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Arty: Jurnal Seni Rupa

arty
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Published by Universitas Negeri Semarang

ISSN : 22527516 EISSN : 27218961 DOI : https://doi.org/10.15294/arty.v9i2

Core Subject : Humanities, Education, Art, Social,

Arts Humanities Education Social Sciences Other

Arty: Jurnal Seni Rupa focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Contributions may encourages the following types of articles which are completed research papers, student papers (research done by students), and case studies. Topics of special interest to Arty include scholarly reports that enhance knowledge regarding art in general, Fine Art, Art History, Visual Culture, Design Methodology, Design Process, Design Discourse, Design and Culture, Art Critism, Anthropology of Art, Artifact Design, Visual Communication Design, Creative Industry, and other historical, critical, cultural, psychological, educational and conceptual research in visual art and design

Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan

Articles 261 Documents

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INTERACTIVE MULTIMEDIA DESIGN COMPANY PROFILE AND PRODUCT CATALOG AS A PROMOTIONAL MEDIA OF ZIE BATIK SEMARANG Mubarok, Khafidz Ibnu
Arty: Jurnal Seni Rupa Vol 8 No 1 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Zie Batik Semarang is a company engaged in the home batik industry with the characteristics of natural dyes. The rapid development of technology requires businesses to think creatively in promoting products offered to be able to penetrate the export market and expand the nameof the company. The way to achieve this goal is to build a relationship with other companies to establish cooperation as business partners, so that Zie Batik can be known in a wider scope. Therefore, digital promotional media in the form of interactive multimedia was chosen to build confidence and trust in the companyâ€™s partners. The final goal of this study project is to produce digital promotional media in the form of interactive multimedia that contains company profiles and product catalogs, which are expected to facilitate communication between companies and prospective customers and increase the trust and image of the company in a wider scope. This study project is made through four stages including, preliminary processes, pre-production, production, and post-production. Marketing activities carried out by a company should follow the development of the times so that the communication process runs well and in accordance with the target.

CHILDREN'S BOOK CREATION WITH PAPERCRAFT VARIATIONS AS INTRODUCTION TO RARE ANIMALS IN INDONESIA Nugraha, Salistya Adi
Arty: Jurnal Seni Rupa Vol 8 No 1 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

The development of technology makes children's reading interest begin to decrease. One effort can be made to increase children's reading interest by creating books with variations of Papercraft. Illustrated images of books characterized by rare animals and by adding variations of papercraft to add special charm, so that children will be more interested in reading them. The media used in this study project includes office stationery, printers, computers, and software. Materials include paper, adhesive, and ink. The stages in the work process include the initial stages of finding ideas, setting goals and analyzing the target audience. Furthermore, production is carried out starting with sketching, dummy, template processing and binding. The last stage is the post-production stage, which is the stage of the work that the author made, consulted with the supervisor then exhibited. The work of this study project has produced a dummy of children's books with variations of papercraft as an introduction to rare animals in Indonesia. This papercraft book is expected to attract children to play and learn about rare animals in Indonesia and papercraft. This book is also expected to provide inspiration and motivation to other illustrators to create works in the form of books by choosing different and more creative and varied themes

THE MAN 1 NGANJUK WEBSITE REDESIGN Hartono, Ahmad Fuji
Arty: Jurnal Seni Rupa Vol 8 No 1 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

MAN 1 Nganjuk is one of the educational institutions with islamic education background who are in the area Kab. Nganjuk, which is located at Jl. KH. Abdul Fattah, Ds. Nglawak, Kec. Kertosono, Kab. Nganjuk, East Java. At this time, information needs are increasingly high which includes academics and non-academics. This encourages MA Negeri 1 Nganjuk to redesign the online information media (website) that is easily accessible, easy to understand, and can be utilized as a means of registering new student. The design of the study project was designed through 4 stages, namely is preliminary process, pra-production process, production process, and pasca-production process. The design of all these works pays attention to design elements such as line, fields, spaces, and colors. Design principles such as balance, domination and unity are also used so as to create an aesthetic design. The types of massages contained in information media are informative, interactive, remiders, adding value and helping other activities. The redesign of the websiteâ€™s work and its application to the information, more actual, and be able to be a source of information that can be used as a resource for internet users about the instituion. It also provides good image and service as an educational institution in front of the wider community in accordance with the vision and mission of the school, and the media that has been designed can also be distributed according to the intended target audience

FORM AND MESSAGE OF ADVERTISING IN CENTRAL JAVA CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION Nugraheni, Ekky
Arty: Jurnal Seni Rupa Vol 8 No 1 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

The purpose of this research to explain (1) how the form, structure, and theme Jelajah Jawa Tengah advertising CSR Djarum Foundation; (2) how is the message contained in the ads Jelajah Jawa Tengah CSR Djarum Foundation as works of visual communication. Data collection techniques used are observation, interview, and question form. This study used a descriptive qualitative research approach. Data collection techniques using observation, interviews and questionaires.Validation techniques using triangulation of source and triangulation techniques Technique of data analysis encompasses the reduction, withdrawal, and the presentation of the summary.The results of this research are as follows. First, shaped of Jelajah Jawa Tengah ads is video, structure of ads consists of 10 scene, the themes is a social theme. Second, there are verbal and non verbal messages in. The verbal messages conveyed through advertising want to show that in Central Java had a complete destination for sightseeing. Non verbal messages conveyed through ads browse Central Java indirectly those ads also want to exhibit a good image of the PT. To the community that PT. Djarum is very caring of the environment around. Advice that can be conveyed by the author is font type should be Arial, the duration is not too long, make the duration in 2 minutes, the selection of the actor must be younger and the ads format more completely

DESIGNING A TOURIST GUIDE BOOK FOR GEDONG SONGO TEMPLE IN SEMARANG REGENCY AS A MEDIA FOR TOURIST EDUCATION Krisnanto, Dimas Bayu
Arty: Jurnal Seni Rupa Vol 8 No 1 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Gedong Songo Temple has many benefits in the field of knowledge, especially in the history of Gedong Songo Temple and the meaning of each temple. Given that aside from being a recreational media, it is hoped that Gedong Songo Temple tourism objects can be used as educational media. Later tourists can understand and bring appreciation to the Gedong Songo Temple. But the facts found, there is still a lack of communication media for tourists regarding information about the Gedong Songo Temple. This is evidenced by the limited media of tourists to get information about Gedong Songo Temple. The purpose of this study project is to design a media that is later expected to be able to provide information to tourists about Gedong Songo Temple. The work that will be designed as a tourist education media of Gedong Songo Temple is a media in the form of a guidebook. The book will be designed in the form of a combination of photography, infography, and text containing information about the history and meaning of each temple

ORNAMENTAL VARIETIES OF GEDONG SONGO SEMARANG TEMPLE AS A TYPEFACE DESIGN INSPIRATION Nugroho, Dany Prasetyo
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

In the era of modernization, the language of visual communication has a significant development. Visual communication devices have changed and moved with process capabilities and speeds are constantly updated, thus providing the convenience as well as challenges for the user by using these facilities in a timely manner. The discipline of Typography has an important role in determining a success of the art form of communication. Unfortunately, this discipline received less attention in the world of graphic design in Indonesia. As the response, the writer in the study project entitled "Decorative Variety at Gedong Songo Temple Semarang as Inspiration of Typeface Design" tries to contribute through typography work in the form of letters with decorative vines in Gedong Songo Temple Semarang as inspiration. The work is produced in the form of text letters and display letters and the application of it to various media and merchandise. From the whole process of design to the distribution of the work could be concluded that the authors are able to contribute through the design of typeface Gedong Songo to advance the world of typography of Indonesia and in the preservation of Indonesia's cultural heritage. expected through this project would inspire other designers to work as well as preserve the Indonesian cultural heritage, and can increase public awareness to participate in the preservation of Indonesian culture through their own way.

JAMBI COMMUNITY TRADITION AS THE INSPIRATION OF TEXTILE ART WORKS Adelya, Dina
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

This study project raises the issue of Jambi people's cultural tradition with the rapid development of technology, enabling a change of cultural values. Jambi cultural traditions can be seen from the cultural elements of living equipment systems include traditional traditional dress and economic system covering the livehood of batik and hunting by the Suku Anak Dalam. Then the problem is the author embodied into the form of textile art with visualization of the imagination of the author using textiles, yarn and beads. The work made through the process of searching the source of ideas and references by visiting the museum of Negeri Jambi and Seberang Jambi City, make, move the sket to the fabric, sew patchwork in the end by adding details using threads and beads. The resulting work has a variety of sizes 100 cm x 150 cm and 50 cm x 75 cm. the author produces textile artwork that has a texture impression that can not only be seen but also can be felt with hand touch.

PROMOTION DESIGN OF GRIYA BATIK BROTOSENO, SRAGEN DISTRICT Sanjaya, Rangga Tri
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Griya Batik Brotoseno is the oldest batik central in Kliwonan village. It is established since 1974 by Mr. H. Suprajan with an address in Kuyang, Kliwonan village, Masaran sprouts, Sragen district, Central Java. The effective and efficient Batik Brotoseno for promoting and boosting sales so Batik Brotoseno can survive in stiff competition. Promotion media designing methods is conducted by analyzing, target audience, then find an idea and consult with the client, and then for the production process are preparing tools, sketching, promotion media designing, printing and prototyping the works, and determining the placement or media targets. Promotion media is designed by improving the exist media such as brochure, bill, stationery set, kemasan and adding merchandise. In promotion media is applied of visual elements of batik flora and fauna motives were lifted by Griya Batik Brotoseno.

WEBSITE DESIGN FOR DREAM SHOE PROMOTION Kurniadin, Rohmad
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Nowadays, the field of business and trade is heavily influenced by the development of information technology, especially in Internet use. With Internet capabilities that can transmit various forms of data such as writing, graphics, images, sound, animation, or even video, many businesses are utilizing this technology by creating a website to promote their business. Marketing by using websites is more efficient and relatively inexpensive compared to conventional methods that require high costs. Dream Shoe, one of the local businesses that provides unique fashion handmade shoes made in Indonesia can utilize this condition to expand the reach of its promotional area by adding a website as one of their promotional media. Website creation can be utilized by the Dream Shoe as a promotional media in the form of information provider about the product owned by Dream Shoes, the website can also serve as an online sales media so that interested people who want to Buy product Dream Shoes can directly buy it through the website without having to come to the store.

PROMOTION MEDIA OF "SNOW" DRINKING WATER Andrianto, Teguh
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

The purpose of this research to produce a promotional media design in the form of pamphlets, uniforms, vehicles, merchandise, stationary sets, company profiles, website design and x-banner for drinking water in SNOW brand packaging in Semarang The design of this promotional media through the stages of the work process with a sequence of preliminary processes which includes the search for ideas, setting the goals of the work, data collection, SWOT analysis, setting the concept of work, and media selection. The pre-production process includes the preparation of tools and idea-seeking strategies. Production includes rough sketches, vectorization, design refinements, advisory counselors and client consultations, and final art. Presentation of works includes printing and exhibition. In the design of promotional media, work analysis is carried out to produce a good promotional media design. The analysis of the work includes several aspects including technical aspects, aesthetic aspects, and communication aspects. By designing promotional media works, it works to increase brand awareness of SNOW bottlenecks in the eyes of consumers, so that it can influence consumers to consume SNOW products. Suggestions that can be put forward, the design of this promotional media can be realized, so as to increase brand awareness and introduce its products on a broader scale

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Wandah Wibawanto

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Wandah Wibawanto

Contact Email wandah@mail.unnes.ac.id

Phone +6281805156852

Journal Mail Official dkv@mail.unnes.ac.id

Editorial Address B9 lt 2 ruang dosen SR Kampus Unnes

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Wandah Wibawanto

Contact Email
wandah@mail.unnes.ac.id

Phone
+6281805156852

Journal Mail Official
dkv@mail.unnes.ac.id

Editorial Address
B9 lt 2 ruang dosen SR Kampus Unnes

Location
Kota semarang,

Jawa tengah

INDONESIA