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Yusuf Murtadlo Hidayat, M.Stat
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Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 3, No 3 (2018)" : 15 Documents clear
GAMBARAN LINGKUNGAN KERJA, KOMUNIKASI KERJA DAN SEMANGAT KERJA PERAWAT RUMAH SAKIT UMUM PARU Dr. H.A. ROTINSULU BANDUNG Kamal, Nasrul; Sumiyati, Sumiyati; Purnama, Ridwan
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.673 KB) | DOI: 10.17509/jbme.v3i3.14296

Abstract

Purpose - The purpose of this study is to see the description of work environment, work communication and moraleDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the conducive category, wprk communication in the good category, and morale in the high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.
GAMBARAN BRAND EXPERIENCE DAN CUSTOMER-BASED BRAND EQUITY PADA SITUS WEDDING MARKETPLACE BRIDESTORY DI INDONESIA INDONESIA Nurfitriani, Nurfitriani; Wibowo, Lili Adi; Widjajanta, Bambang
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.343 KB) | DOI: 10.17509/jbme.v3i3.14319

Abstract

Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study
GAMBARAN PENERAPAN NET PROFIT MARGIN DAN EARNING PER SHARE TERHADAP HARGA SAHAM PADA SUB SEKTOR PERUSAHAAN INVESTASI PADA TAHUN 2011-2016 Nuurohman, Fajar; Tarmedi, Eded; Mayasari, Mayasari
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.388 KB) | DOI: 10.17509/jbme.v3i3.14314

Abstract

Objectives - The purpose of this study is to find out how the picture of the application of net profit margin and earnings per share to stock prices in the sub-sector of investment companies in 2011-2016design / methodology / approach - The method used in this research is descriptive and verifikatif method. The data used are secondary data from each company sub sector of investment company in year 2011-2016 with analysis technique using multiple regression. Sampling in this research use purposive sampling.Findings - The results of this study indicate that, the application of net profit margin effect on stock prices. earnings per share effect on stock prices. The results showed that the application of net profit margin and earnings per share a positive influence on stock prices.Originality - Differences of research with previous research is on the object, population and sample research, the study period, measuring instruments and research results, as well as sources of foreign theories and journals and foreign books and research results
GAMBARAN LINGKUNGAN KERJA, KARAKTERISTIK INDIVIDU DAN STRES KERJA PERAWAT RUMAH SAKIT UMUM AVISENA DI CIMAHI Yuliadi, Hendri; Sumiyati, Sumiyati; Purnama, Ridwan
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.471 KB) | DOI: 10.17509/jbme.v3i3.14298

Abstract

Purpose - The purpose of this study is to see the description of work environment, individual characteristics and job stressDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 73 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the quite conducive category, individual characteristics in the good category, and job stress in the quite high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.
KETERAMPILAN WIRAUSAHA UNTUK KEBERHASILAN USAHA Aji, Sunan Purwa; Mulyadi, Hari; Widjajanta, Bambang
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.985 KB) | DOI: 10.17509/jbme.v3i3.14315

Abstract

Objective - to know the description of entrepreneurial skills to business success.The design / methodology / approach - this study was conducted over a period of less than one year, the research design used was cross sectional method. This research uses verifikatif approach with explanatory survey method. A total of 34 respondents as samples using saturated samples. Questionnaire research is used as a research instrument to collect data from respondents and data analysis techniques used are simple linear regression.Findings - Entrepreneurial skills have a significant effect on business success.Originality - differences are found in independent variables, research objects and methods, population and sample research, research periods, measurement tools and research results, as well as sources of foreign theories and journals and books.
ANALISIS KEMAMPUAN KERJA, COACHING DAN KINERJA KARYAWAN: STUDI KASUS PADA KARYAWAN PT SARI ATER HOTEL DAN RESORT SUBANG Fauziatunisa, Hanani; Nuryanti, B Lena; Masharyono, Masharyono
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.465 KB) | DOI: 10.17509/jbme.v3i3.14307

Abstract

Purpose – This study aims to determine the effect of work ability and coaching on employee performance at PT. Sari Ater Hotel and Resort Subang. Design/methodology/approach - This research uses descriptive approach with explanatory survey method. The employee analysis unit is 62  people from employees who have experienced coaching . Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - The result showed that work ability is in good enough category, coachng is in effectif category. and performance in the high category Originality / value - The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study
ANALISIS PELATIHAN, PEMBERDAYAAN DAN KEPUASAN KERJA PEGAWAI DI PT BANK RAKYAT INDONESIA KANTOR CABANG KUNIINGAN Putri, Wulan Dewani; NURYANTI, B LENA; Masharyono, Masharyono
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.287 KB) | DOI: 10.17509/jbme.v3i3.14292

Abstract

Purpose - The purpose of this study is to analyze empowerment training and job satisfaction.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 50 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that training in the good category, empowerment in the good category, and job satisfaction in the high category.Originality - This study provides a basis for understanding the issues of the training and empowerment on job satisfaction. The difference of this research with previous research is on the object in PT. Bank Rakyat Indonesia Kuningan branch office, training variable, empowerment and job satisfaction, and references used by researchers with previous researchers.
GAMBARAN PENGARUH IMPLEMENTASI KNOWLEDGE MANAGEMENT TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN PENDAPATAN DAERAH KOTA BANDUNG Syafarina, Shenny; Senen, Syamsul Hadi; Sumiyati, Sumiyati
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.779 KB) | DOI: 10.17509/jbme.v3i3.14316

Abstract

Purpose - The purpose of this research is to know the decription the influence of knowledge management implementation toward employee performance in Bandung city revenue Management agency.Design/methodology/approach - The Research design is cross sectional. This research is using descriptive approach with explanatory survey method. The analysis unit is 74 employees. Collecting the data is using questionnaire. Analysis technique used is descriptive technique with using frequency distribution.Finding - Based on the result of research, the results obtained that knowledge managemnt in the category is good with a score 81,9% , and employee performence is in high category with a score 86%.Originality/value - This research giving a basic for understanding work dicipline, work culture and issues on organizatonal citizenship behavior. The difference of this research with the previous research are on the object, variable, theory and references.
GAMBARAN KEPRIBADIAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEDAK TABUR PIXY DI INDONESIA Kartika, Diana Ani; Hurriyati, Ratih; Razati, Girang
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.006 KB) | DOI: 10.17509/jbme.v3i3.14310

Abstract

Purpose - The purpose of this study is to see the descriptionof the level ofbrand personality,andpurchase decision in consumers of Pixy powder in Indonesia. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 130 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand personality in the high category, and purchase decision in the good category.Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 347.Al-rasyid, H. (1994). Teknik Penarikan Sampel dan Penyusunan Skala. Bandung: Universitas Padjajaran.Arora, S., Neha. (2016). Determinants of Customer-based Brand Equity: A Study of Public and Private Banks. Global Business Review, 17(4), 905–920. Retrieved from http://doi.org/10.1177/0972150916645693Blackwell, R. D. (2005). Consumer Behaviour. Mason: Permissions Department.Buchari Alma. (2008). Mnajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.Cravens, Piercy. (2013). Strategic Marketing (10th ed.) (10th ed). New York: Mc Graw Hil.Dirgantari, P. D. (2016). PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT). Jurnal Pendidikan Manajemen Bisnis, 11, 22–31.Guthrie, M., Hye-shin, K., Jaehee, J. (2007). The effects of facial image andcosmetic usage on perceptions ofbrand personality. Journal of Fashion Marketing and Management, 12(2), 164–181. http://doi.org/10.1108/13612020810874863Hawkins, D. I. (2010). Building Marketing Strategy Consumer Behavior.Heding, T., Knudtzen, C. F., Bjerre, M. (2009). Brand Management.Hegner, S. M., Jevons, C., Hegner, S. M., Jevons, C. (2016). Brand trust : a cross-national validation in Germany , India , and South Africa. http://doi.org/10.1108/JPBM-02-2015-0814Karjaluoto, H., Munnukka, J., Salmi, M. (2016). Article information : Journal of Service Theory and Practice, 26(1).Kartajaya, H. (2010). Perjalanan Pemikiran Konsep Pemasaran Hermawan Kertajaya. Jakarta: Penerbit Erlangga.Keller, K. L. (2013). Strategic Brand Management (4th ed.). England: Pearson Education Inc. Retrieved from  http://doi.org/10.2307/1252315Keller, K. L., Kotler, P. (2016). Marketing Management (15e ed.). England: Pearson Education Limited.Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2012). Marketing management. England: Pearson Education Limited.Kotler, P., Keller, K. L. (n.d.). Marketing Management.Kwong, M. Z., Candinegara, I. (2014). elationship between Brand Experience , Brand Personality , Consumer Satisfaction , and Consumer Loyalty of DSSMF Brand. iBuss Management, 2(2), 89–98.Laios, L. G., Moschuris, S. J. (2015). The influence of enterprise type on the purchasing decision process. International Journal of Operations Production Management.Lamb, C. W., Hair, J. F. (2011). Marketing.Malhotra, N. K. (2010). Marketing Research (6th ed.). United States of America.Mulyadi, H., Saktiawati, D. (2008). Pengaruh Brand Personality terhadap Loyalitas Pelanggan Sampo Sunsilk. Jurnal Pendidikan Manajemen Bisnis, 7.Noel, H. (2009). Consumer behaviour. Switzerland: AVA Publishing SA.Orozoco-Gomez, M., Toldos-Romeo Ma, M. de l P. (2015). Brand personality and purchase intention, 27(5), 462–467. http://doi.org/10.1108/EBR-03-2013-0046Peter, J. P., Jerry, C. O. (2008). Consumer Behaviour perilaku konsumen dan strtegi pemasaran. Jakarta: Erlangga.Rampl, L. V., Kenning, P. (2014). Employer brand trust and affect : linking brand personality to employer brand attractiveness. http://doi.org/http://doi.org/10.1108/EJM-02-2012-0113Ratih, H., Irna, W. (2008). pengaruh pemasaran eksperiensial terhadp retensi pelanggan pada pengunjung resort spa kampung sampireun garut. Jurnal Pendidikan Manajemen Bisnis, 7, 1–19.Razati, G., Ruhimat, R. (2008). pengaruh sales promotion terhadap keputusan pengguna kartu kredit bni. Pendidikan Manajemen Bisnis, 7.Sangadji, E. M., Sopiah. (2013). Perilaku Konsumen Pendekatan Praktis Disertai Himpunan Jurnal Penelitan. Yogyakarta: Andi offset.Schiffman, L. ., Kanuk, L. L. (2007). Consumer Behaviour. New Jersey: Pearson Prestice Hall.Solomon, M. R., Bamossy, G., Askegaard, S., Hogg, M. K. (2013). Consumer Behaviour.Sugiyono. (2010). Metode Penelitian Bisnis. Bandung: Alfabetha.Suharno. (2010). Marketing in Practice (edisi pert). Yogyakarta: Graha Ilmu.Surakhmad, W. (2004). Pengantar Penelitian Ilmiah Dasar Metode Teknik. Bandung: Tarsito.Utama, D. H., Amelia, F. (2009). ENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN PELANGGAN PRODUK TEH CELUP SOSRO DAN 2 TANG (Survei Pada Pelanggan Teh Celup di Griya Pahlawan dan Giant Pasteur Bandung). Urnal Pendidikan Manajemen Bisnis, 8(30-40).Yin, C., Mansori, S. (2016). Factor that influences consumers ’ brand loyalty towards cosmetic products. Journal of Marketing Management and Customer Behavior, 1, 12–29.
GAMBARAN BRAND IDENTIFICATION DAN BRAND LOVES PADA PENGGUNA FORUM JUAL BELI KASKUS DI KOTA BANDUNG Maulana, Fajar Gumelar; Wibowo, Lili Adi; Widjajanta, Bambang
Journal of Business Management Education (JBME) Vol 3, No 3 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.332 KB) | DOI: 10.17509/jbme.v3i3.14293

Abstract

Purpose - To find out the description of the level of brand identification and brand loves in kaskus buyer-seller forum user Bandung City. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 107 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand identification is in good enough category, while brand loves is in medium category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study

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