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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 6, No 1 (2021): Februari" : 15 Documents clear
PENGARUH KUALITAS LAYANAN,KEPUASAN DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH BANK SYARIAH MANDIRI CABANG BANDA ACEH Raziq Aulia; Hafasnuddin Hafasnuddin
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16370

Abstract

The purpose of this study was to determine the effect of Service Quality, Satisfaction and Religiosity on Customer Loyalty of Bank Shariah Mandiri branch of Banda Aceh. The sample used in this research was customers of Bank Shariah Mandiri branch of Banda Aceh with total 180 respondents. The data collection equipment used was questionnaire. This research used multiple linear regression analysis. The results showed that Service Quality, Satisfaction and Religiosity simultaneously affect on customer Loyalty, Service quality has a positive and significant effect on Customer Loyalty, Satisfaction has a positive and significant effect on customer Loyalty and Religiosity has a positive and significant effect on customer Loyalty. Keywords: Service Quality, Satisfaction, Religiosity, Customer Loyalty
PENGARUH PLAYFULNESS, GOOD PRICE FOR MONEY & IMBALAN TERHADAP NIAT PEMBELIAN DIDALAM APLIKASI DENGAN MOBILE GAME LOYALTY SEBAGAI PEMEDIASI PADA PENGGUNA APLIKASI GAME MOBILE LEGENDS DI BANDA ACEH Muhammad Zasqi Anbiya; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16372

Abstract

This study aims to measure the role of Playfulness, Good Price for Money, Rewards and Mobile Game Loyalty towards Intention to Purchase in Applications for mobile Legends online mobile game application users in Banda Aceh. The sample used in this study is the user of the online mobile game application Mobile Legends in Banda Aceh, amounting to 200 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is convenience sampling. Hierarchical Linear Modeling (HLM) is used as an analytical method to determine the effect of all the variables involved.Based on the HLM results, it indicates that Playfulness has a positive effect on Intention Purchases in the Application, Good Price for Money has a positive effect on Intention Purchases in the Application, Rewards has a positive effect on Intention Purchases in the Application, Playfulness has a positive effect on Mobile Game Loyalty, Good Price for Money has a negative effect to Mobile Game Loyalty, Rewards have a positive effect on Mobile Game Loyalty, Mobile Game Loyalty has a positive effect on Intention to Purchase in the Application, Mobile Game Loyalty partially mediates the Playfulness relationship to Purchase Intention in the Application, Mobile Game Loyalty fully mediates the Good Price for Money relationship Intention to Purchase in the Application and Mobile Game Loyalty partially mediates the relationship of Rewards to the Intention to Purchase in the Application.Penelitian ini bertujuan untuk mengukur peranan Playfulness, Good Price for Money, Imbalan dan Mobile Game Loyalty terhadap Niat Pembelian didalam Aplikasi pada pengguna aplikasi game mobile online Mobile Legends di Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah pengguna aplikasi game mobile online Mobile Legends di Banda Aceh yang berjumlah 200 responden. Peralatan pengumpulan data yang digunakan pada penelitian ini adalah kuesioner. Teknik pengambilan sampel yang digunakan adalah convenience sampling. Hierarchical Linear Modelling (HLM) digunakan sebagai metode analisis untuk mengetahui pengaruh dari semua variabel-variabel yang terlibat.  Berdasarkan hasil HLM, mengindikasikan bahwa Playfulness berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Good Price for Money berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Imbalan berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Playfulness berpengaruh positif terhadap Mobile Game Loyalty, Good Price for Money berpengaruh negatif terhadap Mobile Game Loyalty, Imbalan berpengaruh positif terhadap Mobile Game Loyalty, Mobile Game Loyalty berpengaruh positif terhadap Niat Pembelian didalam Aplikasi, Mobile Game Loyalty memediasi secara parsial hubungan Playfulness terhadap Niat Pembelian didalam Aplikasi, Mobile Game Loyalty memediasi secara penuh hubungan Good Price for Money terhadap Niat Pembelian didalam Aplikasi dan Mobile Game Loyalty memediasi secara parsial hubungan Imbalan terhadap Niat Pembelian didalam Aplikasi.
PENGARUH KEPEMILIKAN MANAJERIAL, KEPEMILIKAN INSTITUSIONAL, DAN KEPEMILIKAN PEMEGANG SAHAM BLOK TERHADAP BIAYA AGENSI PADA PERUSAHAAN NON-KEUANGAN DI BURSA EFEK INDONESIA (BEI) Rifka Devi; Faisal Faisal
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16224

Abstract

This study aims to determine the effect of managerial ownership, institutional ownership, and block shareholder ownership on agency costs in non-financial companies on the Indonesia Stock Exchange (BEI). This study uses panel data with 23 non-financial companies listed on the Indonesia Stock Exchange from 2013-2018. The data analysis method used is multiple regression analysis with a fixed effect model. The results of the study partially show that managerial ownership has a negative and insignificant effect on agency costs, institutional ownership has a positive and significant effect on agency costs. agency costs and block shareholder ownership have a negative and significant effect on agency costs. The results showed that managerial ownership, institutional ownership, and block shareholder ownership had a positive effect on agency costs simultaneously
PENGARUH PERSEPSI RISIKO, DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI VARIABEL KEPERCAYAAN PADA PENGGUNA JASA ANGKUTAN GOJEK DI BANDA ACEH PADA PANDEMI COVID-19 Muhammad Raiyan; M Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16592

Abstract

Abstract: This study aims to examine the influence of risk perception and service quality on customer satisfaction mediated by trust on Gojek users in Banda Aceh during the COVID-19 pandemic. The sample used in this study was 150 Gojek users in Banda Aceh using the Probability sampling techniques. Then, this study uses data collection equipment, namely a questionnaire (questionnaire). This study uses Structural Equation Modeling (SEM) as a method of analysis to determine the effect of the variables involved in mediation testing in this study. Based on the results of SEM analysis shows that risk perceptions have a significant negative effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, risk perception has a significant negative effect on trust, service quality has a significant positive effect on customer satisfaction, trust has a significant effect on customers, and trust is partially mediated between risk perception and service quality on customer satisfaction.
PENGARUH PERSONALITY TRAITS DAN HEDONIC CONSUMPTION TERHADAP IMPULSIVE BUYING YANG DIMEDIASI OLEH POSITIVE FEELING DI MATAHARI DEPARTMENT STORE KOTA BANDA ACEH Vidya Larisa; Farid Farid
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16211

Abstract

Mass value addition of shopping centers in several areas is often being the caused of the formation of consumer decisions to buy goods that are not planned and are not needed. This behavior is often known as impulsive buying. This impulsive buying behavior often occurs in modern shopping centers. In the Banda Aceh region as the capital of Aceh Province, there is also a phenomenon of changing consumer spending patterns. One of the enterprise in the retail industry chosen in this study is Matahari Department Store. The grounds of this study is to estimate the impact of personality traits and hedonic consumption on impulsive buying with positive feeling as a mediating variable for Matahari Department Store consumers. This study took samples of 105 respondents who were the consumers of Matahari Department Store Banda Aceh. Systematics on data collection in this research using a questionnaire method. Purposive sampling chosen as the sampling method used in this study. Hierarchical Linear Modeling (HLM) chosen as a model analysis to establish whether there is an influence from any of that existing variables. The output of the HLM analysis represent the conclusion that personality traits and hedonic consumption have an influence on impulsive buying, personality traits and hedonic consumption also affect positive feelings, positive feelings also have an impact on impulsive buying, and positive feelings partially moderate the impact of personality traits on impulsive buying. and hedonic consumption on impulsive buying.
PENGARUH ESTETIKA TERHADAP SIKAP PADA MEREK YANG DIMEDIASI OLEH SUMBER KREDIBILITAS DAN PERSEPSI TERHADAP MEREK RIA MIRANDA DI KOTA BANDA ACEH Putri Widya Qadri; Permana Honneyta Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16232

Abstract

The study aims to measure the effect of aesthtic to brand attitude with credibility source and perception of brand as a mediating variable at Ria Miranda brand in  Banda Aceh city. The sample used in this study was people that used Ria Miranda brand involving 130 respondens. Instrument used for data collecting was questionnaire. Purposive sampling was used as sampling technique. Hierarchical Linear Modelling  (HLM) was used as analysis method to determine the effect of variables involved. Based on the analysis results, it is indicated that aesthetic influence brand attitude, credibility source and perception of brand as a mediate the relationship between aesthetic and brand attitude.
PENGARUH VIRAL MARKETING TERHADAP KEPERCAYAAN PELANGGAN DAN KEPUTUSAN PEMBELIAN SATE TAICHAN GORENG MELALUI SOCIAL MEDIA INSTAGRAM DI KOTA BANDUNG Yuritri Suciati; Nadya Novandriani Karina Moeliono
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.15501

Abstract

The study aims to determine (1) the influence of viral marketing on customer trust; (2) ) the influence of viral marketing on purchasing decisions; (3) ) the influence of customer trust on purchasing decisions. This type of research is quantitative and uses descriptive analysismethod. The data analysis technique used is path analysis. The sample used in this study amounted to 100 respondents who knew the social media instagram Sate TaichanGoreng, at least 15 years old, and once bought and consumed Taichan Goreng Satay by using purposive sampling. The data collection method used in this study was a questionnaires. The conclusion of this study is that viral marketing has a direct effect on customer trust by 0.412, viral marketing variables directly influence the purchase decision of 0.401 and variable customer confidence directly affects the purchase decision of 0.396. These results can be interpreted that viral marketing variables significantly influence customer confidence and purchasing decisions Sate Taichan Goreng in the city of Bandung.
PENGARUH SHOPPING ENJOYMENT TERHADAP IMPULSE BUYING DENGAN PRODUCT BROWSING SEBAGAI VARIABEL MEDIASI PADA KOSNUMEN SHOPEE ONLINE SHOP(STUDI PADA MAHASISWA DI UNSYIAH BANDA ACEH) Arfianda Pratama Putra; Muhammad Adam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.13590

Abstract

This study aims to measure the effect of shopping enjoyment on impulse buying and product browsing as a mediation at consumer of Shopeee among college students of Unsyiah in Banda Aceh City. The sample used in this study is college students of Unsyiah in Banda Aceh City is totalling 270 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is simple random sampling. Hierarchical Linear Modelling (HLM) was used as a method of analysis to determine the effect of all the variables involved. Based on the results of the HLM analysis indicated that shopping enjoyment was related to impulse buying, shopping enjoyment significantly influence product browsing, product browsing was related to impulse buying, product browsing partially mediated the relationship between shopping enjoyment and impulse buying.
ANALISIS PERBANDINGAN BRAND PERSONALITY SMARTPHONE SAMSUNG DAN APPLE Firda Naufal Azizah
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16562

Abstract

Smartphones are one of the fastest growing technology media. In recent years, Smartphones have made considerable progress in all aspects, especially hardware. With the incessant development of technology, consumers must start setting personal standards. Brand personality plays an important role in brand positioning and plays an important role in brand attributes, because consumers are looking for products that reflect their own image. This research will explain how Apple and Samsung brand personality compare to Indonesian society, through five dimensions of brand personality namely sincerity, excitement, competence, sophistication, ruggedness. Data collection was conducted through questionnaires to 400 respondents who knew or used Samsung and or Apple smartphones in Indonesia. This study used descriptive analysis to answer how Samsung and Apple brand personality as well as comparative analysis to explain each brand personality of Samsung and Apple, and the analysis technique used was a different test of Mann Whitney. The results showed that there was a difference in the average value of brand personality in both brands. Apple outperformed Samsung on the entire average brand personality dimension. A significant difference in the Samsung and Apple brands lies in the competence dimension. It can be interpreted that Apple has a brand personality that matches the characteristics of its users.
PENGARUH MODAL KERJA BERSIH, ARUS KAS OPERASI DAN BEBAN BUNGA TERHADAP NILAI PERUSAHAAN Haekal Amin; Juanda Juanda
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16334

Abstract

This study aims to determine the effect of net working capital, operating cash flow, and interest expense on company’s value in consumer goods industry companies listed on the Indonesia Stock Exchange (IDX). This study uses panel data with 19 consumer goods industry companies listed on the Indonesia Stock Exchange (IDX) from the 2014-2018 period. The analytical method used is multiple regression analysis with random effect models. Partially the results of the study show that net working capital has a negative and significant effect on company’s value, operating cashflow has positive and significant effect on company’s value, and interest expense has no effect on positive direction on company’s value on consumer goods industry companies in Indonesia. In this study, all independent variables were tested simultaneously on the dependent variable with the result that there was a significant effect between the independent variables and the dependent variable.

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