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All Journal DIGEST MARKETING JDM Jurnal Manajemen Terapan dan Keuangan EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat
Sylvia Kartika Wulan Bhayangkari
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN KAWASAKI NINJA 250 CC: THE EFFECT OF REFERENCE GROUP ON PURCHASE DECISION OF KAWASAKI NINJA 250 CC Sylvia Kartika WB; Rosyid Sidig
DIGEST MARKETING Vol. 3 No. 1 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.926 KB)

Abstract

The purpose of this study is to examine the affect of reference groups on purchasing decision of Kawasaki Ninja 250 cc in the city of Jambi. Size of sample consist of 100 unit that chousen randomly. While data analysis used multiple regression analysis. The results showed that simultaneouly normative, value expression, and informative have significant role. But, based on partiall test normative has no significant affect. Hence, reference group has important rolel as marketing role. In this case, marekting tool should make good communication and relation to all the customer to make them parta of marketing tool. Keywords: normative influence, value expression, informative influence, and purchasing decisions
TATA KELOLA RANTAI NILAI GLOBAL PADA INDUSTRI Sylvia Kartika Wulan Bhayangkari
Jurnal Manajemen Terapan dan Keuangan Vol. 1 No. 1 (2012): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v1i1.1777

Abstract

Penelitian mengenai Tata kelola Rantai Nilai Global bertujuan untuk memberikan informasi berdasarkan hasil studi literatur dan kepustakaan mengenai Tata Kelola Global (Governance Global value chain) dan penerapannya pada industri serta bagaimana pendekatan yang digunakan dalam melakukan analisis terhadap rantai nilai global. Dalam Tata Kelola Rantai nilai Global terdapat dua sifat yang diterapkan pada industri yaitu bersifat tradisional dan non tradisional. Dari hasil studi literatur ini juga menghasilkan beberapa temuan yaitu bahwa ada beberapa pendekatan yang digunakan dalam melakukan analisis terhadap Rantai Nilai Global yaitu pendekatan distribusi nilai, pendekatan I-O (Input-Output). Studi perbandingan dari beberapa teori yang dikembangkan dalam Tata Kelola Rantai Nilai Global dapat dikembangkan dan bermanfaat sebagai alat kebijakan yang efektif bagi perluasan industri,pengembangan ekonomi, kratifitas para pegawai serta pengurangan kemiskinan.
PENERAPAN STANDARDISASI DAN ADAPTASI SEBAGAI UPAYA PENGEMBANGAN STRATEGI PRODUK PADA PEMASARAN INTERNASIONAL Sylvia Kartika Wulan Bhayangkari
Jurnal Manajemen Terapan dan Keuangan Vol. 1 No. 3 (2012): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v1i3.1842

Abstract

Pemasaran internasional dewasa ini semakin ketat sehingga menuntut pemasar untuk bisa menciptakan suatu keunggulan bersaing. Upaya para pemasar dalam memasarkan barang dan jasa agar unggul dalam bersaing maka para pemasar harus memiliki strategi produk yang bisa diterima oleh konsumen di seluruh dunia dengan latar kebudayaan serta pemikiran yang berbeda pula. Untuk itu peran standardisasi dan adaptasi sangat diperlukan agar produk bisa diterima secara internasional. Penerapan standardisasi pada masing masing negara memiliki cara dan keunikan sendiri. Beberapa pendekatan digunakan dalam melakukan standardisasi dan adaptasi barang dan jasa yaitu pendekatan modularity dan pendekatan platform. Dalam penerapannya standardisasi dan adaptasi dipengaruhi oleh beberapa hal antara lain demografi, kebudayaan, lingkungan alam, keadaan politik dan hukum.
PEMBINAAN SUMBER DAYA MANUSIA MELALUI DIKLAT SEBAGAI UPAYA MERUBAH BUDAYA ORGANISASI PADA BADAN PEMBERDAYAAN MASYARAKAT DAN PEMERINTATAHAN DESA (BPMPD) KABUPATEN SAROLANGUN SYLVIA KARTIKA WULAN BHAYANGKARI; . USMAN
Jurnal Manajemen Terapan dan Keuangan Vol. 4 No. 3 (2015): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v4i3.3140

Abstract

Pendidikan dan pelatihan dalam suatu instansi sangat dibutuhkan dalam pembentukan kualitas sumber daya manusia itu sendiri. Dengan adanya diklat sumber daya manusia sangat diperlukan dalam suatu organisasi yang dianggap semakin penting perannya dalam mencapai suatu tujuan yang diharapkan, diklat bisa merubah suatu budaya kerja menjadi lebih baik lagi sehingga dapat diterima di mata masyarakat. Peneliti menggunakan metode kualitatif dan kuantitatif sehingga dari hasil penelitian dapat memperoleh jawaban responden pada instansi Bapan Pemberdayaan Masyarakat Dan Pemerintahan Desa (BPMPD) Kabupaten Sarolangun mengenai Variabel Diklat dan Budaya Organisasi dengan rata-rata Skor jawaban 241 yang artinya Diklat dan Budaya organisasi Badan Pemberdayaan Masyarakat Dan Pemerintahan Desa (BPMPD) Kabupaten Sarolangun pada Indikator Diklat dan Budaya organisasi Ini termasuk dalam kategori Kurang Baik.
PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN ABON IKAN PATIN PADA POKLASAR TUNAS BARU KECAMATAN KUMPEH ULU Sylvia Kartika Wulan bhayangkari; Yayuk Sriayudha
Jurnal Manajemen Terapan dan Keuangan Vol. 7 No. 1 (2018): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v7i1.4567

Abstract

Penelitian ini bertujuan mengetahui pengaruh komunikasi pemasaran terpadu pada keputusan pembelian abon ikan patin pada Poklasar Tunas Baru Kecamatan Kumpeh Ulu. Penelitian ini bersifat deskriptif verifikatif . Data bersumber dari hasil observasi dan wawancara melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Data dianalisis dengan menggunakan analisis regresi berganda dengan variabel komunikasi pemasaran terpadu antara lain pemasaran langsung, promosi penjualan, hubungan masyarakat, penjualan personal, dan periklanansebagai variabel independent dan keputusan pembeli sebagai sebagai variabel dependent. Hasil penelitian memperlihatkan bahwa komunikasi pemasaran terpadu berpengaruh pada pengambilan keputusan pembelian abon ikan patin pada POKLASAR Tunas Baru Kecamatan Kumpeh Ulu. Diantara variabel komunikasi pemasaran yang diteliti, dua diantaranya yaitu  pemasaran langsung dan penjualan personal berpengaruh nyata terhadap keputusan pembelian abon ikan patin
ANALISIS INDIKATOR DISIPLIN PEGAWAI NEGERI SIPIL PADA KANTOR BUPATI KABUPATEN SAROLANGUN Sylvia Kartika Wulan bhayangkari; Dahmiri Dahmiri; DianMala Fithriani Aira
Jurnal Manajemen Terapan dan Keuangan Vol. 7 No. 3 (2018): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v7i3.5842

Abstract

This study aimed to find out the description of the discipline of Civil Servants at the Sarolangun District Bupati's Office and to analyze the discipline indicators of Civil Servants at the District Office of Sarolangun District. Research method  used was survey research. The activity carried out was to examine using a questionnaire as a tool to collect data. Model In this study were observation and documentation method, and a questionnaire using Interval Scale and with a total of 107 participants. The method used was descriptive qualitative. The data analysis were carried out using a frequency research scale. Result  showed that the employee discipline indicators at the Saroangun Regent's Office were influenced by several factors, namely goals and abilities, role models, remuneration, justice, referee, punishment, assertiveness, humanitarian relations. The indicator of employee work discipline at the Sarolangun District Head Office which had lowest value was factor of punishment sanctions that fall into the category of less discipline. Indicators of work discipline of employees which  had highest value were the factors of goals and abilities categorized as discipline. Keywords: discipline, civil servants
LAYANAN PURNA JUAL DALAM MEMBENTUK WOM (WORD OF MOUTH) PADA DAYA MOTOR CABANG PAYO SELINCAH KOTA JAMBI Sylvia Kartika Wulan Bhayangkari; Fitri Widiastuti
Jurnal Manajemen Terapan dan Keuangan Vol. 9 No. 03 (2020): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v9i03.12044

Abstract

Abstract. This study was aimed to find out how the influence of After Sales Service in forming WOM (Word of Mouth). It was an explanatory research with quantitative approach. One hundred sample respondents were set by using conveinience sampling technique where the respondents were consumers of Daya Motor, Branch Payo Selincah in Kota Jambi. Data were analyzed descriptively and quantitatively. Quantitative analysis was performed by simple regression analysis. Results of descriptive analysis on consumers perception showed that sub variable reparation performed very well, while two others only performed well. Based on regression analysis, a model that explained relationship between after-sales service and WOM was meaningful. In other words, after sales services performed by Daya Motor encouraged consumers to do WOM. Key words: After Sales Service, WOM, Consumer.
Pengaruh Kualitas Produk dan Inovasi Terhadap Keunggulan Bersaing UMKM Kuliner di Masa Pandemi Covid-19 Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari; Idham Khalik
Ekonomis: Journal of Economics and Business Vol 5, No 2 (2021): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i2.401

Abstract

This study aims to analyze the effect of product quality and innovation variables on the competitive advantage of Culinary MSMEs during the Covid-19 pandemic. In this study, the population was 100 culinary SMEs in Jambi City. Primary data was obtained by giving a statement in the form of a questionnaire, while the technique used was simple random sampling. To analyze the data, descriptive and quantitative methods were used and the analytical tool used was multiple linear regression. The results of the study concluded that the product quality and innovation variables had a positive and significant effect on the competitive advantage variable partially. The results of the simultaneous testing of product quality and innovation variables showed that it had a positive and significant effect on the competitive advantage of Culinary MSMEs during the COVID-19 pandemic in Jambi City.
Pengaruh Store Atmosphere, Etika Bisnis dan Kualitas Produk Terhadap Kepuasan Konsumen Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11, No 1 (2020): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.49 KB) | DOI: 10.33087/eksis.v11i1.177

Abstract

This study aims to analyze the influence of the influence of store atmosphere, business ethics and product quality on consumer satisfaction at the syariah syariah mini market 212 Jambi branch. Survey research using a questionnaire instrument, a sample of 70 respondents with nonprobability sampling techniques. Data analysis uses multiple linear regression. The results of the study concluded that the characteristics of respondents were dominated by women, aged 20 to 29 years, the last education occupations were dominated by students. Simultaneously store atmosphere, business ethics and product quality have a positive and significant effect on customer satisfaction, so also partially store atmosphere variables, business ethics and product quality have a positive and significant effect on customer satisfaction.
Studi Empiris Hubungan Kesadaran Konsumen, Sikap Konsumen Dan Kepuasan Konsumen terhadap Intensitas Pembelian Produk Handicraft Daur Ulang Yayuk Sriayudha; Suswita Roza; Sylvia Kartika Wulan Bhayangkari; Ade Octavia
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.764

Abstract

Recycled products are sustainable products designed to minimize environmental impact throughout their life cycle. The purpose of product development through the manufacture of recycled handicrafts is to reduce the effect of pollution, reduce plastic waste and maximize resource efficiency. The increased purchasing intensity of recycled handicraft products is inseparable from the basic theory that explains the relationship between consumer attitudes and purchase intention. This study aims to (1) analyze and explain the effect of environmental awareness and consumer attitudes on the intensity of purchasing recycled handicraft products, (2) analyze and explain the influence of environmental awareness and consumer satisfaction and the intensity of purchasing recycled handicraft products and (3) analyze and explain the effect of consumer awareness on the intensity of purchasing recycled handicraft products. The study used a quantitative research design. The population in this study are consumers of recycled handicraft products in Jambi Province. The questionnaire prefers as a research instrument for 200 samples. The statistical model used is the Structural Equation Model (SEM) of Variance with the SmartPLS analysis tool. The study showed that consumer awareness significantly influences attitudes and satisfaction with recycled handicraft products. A significant influence is also seen in consumer satisfaction and purchase intensity. But on the other hand, the study results showed no significant effect between consumer awareness and satisfaction on the intensity of purchasing recycled handicraft products. It is hoped that the research results can be a reference for consumers, the wider community, MSME actors, academics who conduct similar research, and the government as strategic policymakers.
Co-Authors . USMAN Ade Octavia Ade Titinifita Ade Titinifita Ade Titinifita Dahmiri Dedy Setiawan Dedy Setiawan DianMala Fithriani Aira erida erida F. Husni Hasbullah, F. Husni Fitri, Lucky Enggraini Fitriyani, Puput Idham Khalik Idham Khalik, Idham Johanes Simatupang Johannes johannes johannes Limbong, Elesabet Octaria Lucky Enggraini Fitri Maria Magdalena Rosyid Sidig Simatupang , Johanes Sry Rosita Sumarni Sumarni Sumarni Suswita Roza Syafri, Rista Aldilla Utomo, Pradita Eko Prasetyo Widiastuti, Fitri Yayuk Sriayudha