Journal of Business Management Education (JBME)
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
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<![CDATA[GAMBARAN KOMUNIKASI PEMASARAN DAN LOYALITAS PELANGGAN PADA KOMUNITAS MY XL FORUM ]]>
<![CDATA[Triatmojo, Benito Dani]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14174
<![CDATA[Purpose - The purpose of this study is to see the description of marketing communication and customer loyalty.Design / methodology / approach - The design of this study is cross sectional. This research uses descriptive approach with survey explanatory method as much as 83 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency table.Findings - Based on the results of the research using descriptive analysis, the result of the experience brand is in the high enough category with a score of representative 75.23% and the customer loyalty is in high category with a score of representative 76.40%.Originality / value - This research provides is condusted on telecommunication industry with the object of research is a sim card from famous brand. The dimensions and indicators used to measure of variable are the theories marketing mix.]]>
<![CDATA[GAMBARAN SIKAP KEWIRAUSAHAAN DAN NIAT BERWIRAUSAHA PADA MAHASISWI ANGKATAN 2014 DI UPI BANDUNG ]]>
<![CDATA[Rahayu, Widiana]]>;
<![CDATA[Mulyadi, Hari]]>;
<![CDATA[Utama, Dian Herdiana]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14248
<![CDATA[Purpose - The purpose of this study is to see the description of entrepreneurial attitude and entrepreneurship intention.Design/Methodology/Approach - The design of this study is cross sectional by using descriptive approach with explanatory survey method and total of 145 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained that the entrepreneurial attitude is in the medium category with a score of representative 63,5% and entrepreneurship intention is in the medium category with a score of representative 65,3%.Originality/Values - The difference of this study with previous research is on the object studied at female students 2014 in UPI Bandung who have pass studied Entrepreneurship studied, the measurement of entrepreneurship attitude through the dimension of Theory Planning Behavior (TPB) Icek Azjen in 1991 about autonomy authority, opportunity economy, self-realization, and perceived self-confidence.]]>
<![CDATA[GAMBARAN LINGKUNGAN, KEPUASAN KERJA DAN LOYALITAS KARYAWAN EL ROYALE HOTEL BANDUNG ]]>
<![CDATA[Rahayu, Meida Aditya]]>;
<![CDATA[Senen, Syamsul Hadi]]>;
<![CDATA[Razati, Girang]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14243
<![CDATA[Purpose - The purpose of this study is to see the description of work environment, job satsfaction, and employee loyalty. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 110 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained that the work environment is in the quite good category with a score 68,83, job satisfaction and employee loyalty are in the quite high category with a score of respectively 70,57% and 71,68%.Originality/value -Â This study provides a basis for understanding issues of work environment, job satisfaction, and employee loyalty. The difference of this study with the previous research is located on the object which is the company in the service industry that is El Royale Hotel Bandung, with the variables studied namely work environment, job satisfaction, and employee loyalty, and using different theory or reference from previous researcher.]]>
<![CDATA[GAMBARAN SUPERVISI, IKLIM KERJA SERTA KEPUASAN KERJA KARYAWAN PT. TRIBUANA REKAYASA BANDUNG ]]>
<![CDATA[Robissalami, Devi]]>;
<![CDATA[Sumiyati, Sumiyati]]>;
<![CDATA[Tarmedi, Eded]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14256
<![CDATA[Purpose - The purpose of this study is to determine the effect of supervision and working climate on employee job satisfactionDesign / methodology / approach - This research was conducted in less than 1 year period, the research design is cross-sectional design. The method used is exolanatory survey, and population 67 employees. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Findings - based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of supervision and work climate on employee job satisfaction.Originality / value - this study provides a basis for find out the impact of supervision and working climate on employee job satisfaction. The difference of this study with previous research is on the objects, variables, theories and the references.]]>
<![CDATA[PERSEPSI MEREK MEWAH UNTUK MEMBANGUN MINAT BELI ]]>
<![CDATA[Nugraha, Rifki Candra]]>;
<![CDATA[Hurriyati, Ratih]]>;
<![CDATA[Utama, Dian Herdiana]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14175
<![CDATA[Purpose - This study was conducted to know the effect of luxury brand perception on purchase intention.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses descriptive and verifikatif approach with explanatory survey method. A total of 370 respondents as a sample using simple random sampling. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - the perception of luxury brands have a significant effect on purchase intention.Originality - differences are found in independent variables, research objects and methods, population and sample studies, research periods, measuring instruments and research results, as well as sources of foreign theories and journals and foreign books.]]>
<![CDATA[STRUKTUR MODAL TERHADAP ECONOMIC VALUE ADDED PADA PT PRIMARINDO ASIA INFRASTRUCTURE TBK TAHUN 2001-2015 ]]>
<![CDATA[Muthahhari, Muhammad Husain]]>;
<![CDATA[Purnamasari, Imas]]>;
<![CDATA[Sulastri, Sulastri]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14249
<![CDATA[Purpose - This study was conducted to look at the capital structure and economic value addedDesign / methodology / approach -The method of this research using and verification.. The object of this research is PT Primarindo Asia Infrastructure Tbk. Data collection techniques with time series. Data analysis techniques using multiple analysis techniques that is with the help of SPSS 20 for windows.Findings - Based on the results of research using verifikatif analysis, obtained the result that the capital structure does not have a positive effect on economic value added which means if there is a change in capital structure will affect with the increase of economic value addedOriginality / value - This research provides a basis for understanding the issues of capital structure overview and Economic value added. The difference of this research with the previous research is located on the object which is the company in the manufacturing industry that is PT Primarindo Asia Infrastructure Tbk with the variables studied are capital structure, and economic value added, and using theory or reference different from previous researchers. The results of this study that the structure of the capital in the nose using debt to equity ratio has a negative result]]>
<![CDATA[ANALISIS KOMPONEN TINGKAT KESEHATAN BANK TERHADAP HARGA SAHAM BANK UMUM SWASTA NASIONAL DEVISA YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2012-2016 ]]>
<![CDATA[Medyawicesar, Hana]]>;
<![CDATA[Tarmedi, Eded]]>;
<![CDATA[Purnamasari, Imas]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14244
<![CDATA[Purpose - The purpose of this study was to analyze the description of Bank Soundness by using RGEC method and influence on stock priceDesign / methodology / approach - Method in this research used descriptive and verification methods. Data that used are secondary data of each Public bank foreign exchange on Indonesia Stock Exchange with analysis technique using multiple linear regression. Sampling in this research use purposive samplingFindings - The result of this research shows that NPL and ROA have positive effect to share price, GCG and NIM have no effect to stock price, LDR and CAR do not have an effect on stock price but regression direction with positive sign showing relationship with stock price.Originality -The difference of this research with previous research is on research object and method, population and research sample, research period, measuring instrument and research result, as well as foreign theory and journal source and foreign book and research result.]]>
<![CDATA[GAMBARAN COOPERATIVE LEARNING TIPE THINK PAIR SHARE UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS ]]>
<![CDATA[Rukmana, Kholidah Hardiyanti Shinta]]>;
<![CDATA[Mulyadi, Hari]]>;
<![CDATA[Utama, Dian Herdiana]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14251
<![CDATA[Purpose – This study was conducted to see how application learning model type think pair share to increase critical thinking skillsDesign / methodology / approach – This research used experimental method with quasi experiment, Sample of 70 students of Marketing X class using saturated samples. Collection of data with multiple choice test of critical thinking ability. Data analysis used is frequency distribution.Findings - improving critical thinking skills with the application of cooperative learning type think pair share model Originality - differences were found in research objects and methods, population and sample studies, periods of research, measuring instruments and research results, as well as supporting different theories and references used by previous researchers.repancies found in the object and research methods, population and sample, the study period, measuring tools and research results, as well as the source of theories and foreign journals and books.]]>
<![CDATA[GAMBARAN LINGKUNGAN KERJA SOSIAL, PENGHARGAAN FINANSIAL DAN RETENSI KARYAWAN PADA PT. BAETT MAL ABADI DI CILEGON ]]>
<![CDATA[Mayasari, Rizka]]>;
<![CDATA[Senen, Syamsul Hadi]]>;
<![CDATA[Tarmedi, Eded]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14245
<![CDATA[Purpose - The purpose of this study is to see the description of social work environment, financial reward and employee retentionDesign/methodology/approachh - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. A total of 86 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency tableFindings - Based on the results of the research using descriptive analysis, the results obtained that the social work environment is in the good category with a score of respectively 79%, financial reward is in the good category with a score of respectively 78%, employee retention is in the high category with a score of respectively 80%Originality/value -Â This study provides a basis for understanding social work environment issues, financial reward, employee retention. The difference of this study with previous research is focused on the social work environment, financial rewards.]]>
<![CDATA[GAMBARAN KUALITAS INFORMASI ,SHOPPING ENJOYMENT DAN KEPUTUSAN PEMBELIAN PADA FOLLOWERS INSTAGRAM KAMAR GADGET ]]>
<![CDATA[Muhammad, R. Nur]]>;
<![CDATA[Wibowo, Lili Adi]]>;
<![CDATA[Lisnawati, Lisnawati]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14252
<![CDATA[Purpose - The purpose of this study is to see the picture quality of information, shopping enjoyment and purchasing decisionsDesign/methodology/approachh - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 240 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the study using descriptive analysis, the results obtained the quality of information is in very high category with a score of 83.95%, shopping enjoyment and purchase decisions are in high category with a score of 83.88% and 83.30% respectively.Originality/value -Â This research provides a basis for understanding work environment issues, job satisfaction and employee loyalty. The difference of this research with the previous research is located on the object which is the company of onlineshop Instagram Gadget Room, with the variables studied are the quality of information, shopping enjoyment, and using theory or reference different from previous researchers]]>
