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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,209 Documents
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Pengaruh Role Model’s Influence pada Materialism dan Marketplace Knowledge Periode Remaja Akhir Rita, Rita
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1044

Abstract

Tujuan penelitian ini adalah menguji pengaruh positif dari pengaruh langsung model peranan (ayah, ibu dan teman) dan pengaruh tidak langsung model peranan (selebriti dan atlet) dengan materialisme dan pengetahuan berbelanja periode remaja akhir. Subjek penelitian ini adalah responden periode remaja akhir dari mahasiswa pada perguruan tinggi di Jakarta, dengan 281 responden yang tercatat. Purposive sampling adalah teknik yang digunakan. Hipotesis dianalisis dengan regresi menggunakan software SPSS 11.5. Hasil penelitian menunjukkan bahwa tidak signifikan antara pengaruh langsung model peranan (ayah, ibu dan teman) dengan materialisme dan pengetahuan berbelanja periode remaja akhir. Namun sebaliknya, ada signifikan antara pengaruh tidak langsung model peranan (selebriti dan atlet) terhadap materialisme and pengetahuan berbelanja periode remaja akhir.
Analisis Pengaruh Penerapan Good Corporate Governance terhadap Kinerja Perusahaan Rossi, Rio Novianto; Panggabean, Rosinta Ria
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1290

Abstract

This study describes the relationship between corporate governance with corporate performance and learns about the development and implementation of GCG in Indonesia. This study uses regression analysis to determine whether corporate governance has a positive influence. Sampling of Corporate Governance Perception Index (CGPI) for 2006 to 2009 from The Indonesian Institute for Corporate Governance (IICG) was used to measure the influence of corporate governance with Tobin’s Q on the performance of the enterprise market and Return On Equity (ROE) was used to measure the operational performance of the company. This study used a sample of 40 companies surveyed by IICG from 2006 to 2009 and included in the top 10 corporate governance ranking index released by IICG and the companies’ financial reporting are also listed on the BEI (Bursa Efek Indonesia) as well. The sampling method is purposive sampling. The result of this study indicate that there is no significant relationship between corporate governance with Tobin’s Q (market performance) but there is a significant positive relationship between corporate governance with ROE (operational performance).
Mencari Bentuk Mengajar Entrepreneurship pada Perguruan Tinggi Pratama, Bambang
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1076

Abstract

The high number of unemployment in Indonesia is caused by college graduates not brave enough to determine a career path as an entrepreneur. The embedded bad image and false myths about entrepreneurs has made its spread very low in Indonesia. Universities in Indonesia are looking for a more effective form of teaching entrepreneurship so as to produce graduates who are productive rather than educated, but unemployed graduates. Entrepreneurship is very unique because it contains multiple disciplines. There are various forms of teaching entrepreneurship used by different countries in the world from various literatures. Universities and entrepreneur lecturers should be able to take an example on (adapt and adopt) how to teach according to the college culture and taught students, without having to look at what disciplines the student is enrolled in, also by integrating the values of entrepreneurship in the curriculum and extracurricular activities as supporting activities. Thus, entrepreneurial atmosphere can be created within the campus so that students, during their stay in college, do not seem to have lived and becoming used to a dynamic entrepreneurial environment, inspiring, and full of innovation. Thus, graduates will be braver in becoming an entrepreneur without it becomes their last choice like the current situation. 
Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran Prasetya, Filo Novandi; So, Idris Gautama
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1191

Abstract

Website traffic levels become an important thing for Marketing Communication firm in order to obtain and retain its customer. E-loyalty is necessary, in this case, to increase the website traffic level. This study was conducted to examine the influence of e-marketing and e-CRM towards e-loyalty in the non e-commerce website owned by Marketing Communication firm either individually or simultaneously based on relationship existence between each variable that would be proven its influence. The method used in this study is multiple linear regression for hypothesis testing and correlation test and descriptive statistic analysis. The results show that emarketing and e-CRM related and provided an influence towards e-loyalty individually or simultaneously.
Dinamika Perkembangan Pariwisata Pusaka: Tinjauan dari Sisi Penawaran dan Permintaan di Kota Bandung Patria, Teguh Amor
Binus Business Review Vol 6, No 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.960

Abstract

Tourism is one of the largest industries in the world today, and heritage tourism is one tourism segment that has shown a rapid growth. Heritage tourism in Indonesia only began to grow in the beginning of this millennium, marked by emergence of heritage tourism organizations in a number of major cities. In the city of Bandung, heritage tourism activities were initially organized in 2003 following the birth of Bandung Trails. The organization has been active in organizing heritage tours annually. Identification of heritage tourism development, both from demand and supply side, is the goal of a research that became the basis for this paper. The type of the research is qualitatiive and the population taken was the participants of tours organized by the Bandung Trails between 2003 and 2007. Samples were chosen randomly involving around 750 respondents who were given questionnaires from which primary data of profiles and demand patterns were generated. Aside from that, secondary data from literatures were used to identify the conditions of heritage tourism products at the supply side. Heritage tourism is a new phenomenon in Bandung that began to develop in the early millennium and pioneered by grassroots communities in heritage conservation. Findings of this research include, from the supply side, some challenges in the development of heritage tourism in Bandung, such as weak law enforcement, limited economic condition of local communities, and lack of attachment between the communities and heritage objects. From the demand side, heritage tourists in Bandung was domnated by young people aged 19-30 (78%) and it is assumed that there is a connection between level of education and interest in heritage tourism.
Analisa Strategi E-Marketing dan Implementasinya pada Rental Company Meyliana, Meyliana
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1109

Abstract

Customers are the main key for persistence of a company. The company could arrange old customers and attract new customers, as marketing event. Marketing is one component in customer relationship management. Marketing today has become a trend in doing promotion, increase new customers to expand target market, and maintain old customer loyalty to increase the company sales’ point volume. Supported by appropriate information technology, marketing event could be changed as events that give benefit to the company. Marketing event with information technology, e-marketing, is done to increase company image. After being analysed, this e-marketing strategy will be implemented to rental company. 
Effect on Perceived Stimulation dan Perceived Crowding on the Decision of the Unplanned Purchase (Impulse Buying) Sriwardiningsih, Enggal
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1223

Abstract

Purchase decisions aren’t made necessarily planned, because impulsive buying is such a result of environmental stimuli shopping. Things affecting unplanned purchasing decisions are perceived by stimulation and crowding. The purpose of this study is to determine whether there are influences between perceived crowding and stimulation of impulse buying simultaneously or partial. The object used is one of the largest retailers in Cilegon. This research design is quantitative analysis of the consumer unit. The collecting data technique includes using questionnaires, interviews, and literature from previous research. Data processed using the SPSS 16.0 program through the validity and reliability, normality test, and regression analysis. The study states that there is significant influence between perceived crowding and perceived stimulation both simultaneous and partial response to impulse buying. 
Market Reaction to the Adoption of International Financial Reporting Standard in Indonesia Sun, Yen; Steelyana, Evi; Cahyadi, Yoyo
Binus Business Review Vol 5, No 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.1005

Abstract

The aim of the study is to analyze the market’s reaction on the adoption of International Financial Reporting Standard (IFRS) in Indonesia. Investor reaction will be perceived by the existence of abnormal return as well as the difference of trading volume. The analysis tool used is One-sample test to assess the existence of abnormal return and Paired Sample T-test to observe the difference trading volume 3 days before and after the announcement of financial report. The sample was constituted by 31 Indonesian companies randomly selected listed on LQ45 and have been impacted by the adoption of IFRS since 2011. The result shows that there is no abnormal return 3 days before and after the announcement of financial report. However, there is abnormal return on the day of announcement. Trading volume shows there is no market reaction to the IFRS adoption 3 days before and after the announcement.
Model Pengembangan Produk Jasa Baru pada Perusahaan Jasa Logistik Sudrajat, Darjat
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1035

Abstract

The process of developing new product/service is a very important activity in every company, not only in manufacturing but also in corporate services company. Every successful company in new product development activities usually does in gradual and continuous process and supported by effective development organization in managing new products. Experiences and learning assist each company in the process of new product development in sustainable manner. Extensive studies on customers and potential customers as well as the competition are vital in managing the development of new product/service effective. Logistics Service Provider in Indonesia would also require the development of new product/service in order to survive, and even thrive in the midst of constantly increasing competition from local and multinational companies. To be able to process them effectively and efficiently, it needs a model that fits the characteristics of business and industry. Due to existing concepts in the development of new product/service is different, problems arise in accordance to concept of the industry. Thus, the purpose of this study is to obtain a model of the development of new product/service appropriate to apply in the logistic service industries. The study was conducted by in-depth interview to some logistic service providers and then relate it to the existing concepts. Then, it is obtained a model of the development of new product/service appropriate to relevant industries. Logistic product/service varies widely, depending on the needs or requirements of the consumers. Based on the results of the research of some logistic service providers and the study on the  existing conceptual models, process models of new product development services on logistic service companies include identifying customer needs, requirement analysis, service design, service selection, service implementation, market launch, dan performance evaluation stages.
Analisa Pengaruh Karakteristik Perusahaan terhadap Tingkat Pengungkapan Tanggung Jawab Sosial Perusahaan pada Perusahaan High Profile yang Tercatat di Bursa Efek Indonesia pada Tahun 2005-2007 Yusuf, Muhammad
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1164

Abstract

This research is to examine corporate social responsibility disclosure and its level in Indonesian companies. Based on a review of previous researches, six independents variables are extracted for a multiple regression analysis. They are company size, profitability, age, leverage, liquidity, and public ownership. The technique for examining multiple regression analysis by using spss 11,5 programs. Samples of this research are 41 high profile companies that listed in Indonesia Stock Exchange in 2005, 2006, and 2007 acquired using purposive sampling method. The results of this research sowed that on significance rate of 5%, the company size, age, leverage, and liquidity has a significance effect with corporate social responsibilities disclosures. While for the profitability and public ownership has no effect with corporate social responsibilities. These results generally coincide with previous research findings on corporate social responsibilities disclosures.

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