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PENGARUH STRUKTUR MODAL, LIKUIDITAS DAN NON PERFORMING FINANCING TERHADAP PROFITABILITAS PADA BANK SYARIAH YANG TERDAFTAR DI BURSA EFEK INDONESIA Anwar, Fitria
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 7 │ No. 2 │ 2024
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini di lakukan dengan tujuan untuk mengetahui pengaruh dari struktur modal, likuiditas dan non performing financing terhadap profitabilitas. Jenis penelitian ini adalah kuantitatif. Populasi dan sampel penelitian yaitu laporan tahunan keuangan PT Bank Sariah Indinesia Tbk, PT Bank BTPN Syariah Tbk, PT Bank Aladin Syariah Tbk, dan PT Bank Panin Dubai Syariah Tbk,. Struktrur modal di proksi dengan Debt To Equity Ratio (DER), likuiditas di proksi dengan Financing To Deposit Ratio (FDR), Non Performing Financing (NPF) dan Profitabilitas di proksi dengan Return On Asset (ROA). Metode Analisis data yang di gunakan yaitu uji asumsi klasik dan analisis regresi linier berganda dengan menggunakan SPSS sebagai alat analisis. Hasil penelitian menunjukkan bahwa secara parsial struktur modal berpengaruh signifikan terhadapa profitabilitas sedangkan likuiditas dan non performing financing tidak perpengaruh signifikan terhadap profitabilitas. Secara simultan semua variabel independen yaitu struktur modal, likuiditas dan non performing financing bersama-sama memiliki pengaruh positif signifikan terhadap profitabilitas.Kata kunci: Struktur Modal, likuiditas, Non Performing Financing dan Profitabilitas

DISTRIBUSI PENDAPATAN DAN KEMISKINAN DALAM PERSPEKTIF ISLAM : STUDI MASYARAKAT DI PULAU MADURA Dwi Intan Cantika Putri Hendrayana; Eka Nova Yulianti; Arina Dinana; Moh Busrowi
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 8 │ No. 2 │ 2025
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i2.26934

AbstractIncome distribution and poverty remain structural challenges in Indonesia's economicdevelopment, particularly in regions with traditional socio-economic characteristics such asMadura Island. Economic inequality driven by the low productivity of primary sectors, limitedaccess to education and capital, and inadequate infrastructure reflects the unfulfilled realization ofthe Islamic principles of ‘adl (justice) and maslahah ‘ammah (public welfare). Islam, as a value-based economic system, offers redistributive solutions through mechanisms such as zakat, infaq,sadaqah, and waqf (ZISWAF), along with prohibitions against riba (usury), monopoly, andhoarding of wealth.This study aims to analyze the patterns of income distribution and the underlying causesof poverty in Madura Island from the perspective of Islamic economics, as well as to examine howIslamic social finance instruments contribute to reducing inequality and promoting communitywelfare. The research employs a qualitative descriptive approach using the library researchmethod, with data collected from national and international journals, Islamic economics literature,reports from Statistics Indonesia (BPS), and documents from Islamic social institutions such asBAZNAS and BMT. Data were analyzed through content analysis and thematic interpretation,linking Islamic economic theories with the socio-economic realities of Madura's communities.The findings reveal that income inequality in Madura is influenced by structural factors(low educational attainment, limited employment opportunities, and restricted access to financialcapital) and cultural factors (traditional economic behavior, reliance on migration, and low Islamicfinancial literacy). Although Islamic social finance instruments such as ZISWAF hold significant potential to reduce poverty, their implementation remains suboptimal due to weak institutionalgovernance, limited inter-agency coordination, and low public awareness of productive Islamiceconomic practices. This study emphasizes the importance of strengthening Islamic financialinstitutions, improving financial literacy, and promoting community-based empowerment to createa more just and sustainable income distribution system in accordance with the principles ofmaqasid al-syari‘ah.Keywords: Income Distribution, Poverty, Islamic Economics, Zakat, Madura Island. AbstrakDistribusi pendapatan dan kemiskinan merupakan persoalan struktural yang masih menjaditantangan besar dalam pembangunan ekonomi di Indonesia, terutama pada wilayah dengan karakteristiksosial-ekonomi tradisional seperti Pulau Madura. Ketimpangan ekonomi yang disebabkan oleh rendahnyaproduktivitas sektor primer, keterbatasan akses pendidikan dan permodalan, serta lemahnya infrastruktur,mencerminkan belum terwujudnya prinsip ‘adl (keadilan) dan maslahah ‘ammah (kemaslahatan umum)dalam kehidupan masyarakat. Islam, sebagai sistem ekonomi yang berlandaskan nilai moral dan spiritual,menawarkan solusi redistributif melalui mekanisme zakat, infak, sedekah, wakaf (ZISWAF), serta laranganpraktik riba, monopoli, dan penimbunan harta.Penelitian ini bertujuan untuk menganalisis pola distribusi pendapatan dan faktor penyebabkemiskinan di Pulau Madura berdasarkan perspektif ekonomi Islam, serta menelaah sejauh manainstrumen-instrumen keuangan sosial Islam berperan dalam mengurangi ketimpangan danmeningkatkan kesejahteraan masyarakat. Penelitian menggunakan pendekatan kualitatif deskriptifdengan metode studi pustaka (library research), dengan sumber data berupa jurnal nasional daninternasional, buku-buku ekonomi Islam, laporan BPS, serta dokumen dari lembaga sosial-keagamaan seperti BAZNAS dan BMT. Analisis dilakukan melalui pendekatan isi (contentanalysis) dan interpretasi tematik yang mengaitkan teori ekonomi Islam dengan kondisi sosial-ekonomi masyarakat Madura.Hasil kajian menunjukkan bahwa ketimpangan distribusi pendapatan di Maduradipengaruhi oleh faktor struktural (rendahnya pendidikan, keterbatasan lapangan kerja, dan aksesmodal) serta faktor kultural (pola hidup tradisional, ketergantungan terhadap migrasi, danrendahnya literasi keuangan syariah). Potensi instrumen ZISWAF sangat besar dalam menekankemiskinan, namun implementasinya masih belum optimal karena lemahnya tata kelola lembaga,minimnya sinergi antarinstansi, serta rendahnya kesadaran masyarakat terhadap praktik ekonomiIslam produktif. Penelitian ini menegaskan pentingnya optimalisasi lembaga keuangan syariah,penguatan literasi ekonomi Islam, dan pemberdayaan berbasis komunitas untuk menciptakansistem distribusi pendapatan yang adil dan berkelanjutan sesuai prinsip maqasid al-syari‘ah.Kata kunci: Distribusi Pendapatan, Kemiskinan, Ekonomi Islam, Zakat, Pulau Madura

THE EFFECT OF HALAL CERTIFICATION AND BUNDLING STRATEGY ON PURCHASING DECISIONS THROUGH BUYING INTEREST AS AN INTERVENING VARIABLE Vani Silviana; Rosana Eri Puspita
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 8 │ No. 2 │ 2025
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i2.21847

The phenomenon in the world of business is currently developing very rapidly. Indonesia's rapid economic growth and awareness of the importance of caring for oneself are great business opportunities for the beauty industry. Business actors in the beauty sector need to take advantage of this opportunity by presenting quality products that meet the needs of the Indonesian people. Because Indonesia is a country with high population growth, Indonesia can be a business opportunity for various types of beauty products, including skincare products and cosmetics. This study aims to determine the Effect of the Halal Certificate and Bundling Strategy on Consumer Decisions with Buying Interest Purchase Decisions as an Intervening Variable on consumers of Implora products in Boyolali Regency. This study uses a quantitative method. With the number of women in Boyolali Regency, especially those aged 15 to >40 years, as many as 156,211 people. Sampling uses the purposive sampling technique, in which 100 respondents are sampled from the entire population. In data processing, SPSS version 26 is used. The data analysis in this study uses instrument tests, classical assumption tests, hypothesis tests, path analysis, and Sobel tests. The results of the study show that partially.

MANAJEMEN ORGANIZING PADA UMKM BAKSO HALAL DALAM PERSPEKTIF EKONOMI SYARIAH: STUDI KASUS BAKSO SELERA TELANG Annisa Nur Rohmah; Ghafiratun Niam El Maulidiyah; Nadia Nurfadila; Maulana Firmansyah; Abu Lukman; Siti Zubaidah
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 8 │ No. 2 │ 2025
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i2.26219

AbstractMicro, Small, and Medium Enterprises (MSMEs) are one of the most vital sectors in Indonesia's economy as they contribute significantly to employment absorption and national economic stability. Within the Muslim-majority context, halal-based MSMEs have promising opportunities for growth, yet they also face managerial challenges. This study focuses on the organizing function in Bakso Selera Telang, a halal culinary MSME. The main issues identified include a simple organizational structure, informal division of labor, and weak internal mechanisms to ensure product halal integrity. This research employed a qualitative approach with a case study method, utilizing in-depth interviews, direct observation, and document analysis. Findings indicate that while Islamic principles such as justice, trustworthiness, and transparency are already practiced, the organizing system remains underdeveloped. Strengthening efforts are needed, including establishing a clear organizational structure, developing halal-based standard operating procedures (SOP), professionalizing human resource management, and implementing transparent sharia-compliant financial records. These findings are important as they provide theoretical contributions to the literature on Islamic management, while also offering practical guidance for other halal MSMEs to enhance competitiveness and business sustainability.Keywords: Islamic economics, management organizing, halal MSMEs, culinary business AbstrakUMKM merupakan salah satu sektor vital dalam perekonomian Indonesia karena berperan besar dalam menyerap tenaga kerja sekaligus menjaga stabilitas pertumbuhan nasional. Dalam konteks masyarakat mayoritas Muslim, UMKM halal memiliki peluang besar untuk berkembang, namun juga menghadapi tantangan terutama dalam aspek manajerial. Penelitian ini menyoroti fungsi organizing pada UMKM Bakso Selera Telangyang beroperasi di sektor kuliner halal. Permasalahan utama terletak pada struktur organisasi yang masih sederhana, pembagian kerja informal, serta lemahnya mekanisme kontrol kehalalan produk. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus, melalui wawancara mendalam, observasi, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa meskipun prinsip syariah seperti keadilan, amanah, dan transparansi telah diterapkan, sistem pengorganisasian usaha masih perlu diperkuat. Diperlukan pembenahan berupa pembentukan struktur organisasi yang jelas, penyusunan SOP halal, profesionalisasi sumber daya manusia, serta sistem pencatatan keuangan syariah yang transparan. Temuan ini penting karena memberikan kontribusi teoritis pada pengayaan literatur manajemen syariah, sekaligus manfaat praktis sebagai pedoman bagi UMKM halal lain untuk meningkatkan daya saing dan keberlanjutan usahanya.AbstractMicro, Small, and Medium Enterprises (MSMEs) are one of the most vital sectors in Indonesia's economy as they contribute significantly to employment absorption and national economic stability. Within the Muslim-majority context, halal-based MSMEs have promising opportunities for growth, yet they also face managerial challenges. This study focuses on the organizing function in Bakso Selera Telang, a halal culinary MSME. The main issues identified include a simple organizational structure, informal division of labor, and weak internal mechanisms to ensure product halal integrity. This research employed a qualitative approach with a case study method, utilizing in-depth interviews, direct observation, and document analysis. Findings indicate that while Islamic principles such as justice, trustworthiness, and transparency are already practiced, the organizing system remains underdeveloped. Strengthening efforts are needed, including establishing a clear organizational structure, developing halal-based standard operating procedures (SOP), professionalizing human resource management, and implementing transparent sharia-compliant financial records. These findings are important as they provide theoretical contributions to the literature on Islamic management, while also offering practical guidance for other halal MSMEs to enhance competitiveness and business sustainability.Keywords: Islamic economics, management organizing, halal MSMEs, culinary business AbstrakUMKM merupakan salah satu sektor vital dalam perekonomian Indonesia karena berperan besar dalam menyerap tenaga kerja sekaligus menjaga stabilitas pertumbuhan nasional. Dalam konteks masyarakat mayoritas Muslim, UMKM halal memiliki peluang besar untuk berkembang, namun juga menghadapi tantangan terutama dalam aspek manajerial. Penelitian ini menyoroti fungsi organizing pada UMKM Bakso Selera Telangyang beroperasi di sektor kuliner halal. Permasalahan utama terletak pada struktur organisasi yang masih sederhana, pembagian kerja informal, serta lemahnya mekanisme kontrol kehalalan produk. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus, melalui wawancara mendalam, observasi, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa meskipun prinsip syariah seperti keadilan, amanah, dan transparansi telah diterapkan, sistem pengorganisasian usaha masih perlu diperkuat. Diperlukan pembenahan berupa pembentukan struktur organisasi yang jelas, penyusunan SOP halal, profesionalisasi sumber daya manusia, serta sistem pencatatan keuangan syariah yang transparan. Temuan ini penting karena memberikan kontribusi teoritis pada pengayaan literatur manajemen syariah, sekaligus manfaat praktis sebagai pedoman bagi UMKM halal lain untuk meningkatkan daya saing dan keberlanjutan usahanya.AbstractMicro, Small, and Medium Enterprises (MSMEs) are one of the most vital sectors in Indonesia's economy as they contribute significantly to employment absorption and national economic stability. Within the Muslim-majority context, halal-based MSMEs have promising opportunities for growth, yet they also face managerial challenges. This study focuses on the organizing function in Bakso Selera Telang, a halal culinary MSME. The main issues identified include a simple organizational structure, informal division of labor, and weak internal mechanisms to ensure product halal integrity. This research employed a qualitative approach with a case study method, utilizing in-depth interviews, direct observation, and document analysis. Findings indicate that while Islamic principles such as justice, trustworthiness, and transparency are already practiced, the organizing system remains underdeveloped. Strengthening efforts are needed, including establishing a clear organizational structure, developing halal-based standard operating procedures (SOP), professionalizing human resource management, and implementing transparent sharia-compliant financial records. These findings are important as they provide theoretical contributions to the literature on Islamic management, while also offering practical guidance for other halal MSMEs to enhance competitiveness and business sustainability.Keywords: Islamic economics, management organizing, halal MSMEs, culinary business AbstrakUMKM merupakan salah satu sektor vital dalam perekonomian Indonesia karena berperan besar dalam menyerap tenaga kerja sekaligus menjaga stabilitas pertumbuhan nasional. Dalam konteks masyarakat mayoritas Muslim, UMKM halal memiliki peluang besar untuk berkembang, namun juga menghadapi tantangan terutama dalam aspek manajerial. Penelitian ini menyoroti fungsi organizing pada UMKM Bakso Selera Telang yang beroperasi di sektor kuliner halal. Permasalahan utama terletak pada struktur organisasi yang masih sederhana, pembagian kerja informal, serta lemahnya mekanisme kontrol kehalalan produk. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus, melalui wawancara mendalam, observasi, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa meskipun prinsip syariah seperti keadilan, amanah, dan transparansi telah diterapkan, sistem pengorganisasian usaha masih perlu diperkuat. Diperlukan pembenahan berupa pembentukan struktur organisasi yang jelas, penyusunan SOP halal, profesionalisasi sumber daya manusia, serta sistem pencatatan keuangan syariah yang transparan. Temuan ini penting karena memberikan kontribusi teoritis pada pengayaan literatur manajemen syariah, sekaligus manfaat praktis sebagai pedoman bagi UMKM halal lain untuk meningkatkan daya saing dan keberlanjutan usahanya.

PRAKTIK SENSING, SEIZING, DAN RECONFIGURING PADA UMKM TAHU GEJROT DI BANDAR LAMPUNG: ANALISIS KUALITATIF TENTANG KAPABILITAS DINAMIS SELAMA PANDEMI COVID-19 Mitra Hadiyanti; Mochammad Wigo Fatahilla; Mita Puspita; Vicky F Sanjaya
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 8 │ No. 2 │ 2025
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i2.27196

Pandemi COVID-19 memicu gejolak ekonomi yang signifikan, memaksa Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi secara cepat demi bertahan dari gangguan rantai pasok dan penurunan permintaan. Sementara riset yang ada sering berfokus pada digitalisasi di organisasi formal, penelitian ini menganalisis implementasi kapabilitas dinamis sensing, seizing, dan reconfiguring pada pedagang Tahu Gejrot tradisional di Bandar Lampung. Menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara semi-terstruktur, observasi partisipatif, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa kapabilitas dinamis di sektor informal dibangun berdasarkan intuisi dan pengalaman, bukan manajemen formal. "Sensing" dilakukan melalui observasi langsung fluktuasi pelanggan; "seizing" melibatkan pengambilan keputusan cepat untuk beralih sektor atau diversifikasi produk; dan "reconfiguring" dicapai dengan menyesuaikan input produksi serta memanfaatkan modal sosial lokal. Studi ini menyimpulkan bahwa resiliensi pada UMKM tradisional bergantung pada sintesis intuisi kognitif dan hubungan interpersonal, menyarankan agar kebijakan pemerintah lebih memprioritaskan pemberdayaan berbasis konteks daripada strategi digitalisasi yang seragam.Kata Kunci: Kapabilitas Dinamis, Pandemi COVID-19, Sektor Informal, Studi Kualitatif, Tahu Gejrot, UMKM.

DYNAMIC CAPABILITIES UMKM TEH TUBRUK DALAM MENGHADAPI TREN MINUMAN KEKINIAN UNTUK MENINGKATKAN DAYA SAING DI LINGKUNGAN KAMPUS UIN RADEN INTAN LAMPUNG Ella Hayati; Nadira Isaura Prameswari; Vicky F Sanjaya
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 8 │ No. 2 │ 2025
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i2.27215

This research seeks to investigate how dynamic capabilities are utilized by Teh Tubruk MSMEs to address the rising trend of contemporary beverages among students at UIN Raden Intan Lampung. This is aimed at boosting their business competitiveness. The theme was selected because the surge in modern beverage popularity challenges the longevity of traditional products. We adopted a descriptive qualitative method, focusing on the campus vicinity, with MSME owners, students, and cooperative managers as the primary informants. We gathered data via in-depth interviews, field observations, and documentation, then applied the Miles and Huberman model for analysis. The findings reveal that MSME operators demonstrate sensing abilities to detect changes in consumer tastes, capacity to seize opportunities through innovative products and inventive marketing, and transformation capabilities to adapt resources and business models accordingly. The study confirms that dynamic capabilities are vital in enhancing the competitiveness of traditional MSMEs amidst modernized markets and promoting business sustainability through adaptive innovation

Pengaruh AI Recommendation System dan AI Chatbot Service Quality terhadap Kepuasan Konsumen Pengguna GoPay: Peran Moderasi Customer Experience dalam Perspektif Bisnis Islam Amri Luthfiansyah; Rosydalina Putri; Sania Nuraziza
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 9 │ No. 1 │ 2026
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i3.30556

Perkembangan Artificial Intelligence (AI) pada layanan financial technology mendorong penyedia dompet digital meningkatkan kualitas layanan dan kepuasan konsumen melalui fitur berbasis AI. Namun, penelitian terdahulu menunjukkan hasil yang belum konsisten mengenai pengaruh AI Recommendation System dan AI Chatbot Service Quality terhadap kepuasan konsumen, khususnya terkait peran Customer Experience sebagai variabel moderasi. Penelitian ini menguji hipotesis bahwa AI Recommendation System dan AI Chatbot Service Quality berpengaruh positif terhadap Kepuasan Konsumen, serta Customer Experience memoderasi hubungan tersebut. Penelitian menggunakan pendekatan kuantitatif dengan jenis eksplanatori terhadap 120 pengguna GoPay di Kota Bandar Lampung yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan Partial Least Squares-Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4.1.1.8. Hasil penelitian menunjukkan bahwa AI Recommendation System dan AI Chatbot Service Quality berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Sebaliknya, Customer Experience tidak mampu memoderasi hubungan kedua variabel tersebut dengan Kepuasan Konsumen. Temuan ini menunjukkan bahwa kualitas fungsional layanan berbasis AI berperan lebih penting dalam meningkatkan kepuasan konsumen dibandingkan Customer Experience sebagai variabel moderasi serta memberikan implikasi bagi pengembangan layanan fintech berbasis AI.

Boycott Campaign, Local Pride, and Switching Intention: An Islamic Consumer Ethics Perspective on AMDK Brand Migration Among Generation Z Muhammad Wandisyah R Hutagalung; Happy Dewani Lubis; Ismail Pulungan; Muaz Muhammad Abdul Rahim
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 9 │ No. 1 │ 2026
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i3.31120

This study investigates the influence of boycott campaigns and local pride campaigns on switching intention from Aqua to Le Minerale among Generation Z consumers in Padangsidimpuan City, within the framework of Islamic consumer ethics. Rooted in the principle of maslahah (public welfare) and the Islamic concept of purposive consumption, boycott campaigns in Islamic discourse align with the notion of al-muqata'ah — a permissible act of consumer abstention in response to perceived injustice. Meanwhile, local pride campaigns resonate with the Islamic call for community solidarity (ta'awun) and the preference for products that serve local socio-economic welfare. Employing a quantitative associative-causal approach with 100 Generation Z respondents selected through multi-stage sampling, data were collected via Likert-scale questionnaires and analysed using multiple linear regression in SPSS 27. Results indicate that both boycott campaigns (t = 6.168, p < 0.001) and local pride campaigns (t = 3.685, p < 0.001) exert a significant positive effect on switching intention, and both jointly explain 45.2% of its variance (F = 40.083, p < 0.001). These findings suggest that Islamic ethical values embedded in social campaigns effectively shape Muslim consumer behaviour, and that brand transitions among Generation Z are dynamically influenced by socio-religious and psychological motivations rather than product attributes alone.

Pengaruh Digital Content Marketing Dan Lifestyle Konsumen Terhadap Minat Beli Produk Fashion Muslim (Studi Kasus Pada Arabelle Scarf Kudus) Anggi Putri Novitasari; Kharis Fadlullah Hana
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 9 │ No. 1 │ 2026
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i3.30355

Perkembangan pemasaran digital mendorong industri fashion Muslim memanfaatkan digital content marketing untuk meningkatkan minat beli konsumen. Efektivitas strategi ini juga dipengaruhi oleh gaya hidup konsumen yang semakin berorientasi pada media digital. Penelitian ini bertujuan menganalisis pengaruh digital content marketing dan consumer lifestyle terhadap minat beli produk Arabelle Scarf di Kabupaten Kudus. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 100 responden yang dipilih melalui penyebaran kuesioner. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa digital content marketing dan consumer lifestyle berpengaruh positif dan signifikan terhadap minat beli, dengan digital content marketing sebagai variabel yang memberikan pengaruh lebih dominan. Temuan ini menegaskan bahwa strategi pemasaran berbasis konten digital yang selaras dengan gaya hidup konsumen berperan penting dalam meningkatkan minat beli produk fashion Muslim.Kata Kunci: content marketing digital, lifestyle, minat beli, fashion muslim

Women Entrepreneurs in Developing Family Waqf: A Qualitative Study from Madura Masadah Masadah
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 9 │ No. 1 │ 2026
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i3.31363

Women’s contributions to Islamic social finance are on the rise; however, in the development of family waqf, they have thus far been studied primarily as beneficiaries, donors, or managers, rather than as agents of institutional change. This study aims to explore how women social entrepreneurs act as institutional entrepreneurs in developing sustainable family waqfs within the socio-cultural context of Madura. A multi-case qualitative study design was employed, involving female family waqf initiators, family members, nazhirs, religious leaders, and community beneficiaries selected through purposive and snowball sampling. The findings reveal a three-stage institutional process consisting of the construction of legitimacy, institutional work, and institutional transformation. The women established legitimacy through religious commitment, kinship-based trust, moral authority, and community engagement before mobilizing family assets, coordinating stakeholder networks, and negotiating socio-religious norms to institutionalize productive family waqfs. These processes transform family waqfs into sustainable socio-economic institutions, characterized by governance innovation, community empowerment, intergenerational succession, and long-term social impact. This study proposes a Women’s Institutional Entrepreneurship Model for Sustainable Family Waqf, which demonstrates that religious legitimacy and kinship-based trust are distinctive institutional resources that enable women to drive institutional change. This model expands Institutional Entrepreneurship Theory within the context of Islamic philanthropy while providing practical insights for developing gender-inclusive family waqf governance in Muslim communities.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

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Contact Name Rahmad Ridwan

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Journal Mail Official jurnaltansiq@uinsu.ac.id

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Location Kota medan, Sumatera utara INDONESIA

Abstract

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Contact Name
Rahmad Ridwan

Contact Email
rahmadridwan@uinsu.ac.id

Phone
-

Journal Mail Official
jurnaltansiq@uinsu.ac.id

Editorial Address
-

Location
Kota medan,

Sumatera utara

INDONESIA