomosleca Vol 10, No 1 (2024): April, 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/nomosleca.v10i1.12459
<![CDATA[This research describes the life of blacksmith craftsmen in Jorong Tangah Koto, leading to a dynamic in the activities they are currently engaged in. This research uses qualitative methods, namely observation data collection techniques and in-depth interviews. Meanwhile, for the selection of informants, purposive sampling was used, namely 2 key informants, blacksmith craftsmen and ordinary informants including the nagari government, the general public and community leaders in Jorong Tangah Koto Nagari Sungai Pua.The results of ethnographic research show that the description of the life of blacksmith craftsmen in Jorong Tangah Koto leads to a dynamic in the activities they are engaged in. The decline in income occurred due to the impact of blacksmith crafts not selling well on the market.]]>
