cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
bbr@binus.edu
Editorial Address
Jl. Kebon Jeruk Raya No.27 Kebon Jeruk, Jakarta Barat 11530
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 40 Documents
 1   2   3   4 
Search results for , issue "Vol. 5 No. 1 (2014): Binus Business Review" : 40 Documents clear
Peran Mediator Kepuasan Pelanggan dalam Menciptakan Sikap dan Perilaku Loyal Retno Dewanti; Hilman Tjandra
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1190

Abstract

Condition of customers who are increasingly critical in terms of quality forces company to be able to maintain and improve the quality of its products in order to avoid claim or dissatisfaction from customers to the company to remain competitive with other similar companies. Handling customer complaints keeps customer to no change product. Satisfied customers are likely to behave and act loyal to the company. This study used questionnaire distributed to the customers of cooking oil product displaying the hotline service on the packaging. Respondents of the research were 100 persons. Research used path analysis to analyze data. Results shows that the quality of the product and handling customer complaint significantly affect customer satisfaction so as to create loyal attitude and behavior.
Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran Filo Novandi Prasetya; Idris Gautama So
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1191

Abstract

Website traffic levels become an important thing for Marketing Communication firm in order to obtain and retain its customer. E-loyalty is necessary, in this case, to increase the website traffic level. This study was conducted to examine the influence of e-marketing and e-CRM towards e-loyalty in the non e-commerce website owned by Marketing Communication firm either individually or simultaneously based on relationship existence between each variable that would be proven its influence. The method used in this study is multiple linear regression for hypothesis testing and correlation test and descriptive statistic analysis. The results show that emarketing and e-CRM related and provided an influence towards e-loyalty individually or simultaneously.
Interdependensi Strategi Pemasaran Terhadap Kinerja Perusahaan (Suatu Penelitian pada Perusahaan Asuransi Indonesia yang sudah Go Public) Cecep Hidayat; Iskandar Putong; Rini Kurnia Sari
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1192

Abstract

This study aims to analyze the interdependence between the variables of marketing strategy and organizational performance of insurance companies using canonical correlation analysis with multiple multivariate analysis approach. The interdependent correlation value may explain the subgroup which the dominant variable affects other subgroups on the company based on the value of redundancy index. The study population was 9 go public insurance companies when the study was conducted in 2013. Given two exogenous variables, i.e. variables Effectiveness Strategy (STRAEFEK) and Efficiency Strategy (STRATEFIS). Endogenous variable is the Debt to Asset Ratio (DAR), Debt to Eqiity Ratio (DER), Return on Assets (ROA), Return on Equity (ROE), Operating Profit Margin (OPM) and Net Profit Margin (NPM).
Pengelolaan Program KB Nasional di Dki Jakarta Tahun 2014 Menara Simanjuntak; Haryadi Sarjono; Iwan Zulkifli
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1193

Abstract

Research of the National Family Planning Program Management in Jakarta is the follow-up study that analyzes the role of the relationship manager / executive of Family Planning, the availability of caunsellor and cadres as well as the readiness of Family Planning services to the dependent variable. Dependet variable is the interaction of the managers/implementers Family Planning to the achievement of family planning program in Jakarta. The purpose of this study was to obtain analytical results in the relationship of important variables in the management of family planning programs in Jakarta as a basis for priority activities proposed in the action plan of the family planning program in Jakarta. This study uses quantitative analysis with the technic of achieving sample by stratified random sampling, with a total sample of 198 respondents from the Provincial, Municipal and District Level. After the research team analyzes the results of the regression relationships of variables to provide conclusions and recommendations as an attempt to formulate strategic activities in the implementation of the National Family Planning Program in Jakarta. It can be concluded that there is influence and significant simultaneous relationship between the role of managing/implementing family planning programs and the readiness of Family Planning services in their effort to the success of family planning programs in Jakarta. Based on the results of quantitative data processing of the regression equation with the interpretation output LISREL with the value of R square of 0.493 or 49.3 percent.
Analisis Pengaruh Stres Kerja dan Organizational Citizenship Behavior terhadap Kepuasan Kerja dan Dampaknya terhadap Retensi Karyawan di Ford Jakarta Pusat Stefhani Stefhani; Laksmi Sito Dwi Irvianti
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1194

Abstract

Ford Jakarta Pusat is an authorized automotive dealer company. This study was conducted to determine how much influence of work stress and Organizational Citizenship Behaviour on job satisfaction and the impact on employee retention. There were 50 employees in Ford Jakarta Pusat used as research object. Data were obtained by spreading the questionnaire to the respondents using Cross Sectional Time Horizon. The data have been collected and processed using Path Analysis approach. According to the research result, it shows that work stress and Organizational Citizenship Behaviour have a simultaneous and significant effect on job satisfaction although work stress individually does not have a significant effect on job satisfaction. Then, work stress, Organizational Citizenship Behaviour, and job satisfaction have a simultaneous and significant effect on employee retention although work stress individually does not have a significant effect on employee retention. After trimming process, the result shows that Organizational Citizenship Behaviour and job satisfaction have a simultaneous and significant effect on employee retention. It means that if the company wants to maintain and improve employee retention, it must improve the Organizational Citizenship Behaviour through Job Satisfaction.
Analisis Kualitas Pelayanan di Restoran Saung Mirah, Bogor Agung Gita Subakti
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1195

Abstract

A restaurant is one of the facilities to carry out Food Service Industry or as a part tourism accommodation that plays a role in fulfilling the needs of tourists or customer. In this case, good service quality will determine the progress of a restaurant beside food and beverage as the offered products. Saung Mirah Restaurant Bogor is a restaurant that has a quality of service that is not as expected, thus causing a lot of complaints from guests. The purpose of this study is to look at the implementation of quality of service performed and what improvements could be given to the management of Saung Mirah Restaurant Bogor, so the quality of the restaurant service can be increased and complaints from customers can be decreased.
Uji Kesukaan Hasil Jadi Kue Brownies Menggunakan Tepung Terigu dan Tepung Gandum Utuh Dianka Wahyuningtias; Trias Septyoari Putranto; Raden Nana Kusdiana
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1196

Abstract

The purpose of this research is to discover the degree of preferences in flavor, aroma, color, shape, and texture in the Brownies using 100% whole grain flour and to discover the public acceptability to the Brownies using 100% whole wheat flour. The research is using Experimental Research. The research is using a descriptive statistical analysis method that is used to analyze data in ways that describe or depict the data that has been collected. The results showed that the average yield of the Brownies using 100% whole grain flour is higher than Brownies with wheat flour. On the basis of these results, it can be concluded that people prefer like Brownies using whole grain flour instead of Brownies using wheat flour.
Tinjauan Sistem dan Elemen Pariwisata di Kabupaten Badung, Bali, Melalui Sistem Pariwisata Leiper Teguh Amor Patria
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1197

Abstract

Badung Regency, Bali, has a complexity in tourism products that should be understood through a systemic approach. Leiper’s model of tourism system was used in this article as a tool to review the system and elements of local tourism. Leiper’s model was widely known for its simplicity, this model focuses on the elements of tourist generating region, transit region, and tourist destination region. The data used were secondary datas obtained from the Tourism Board of Badung Regency, which then grouped into tourism elements, comprising tourists, tourist generating region, transit region, tourist destination region, and tourism industry. The comparative review conducted in this research was aimed at comparing the ideal conditions to actual conditions in Badung Regency. Such review, which is decsribed descriptively, generates findings which include how Leiper’s model views spatial and geographical side only; how elements of tourism industry become important sub-elements that should be incorporated in tourist generating region (except for tourist attractions) as well as tourist destination region; and how Leiper’s tourism system is considered as being too simple and general to depict the complexity of tourism elements in Badung Regency.
Kondisi Pariwisata Berkelanjutan di Bidang Sosial Budaya Berdasar Pengalaman dan Harapan Pengunjung di Pantai Tanjung Papuma, Jember Maria Pia Adiati; Anwar Basalamah
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1198

Abstract

Jember becomes famous since the event of Jember Fashion Carnaval (JFC) which has been started since 2003. Along with the success of the JFC, Jember takes this moment to introduce the region as an attractive tourist destination in addition to JFC. Papuma beach is now a tourist icon of Jember. This beach offers a unique natural beauty as a combination of beach and forest. In the development of sustainable tourism, there are three pillars to note and they are environmental, economic and social. The purpose of this study is to determine the opinion of visitors to the state tourism Papuma Beach. This study uses descriptive qualitative approach by taking a more specific social dimension as an indicator, that is visitor satisfaction. In this study, beachgoers are asked to describe their experiences in Papuma Beach, by asking them some indicators, such as the existence of public transport, attraction, amenities, access, ancillary services, and experiences.
Optimalisasi Penerapan Prinsip Good Governance Bidang Akademik dalam Upaya Mewujudkan Good University Governance Hery Harjono Muljo; Aries Wicaksono; Ignatius Edward Riantono
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1199

Abstract

This study wants to know and understand whether good governance principles have been well applied as well as the factors influencing optimization of the implementation of good governance principles on the academic field in an effort to realize good university governance in Bina Nusantara University. The study aims to evaluate the implementation of good governance principles on the academic field, know the factors that affect the implementation of good governance principles on the academic field, and improve and develop the academic areas in accordance with good governance principles in order to maximize the role of Bina Nusantara University as Good University Governance. The approach model used to understand the implementation of good governance principles was a model to educational institution using the 8 principles, namely academic freedom, shared governance, clear rights and responsibilities, selection at merit, financial stability, accountability, regular testing of standards, and the importance of close cooperation. Research used qualitative method with descriptive analysis, by analyzing the factors influencing optimization of the implementation of good governance principles, particularly on academic areas. The results achieved there were 18 factors that affect the optimization of the implementation of good governance principles. Then the factors affected the optimization ofthe implementation of good governance principles the most are operational centralization and academic decentralization which were the novelty of this study.

Page 1 of 4 | Total Record : 40

 1   2   3   4 

Filter by Year

2014 2014


Reset
Filter By Issues
All Issue Vol. 17 No. 1 (2026): Binus Business Review (in press) Vol. 16 No. 3 (2025): Binus Business Review Vol. 16 No. 2 (2025): Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review Vol. 13 No. 2 (2022): Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review Vol. 12 No. 3 (2021): Binus Business Review Vol. 12 No. 2 (2021): Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review Vol. 11 No. 2 (2020): Binus Business Review Vol. 11 No. 1 (2020): Binus Business Review Vol. 10 No. 3 (2019): Binus Business Review Vol. 10 No. 2 (2019): Binus Business Review Vol. 10 No. 1 (2019): Binus Business Review Vol 10, No 1 (2019): Binus Business Review (In Press) Vol 9, No 3 (2018): Binus Business Review Vol. 9 No. 3 (2018): Binus Business Review Vol 9, No 2 (2018): Binus Business Review (In Press) Vol 9, No 2 (2018): Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review Vol 9, No 1 (2018): Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review Vol 8, No 3 (2017): Binus Business Review Vol 8, No 2 (2017): Binus Business Review Vol. 8 No. 2 (2017): Binus Business Review Vol 8, No 1 (2017): Binus Business Review Vol. 8 No. 1 (2017): Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review Vol 7, No 3 (2016): Binus Business Review Vol 7, No 2 (2016): Binus Business Review Vol. 7 No. 2 (2016): Binus Business Review Vol. 7 No. 1 (2016): Binus Business Review Vol 7, No 1 (2016): Binus Business Review Vol 6, No 3 (2015): Binus Business Review Vol. 6 No. 3 (2015): Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review Vol 6, No 2 (2015): Binus Business Review Vol. 6 No. 1 (2015): Binus Business Review Vol 6, No 1 (2015): Binus Business Review Vol. 5 No. 2 (2014): Binus Business Review Vol 5, No 2 (2014): Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review Vol 5, No 1 (2014): Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review Vol 4, No 2 (2013): Binus Business Review Vol 4, No 1 (2013): Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review Vol 3, No 2 (2012): Binus Business Review Vol 3, No 1 (2012): Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review Vol 2, No 2 (2011): Binus Business Review Vol 2, No 1 (2011): Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review Vol 1, No 2 (2010): Binus Business Review Vol 1, No 1 (2010): Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review More Issue