MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
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<![CDATA[VARIABEL-VARIABEL PENENTU STRUKTUR MODAL PERUSAHAAN NON KEUANGAN DI BURSA EFEK INDONESIA ]]>
<![CDATA[Putu Ayu Govika Krisna Dewi]]>;
<![CDATA[I Gusti Bagus Wiksuana]]>;
<![CDATA[Henny Rahyuda]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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DOI: 10.24843/MATRIK:JMBK.2017.v11.i01.p08
<![CDATA[Purpose of study is to analyze variables that determine capital structure of non-financial companies in Indonesia. There are seven variables observed namely company's growth rate, profitability, firm size, asset structure, liquidity, non-debt tax shield and business risk. The population were non-financial companies listed on Indonesia Stock Exchange during 2010-2014 and published annual financial statements in 2009-2014. Study used census technique. Population consisted of 324 companies. Data analysis technique used was multiple regression model for panel data. The results show that profitability, firm size and non-debt tax shield (NDTS) had significant effect on capital structure. Study concluded that profitability and non-debt tax shield are determinant variables of capital structure on non-financial firms in Indonesia based on trade-off theory approach while firm size tends to follow other capital structure theory.]]>
<![CDATA[IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN ]]>
<![CDATA[Andika Djunaidi Putra]]>;
<![CDATA[Ni Wayan Sri Suprapti]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p04
<![CDATA[Supermarket is one of the business units that cause of the environmental polluted, especially in problem of plastic waste. To reduce this problem, the management of many giant supermarkets offers eco-bag to their customers as implementation of green marketing. This study is conducted in Denpasar City and Badung Regency. The objective of this study is to explain the influence of product quality of eco-bag on customer loyalty, with eco-bag perceived value as a mediating variable. Data are collected by questionaire from 105 customers of five supermarkets. Data are analyzed by path analysis and Sobel test. The study found that the product quality of eco-bag is positively influence on customer loyalty, and eco-bag perceived value is significantly mediated the effect of product quality of eco-bag on customer loyalty.]]>
<![CDATA[DETERMINAN HARGA SAMURAI BONDS: PENGALAMAN INDONESIA ]]>
<![CDATA[Nicodemus Simu]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p01
<![CDATA[This paper aim is to determine the impact of several macroeconomic variables on bond prices. The object of research is the Republic of Indonesia’s bonds denominated in Japanese Yen. Variables used in this research are the price of Samurai Bonds series RIJPY071 as the dependent variable, while the predictor variables are the level of Japanese inflation, exchange rate US$/JP¥ and Japanese interest rates. The data used in the research are monthly data from the period of January 2010 to August 2015 and the analysis tool used is multiple linear regression. The research concluded that the inflation rate has a positive influence on bond prices, both the exchange rate US$/JP¥ and the interest rates has a negative impact on bond prices.]]>
<![CDATA[METODE PENGUKURAN PROBABILITAS KEBANGKRUTAN BANK DAN ANALISIS HUBUNGANNYA DENGAN DIVERSIFIKASI SUMBER PENDAPATAN: KASUS PERBANKAN INDONESIA ]]>
<![CDATA[Buddi Wibowo]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p05
<![CDATA[Abstrak Metode pengukuran probabilita kebangkrutan bank adalah masalah riset klasik. Metode pengukuran menggunakan analisis diskriminan dan model logit seperti Altman’s Z score dan Model Ohlson tidak memiliki dasar teoretik keuangan yang memadai karena variable-variabel yang ada di dalam model dipilih secara arbitrer dan sangat tergantung pada data yang digunakan utuk mengestimasinya. Model Merton adalah model pengukuran probabilita default yang diakui secara luas sebagai model yang memiliki dasar teroretik yang kuat namun memiliki masalah tersendiri pada implementasinya karena variabel yang digunakannya bersifat unobservable. Probabilita default sendiri dipengaruhi oleh tingkat diversifikasi pendapatan bank. Beberapa riset menghasilkan kesimpulan yang bertentangan. Pada perbankan Indonesia hubungan antara kedua variable tersebut bersifat kuadaratik (U shape) dimana diversifikasi yang natural awalnya dapat menurunkan probabilita default bank, namun sampai suatu titik diversifikasi yang terlampau tinggi justru mendorong probabilita default menjadi naik. Kata Kunci: Bank, Risiko, Probabilitas Kebangkrutan, Diversifikasi, Abstract Bank’s probability of default measurement method is one of the classic research problem. The measurement methods using discriminant analysis and logit models such as Altman's Z score and Ohlson Model do not have adequate financial theoretical foundation because variables in the models are chosen arbitrarily and depend heavily on the data used in estimation. Merton’s model of default probability is a measurement model that is widely recognized as a model that has a strong theoretical basis but has its own problems in its implementation because it uses unobservable variables. Default probability itself is influenced by the level of income diversification. Some research resulted in conflicting conclusions. We show that in Indonesian banking industry, relationship between these two variables are quadratic (U shape) which show natural diversification can reduce the bank’s probability of default, until reach a infelction point that too high diversification would encourage the probability of default to be increased Key word: Bank, Risk, Probability of Default, Diversification]]>
<![CDATA[PENGARUH KEPRIBADIAN MEREK TERHADAP KOMITMEN DAN KEPERCAYAAN MEREK, SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK ]]>
<![CDATA[Made Dwi Utari]]>;
<![CDATA[I Ketut Rahyuda]]>;
<![CDATA[I Gusti Ayu Ketut Giantari]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p06
<![CDATA[Perilaku konsumsi masyarakat yang dipengaruhi oleh kesadarannya pada kerusakan lingkungan menjadi latar belakang dilakukannya penelitian ini. Penelitian ini bertujuan untuk menjelaskan pengaruh kepribadian merek terhadap kepercayaan dan komitmen merek, yang kemudian mengakibatkan loyalitas merek salah satu produk kosmetik dan perawatan diri organik di Kota Denpasar. Data dikumpulkan dengan metode survei menggunakan instrumen kuesioner. Teknik pengambilan sampel adalah purposive sampling berjumlah 150 responden, kemudian data dianalisis dengan SEM (Structural Equation Modelling). Hasil penelitian adalah kepribadian merek berpengaruh positif signifikan terhadap komitmen dan kepercayaan merek. Begitu juga dengan komitmen merek dan kepercayaan merek, ditemukan berpengaruh positif signifikan terhadap loyalitas merek. Implikasi teoritis penelitian ini adalah memperkaya konsep kepribadian merek yang ditemukan oleh Aaker (1997). Implikasi praktis bagi perusahaan produk ini adalah memperkuat dimensi kehandalan yang merepresentasikan kepribadian merek, indikator setia mengkonsumsi produk dalam waktu yang lama yang merepresentasikan komitmen merek, dan indikator konsistensi kualitas yang merepresentasikan kepercayaan merek dalam rangka meningkatkan loyalitas merek.]]>
<![CDATA[PERAN KEPERCAYAAN MEMEDIASI PERSEPSI NILAI DENGAN NIAT MENGGUNAKAN E-MONEY DI KOTA DENPASAR ]]>
<![CDATA[Putu Riska Widiartini]]>;
<![CDATA[Ni Nyoman Kerti Yasa]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p02
<![CDATA[This research aims to investigate the effect of perceived value to the intention of using e-money, mediated by trust. The population in this study is that people who already know about e-money but have not used it. This research was did in Denpasar with 100 respondents as the sample. The data analysis technique used consisted of Path Analysis and Sobel test. Results from the study showed that the perceived value and trust had a positive and significant impact on consumer intentions to use e-money in Denpasar. The variable of trust also proved to be significantly able to mediate the relationship between perceived value to the intention of using. Suggestions for the publisher is expected to pay attention to image quality and security features of e-money to build the consumer perveived value is getting better and increasing consumer trust. Moreover important to continuously disseminate lesh cash society so that can improve consumer awareness and will be able to encourage consumer intention to use e-money.]]>
<![CDATA[PENGUATAN KARAKTERISTIK DAN KOMPETENSI KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA UMKM ]]>
<![CDATA[Endang Dhamayantie]]>;
<![CDATA[Rizky Fauzan]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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DOI: 10.24843/MATRIK:JMBK.2017.v11.i01.p07
<![CDATA[ABSTRAK Karakteristik dan kompetensi kewirausahan merupakan dua fakor penting yang diperlukan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk menghadapi tantangan lingkungan dalam dunia bisnis yang dinamis dan mencapai kinerja bisnis tinggi. Penelitian ini bertujuan untuk menguji pengaruh karakteristik kewirausahaan dan kompetensi kewirausahaan terhadap kinerja UMKM. Penelitian dilakukan pada UMKM di Kabupaten Kubu Raya. Sampel penelitian sebanyak 184 UMKM yang ditentukan melalui metode purposive sampling. Data dikumpulkan melalui survei dengan penyebaran kuesioner. Teknik analisis data menggunakan model persamaan struktural dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa karakteristik kewirausahaan berpengaruh positif signifikan terhadap kompetensi kewirausahaan, namun karakteristik kewirausahaan tidak berpengaruh signifikan terhadap kinerja UMKM dan kompetensi kewirausahaan berpengaruh positif signifikan terhadap kinerja UMKM. Hasil penelitian juga mengindikasikan bahwa kompetensi kewirausahaan memediasi hubungan antara karakteristik kewirausahaan dan kinerja UMKM. Kata Kunci: karakteristik kewirausahaan, kompetensi kewirausahaan, kinerja UMKM ABSTRACT Entrepreneurial characteristics and competencies are two important factors needed by entrepreneur Micro, Small and Medium Enterprises (SMEs) to face the environmental challenges in the dynamic world of business and achieve high business performance. This study aimed to examine the effect of the entrepreneurial characteristics and entrepreneurial competencies on SMEs performance. The study was conducted on SMEs in Kubu Raya. The research sample is 184 SMEs were determined through purposive sampling method. Data were collected through a survey with questionnaires. Data were analyzed using structural equation modeling with Partial Least Square (PLS) approach. The results showed that entrepreneurial characteristics have significant positive effect on entrepreneurial competencies, but entrepreneurial characteristics have not significant effect on the SMEs performance and entrepreneurial competencies have significant positive effect on the performance of SMEs. The results also indicate that entrepreneurial competence moderate the relationship between entrepreneurial characteristics and SMEs performance. Keywords: entrepreneurial characteristics, entrepreneurial competencies, SMEs performance]]>
<![CDATA[THE RELEVANCY BETWEEN LEARNING MATERIALS AND METHODS IN ENTREPRENEURSHIP LEARNING PROCESS IN HIGHER EDUCATION ]]>
<![CDATA[Sulastri Sulastri]]>;
<![CDATA[Zakaria Wahab]]>;
<![CDATA[Vieronica Varbi Sununianti]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p03
<![CDATA[ABSTRACT Entrepreneurship program has become a national policy that is believed to be a tool to reduce unemployment and poverty. Therefore, entrepreneurship has become a national curriculum in almost every study program and has incorporated entrepreneurship module as one of the subjects in achieving learning outcome and graduate profile. The terms in entrepreneurship are also growing, with the aim of establishing a social construction towards the understanding of entrepreneurship as a science, which contains elements of knowledge, skills and attitudes. Besides, entrepreneurship construct that need to be built in the learning process is very complex and involves multiple disciplines, so it is important to study empirically the relevancy between learning materials and methods in entrepreneurship learning process in higher education. This study aims to examine whether there are differences in the learning materials and methods in entrepreneurial learning at higher education level. The research is carried out in several public and private universities with a sample of 304 students from some courses both for the field of sciences and social studies that have entrepreneurship as one of their taught modules. It can be concluded that entrepreneurial learning materials can be grouped in the aspect of (1) knowledge; (2) skills and (3) attitude. In each aspect, the learning materials are collected and grouped and observed on itslearning methodology. The results by using Anova testing show that there are differences in some teaching materials and learning methods in the same faculty or inter- faculty at several universities. Furthermore, in the cognitive construction of the entrepreneurship metaphor (innovation, creative, proactive and risk -taking), it is found that it has not been delivered usingrelevant learning methods, as well as learning models of personal development.]]>
