Journal of Business Management Education (JBME)
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
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<![CDATA[Pengaruh entrepreneurial creativity terhadap keberhasilan startup pada bisnis startup the greater hub ]]>
<![CDATA[Razati, M.Si, Girang -]]>;
<![CDATA[Nuryanti, B Lena]]>;
<![CDATA[Utama, Fajar Nugraha]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.29962
<![CDATA[The purpose of this research is to test and analyze the entrepreneurial creativity and startup success on The Greater Hub startup business. Population in this research is The Greater Hub startup business with the number of respondents as many as 30 reviewers. The method used in this research is explanatory survey to explore the problem situation. The sampling technique used is non probability sampling by using path analysis. Results entrepreneurial creativity generate positive influence on startup success.]]>
<![CDATA[Pengaruh pembelajaran kewirausahaan dan motivasi wirausaha Terhadap niat berwirausaha ]]>
<![CDATA[Utama, Dian Herdiana]]>;
<![CDATA[Mulyadi, Hari]]>;
<![CDATA[Disman, Disman]]>;
<![CDATA[Imbragia, Sindi Tasya]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.29966
<![CDATA[The process of creating a new business is revealed from time to time, and the first stage is to have entrepreneurial intentions. A person's entrepreneurial intentions reflect their level of interest at the beginning of a business. The intention of entrepreneurship can also depend on external factors such as unfavorable economic factors and the difficulty of finding a job. The intention of entrepreneurship is important because it increases the confidence of employers that their work is meaningful, leads to a greater level of perseverance in business activities, increases creativity in problem solving, and increases ownership of experience related to business success and failure. One effort to increase the number of entrepreneurs is through education, namely entrepreneurship learning, besides that the motivation for entrepreneurship is one factor in supporting the increased intention of entrepreneurship.]]>
<![CDATA[Study on The Application of the Corporate University in the Development of State Civil Service Apparatus Competence ]]>
<![CDATA[Sidabutar, Victor Tulus Pangapoi]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.23186
<![CDATA[The ease of doing business in Indonesia in 2019 has increased but the ranking only represents Jakarta and Surabaya and the overall value of Indonesia's competitiveness is still below expectations to attract foreign investors. This is because public organizations in Indonesia are considered inefficient, bureaucratic, less transparent, and have a high level of corruption. In terms of competence, there are differences in the ability of the State Civil Service Apparatus (ASN) in each region so that it is necessary to increase the ability of ASN to be able to deal with changes and developments in the world that is growing so fast and more rapidly. This is where the important role of ASN’s training units in the development of Human Resources (HR) in producing "world-class" bureaucrats. Existing training units are required to conduct training related to career development and personnel planning. For this reason, the training units must be transformed into a Corporate University (CU) which is a management tool designed to help organizations achieve their strategic goals by carrying out activities that encourage individuals and organizational learning and knowledge. In its formation, it is necessary to pay attention to the five stages in the development and implementation of CU, namely the initial diagnosis, the development of educational programs, the development of educational programs, the development and implementation of Learning Management Systems and finally the strengthening of knowledge of CU and the release of the formation of CU. Constraints in the application of CU can occur due to the mentality and moral degradation of ASN that has occurred and passed down by the previous generation. Therefore, demanded support from leaders who are open-minded and free from a silo mentality.]]>
<![CDATA[Strategi Pengembangan Wisata Lari Marathon Dalam Meningkatkan Kunjungan Wisatawan Di Kota Bandung ]]>
<![CDATA[Yusuf, Ismail]]>;
<![CDATA[Fauziyah, Azizah]]>;
<![CDATA[Sulastri, Sulastri]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.28570
<![CDATA[Pengembangan pariwisata apapun jenis dan namanya memerlukan fungsi pengelolaan yang kreatif dan inovatif berdasarkan atas perencanaan yang matang, pelaksanaan yang konsisten, dan evaluasi yang terukur dan konstruktif. Pembangunan wisata Kota Bandung adalah pembangunan yang terintegrasi dan holistik yang akan mewujudkan kepuasan semua pihak. Selain itu peningkatan citra pariwisata Kota Bandung dapat disertai dengan kegiatan wisata yang berbasis masyarakat, seperti wisata olahraga lari marathon. Marathon merupakan salah satu jenis acara olahraga yang populer saat ini. Tujuan penelitian ini adalah menggali lebih dalam potensi wisata olah raga lari di Kota Bandung agar dapat berkontribusi secara maksimal, serta mengetahui faktor-faktor keberhasilan dalam penyelenggaraan acara lari marathon yang berdampak terhadap masyarakat Kota Bandung dan juga dampaknya bagi ke-pariwisataan di Indonesia. Penelitian ini menggunakan metode deskriptif kuantitatif, data dikumpulkan melalui proses wawancara dengan menggunakan kuesioner tertutup kepada para penggiat atau komunitas lari dan peserta lomba lari marathon di Kota Bandung.]]>
<![CDATA[PENGARUH PENGEMBANGAN KARIR DAN PEMELIHARAAN TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN DINAS PERUMAHAN, PEMUKIMAN DAN PERTANAHAN KABUPATEN BANDUNG ]]>
<![CDATA[Widjajanta, Bambang -]]>;
<![CDATA[Sumiyati, Sumiyati]]>;
<![CDATA[Baskara, Chedi Cakra]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.29969
<![CDATA[The purpose of this study was to measure and analyze the influence of career development and maintenance to employee engagement of employees in the Dinas Perumahan, Pemukiman, dan Pertanahan (Disperkimtan) Kabupaten Bandung. The research design used path analysis method by collecting data through a questionnaire from samples of 90 employees of the Disperkimtan Kabupaten Bandung. The design of this research used descriptive and verification data analysis techniques that also discussed the relationship between variables. The results showed the measurements of career development, maintenance of employees, and employee engagement of Disperkimtan Kabupaten Bandung were in a good category. Meanwhile the career development and maintenance of employees had influence to employee engagement of Disperkimtan Kabupaten Bandung. Career development had a low influence in employee engagement, and maintenance of employees had sufficient influence in the employee engagement of Disperkimtan Kabupaten Bandung.]]>
<![CDATA[Pengaruh On the Job Training dan Kemampuan Kerja Karyawan di PT. PLN Persero Distribusi Jawa Barat ]]>
<![CDATA[Diwangkara, Sultan]]>;
<![CDATA[., Sumiyati]]>;
<![CDATA[Razati, Girang]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.23938
<![CDATA[Companies without good human resources in strategy and operations will not be able to achieve company goals. Success or failure of company goals can’t be separated from how the performance of its employees. Organizations are required to maintain their employees so as to produce good performance and employees can dedicate themselves to the organization where employees work. The problem of employee performance is still a serious problem for many companies both in manufacturing and services. One company that is experiencing performance problems is by PT. PLN Persero Distribution West Java. The efforts to be made by PT. PLN Persero Distribution West Java to improve performance that is by increasing on the job training and work ability to its employees. This study aims to obtain (1) implementation of on the job training, (2) description of work ability, (3) description of employee performance, (4) Effect of on the job training and work ability both partially and simultaneously. The object of the unit of analysis in this study is the employees of PT. PLN Persero Distribution West Java. The type of research used is descriptive and verification. The method used was an explanatory survey with a sample of 58 employees. The data analysis technique used is path analysis with Statistical Product for Service Solutions (SPSS) 24.0 computer software tools for windows. The findings in this study indicate that the picture on the job training is in the good category, a description of work ability in the good category. Variables that have an influence on employee performance are on the job training and work ability. Based on the results of this study, it is recommended that on the job training in companies be further improved in the aspect of job instruction training. In terms of work capabilities in the company improve intellectual abilities. So it is expected that on the job training and work skills need to be considered further by the company in supporting employee performance improvement.]]>
<![CDATA[Fenomenologi Hubungan Good Corporate Governance terhadap Kinerja Perusahaan ]]>
<![CDATA[Afdhal, Mufridhal Jamaluddin]]>;
<![CDATA[Kirana, Gaby]]>;
<![CDATA[Afri, Annisa Aulia]]>;
<![CDATA[Prawira, Ida Farida Adi]]>;
<![CDATA[Nasim, Arim]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.24531
<![CDATA[Penelitian ini bertujuan untuk mengetahui hubungan dari tata kelola dengan kinerja perusahaan. Metode yang digunakan adalah deskriptif analitik dan jenis data yang diperoleh adalah data sekunder. Hasil penelitian ini menunjukan bahwa GCG memiliki pengaruh yang cukup signifikan terhadap kinerja perusahaan. GCG berpengaruh positif terhadap kinerja perusahaan lebih dominan, dikarenakan GCG berfungsi sebagai indikator kinerja perusahaan diantaranya transparansi, akuntabilitas, pertanggungjawaban, kemandirian, dan kewajaran. Implikasi secara teoritis pada penelitian ini adalah good corporate governance dapat mempengaruhi aktivitas kinerja perusahaan jika proporsi GCG seimbang. Sehingga apabila nilai GCG meningkat maka aktivitas kinerja perusahaannya pun dipastikan baik. Penelitian ini terbatas pada GCG dengan indikator transparansi, akuntanbilitas, pertanggungjawaban, kemandirian, dan kewajaran, sedangkan indikator lain tidak diteliti.]]>
<![CDATA[Strategi Pemasaran Digital Terhadap Peningkatan Minat Beli Konsumen ]]>
<![CDATA[Sigalingging, Trinita Estetika]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.24806
<![CDATA[Digital marketing such as online advertising is an important component for running a business. This study aims to determine what are the digital marketing strategies that can increase consumer buying interest. Through the literature, online advertising is used to inform products or services, and used to build relationships with potential consumers by communicating through the advertisements so that they can motivate in making purchasing decisions. The method used in this study is the type of library research. From this study, it can be concluded that digital marketing can increase consumer buying interest by paying attention to the layout, ease in closing advertisements, and giving vouchers or discounts. The implication of this research is as a material consideration for online businesses to produce advertisements that can positively influence consumer buying interest. The weakness of this study is that researchers cannot directly go to the field to get data.]]>
<![CDATA[Pengaruh struktur modal dan profitabilitas terhadap nilai perusahaan studi kasus pada perusahaan sub sektor transportasi yang tercatat di bursa efek indonesia periode 2014-2018 ]]>
<![CDATA[Tarmedi, Eded]]>;
<![CDATA[Reghinasalwa Putri, Tissa]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i3.29960
<![CDATA[The purpose of this research is to determine the influence of capital Srtuktur and profitability on the company's value. The research method used in this study is a verivikative dexective method. Data used by secondary data is a data type that is obtained indirectly from the first source (the company) in the form of the company's financial statements for five years (2014-2018). Sampling techniques based on purposive sampling obtained as many as 30 companies. Analysis of the data used verivikative descriptive analysis. After the decryptive data is obtained then a statistical test. The results showed that the capital structure measured using the DEBT to Equity Ratio (DER) indicator and the profitability measured using the Return On Equity indicator have an influence on the company's value measured using the Price to Book Value indicator in the transportation sub-sector company. Where the capital structure has no effect and is not significant to the company's value while profitability affects the value of the company.]]>
<![CDATA[Pengaruh Persepsi Keamanan dan Kepercayaan Konsumen terhadap Peningkatan Penggunaan E-Payment ]]>
<![CDATA[Shalihah, Rana Mentari]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 5, No 2 (2020) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v5i2.24851
<![CDATA[Generally, many believe that the main factor in the development of electronic commerce is good security and trust. Security perceptions in the electronic payment system become a benchmark for consumers in electronic commerce transactions. This study aims to determine the effect of perceptions of security and consumer confidence on the increased use of electronic payment systems. The method used in this study is the type of library research (library research). Based on research that has been done, it can be concluded that the perception of security and consumer confidence both affect the increased use of electronic payment systems. The implication of this research is as a consideration for electronic payment system providers in their use by increasing the security and trust of consumers as a solution to overcome the problems of using electronic payment systems and increasing their use.]]>
