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Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jambi, Kampus Mendalo Darat, Jambi 36361
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Published by Universitas Jambi
ISSN : 2338123X     EISSN : 23558148     DOI : https://doi.org/10.22437/jdm.v6i4.17096
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Dinamika Manajemen adalah peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah yang merupakan hasil penelitian ilmiah asli (prioritas utama) dan artikel ulasan ilmiah yang bersifat baru (tidak prioritas) dari berbagai kalangan akademisi dan peneliti yang belum diterbitkan di tempat lain yang meliputi bidang : Bidang Manajemen Sumber Daya Manusia Bidang Manajemen Pemasaran Bidang Manajemen Keuangan Bidang Manajemen Operasional Bidang Perpajakan Bidang Akuntansi Bidang Kewirausahaan Bidang Keuangan Daerah Bidang Pembangunan Daerah Bidang Manajemen Pemerintahan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen" : 5 Documents clear
PENGARUH INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KAOS MEREK JAKOZ Fansuri, Faisal
Jurnal Dinamika Manajemen Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v6i4.16830

Abstract

This study aims to determine the effect of a variable products innovation consisting of sub-variables relative advantage, compatibility, complexity, divisibility, and communicability on purchasing decisions on a T-shirt & Souvenir Jakoz outlets in the city of Jambi. This research is a survey using a questionnaire instrument. The samples used were 100 consumer brands Jakoz shirts. The analytical tool used is multiple linear regression analysis. This study indicates that product innovation (relative advantage, compatibility, complexity, divisibility, and communicability) simultaneously influences consumer purchasing decisions in partial compatibility, complexity, divisibility, and communicability influence purchase decisions. In contrast, the relative superiority does not affect the purchase decisions on Jakoz shirt brand products in Jambi.
PENGARUH KINERJA PELAYANAN CUSTOMER SERVICE TERHADAP LOYALITAS PELANGGAN Magdalena, Maria; Erida, Erida; Bhayangkari, Sylvia Kartika Wulan
Jurnal Dinamika Manajemen Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v6i4.16944

Abstract

This study aimed to determine the effect of customer service performance on customer loyalty in Astra Credit Companies Jambi. This study employs survey research using a questionnaire instrument. The samples taken in this study are a customer in Astra Credit Companies Jambi. The data analysis technique uses multiple regression to test the absolute value of the difference. This study shows that customer service performance (believable, enthusiastic, responsive, the best solution, professional) affects customer loyalty. The impact of customer service performance (credible, passionate, responsive, the best solution, professional) on customer loyalty has powerful coefficient determination. Based on this study, the advice that the authors can give is that the Astra Credit Companies are expected to increase the dimensions of reliability further because this dimension is the average lower than another dimension, namely by expanding the knowledge of customer service officers on work procedures concerning all customer needs who came to his desk and more able to interact with customers.
DISKON, CITRA MEREK, DAN LAYANAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN DI MATAHARI DEPARTEMENT STORE DI KOTA JAMBI Sucyani, Rachmadhanty
Jurnal Dinamika Manajemen Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v6i4.16945

Abstract

This study examines discounts, brand image, and customer service simultaneously and partially to the purchase decision at Matahari Department Store Jambi City. The population used in this research is the people who shop any item at Matahari Department Store Jambi City, consisting of 100 respondents. While the analysis method used was multiple linear regression analysis. Simultaneous test results show that discount variables, brand image, and customer service significantly influence the purchase decision at Matahari Department Store Jambi City. Partial test results show discount variables, brand image, and customer service - each has a significant and positive influence on purchasing decisions in Matahari Department Store Kota Jambi. This condition is indicated by the considerable level of each variable below a = 5%.
PENGARUH LINGKUNGAN INTERNAL DAN EKSTERNAL TERHADAP MINAT BERWIRAUSAHA (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI) Wati, Ayu Ulya; Dahmiri, Dahmiri; Indrawijaya, Sigit
Jurnal Dinamika Manajemen Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v6i4.16946

Abstract

This study examines the internal and external environmental factors on students' interest in entrepreneurship. The research was conducted at the Faculty of Economics and Business because many young people are currently entrepreneurs. The target population of this study was 1747 students of the Faculty of Economics and Business, University of Jambi. The number of samples used was 95 students using Slovin's theory. The data collection technique used is a questionnaire. The analytical tools used in this study are instrument tests consisting of validity and reliability tests, multiple linear regression analysis, t-test, f-test, and coefficient of determination test. Overall analysis calculated using SPSS version 22. The results of this study indicate that the internal and external environmental variables each have a positive and significant effect on entrepreneurial interest. At the same time, the rest is influenced by variables that significantly impact the interest in entrepreneurship.
PENGARUH KOMPENSASI TERHADAP KOMITMEN ORGANISASI KARYAWAN PADA PT. HONDA WILTOP AUTO JAMBI Sari, Liza Amelia; Rosita, Sry; Hasanah, Nur
Jurnal Dinamika Manajemen Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v6i4.17096

Abstract

This research aims to know the compensation influence on employees' organizational commitment. This study involved 58 respondents who are employees of PT. Honda Wiltop Auto Jambi. A detailed questionnaire has used as a data collection method, while the analysis method used simple linear regression. The result showed which compensation has a significant positive effect on organizational commitment. The value of the t causes it is significantly larger than the t quantification, the variable compensation of 0.553 regression, which means that the better system of awarding prizes will increase the organization's commitment by 0.553. The resulting value of R square on 0.363 means that contribution of compensation on 36.43% informing organizational commitment variable, and forming the rest by the outside variable of this study.

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