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E-Journal of Tourism

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Published by Universitas Udayana

ISSN : 25410857 EISSN : 2407392X DOI : -

Core Subject : Humanities, Art,

Arts Humanities

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.

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Articles 6 Documents

Search results for , issue "Volume 2 Number 2 (September 2015)" : 6 Documents clear

Local Community Participation in the Development of Ecological Tourism in West Bali National Park I Nyoman Sunarta
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Dependence of local communities on natural resources in the area of ??West Bali National Park (TNBB) showed low conservation awareness of local communities to support the area as ecological tourism resources, and showed lack of participation of the local community because of their powerlessness in decision-making and captures a wide range of benefits or contributions of ecological tourism. This study aims to determine the level of local participation in the development of products and markets of ecological tourism, by using deductive approach.During stage of analysis and synthesis, descriptive method is used to explain the causal link between the study variables. Since 2008, TNBB changed its repressive approach to community development that previously looked into persuasive public relations with BTNBB as " us vs. them " later changed into " we ", especially in the development of ecological tourism product, which is actualized in society called "Manuk Jegeg". Participation of local communities in the development of ecological tourism is not entirely the local community initiatives. So that kind of participation can be classified into functional types of participation. Participation is still a continuation of the existence of an external agent External interests of society. It is seen from the establishment of "Manuk Jegeg" community, where external parties are only facilitating and accommodating the aspirations of the community in decision making.

The Influence of Bali Brand Equity on Tourists Traveling Behavior I Ketut Surya Diarta
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

There is already known that brand equity of tourism destination can influence tourist decision making to choose a destination to be visited. However, there is no information on how tourism destination brand equity influences tourist’s behavior during their vacation in destination such as extend tourist length of stay, encourage to be revisit tourist, and willing to recommend for others. This research aims to analyze the effect of Bali brand equity on tourists traveling behavior. The research was conducted from January to November 2015 in five main tourism objects in Bali. Data were collected through survey of 240 foreign tourists and analyzed using multivariate analysis of variance (MANOVA). The research result shows that the influence of Bali brand equity to tourists traveling behavior as a whole through destination brand awareness, destination brand image, destination brand association, and destinastion perceived quality. While, individually: (a) the frequency of visiting Bali is affected by distinctive features for stunning natural beauty of Bali and safe and peaceful Bali turism destination, (b) the length of stay during vacation in Bali is affected Bali as one of the world's main destination, strong brand Bali recall, warm-politely-friendly local people, safe and peaceful destination, and excellent tourism physical facilities, and (c) the frequency recommending Bali to others is affected by distinctive features for stunning natural beauty of Bali, warm-politely-friendly local people, and safe and peaceful destination. Give stressing on the attributes of destination that develop tourist’s positive behavior to Bali as a tourism destination will determine the success of Bali in world tourism market competition.

Tourism and Forestry Collaboration in Bali-Indonesia I Gusti Bagus Rai Utama
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

The declining interest of the younger generation in forestry education has become a global issue while forestry continues to play an immense role for human lives throughout the world. This decline should be anticipated by higher education institutions by forming a collaboration between forestry education and another, more appealing, education program. For Bali, which has relied on the tourism sector as the main driver of its local economy, collaboration between the tourism sector and forestry sector seems natural. Based on case studies in Bali,the idea of utilizing forest areas for tourism have entered a new phase that is as one of the drivers for foreign domestic tourists to travel to Bali. Several forest areas that have been for tourism include the mangrove forests of Badung regency, Tabanan’s botanical gardens, and West Bali National Park in Jembrana and Buleleng regencies. Collaboration between forestry and tourism is aimed at attracting tourists, absorbing more labor force, and preserving natural resources.

Popularity of Tourist Attraction in Bali From the Perspective of Foreign Tourists I Nyoman Sudiarta
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

This study aims to determine the popularity of tourist attraction in Bali, the position of a tourist attraction in Bali Respondents in this study were foreign tourists visiting Bali, the number of samples taken by 100 respondents by purposive sampling. Analysis of data using descriptive and statistical analysis of multidimensional scaling. The most popular attraction by tourists are Kuta, Sanur, Nusa Dua, Jimbaran, Tanah Lot and Ubud. Group tourist attraction in Bali positioned into four quadrant and two-dimensional. Dimension 1 is the tourist attractions that have many similarity or close competitors and dimension 2 is illustrates attraction that has a lot of differences or distant competitors.

Factors Influencing Brand Equity of Bali as a Tourism Destination I Ketut Surya Diarta; I Gde Pitana; Nyoman Darma Putra; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attributes, destination common functional attributes, unique functional attributes, behavioral loyalty, destination awareness, and attitudinal loyalty. Given the fluctuative nature of brand equity, Bali needs a consistent effort to maintain or to enhance brand equity of Bali as a tourism destination. Maintaining the dominant factors that influence the strength of brand equity can be used as a basis to develop destination branding strategy to expand market segment, choose the right target market, and anchoring destination position in world market competition.

Tourism and Poverty in Badung Regency, Bali I Made Patera; I Made Sukarsa; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Tourism and poverty’s phenomenon had already been known since the birth of human civilization. In the 1980s poverty became a serious concern of practitioners and scholars in various part of the world, including Indonesia. Poverty is not only understood in understanding as an abstract concept, but also as a reality of economic injustice and inability to meet basic human needs in some rich countries but also in many developing countries in the world. The problem of poverty is a fundamental and tourism is one of the many ways to solve this. The objective of this paper is to study the role of tourism to poverty alleviation including: 1) to analyze the influence of tourism development toward economic performance; 2) to analyze the effect of economic performance on poverty eradication; 3) to analyze the influence of tourism on poverty alleviation; 4) to formulate a strategy to increase tourism's role in poverty alleviation in Badung Regency. This study uses quantitative approach supported by secondary data and qualitative approach using primary data obtained through observation, in-depth interviews and focus group discussions. Research was conducted in South Badung Regency in the most developed tourism growth and considered the richest district among all regencies in Bali Regencies. Various attempts have been made to alleviate poverty, however have not been able to resolve poverty problems. The grand theory of this study refers to Neoliberalism Theory, supported by Social Democratic Theory and Empowerment Theory. Neoliberalism emphasizes that poverty as an individual problem and prosperity can only be achieved by achievement of economic growth through free market mechanism. According to Social Democratic Theory the emergence of poverty came from outside of the community itself. While the emphasis on the Empowerment Theory is in improving the ability of individual or communities to become indepedence on economic, social welfare and political right. Data analysis using Partial Least Square (PLS) with statistical analysis descriptive and inferential statistics. In order to have a better understanding on the statiscal result, Descriptive Analysis is also used to describe the researched data, using inferential statistical analysis to test the research hypothesis. The results of the research indicated that: 1) the development of tourism showed positive and significant impact on economic performance; 2) economic performance showed negative and significant impact on poverty alleviation; 3) tourism development showed negative and significant effect on poverty alleviation and (4) in order to be able to increase tourism's role in poverty alleviation in Badung Regency the strategy is formulated by analyzing the strengths, weakness, opportunities and challenges based on Strength, Weakness, Opportunity and Threat (SWOT) strategy.

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Bali

INDONESIA