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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
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Articles 40 Documents
Search results for , issue "Vol.10, No.2, Desember 2021" : 40 Documents clear
Analisis Potensi Unggulan dan Daya Saing Sektor Pertanian dalam Pembangunan Daerah di Kabupaten Karangasem NI PUTU PUTRIKA OKTARIANI; MADE ANTARA; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Superior Potential and Competitiveness of Agricultural Sector in Regional Development in Karangasem Regency The economic growth of Karangasem Regency has decreased between 2014 and 2019. The economic growth decline of Karangasem Regency is inseparable from the sectors that contribute to the economic growth of Karangasem Regency. The agricultural sector during 2014-2019 was the largest contributor to the Gross Regional Product (GRDP) of Karangasem Regency. The purpose of this study is to identify the magnitude of the role of the agricultural sector in regional development, identify leading sectors in Karangasem Regency and the development of the competitiveness of the agricultural sector in Karangasem Regency. This study use secondary data obtained from the Central Statistics Agency of Karangasem Regency and Bali Province. Descriptive statistical analysis technique is used to describe the role of the agricultural sector in regional development. Location Quotient Analysis (LQ) is used to analyze the superior potential of the Karangasem Regency agricultural sector, and Shift Share is used to determine the competitiveness of the agricultural sector and the growth of the Karangasem Regency. The analysis shows 1) the agricultural sector has a very big role in the formation of the Karangasem Regency GRDP, which was 24.61% in 2019 and was the sector that contributed the most. 2) the agriculture sector is a potential sector in Karangasem Regency. 3) the competitiveness of the agricultural sector falls into the slow category and its production could only meet the needs of the community. This research is expected to help the government in determining policies and increasing efforts in optimizing the agricultural sector because the agricultural sector has a very big role in society’s income and employment. In addition, the agricultural sector as the leading sector in Karangasem Regency shows slow competitiveness, so the government is expected to be able to improve facilities and develop programs to optimize the agricultural sector.
Motivasi Perempuan Berwirausaha Produk Pertanian di Pasar Adat Tegal Darmasaba, Kecamatan Abiansemal, Kabupaten Badung MADE ADELINA WIMA PUTRI; I KETUT RANTAU; I DEWA GEDE RAKA SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Motivation of Women to Sell Agricultural Products in Tegal Darmasaba Traditional Market, Abiansemal District, Badung Regency It is difficult to find a job because of the increasingly fierce competition in job seeking, which requires particular skills. Many decide to become entrepreneurs and create their own opportunity to work rather than relying on others to provide jobs. Given the limited employment opportunities currently available, it is important to encourage everyone, including women to become entrepreneurs. This study aims to analyze the level of motivation of women who are entrepreneurs of agricultural products in the Tegal Darmasaba Traditional Market, Abiansemal District, Badung Regency. The data used are primary data as the main data obtained by distributing questionnaires to 36 women traders in the Tegal Darmasaba Traditional Market. Secondary data are obtained from literature in the form of books, previous research, and other sources. The data analysis technique used in this research is descriptive analysis. The results show that the level of motivation for women in entrepreneurship in agricultural products in the Tegal Darmasaba Traditional Market is quite low with a percentage of 47,22 percent. Most of the women are vegetable traders with a percentage of 52.78 percent. Therefore, the government should implement policies and programs that support SME business activities to improve the welfare of women entrepreneurs.
Pengaruh Daya Guna, Kemudahan Aplikasi, dan Kepercayaan Pengguna terhadap Penerapan M-Pise di LPD Desa Adat Ketewel I KADEK JEPRI PRIYADI; I WAYAN BUDIASA; A. A. A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Effect of Usability, Ease of Use, and Trust on The Utilization of M-Pise at Ketewel Village Credit Institution In the current era of globalization, business competition between companies is getting tougher. Mobile banking is a development of mobile technology that is used in the commercial domain. Mobile banking combines information technology and business applications together. Everyone who has a cell phone with a mobile banking application can easily make transactions anywhere and anytime. This study aims to identify user usability, application ease of use, and trust in the utilization of digital financial technology known as M-Pise by Ketewel Village Credit Institution (LPD). The samples in this study were determined by using random sampling technique. Using multiple linear regression analysis, the study shows that user usability, application ease of use, and trust have a positive and significant effect on M-Pise utilization. The Ketewel LPD may consider providing more information related to the M-Pise application to attract customers to use it.
Pengaruh Kesejahteraan, Hubungan Antar Rekan Kerja dan Pimpinan, Mutu Supervisi dan Promosi Terhadap Loyalitas Karyawan (Studi Kasus Di Kantor Direksi PT. Perkebunan Nusantara III Medan, Sumatera Utara) ROSMAULI AGUSTINA GULTOM; I NYOMAN GEDE USTRIYANA; I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Influence of Welfare, Relationships Between Colleagues and Leaders, The Quality of Supervision and Promotion of Employee Loyalty (Case Study of PT. Perkebunan Nusantara III Medan, North Sumatra) The purpose of this study is to analyze the influence of welfare, the relationship between colleagues and leaders, the quality of supervision and promotion on employee loyalty in the office of the board of directors of PT. Perkebunan Nusantara III Medan, North Sumatra. The sample in this study was determined by using the Slovin formula. The sample consists of 88 respondents, 23 management employees and 65 implementing employees using the proportional sampling method. Data collection was done through documentation and interviews using a questionnaire and variables were measured using likert scale. Data was analyzed using SEM SmartPLS analysis. The results show that the welfare factor and the quality of supervision has a significant effect on employee loyalty. The relationship between colleagues and leadership and promotion has no significant effect on employee loyalty. Suggestions that can be given from the results of this study to PT. Perkebunan Nusantara III Medan is to improve employee welfare and quality of supervision to increase employee loyalty.
Negosiasi Pertanian dan Pariwisata Serta Pendapatan Petani di Daya Tarik Wisata Ceking Terrace ANAK AGUNG ISTRI MAS SURYA LAKSMI; I GDE PITANA; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Negotiation of Agriculture and Tourism and Farmers’ Income in Ceking Terrace Tourist Attraction Ceking Terrace Tourist Attraction is one of the tourist attractions that has natural beauty with Terraces as the main attraction, located in Kedisan Village, Tegallalang District, Gianyar Regency, Bali. The tourist attraction is managed by Tegallalang Pakraman Village. This study aims to analyze the negotiation process between the management of Ceking Terrace Tourist Attraction (BPOWC) and farmers in utilizing Ceking Terrace Tourist Attraction as a sustainable tourist attraction and to analyze farmers' income. The result suggests that the negotiation has not been well resolved. Farmers demanded a negotiation at the end of the land lease contract to get 50% of the tourism revenue, however the management would not comply with the request of the farmers. The farmers’ overall household income from on farm is only 5.51%, whereas from non-farm (non-agriculture) is 94.49%. The biggest non-farm income comes from tourism retribution per year of 86.81%. This shows that all respondents have an additional source of income from tourism retribution that can be used as a support to fulfill their daily needs and farmers depend on tourism activities. It is recommended that farmers further develop the agricultural sector such as making agricultural innovations and products. The management should consider to increase ticket prices and to make pre-wedding photo packages for tourists. The management should also consider to add the farmers group into their organization structure in order to keep all the outgoing and ingoing cost transparency and to minimize conflict.
Analisis Potensi Unggulan dan Daya Saing Komoditas Tanaman Perkebunan di Kabupaten Jembrana NI MADE MEIDAYANI; MADE ANTARA; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Superior Potential and Competitiveness of Plantation Crop Commodities in Jembrana Regency Plantation has a strategic position in the development of the agricultural sector in Jembrana. The research objective is to identify the leading plantation crop commodities in Jembrana Regency and to identify the competitiveness of the plantation crop commodities in each District in Jembrana Regency. Data were analyzed using Location Quetient (LQ), Dynamic Location Quotient (DLQ), and Shift Share Analysis (SSA) methods. The results show that each District in Jembrana Regency has different superior and number of plantation crops commodities that analyzed from the 11 plantation crops commodities, but these superior plantation crops commodities did not necessarily have competitiveness. The superior plantation crop commodities based on the results of the LQ analysis include deep coconut, deres coconut, hybrid coconut, clove, nutmeg, cocoa, robusta coffee, vanilla, coconut, kapok and tobacco. Plantation commodities in each district in Jembrana Regency that have the competitiveness are: deep coconut, deres coconut, early coconut and vanilla (Melaya District), deres coconut, hybrid coconut, early coconut, cocoa, robusta coffee, vanilla and nutmeg (Negara District), hybrid coconut, cocoa and nutmeg (Jembrana District), deep coconut, hybrid coconut, clove, robusta coffee and nutmeg (Mendoyo District), Pekutatan District does not have competitive plantation crops commodities.
Faktor-faktor Mendorong Alih Fungsi Lahan dan Dampaknya terhadap Produksi Beras di Kabupaten Tabanan, Provinsi Bali I PUTU GEDE ADHI KRISNA KARTIKA PRATAMA; WIDHIANTHINI WIDHIANTHINI; A.A.A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Factors driving land use change and its impact on rice production in Tabanan Regency, Bali Province Rice land conversion in Tabanan Regency, Bali Province increases every year. This has an impact on the sustainability of rice production in Tabanan Regency. This study aims to identify the factors that encourage farmers to convert their rice land and assess the sustainability of rice production in Tabanan Regency. This research took place from June to September 2020. The sample in this study includes 54 farmers consisting of 6 farmers from each sub-district who own rice land in the village with the highest level of rice land conversion in their sub-district. Farmers are grouped into two groups, namely farmers who have carried out a rice land conversion and farmers who have not carried out a rice land conversion. The analysis used was logistic regression analysis, paired t-test and Multidimensional Scaling (MDS) analysis. The results show that there are five variables that significantly influence the occurrence of rice land conversion, namely farming income, farmer formal education, farmer age, farmers' access to labor, and agricultural extension. From the economic and socio-cultural aspects, rice production is quite sustainable, but from the institutional dimension it is not. Overall, when viewed from the three aspects, rice production is classified as quite sustainable. Special attention is needed to overcome the factors that encourage land use change and institutional role improvement in farming is needed.
Peranan Kolektor Keliling terhadap Kepuasan dan Loyalitas Nasabah di Lembaga Perkreditan Desa Pakraman Renon WAYAN DISNUYANA; I MADE SUDARMA; I DEWA GEDE RAKA SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Role of Collectors in Increasing Customer Satisfaction and Loyalty in Pakraman Village Credit Institution, Renon Pakraman Renon Village Credit Institution (LPD) was only able to attract as many as 21.7% clients until September 2018. In addition, there is increasing competition between financial institutions in the village. Therefore, LPD Pakraman Renon is trying to be more proactive in managing its market and optimizing its service system, one of which is by attracting customer interest. This study aims to determine the role of mobile collectors in customer satisfaction and loyalty toward LPD Pakraman Renon. The number of samples in this study were 80 respondents. Data collection was carried out by interviewing, distributing questionnaires, and through literature study. This research uses descriptive analysis techniques and SEM-PLS analysis. The results show that (1) collector service quality has a significant effect on customer satisfaction at LPD Pakraman Renon, (2) satisfaction has a significant effect on customer loyalty at LPD Pakraman Renon, (3) collector service quality has no effect on customer loyalty at LPD Pakraman Renon, (4) collector service quality has a significant effect on customer loyalty through satisfaction as a mediation at LPD Pakraman Renon. The management of LPD Pakraman Renon should improve the quality of collector services in order to improve customer satisfaction.
Analisis Strategi Pemasaran Edamame (Studi Kasus di UD.Lanusa, Denpasar) FARIHA AMSA; RATNA KOMALA DEWI; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Edamame Marketing Analysis (Case Study at UD. Lanusa, Denpasar) UD. Lanusa is one of the edamame suppliers in Bali that are supported by Dinas Pertanian Bali. UD. Lanusa located at Jalan Bypass Ngurah Rai No.174, Padang Galak, Sanur. The marketing areas of UD. Lanusa are Denpasar City and Badung Regency. UD. Lanusa aims to expand the marketing of edamame and reach the sales target of 100.00% with an average of 364.20 tons per year. However, UD. Lanusa could not achieve the target. SWOT analysis is the appropriate method to get the right marketing strategy. The result of this research shows that there are internal and external factors affecting edamame’s market of UD. Lanusa. There are eight strategies suggested from SWOT analysis. These alternatives give solutions based on internal and external factors that arise during the research process. It is recommended that UD. Lanusa maintains the quality of its edamame products, maximize variation and give a special design or logo on the packaging, review potential market areas, train employees to be able to use technologies such as the internet so they could promote edamame easily, and borrow the capital.
Strategi Pengembangan Kelompok Pengrajin Pandan Wangi di Desa Tumbu, Kecamatan Karangasem, Kabupaten Karangasem, Provinsi Bali PUTU ASRI CIPTA LESTARIANI; NYOMAN PARINING; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Pandan Wangi Craftsmen Group Development Strategy in Tumbu Village, Karangasem District, Karangasem Regency, Bali Province Tumbu Village is located in Karangasem District, Karangasem Regency, Bali Province with an area of approximately 400 Ha, with a residential area in its center. Tumbu Village has abundant potential and wealth with a series of hills, rice fields, gardens. The village borders the sea, overlooking the southern Lombok Strait. Tumbu Village is the center of pandanus mat craftsmen in Karangasem Regency. The purpose of this study is to determine internal and external factors and strategies of the Pandan Wangi Craftsmen Group development process in Tumbu Village, Karangasem District, Karangasem Regency. The results show that the internal factor that became a force in the Pandan Wangi Craftsmen Group Development is to have raw materials that are available continuously. An internal factor which is a weakness in the development of the Pandan Wangi Craftsmen Group is the relatively small number of members. While the external factor that became an opportunity in the development of the Pandan Wangi Craftsmen Group that Tumbu Village which has a tourist attraction in Soekasada Ujung Park and the challenge is that raw materials decline during the prolonged dry season and prices soar up. The Pandan Wangi Craftsmen Group Development Strategy is obtained from the results of the SWOT Matrix.

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