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Communicatus: Jurnal Ilmu Komunikasi
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : -     EISSN : 25498452     DOI : 10.15575/cjik
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope Communicatus: Jurnal Ilmu Komunikasi is a periodical scientific journal that aims to develop concepts, theories, perspectives, paradigms, and methodologies with a focus on communication studies. The scope of this journal study is: Mass Media and Journalism; this field examines journalistic activities and media production which includes print, radio, television, and internet. New media and communication technology; a new field of communication study that continues to develop along with technological advances and community needs, this field includes digital media, virtual, interactive, hypertextual and networking. Public Relations; This field of communication examines Public Relations which include internal and external relations within an organization or institution, as well as the creation of public opinion in society. Political Communication; communication involving messages, media, and political actors or those related to power, government, and policy. Marketing Communication; a field that examines ideas, information, opportunities, and challenges through various symbols to achieve company goals. Sociology of Communication: the process of sociological communication, as a form of social interaction involving individuals or social groups.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 230 Documents
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The Utilization of Instagram Broadcast Channels as a Digital Marketing Communication Media in Building Consumer Loyalty Zakiah, Kiki; Ihsan Permana Sumpena, Muhammad; Yuanita, Yenni
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51686

Abstract

Social media has become the primary space of digital marketing communication that allows brands to build more targeted relationships with consumers. One of the innovations developed by Instagram is the Broadcast Channel, which is a one-way communication channel that provides access to exclusive information to audiences who consciously choose to join. However, academic studies on the role of one-way digital communication in building consumer loyalty are still relatively limited. This study aims to analyze the use of Instagram Broadcast Channel as a digital marketing communication medium in building consumer loyalty in the Alln Knitwear online shop. This research uses a qualitative method with a case study approach through in-depth interviews, observations, and documentation. The results of the study show that Broadcast Channels are used to convey product information directly, involve consumers in product selection through a co-creation mechanism, and provide special offers that strengthen consumers' sense of belonging, trust, and emotional closeness to the brand. The novelty of this study lies in the finding that one-way digital marketing communication voluntarily chosen by consumers can serve as a relational mechanism in building loyalty. Theoretically, this study emphasizes the position of one-way communication as an alternative to shaping consumer loyalty in the study of digital marketing communication, which has so far emphasized dialogical communication. Practically, the findings of this study provide a reference for business people in optimizing social media features efficiently to retain consumers in the digital marketing era.
The Mediatization of Eco-Islam in Environmental Communication: A Systematic Literature Review of Narratives, Actors, and Media Holilah, Ilah; Purwanti, Eneng; Anam, Khairil
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51762

Abstract

The global environmental crisis demands a communication approach that is not solely technocratic but also rooted in society's moral and cultural values . In Muslim societies, Eco-Islam offers a relevant theological-ethical framework, but previous studies tend to emphasize normative aspects and local practices, while the media's role in shaping and disseminating Eco-Islamic narratives remains understudied. This study aims to analyze the construction and representation of Eco-Islamic narratives in environmental communication, identify the actors and media involved, and evaluate the challenges and strategies of media communication in academic literature. The method used is a Systematic Literature Review (SLR) in accordance with the PRISMA 2020 guidelines. A search was conducted in Scopus and Google Scholar databases for English-language open-access journal articles published between 2017 and 2025. Of the 276 initial documents, 20 articles were analyzed using thematic content analysis. The results show the dominance of the values of Tawhid, Khilafah, and Amanah mediated through religious and digital media, but they are still normative and do not encourage changes in ecological behavior. This study enriches studies of environmental communication through media and religion and offers strategic implications for the development of more transformative Eco-Islamic communication
Critical Discourse Analysis: Papuan Rejection of the Free Nutritious Food Policy Iwan Joko Prasetyo; Nur'annafi Farni Syam Maella; Nevrettia Christantyawati; Didik Sugeng Widiarto
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.45387

Abstract

This research analyzes the media discourse construction regarding the rejection of the free nutritious meal program (MBG) policy by Papuan students through the Critical Discourse Analysis (CDA) approach using Teun A. Van Dijk's social cognition model. The focus of the research is directed toward a news article from Tempo.co titled "Thousands of Students in Papua Pegunungan Protest against Free Nutritious Meals" published on February 17, 2025. It aims to analyze the text structure, social cognition, and social context in the Tempo.co news coverage regarding the rejection of the free nutritious meal policy by Papuan students. This research uses a qualitative method with a critical discourse analysis approach developed by Teun A. Van Dijk, often known as the social cognition model. The research results show that Tempo.co's reporting not only describes the demonstrations but also reproduces the power relations between the central government and the Papuan people. At the textual level, the news places the legitimacy of the MBG policy as the main framework before presenting the reasons for rejection, while security-themed lexical choices, such as "preventing riots," "dispersing crowds," and "tear gas," frame the students' actions as a threat to public order. At the level of social cognition, it is evident that journalists prioritize official sources and policy explanations, resulting in limited space for students' structural reasons regarding educational and health disparities. At the level of social context, the construction of news discourse is closely related to the political dynamics of Papua and the tendency of national media to adopt a central perspective. The integration of the three levels of analysis reveals that media representation tends to affirm state hegemony, marginalize local voices, and normalize the actions of the authorities as part of restoring order.
The Phenomena of Using Instagram as an Educational Communication Tool Among University Students in Bandung Rina, Nofha; Nuraeni, Reni
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.45443

Abstract

This study aims to explore students’ motives, communication experiences, and behavioral changes in Instagram use as an educational communication medium. It employs a qualitative method with Alfred Schutz’s phenomenological approach, which emphasizes the subjective meaning of social action based on the structure of action motives: because motives and in-order-to motives. Data were collected through in-depth interviews and observations involving 20 university students in Bandung City who actively used Instagram for educational purposes. Data analysis was conducted through Schutz’s phenomenological stages combined with Braun and Clarke’s thematic analysis, including open coding, subtheme categorization, and the reflective and iterative construction of meaning-based themes. The findings indicated that Instagram use is shaped by ‘because motives’ rooted in prior academic experiences, such as difficulties in understanding classroom materials and a preference for visual content, and ‘in-order-to motives’ oriented toward future goals, including sharing educational values, building continuous learning, and promoting social change. The study also identified positive communication experiences through intersubjectivity and collaborative learning, alongside negative experiences that stimulate self-reflection, emotional literacy, and adaptation to digital communication ethics. Theoretically, this study extends the application of Schutz’s phenomenology within the field of digital educational communication. Practically, it strengthens digital literacy and optimizes Instagram as a meaningful learning space in higher education.
The Strategic Role of Bystander Intervention and Digital Media in Preventing Sexual Violence Halim, Sharon Angelita; Primadini, Intan
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.47724

Abstract

This study aims to explore the strategic role of bystander intervention and the utilization of digital media in the prevention of sexual violence. Employing a descriptive qualitative approach with Robert E. Stake’s case study method, the research involved five female participants with experience as responsive bystanders. It uncovers how female responsive bystanders utilize digital media not only to respond to sexual violence but also to build solidarity, disseminate public awareness, and document survivor experiences as part of prevention efforts. The findings indicate that although participants do not always follow every stage of the Bystander Intervention Process, they consistently demonstrate active engagement in preventing or responding to sexual violence through intervention strategies such as direct, distract, and delegate. Some factors, such as emotional proximity, personal experience, and perceived risks, influence the intervention undertaken. Significant challenges for bystanders include situational ambiguity, past trauma, and prevailing social norms. Conversely, social media is recognized as a strategic tool for fostering collective digital support, voicing survivor experiences, and providing valid forensic evidence. The pattern of micromobilization within digital movements strengthens public awareness regarding sexual violence issues. This study reinforces the complementary roles of bystanders and digital media in creating safe spaces and progressive social change.
Digital Risk Communication in Hydrometeorological Disaster Mitigation in Gili Trawangan Mirza, Fajar Iqbal; Muhammad Hidayat; Lucky Mochamad Kharisma; Kadya Aulia Rizki
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.49944

Abstract

Gili Trawangan, a small island tourism destination in North Lombok, Indonesia, faces high vulnerability to hydrometeorological hazards, such as tidal flooding, coastal erosion, and storm surges. In this context, risk communication is critical in disaster mitigation, particularly with the increasing use of digital communication channels. This study examines how hydrometeorological disaster risk communication is implemented across three stages: anticipatory, crisis, and learning, using the Crisis and Emergency Risk Communication (CERC) framework. This research adopts a qualitative descriptive approach. Data was collected through in-depth interviews with key stakeholders, including local government officials (BPBD), civil society organizations, tourism business actors, community leaders, residents, and tourists. Empirical findings were analyzed using the six core principles of CERC (be first, be right, be credible, express empathy, promote action, and show respect) to assess the effectiveness of digital risk communication. The findings indicated that risk communication in Gili Trawangan remains fragmented and uneven across stages. Digital channels support rapid information dissemination during the anticipatory and crisis stages, but they remain limited in inclusivity and multilingual accessibility, particularly for tourists and temporary populations. In the learning stage, the absence of institutionalized digital evaluation mechanisms constrains continuous improvement. This study suggested integrated and inclusive digital risk communication to enhance disaster resilience and support sustainable tourism in small island destinations.
The Construction of Husein Ja'far's Character in the Digital Preaching Space: A Critical Discourse Analysis of the Contents of "Pemuda Tersesat” Ruhul Qudus, Muhammad; Kholifah, Siti; Purnomo, Mangku
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51432

Abstract

The shift of da'wah to the digital space demands a reinterpretation of religious authority, no longer solely dependent on formal scholarly legitimacy but also on the formation of a persona through communication practices. However, previous research on Pemuda Tersesat has focused on humor and da'wah messages, without examining how the preacher's persona is discursively constructed and serves as a basis for religious legitimacy. This study aims to explain how the persona of Husein Ja'far is constructed in Pemuda Tersesat and how this construction produces religious authority and moderation in the digital space. Using a qualitative approach with Norman Fairclough's Critical Discourse Analysis model, this study analyzes 10 selected episodes through the dimensions of text, discursive practices, and social practices. The results show the formation of a humorous, dialogical, rational, and moderate preacher persona, reinforced by audience responses in the form of recognition, emotional closeness, and moral legitimacy. This persona not only shapes a digital religious image but also encourages real social participation through collective philanthropic movements. The study concludes that the digital da'wah persona is a discursive construction that generates symbolic power and is a performative instrument of religious moderation. Theoretically, this study enriches the study of digital communication and da'wah by emphasizing the critical relationship between language, authority, and social practices in the formation of contemporary religious authority.
Radio’s Role in Digital Information Dissemination Haspiaini, Nurhasanah; Widianti, Mira Aditia
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51541

Abstract

The rapid development of digital audio platforms has challenged conventional radio broadcasting. Previous studies have largely examined radio and podcasts separately. This study addresses this gap by examining how Motion Radio utilizes podcasts as a strategy for disseminating information in the digital era. This research adopts a qualitative case study approach. Data were collected through in-depth interviews with key informants, direct observation, and documentation of podcast content and production practices at Motion Radio. The unit of analysis includes content curation, production processes, and distribution strategies of radio-based podcasts. Data analysis was conducted using an interactive model comprising data reduction, data display, and conclusion drawing. The findings indicate that Motion Radio strategically curates selected on-air broadcast content, particularly informative and educational programs, into podcast formats to overcome the temporal limitations of radio broadcasting. Podcast production is integrated with live radio programming, enabling efficient content repurposing, although it remains constrained by limited human resources. Podcasts are positioned not merely as broadcast archives but as digital information channels aimed at expanding audience reach beyond conventional radio listeners. In conclusion, the integration of radio broadcasting and podcasting demonstrates a functional transformation of radio within the digital audio ecosystem. This study contributes theoretically by strengthening discussions on media convergence and platformization in audio communication, and practically by providing insights for the radio industry in formulating sustainable digital strategies. Future research is recommended to conduct comparative studies across radio stations, quantitative analyses of podcast content, and audience behavior research in digital audio consumption.
Ethical Analysis of Alcohol Advertising in Public Spaces in Denpasar City I Ketut Sutarwiyasa; Setiawan, I Ketut; Manurung, Evelyn Angelita Pinondang
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.51543

Abstract

As the cultural and tourism center of Bali, Denpasar faces tensions between the economic interests of the tourism industry and the moral obligation to uphold socio-religious values rooted in Balinese Hindu culture. Previous studies have tended to emphasize regulatory aspects or the impacts of alcohol advertising from utilitarian and public health perspectives, while research that explicitly situates Kantian ethics within the context of culturally grounded public spaces remains limited. This study aimed to analyze the practice of alcohol advertising in public spaces in Denpasar City from the perspective of Immanuel Kant’s deontological ethics and to examine its implications for Balinese local cultural values as well as the existing advertising regulatory framework. The research employed a qualitative method, with in-depth interviews, field observations, and policy document analyses as data collection techniques. The informants were policymakers, representatives of the advertising industry, cultural experts, academics, legal practitioners, graphic designers, traditional community leaders, and tourism business actors. The findings indicated that the majority of stakeholders perceive alcohol advertising in public spaces as unethical because it conflicts with prevailing moral values, cultural norms, and regulatory provisions, although younger generations demonstrate limited tolerance under certain conditions. Theoretically, this study contributes by extending the application of Kantian deontological ethics within communication studies and culturally grounded advertising ethics. From a policy perspective, it recommends strengthening advertising regulations and ethical codes that are responsive to Balinese cultural values
Promosi Produk Kulit Melalui Event Astiga Edu Vacation Arif, Muhammad Salman; Maryani, Anne; Chaerowati , Dede Lilis
Communicatus: Jurnal Ilmu komunikasi Vol. 9 No. 2. December (2025): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v9i2.52136

Abstract

The fashion business in Indonesia continues to grow, including leather-based fashion that has become a distinctive characteristic of Garut City. One of the local fashion businesses is Astiga Leather, which faces intense competition and therefore needs a unique promotional strategy. This study aims to examine the promotion of leather products through the Astiga edu vacation event. The research uses a qualitative method with a case study approach and a constructivist paradigm, The research subjects were determined using purposive sampling. Data were collected through observation, interviews, documentation, and literature study. The results show that Astiga Leather’s promotional activities include active engagement on social media, participation in fashion shows, offering discounts, and organizing the Astiga edu vacation event. The event is promoted through direct offers, collaborations with travel agents and educational businesses, exhibitions, and brochure distribution. The main promotional medium used is Instagram, supported by Facebook, TikTok, and the company’s website. The challenges encountered include promoting the event effectively, aligning educational materials with consumer characteristics, and technical barriers such as language differences and venue constraints. The Astiga edu vacation program aims to provide education about leather craftsmanship, turn consumers into product promoters, deliver a unique promotional experience, and increase the sales of Astiga Leather products. Keywords : Marketing Communication; Media Promotion; Astiga Edu Vacation; Leather Jacket.

Page 16 of 23 | Total Record : 230

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