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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Analisis Markov Chain terhadap Persediaan: Studi Kasus pada CV Sinar Bahagia Group Haryadi Sarjono; Edwin Edwin; Himawan Sentosa; Frendy Bong
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1249

Abstract

Supply is one of the most important factors for the company, but there are still so many companies who don’t understand about how to monitoring their supplies so there will be not too much or too little supplies for them to manage. Some of the important things are to know how many supplies that a company should prepare to fulfill the needs of supply for the next period. This essay is aimed to investigate whether there was a shift/moving towards the supplies and the factor, which trigger the moving, how many supplies that the company should have and the cost that they have to pay to fulfill the supplies. The result shows that there was a moving of supplies, which has been cause by some factors. The kind of research that being used is a descriptive research, with a quantitative data. And the methods that being used is the case study, The point of this research is because of the moving of supplies that has been caused by the age of the supplies, the company have to calculate how many supplies that they should have to fulfill the needs of the next period. 
Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist Tinjung Desy Nursanti; Melisa Melisa
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1250

Abstract

Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company. 
How Efforts to Develop the Experts and Manpower Professional in Indonesia Menara Simanjuntak; Haryadi Sarjono
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1252

Abstract

Development experts and skilled professionals in Indonesia is still needed today. This paper highlights the development efforts of experts and professionals in the Indonesia's executive power, as well as scientific studies which could give input for the government or educational institutions and industry. The approach used in this paper is library study by exploring the relevant references to the topic, and performed descriptive analysis. Institutions, such as universities and secondary vocational schools, are expected to produce skilled professionals with specific competence requirements. It is expected the government to prioritize opportunities to those less educated to follow a course skills, because they are the largest part of today's workforce. The weakness today is still a lot of educational institutions that do not have adequate infrastructure according to the requirements specified. The important conclusion is that the government is expected to give impetus and greater responsibility for higher education institutions, vocational schools and training centers and courses of work skills. In addition to the certification body to work more effectively because many Indonesian workers within and outside the country who do not yet have certification. 
The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty Retno Dewanti; Tjia Fie Chu; Steven Wibisono
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1253

Abstract

The restaurant business in jakarta showed rapidly increased. Marketing today as the compete of brand strategy and experiental marketing on the competitive situation. The Jun Jan Kitchen is a new restaurant specialized on Chinnese Food, urgent to know the brand loyalty. The Aim research is to measured the influence of Experiental marketing, emotional branding and brand trust towards brand loyalty. Research method used descriptif, data collecting technique with questioner and observation. Statistic tools using path analysis to looking for contribution level on each variabel towards other. Population this research is customer Jun Jan Kitchen. Sampling technique using accidental sampling. Amount of sample is 100 customers. Result of this research is experiental marketing giving the significant influence towards brand trust whereas Emotional branding giving the significant influence towards brand loyalty. 
The Road of ERP Success: A Framework Model for Successful ERP Implementation Sevenpri Candra
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1254

Abstract

To compete with nowadays business is to implement technology and align it into their business strategy. One of technology that commonly implement is Enterprise Resource Planning (ERP). This research will examined what are critical success factor of ERP and the impact of their business outcomes. A framework model for ERP Implementation success is constructs from several research or previous study in Implementation ERP. This study will extends in the research field of successful implementation ERP and implication factor for business practice to have more knowledge in term of implementation ERP and their business strategy. 
Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta Enggal Sriwardiningsih
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1255

Abstract

Consumer satisfaction should be provided by organization. The Government service in the form of etoll green technology is an alternative service in toll road for public. This service is still new in the implementation. Therefore, it is necessary to do a study in the level of elasticity of the e-toll service. Consumer satisfaction from toll users becomes a measure of the success rate from this service. Consumer satisfaction from toll users who use e-toll will be achieved if they are satisfied with the e-toll product and GTO service. This study aims to test a model that explains consumer satisfaction from e-toll users. The theory underlying this study was service quality and satisfaction. The study was conducted on the toll roads in Jakarta. Unit analysis was e-toll users. Samples were taken based on convenient sampling. Structural Equation Modelling used SPSS 16.0 software and elasticity formula was used to test the hypothesis; while the implication for transport domain.
Upaya Optimalisasi Penghematan Subsidi Bahan Bakar Minyak (BBM) Agar Tepat Sasaran Janita S. Meliala
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1256

Abstract

Subsidized fuel consumption continues to increase from year to year also put pressure on the state budget so that it becomes increasingly severe. This is caused by the government's energy policy tends to be adaptive and short-term oriented (myopic), so the government pays little attention to aspects of long-term autonomy of the Indonesian economy. Subsidy in the 2011 budget amounted to 33.42% of the total expenditure budget, 86% subsidy is used for energy subsidies and 64.6% the largest share of subsidies. The biggest users of fuel subsidy, is land transportation, with the classification of private vehicles, so it can be said that the subsidy is not received by the appropriate require. Related to this, the challenges that must be faced is the obligation to make a breakthrough in order to encourage domestic savings in fuel consumption and diversification in the use of non-fuel energy sources. There are three policy options as an effort to optimize the fuel subsidy savings. First, restrictions on the use of the fuel subsidy program, unfortunately the prospects of success of this policy is not good considering unprepared infrastructure and the emerging moral hazard. Second, the increase in fuel prices, the authors recommend the price increase to Rp 2000, - taking into account the effects of inflation, and financial savings, for the welfare of the people. Third, the use of CNG and new products from the fuel, this policy option can be run in the long run because it requires a longer preparation in building infrastructure.
Tipe Kepribadian pada Mahasiswa Kelas Manajemen Universitas Bina Nusantara dengan Menggunakan Myers-Briggs Type Indicator (MBTI) Son Wandrial
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1257

Abstract

This article was made to identify the personality type of students I teach using the MBTI models. There are 32 standard questions in the questionnaire, and students are asked to choose one of two available answers for each question. Furthermore, students return all questionnaires had been answered, and the researcher calculates and gives the scores to the answers given referring to the four types of the MBTI whether the student is in the category: Extrovert-Introvert, Sensing-Intutive, Thinking-Feeling, and Judging-Perceiving. There are 16 personality types in the MBTI. The question took from the book Richard L Daft. The results show the majority of students is extroversion type in approximately 60.31%, and the rest is introversion type and about 58.78% of students are sensing type.
Analisa & Evaluasi Sistem Pembelian, Persediaan & Penjualan Tunai pada PT. ZRB Kriswanto Kriswanto; Ririn Febrina
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1258

Abstract

Information technology is an important part of the company. With the application of information technology, the enterprise information system will be integrated well, so this will help the business processes within the company, and it is also expected to assist management in controlling the procedures performed by the staff. The problems faced by this company is the company is already using the company's accounting informationsystem but not yet optimal and integrated, so the company experienced problems in purchasing, inventory and cash sales. This includes systems that can help to document each transaction on cash purchases and sales cycle, as well as the inventory cycle system that is not running properly. Expectations of this study, the evaluation of accounting system will facilitate the work of the purchasing department, warehouse, finance and accounting and sales departments in managing the time spent in the operations of the company. This will provide benefits in thepreparation of reports by management in terms of accuracy and speed reports for faster and accurate decisionmaking.
Analisis Komperatif Pengaruh Laba Neto dan Arus Kas Masuk terhadap Dividen Tunai pada Perusahaan Manufaktur Barang Konsumsi Di BEI Gen Norman Thomas
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1259

Abstract

This study aims to comparatively analyze the relationship and effect of net income to cash dividend and the the relationship and effect of operating cashinflows to cash dividend on consumer goods manufacturing companies listed The Indonesia Stock Exchange. The method used is a quantitative method to test the hypothesis, and the hypothesis of the test is carried out a comparative analysis between net income and operating cashinflows to cash dividends. This study aims to analyze comparatively relationship and influence of net income andrelationship and influence of cash inflows to cash dividend in the consumer goods manufacturing companies listed in Indonesia Stock Exchange. The results of this study indicate that relationship and influence of net income have effect lower than relationship and influence of cashinflow to cash dividend, although the relationship and influence of the two independent variables to the cash dividend are both very strong and high.

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