cover
Contact Name
Dudi Iskandar
Contact Email
dudi.iskandar@budiluhur.ac.id
Phone
+6222-7810788
Journal Mail Official
jurnal.cjik@gmail.com
Editorial Address
https://journal.uinsgd.ac.id/index.php/cjik/about/editorialTeam
Location
Kota bandung,
Jawa barat
INDONESIA
Communicatus: Jurnal Ilmu Komunikasi
ISSN : -     EISSN : 25498452     DOI : 10.15575/cjik
Focus and Scope Communicatus: Jurnal Ilmu Komunikasi is a periodical scientific journal that aims to develop concepts, theories, perspectives, paradigms, and methodologies with a focus on communication studies. The scope of this journal study is: Mass Media and Journalism; this field examines journalistic activities and media production which includes print, radio, television, and internet. New media and communication technology; a new field of communication study that continues to develop along with technological advances and community needs, this field includes digital media, virtual, interactive, hypertextual and networking. Public Relations; This field of communication examines Public Relations which include internal and external relations within an organization or institution, as well as the creation of public opinion in society. Political Communication; communication involving messages, media, and political actors or those related to power, government, and policy. Marketing Communication; a field that examines ideas, information, opportunities, and challenges through various symbols to achieve company goals. Sociology of Communication: the process of sociological communication, as a form of social interaction involving individuals or social groups.
Articles 152 Documents
The Utilization of Instagram Broadcast Channels as a Digital Marketing Communication Media in Building Consumer Loyalty Zakiah, Kiki; Ihsan Permana Sumpena, Muhammad; Yuanita, Yenni
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2 (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51686

Abstract

Social media has become the primary space of digital marketing communication that allows brands to build more targeted relationships with consumers. One of the innovations developed by Instagram is the Broadcast Channel, which is a one-way communication channel that provides access to exclusive information to audiences who consciously choose to join. However, academic studies on the role of one-way digital communication in building consumer loyalty are still relatively limited. This study aims to analyze the use of Instagram Broadcast Channel as a digital marketing communication medium in building consumer loyalty in the Alln Knitwear online shop. This research uses a qualitative method with a case study approach through in-depth interviews, observations, and documentation. The results of the study show that Broadcast Channels are used to convey product information directly, involve consumers in product selection through a co-creation mechanism, and provide special offers that strengthen consumers' sense of belonging, trust, and emotional closeness to the brand. The novelty of this study lies in the finding that one-way digital marketing communication voluntarily chosen by consumers can serve as a relational mechanism in building loyalty. Theoretically, this study emphasizes the position of one-way communication as an alternative to shaping consumer loyalty in the study of digital marketing communication, which has so far emphasized dialogical communication. Practically, the findings of this study provide a reference for business people in optimizing social media features efficiently to retain consumers in the digital marketing era.
Communication and Environment; An Eco-Islamic Literacy Study Holilah, Ilah; Purwanti, Eneng; Anam, Khairil
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2 (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The global environmental crisis demands a response that is not merely technocratic but also grounded in values and ethics rooted in religious traditions. This study employs a Systematic Literature Review (SLR) method, guided by the PRISMA 2020 framework, to identify, evaluate, and synthesize the literature on Eco-Islam and environmental communication. From a corpus of 20 open-access journal articles meeting the inclusion criteria, this research addresses two central questions: how Eco-Islam is conceptualized and how its narratives are communicated. The findings indicate that Eco-Islam possesses a robust theological foundation based on the principles of Tawhid (cosmological unity), Khilafah (stewardship), and Amanah (divine trust), which are operationalized through Fiqh al-Bi'ah (environmental jurisprudence) and Maqasid al-Syariah (the higher objectives of Islamic law). The communicative dimension involves a complex ecosystem of actors-mainstream Muslim organizations, pesantren (Islamic boarding schools), mass media, youth activists, and indigenous communities-who utilize diverse channels, ranging from traditional-ritual to digital-modern, with varied framing strategies. However, the effectiveness of communication remains constrained by gaps in dual literacy (religious and environmental), fragmented authority, and the persistence of anthropocentric attitudes. This study concludes that while Eco-Islam holds significant potential as a transformative force, its realization requires strategic, multi-channel, and contextually sensitive communication. The principles of wasathiyyah (moderation) and cross-sectoral collaboration offer a pathway to bridging the gap between theological ideals and practical implementation. The theoretical implications include the development of a more epistemologically inclusive environmental communication theory, while the practical implications emphasize the organic integration of environmental issues into religious outreach (da’wah) and the empowerment of Muslim youth.

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