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Pengaruh Perilaku Wisatawan terhadap Minat Berkunjung ke Wisata Sejarah di Kota Bandung : Studi Kasus Gen Z Kota Bandung Revaldi Revaldi; Fanny Agustina Hidayat; Ramdani Setiyariski
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.752

Abstract

This study aims to examine the influence of tourist behavior on interest in visiting historical tourist destinations in Bandung, with a focus on Generation Z as a growing potential tourist segment. Tourist behavior in this context is analyzed through four main factors, namely cultural, social, personal, and psychological factors that theoretically can influence tourist decisions in choosing a destination. This study uses a quantitative approach with a descriptive-verification method, where primary data is obtained by distributing questionnaires to respondents included in the Generation Z category and who have or have the potential to visit historical tourist destinations in Bandung. The data analysis technique used is Partial Least Square (PLS), because it is able to test the relationship between variables simultaneously and partially. The results show that tourist behavior simultaneously has a significant effect on interest in visiting historical tourist destinations. However, partial analysis shows that not all factors contribute equally. Social, personal, and psychological factors are proven to have a significant influence on the interest in visiting Generation Z. This indicates that social interaction, lifestyle, individual characteristics, and motivation and psychological needs are more dominant in encouraging Generation Z to choose historical tourism as a destination. On the other hand, cultural factors do not show a significant influence, indicating that cultural background is not a major consideration in Generation Z's travel decisions. This finding provides practical implications for managers of historical tourism destinations in Bandung City, namely the need to develop promotional strategies and service development that emphasize social aspects, personalization of experiences, and fulfillment of the psychological needs of Generation Z. Thus, the appeal of historical tourism can be improved and be more relevant to the preferences of the younger generation.  
Pengaruh Price dan Promotion terhadap Keputusan Menginap Wisatawan pada Hotel Berbintang: (Studi Kasus Kota Bandung) Hidayat, Fanny Agustina; Apip Pudin; Ramdani Setiyariski; Kartika Dewi
Jurnal Sains Manajemen Vol. 7 No. 2 (2025): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/zmr6vt03

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel harga (price) dan promosi (promotion) terhadap keputusan menginap wisatawan pada hotel bintang lima di Kota Bandung. Latar belakang penelitian ini adalah meningkatnya tren konsumsi ramah lingkungan dan bagaimana strategi harga serta promosi dapat memengaruhi preferensi wisatawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif. Data diperoleh dari 100 responden menggunakan teknik non-probability sampling, kemudian dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa price dan promotion berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan menginap. Penelitian ini memberikan implikasi penting bagi pengelola hotel dalam menyusun strategi pemasaran yang efektif dan berkelanjutan
Cultural Value the Dexterity Art of Fight Sheep as a Tourist Attraction in Garut Regency Rima Safitri Suryadi; Fanny Agustina Hidayat; Ramdani Setiyariski
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.675

Abstract

Purpose: Indonesia is enjoying a positive trend in the tourism sector, supported by its natural and cultural wealth, making cultural tourism a favorite. One of the prominent cultural pearls is Garut Regency, with its unique ram fighting art and a reflection of the deep cultural values of its people. This study aims to identify and analyze the cultural value of the ram fighting art as a tourist attraction in Garut Regency. Research methods: This study uses a qualitative approach with an ethnographic focus in Pamidangan Arlamba and Anugrah Lembah Gunung Guntur. Results and discussion: The results of the study show that ram fighting is a tradition rich in symbolism, triggers sporting behavior, and is based on spiritual beliefs, offering authentic and educational experiences that contribute to the local economy and preservation. Implication: The developments needed are narrative education, authentic interactions, packaging of culture-based Events, improving facilities, and story-based promotions. It is hoped that the results of this study can be a guide to developing ram fighting as a sustainable, deep cultural experience for Garut.
Meningkatkan Kualitas Pelayanan Front Office Department Melalui Tugas dan Tanggung Jawab Concierge Pada Hotel Savoy Homann Dwi Insani, Yuda; Setiyariski, Ramdani
Jurnal Ilmiah Ilmu Pariwisata Vol 2 No 1 (2020): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v2i1.297

Abstract

ABSTRAK Kantor depan memiliki beberapa bagian salah satunya adalah concierge, pelayanan concierge yang profesional dapat memberikan kepuasan tamu dan menjadi pelanggan yang loyal. Kedudukan concierge merupakan bagian penting di hotel, karena yang pertama kali menyambut tamu datang serta memiliki peranan penting dalam meningkatkan kualitas pelayanan. Hal tersebut mengharuskan concierge mampu memastikan segala kebutuhan dan permintaan tamu terpenuhi serta memastikan setiap tamu memiliki pengalaman yang baik selama menginap di hotel. Concierge harus memiliki pengetahuan yang luas dan paham mengenai hotel maupun area di luar hotel. Metode penelitian yang di gunakan adalah metode kualitatif deskriptif dengan menggunakan cara observasi dan melakukan penjabaran yang dapat menggambarkan petugas concierge terkait dengan pelaksanaan kerja sesuai dengan Standar Operasional Prosedur yang ada. Hasil penelitian yang diperoleh yaitu tugas dan tanggung jawab concierge dalam meningkatkan kualitas pelayanan kantor depan Hotel Savoy Homann, dimulai dari pelayanan tamu check in sampai proses check out dan pelayanan terbaik untuk segala kebutuhan tamu lainnya yang dapat memuaskan dan meringankan beban tamu Hotel Savoy Homann. Kata Kunci: Concierge, Kualitas Pelayanan, Tugas dan Tanggungjawab. ABSTRACT The front office has several sections, one of which is a concierge, a professional concierge service that can provide guest satisfaction and become a loyal customer. The concierge position is an important part of the hotel, because it is the first to welcome guests and has an important role in improving service quality. This requires that the concierge is able to ensure all needs and requests of guests are met and ensure that every guest has a good experience while staying at the hotel. Concierge must have extensive knowledge and understanding about the hotel and the area outside the hotel. The research method used is descriptive qualitative method using observation and elaboration which can describe concierge officers related to the implementation in accordance with existing Standard Operating Procedures. The research results obtained are the duties and responsibilities of the concierge in improving the quality of service at The Savoy Homann Hotel’s front office, starting from the guest check-in service to the check-out process and the best service for all other guest needs that can satisfy and ease the guest burden of Savoy Homann Hotel. Keyword: Concierge, Service Quality, Duties and Responsibilities.
Konsep “Sharia Tourism” melalui Strategi Digital Marketing dan Konten Kreatif yang Berkelanjutan Setiyariski, Ramdani; Dewi, Kartika; Fauzzia, Willma
Jurnal Ilmiah Ilmu Pariwisata Vol 5 No 2 (2023): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v5i2.1401

Abstract

Wisatawan muslim menjadi salah satu target utama bagi industri pariwisata di Jawa Barat, walaupun masih belum berkembang secara optimal. Salah satu faktor yang mempengaruhi hal ini adalah kurangnya pemahaman dan promosi mengenai pariwisata syariah, untuk mengembangkan industri pariwisata syariah di Jawa Barat diperlukan strategi yang tepat dalam mempromosikan destinasi wisata yang ramah syariah. Tujuan penelitian ini adalah untuk membangun konsep "Sharia Tourism" yang menarik minat wisatawan domestik dan mancanegara dengan fokus pada pengalaman wisata yang halal dan sesuai dengan ajaran Islam. Konsep ini akan dilakukan melalui strategi digital marketing dan konten kreatif yang dapat meningkatkan daya tarik dan minat berkunjung berwisata. Metode yang akan dilakukan meliputi identifikasi target pasar, penyusunan konsep sharia tourism, pembuatan konten kreatif, dan implementasi strategi digital marketing. Dalam jangka pendek, konsep ini akan memberikan dampak positif bagi industri pariwisata Jawa Barat dengan meningkatkan jumlah kunjungan wisatawan muslim. Dalam jangka panjang, konsep "Sharia Tourism" dapat membantu memperkuat citra Jawa Barat sebagai destinasi wisata yang ramah dan terbuka bagi wisatawan muslim dan non-muslim.