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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
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Articles 20 Documents
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Search results for , issue "Vol 5 No 2 (2016): Management Analysis Journal" : 20 Documents clear
Pengaruh Promosi terhadap Impuls Buying dengan Gender sebagai Variabel Dummy Raafi, Gilang; Martono, S
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.7985

Abstract

The purpose of this study are to explain effect of promotion on impuls buying and to explain that woman is more often in doing impuls buying compare to the man. The sampling process was using incidental sampling technique with number of respondents were 100 respondents. Methods of data collection used were observation method, interview method, questionnaire method, and documentation method. Methods of data analysis that had been used were multiple linear regression analysis with dummy variables using SPSS 16.0. The Results of the study show that promotion is directly effect on impuls buying and not proven that woman is more often than man in doing impuls buying. The Conclusions is proven that promotion was directly effect on impuls buying and it is not proven that woman is more often in doing impuls buying compare to man. Suggestions for the company are to increase more interesting promotions and to add more fashion products for man and woman.
Pengaruh Keadilan Distributif dan Keadilan Prosedural pada Komitmen Afektif melalui Kepuasan Kerja Irawan, Luthfi; Sudarma, Ketut
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.8374

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh antara Keadilan Distributif dan Keadilan Prosedural pada Komitmen Afektif melalui Kepuasan Kerja. Populasi dalam penelitian ini adalah karyawan PT Tanjung Kreasi Parquet Industry (TKPI) Temanggung dengan teknik pengambilan data menggunakan proportionate random sampling yang diketahui sebesar 96 orang. Metode pengumpulan data yaitu kuesioner dan dokumentasi. Metode analisis data yang digunakan adalah analisis jalur.  Hasil penelitian menunjukan bahwa terdapat pengaruh positif signifikan antara variabel Keadilan Distributif dan Keadilan Prosedural pada Komitmen Afektif. Kepuasan Kerja terbukti mempunyai pengaruh mediasi hubungan Keadilan Distributif dan Keadilan Prosedural pada Komitmen Afektif yang ditunjukan dengan nilai koefisen total jalur > nilai koefisen pengaruh langsung.
Analisis Faktor-Faktor yang Mempengaruhi Struktur Modal dan Harga Saham pada Perusahaan yang Tergabung dalam LQ 45 Periode Tahun 2011-2013 nisak, ngizzah khalwiyatun; Ardiansari, Anindya
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.5567

Abstract

ABSTRACT This research was conducted in companies incorporated in the LQ 45. By using purposive sampling method was obtained 33 samples of companies from various sectors except banking sector. The analytical method used is multiple linear analysis using SPSS 19. In this study, there are two dependent variables, namely capital structure and stock price, as well as three independent variables are sales growth, profitability, and the debt ratio. The results showed that the growth in sales and a significant negative effect on capital structure, profitability does not significantly affect the capital structure, debt ratio and significant positive effect on capital structure, sales growth was not significantly affect stock prices, profitability and significant positive effect on prices stock, debt ratio does not significantly affect stock prices, capital structure does not significantly affect the stock price.
Pengaruh Kemampuan Manajemen dan Karakteristik Usaha terhadap Kinerja Usaha UKM Olahan Produk Salak di Kabupaten Banjarnegara astuti, windi -; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.7650

Abstract

The purpose of this study was to determine whether there was an effect simultaneously or partial management capabilities and characteristics of the business to business performance SMEs processed thorny palm products in Banjarnegara. The sample used was the whole subject that is as much as 32 SMEs. The dependent variable in this research is the business performance (Y) while the independent variable includes management capabilities (X1) and business characteristics (X2). Methods of data collection is using the questionnaire. Data were analyzed using descriptive statistical analysis and regression analysis. The results showed that management capabilities and business characteristics influence simultaneously on the business performance  significantly value of 0.000 < 0,05. Partial effect was also found in the independent variable on the dependent variable. Management capabilities affect the business performance significantly value of 0,017 < 0,05. Business characteristics affect the business performance significantly value.
Analisis Pengaruh Perpindahan Merek melalui Harga, Iklan dan Ketidakpuasan Konsumen Sulistyo, Budhi Ade; Maftukhah, ida
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.9439

Abstract

The aim of this study was to investigate the influence of positive pricing, advertising, and consumer dissatisfaction against brand switching of courirer services company partially or simultaneously.The research sample was determined using iterations formula method with a total of 118 respondents using Purposive Sampling.Methods of data collection using questionnaires that measured using a Likert scale. The analyze percentage is using descriptive analysis and multiple regression analysis.The conclusions is the higher of price offered, the more likely consumers switch brands to PT JNE, increasingly active ads, the more likely consumers switch brands to PT JNE, and the higher level of consumers dissatisfaction, the more likely consumers switch to PT JNE.
Pengaruh Atribut Produk, Iklan dan Kelompok Acuan terhadap Keputusan Perpindahan Merek dari Sepeda Motor Merek Lain ke Merek Honda (Studi pada Konsumen CV Cendana Motor Cepiring Kendal) Viana, Rizki; Wartini, Sri
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.6422

Abstract

Viana Rizki. 2015. “The Influence of Product Attributes, Advertising, and Reference Group to the Decision of Brand Switching From Other Brands of Motorcycle to Honda Brand (A Study on Consumers of CV Cendana Motor Cepiring Kendal). Final Project. Management Department. Faculty of Economics. Semarang State University. Advisor. Sri Wartini, S.E., M.M.   This research is motivated by the emergence of the phenomenon of the increasing use motorcycle of Honda brand compared to the other brands. It can encourage consumers to switch to motorcycle of Honda. The problem in this research is there any influence of product attributes, advertising, and reference groups to the brand switching partially or simultaneously. The purpose of this study is to investigate the influence of product attributes, advertising, and reference groups to the brand switching partially or simultaneously. The population of this study is all consumers of CV Cendana Motor Cepiring, Kendal. The sample of this research was determined using iterations formula method with a total of 116 respondents using Purposive Sampling. The data collection methods of this study was questionnaires. The data analysis used in this study was descriptive analysis, classical assumption and multiple linear regression analysis using SPSS 21. The regression analysis resulted the equation, Y= -5.351 + 0.388 X1 + 0.299 X2 + 0.419 X3. Based on partial hypothesis testing the results of partially, product attributes, advertising and reference groups give positive influence to the brand switching decision. While the results of simultaneous hypothesis test show that product attributes, advertising, and reference groups give positive effect on the brand switching decision. It can be concluded from this study that the higher the frequency of product attributes, advertising and the influence of the reference groups, the higher the decision to switch to Honda motorcycle. Advise for companies are suggested to convey input regarding product’s attributes to Honda’s producer, maintaining the effort advertising, and maintaining the marketing effort through agents or reference groups. Suggestion for the future researchers is to add another independent variables and expand the object of research by comparing other brands that have the same characteristics, such as comparing brand gadget and fashion.
Pengaruh Celebrity Endorser dan Brand Image pada Proses Keputusan Pembelian Andrianto, Nur Faiz; Sutrasmawati, Rr Endang
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.8055

Abstract

Abstrak Tujuan dari penelitian ini untuk menganalisis adanya pengaruh celebrity endorser dan brand image pada proses keputusan pembelian. Populasi penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Negeri Semarang yang menggunakan smartphone Samsung dengan Purposive Judgement Sampling melalui kuesioner. Penentuan jumlah sampel menggunakan metode rumus iterasi dengan jumlah 115. Berdasarkan uji parsial, celebrity endorser 0,004, dan brand image 0,000. Uji simultan pada penelitian ini celebrity endorser dan brand image 0,000. Kesimpulan penelitian ini ada pengaruh signifikan dan simultan antara celebrity endorser dan brand image terhadap keputusan pembelian. Saran dari penelitian ini, perusahaan menggunakan selebritis yang memiliki ketertarikan lebih bagi masyarakat atau bisa menggunakan anggota grup band yang memiliki fans lebih banyak. Untuk penelitian mendatang dilakukan pada objek yang lebih spesifik dari smartphone Samsung, sebagai contoh proses keputusan pembelian khusus untuk produk smartphone Samsung galaxy seri terbaru. Sehingga kemungkinan dapat hasil berbeda-beda pada penelitian tersebut.
Pengujian Abnormal Return Saham Sebelum dan Sesudah Peluncuran Indeks MNC36 (Studi Kasus Perusahaan yang Terdaftar pada Lampiran Surat Pengumuman Indeks MNC36 No.Peng-00529/BEI.PSH/08-2013) Barokah, Siti; Witiastuti, Rini Setyo
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.8113

Abstract

The purpose of this research is to explain the reaction showed by the difference of abnormal return before and after MNC36 announcement. This study using event study, by observation of the abnormal return during the event period, ie 15 days before to 15 days after the MNC36 announcements. This research used the event study, which was conducted observation of abnormal return during the event period, i.e. before 15 days up to 15 days after the MNC36 announcements. The population in this research are all companies share listed on the MNC36 in 2013. The sampling technique was conducted with a purposive sampling method and obtained a sample of 33. The data analyzes were used One Sample Kolmogorov-Smirnov test for data normality test, and hypothesis testing used One Sample T-test and Paired Samples T-Test for data which are  normally distributed. The result of One Sample T-test and Paired Sample T-test showed that there is no abnormal return in the period before and after the launch of the index MNC36. The suggestions for futher researchers can use other variables to describe reactions in the MNC36 announcement such as return and trading volume activity so it can be known the difference for comparative result.
Pengaruh Non Performing Loan (NPL) dan Capital Adequacy Ratio (CAR) terhadap Profitabilitas (Studi Kasus pada Perusahaan Perbankan yang Terdaftar di BEI Periode 2010-2013) Putrianingsih, Dwi Indah; Yulianto, Arief
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.7622

Abstract

The purpose of this study was to know  the influence level of Non Performing Loan (NPL) and Capital Adequacy Ratio (CAR) towards the profitability (ROA) in banking companies listed in BEI. The population in this research is the entire banking company registered in BEI in 2010-2013. Research of sampling is performed using the method of purposive sampling. Analysis  technique  used  are  multi  liniear  regression  of  ordinary  least square  and  hypotheses  test  used  is  t-statistic.  Based on the results of  the survey, encountered  that Non Performing Loan (NPL) influenced negative toward  profitability. Capital Adequacy Ratio (CAR) influential effect negatively to profitability. Suggestions from this study is banking in Indonesia should maintain the continued level of capital has improved even more capital because it can increase the profit of capital adequacy that is ROA. And then minimize bad debts or reduce the value of  pon performing loan, because with the declining value of non performing loan will increase the profits obtained by the ROA.
Analisis Optimasi Persediaan Bahan Baku dengan Menggunakan Metode Economic Order Quantity pada CV Tenun/ ATBM Rimatex Kabupaten Pemalang. Andini, Wienda Velly; Slamet, Achmad
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.7901

Abstract

Inventories of raw materials on this research used EOQ (Economic Order Quantity) method which purpose to analysis and describe inventories of raw materials rayon thread at CV. Tenun Gayor/ATBM Rimatex which is required to achieve optimum result. This research is a quantitative research. Object this research uses EOQ method coverting, safety stock, reorder point, and total inventory cost. The result that there was an optimum purchasing number using EOQ on the thread in 2014 for about 8.721 Kg with 10-times, the safety stock 918 Kg, the reorder point 1.477,62 Kg, and total inventory cost Rp.32.032.628,36.

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