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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
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Articles 28 Documents
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Search results for , issue "Vol. 1 No. 2 (2010): Binus Business Review" : 28 Documents clear
Mencari Bentuk Mengajar Entrepreneurship pada Perguruan Tinggi Bambang Pratama
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1076

Abstract

The high number of unemployment in Indonesia is caused by college graduates not brave enough to determine a career path as an entrepreneur. The embedded bad image and false myths about entrepreneurs has made its spread very low in Indonesia. Universities in Indonesia are looking for a more effective form of teaching entrepreneurship so as to produce graduates who are productive rather than educated, but unemployed graduates. Entrepreneurship is very unique because it contains multiple disciplines. There are various forms of teaching entrepreneurship used by different countries in the world from various literatures. Universities and entrepreneur lecturers should be able to take an example on (adapt and adopt) how to teach according to the college culture and taught students, without having to look at what disciplines the student is enrolled in, also by integrating the values of entrepreneurship in the curriculum and extracurricular activities as supporting activities. Thus, entrepreneurial atmosphere can be created within the campus so that students, during their stay in college, do not seem to have lived and becoming used to a dynamic entrepreneurial environment, inspiring, and full of innovation. Thus, graduates will be braver in becoming an entrepreneur without it becomes their last choice like the current situation. 
Dampak Pertumbuhan Ekonomi, Suku Bunga, Inflasi, dan Kebijakan Fiskal terhadap Investasi di Indonesia Enggal Sriwardiningsih
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1077

Abstract

Difficulty of finding investment funding has made a nation uses every means to gather them. Sources of investment funding to come from domestic as well as from abroad. Governments should be able to induce foreign investors to be interested in investing in Indonesia, as well as how to make the capital owners in the country to remain willing to make investments in Indonesia so that they do not invest their capital abroad. In this regard, the government must be able to prepare a conducive investment climate in the country (economic growth, interest rates, inflation, and macroeconomic policies in the country) for economic actors to feel safe in their activities. The purpose of this study is to see the impact of domestic capital and foreign capital in investment transactions in Indonesia. The methodology used is regression with time series. The analysis showed that changes in macroeconomic conditions such as growth, interest rates and inflation in some developed countries, including America and European countries in the region does not give a significant influence on Indonesian Foreign Investment, therefore the impact of the severe financial crisis in America and Europe today on Indonesian Foreign Investment is still within limits of tolerance. Therefore, although there are problems in the investment climate in Indonesia, Indonesia's investment prospects over the coming period is still good, though perhaps with slowed investment growth. 
Peningkatan Perilaku Profesionalisme Pekerja Menghadapi Tantangan Globalisasi pada Abad 21 Menara Simanjuntak
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1078

Abstract

The employee professionalism and behavior development are important issues related to their job performance, job satisfaction, and future career. The future of human resource’ needs are determined by the organization’s mission, goal, and strategiy. This research used literature review and other study sources related to the topic using descriptive analysis method. The view study shows that demand for employees are result of demand for the organization’s products or services, more productivities, to reach high performances of revenue and profit. Based on that, management can attempt to establish the number of mix employees needed attempt to reach it. Company’s compensation and benefit program didn’t allow for giving rises to employee who stayed in the same position. The only way for management to reward the top performers was to give them a bonus or promote them to another position. It is more important to adjust the individual professionalism and behavior with the organizational culture and behavior through employee training and course program. The best opportunity for an employee is to catch on job at or to be a manager in another country to get the different experience than their host country as a global attitude. This is a global-oriented view that focuses on using the best approaches. 
Segmentasi Pasar Penyedia Jasa Logistik (Third Party Logistics) di Indonesia Darjat Sudrajat
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1079

Abstract

Market segmentation is fundamental in marketing strategy and the first step of market-based strategy preparation, to strengthen its marketing efficiency, and creating opportunities for sales growth and profits. This also applies to market segmentation logistics service providers (TPL - Third Party Logistics), the market is highly developed in the last decade, so that the logistics service providers has to develop marketing strategies properly. The purpose of this research is to gain a better understanding of different industries that exist today and map the needs of the logistics services of TPL customers. Based on exploration research conducted, it can be found in conformities relating to the logistics industry from several companies, ie appropriateness to the complexity of logistics activities of some companies and degree of investment of TPL services company in conducting the activity. Logistics service provider market segmentation can be based on variable complexity of logistics activities, whether it is high, medium or low and variable degrees of investment in the company whether minor, major, or integrated/total. Companies in different industries can have the same logistic service requirements and companies in the same industry can have different logistic service requirements. Client companies for logistics service providers which product handling are classified as semi-complex is the most attractive customer segments for being penetrated. The industries are classified into this segment is automotive, food and beverage, animal food, ceramic, and plantation. 
Analisis Keunggulan Bersaing Nissan di Indonesia lim Sanny
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1080

Abstract

Automotive sales in Indonesia picked up sharply in 2010, and increase of prices does not lower the demand for automotive products. The large population of Indonesia and the low level of car ownership in the country suggest there is a lot of potential for expansion in the automotive industry. The aim of this research is to observe Nissan’s strategy in Indonesia to gain a spot in the top 10 of the best automotive seller in Indonesia. This research uses primary data with forecasting with monthly index to forecast the demand and to detect the selling target plans in 2010. Then, with combined porter five forces to determine the competitive strategy in the last 5 years. 
Faktor Permintaan Non Fungsional Group Member terhadap Permintaan (Seri 1) Iskandar Putong
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1081

Abstract

Non-functional analysis of demand factors on demand for group members are aimed to discover whether there is significant impact of non functional variable demand potential purchasing decision. 3 independent variable for the Snob Effect of X1, X2 for the bandwagon effect and X3 for the Veblen Effect and a dependent variable Y for Purchase Decision (Demand). The survey has 50 respondents and uses 21 item of a valid indicator. Analysis uses Pearson correlation model, Canonical Correlation and Hybrid intercorellation. The result of statistical analysis has proved the LOC by 95%, shows that there is significant impact between variable of X to Y in a different format (trade off or trade on). Multivariate Canonical Correlation showed that the effect of variable X to variable Y at 0,27%% whereas the effect of variable Y to variable X at 1% 
Pemilihan Universitas Favorit dengan Pendekatan Rantai Markov Tinjung Desy Nursanti; Laksmi Sito Dwi Irianti; Haryadi Sarjono
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1082

Abstract

The purpose of this study was to determine the amount of transfer of interest at class XII students in a private high school in Bogor to five universities in the Greater Jakarta namely UI, UBinus, Untar, IPB and UPH in the next period and the conditions of equilibrium, and to discover the source of reference selection and assessment of students on the fifth university. Sample consists of 411 class XII students in a private high school in Bogor, with the method and type of survey research is descriptive research. The result is a prediction of the five university in order in the next period of (0.22, 0.31, 0.14, 0.22, 0.11) when the equilibrium prediction of (0.15, 0.562, 0.076, 0.151, 0.09) and the selection of a reference source that is 29% of promotional events, 25 % of the ads, 24% of the families, and 22% from friends. Largest market share held by UBinus enthusiasts of 56.2%, while the smallest market share owned by Untar enthusiasts that is equal to 7.6%. 
Peran Orientasi Pasar, Program Promosi dan Inovasi dalam Menentukan Kinerja Pemasaran Jasa Retno Dewanti; Henderi Budi Utomo; Andrie Hidayat
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1083

Abstract

Experience, hard work, and support from the management team and skilled staff have made WOM Finance to be one of the best consumer’s financing companies in Indonesia. Therefore, it is important to do an evaluation on the performance of marketing. The method of analysis with the help of statistical regression correlation showed that market orientation significantly has partial influence on improving credit services marketing performance. Promotion program is also has significant partial effect on marketing performance, as well as economic innovation that has successfully influenced marketing performance. However, when market orientation is conducted jointly with the program of economic promotion and innovation it did not bring a positive impact so that in the present moment the emphasis needs to be evaluated on choice of orientation activities. 
Mengukur Kontribusi Human Capital terhadap Tujuan Perusahaan Brata Wibawa Djojo
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1084

Abstract

Human capital is a valuable asset of any company, especially for competent human resources and contributes both to the company. The performance evaluation given to employees annually can be defined and standardized by the company. However, the question is how big the contribution of human resources to sales and profit contribution is. Case studies take data from one branch of a general insurance company in Indonesia, Jakarta branch. Measurement is done by taking samples of data from 2007, 2008, and 2009. The study measures the risk of several components: (i) Human Capital Revenue Factor, (ii) Human Economic Value Added, (iii) Human Capital Cost Factor, (iv) Human Capital Value Added, and (v) Human Capital Return on Investment. Results of research can provide guidelines for the management, especially for management of JLI in view of Human Capital contribution to corporate objectives, namely in terms of staffing and agency. 
Perancangan E-Learning Berbasis Internet pada Sekolah SMK Negeri 13 Jakarta Idris Gautama So; Fajar Kurniawan
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1085

Abstract

Technology advances in education is very influential for educators to solve problems such as lack of adequate study time, and lack of auxiliary equipment to support learning. Therefore, it is required to know how far SMKN 13 Jakarta will need e-Learning and the extent of readiness of existing infrastructure on students to support the implementation of e-Learning. The research method is direct survey by distributing questionnaires to students and interviews with teachers. The method of analysis used by researchers is to use SWOT analysis,Porter, and the Cost and Benefit. The results showed that the school does require an e-Learning to improve its services to the community and the students have sufficient infrastructure to support the implementation of e-Learning.

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