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All Journal Jurnal Profiet JURNAL PENDIDIKAN TAMBUSAI EKONOMIKA SYARIAH : Journal of Economic Studies ACCRUALS (Accounting Research Journal of Sutaatmadja) Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Al-Sharf: Jurnal Ekonomi Islam Shafin: Sharia Finance and Accounting Journal Jurnal Ekonomi Utama (Juria) EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Bisnis Kompetitif Indonesian Research Journal on Education Transforma: Jurnal Manajemen Jurnal Ekonomi dan Bisnis Kompartemen: Kumpulan Orientasi Pasar Konsumen Fin Synergy: Jurnal Manajemen Keuangan Implikasi: Jurnal Manajemen Sumber Daya Manusia JIFA (Journal of Islamic Finance and Accounting) Jurnal Ilmiah Manajemen Profetik
Illahi, Ilham
Fakultas Ekonomi Dan Bisnis Islam, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Indonesia
Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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STRATEGI MENINGKATKAN KUNJUNGAN WISATAWAN DI HOTEL PUSAKO BUKITTINGGI Sanjaya, Tiara Rahmadhani; Illahi, Ilham
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2773

Abstract

The issues facing the Pusako Bukittinggi Hotel, which is seeing a decline in the number of tourists wishing to stay overnight or stay because of the hotel's inability to control internal and external factors that may result in fewer visits from both domestic and foreign visitors, are the driving force behind this study. This study's goal is to outline the analysis of strategies for boosting Pusako Bukittinggi Hotel visits. The purpose of this study is to examine the tactics used by the Pusako Bukittinggi Hotel to boost tourism. Effective strategic measures are required to draw and keep tourists in the face of the hotel industry's fiercely competitive environment. This study employs a qualitative research methodology, gathering data via observations, interviews, and documentation. According to the study's findings, the Pusako Bukittinggi Hotel employs a number of key tactics, such as enhancing the quality of its services, collaborating with travel agencies to promote its brand online, and creating amenities that enhance visitor comfort. There are still issues, like a lack of creative promotions and price competition from other hotels, even though a number of tactics have improved the number of visits. Consequently, it is advised that the Pusako Bukittinggi's management Oral and written information about the subject of the research being studied describing a situation about the Analysis of Strategies to Increase Tourist Visits at Bukittinggi Hotels to Increase Tourist Visits is produced by the hotel, which continues to assess and innovate strategies to maintain and increase the level of visits
Co-Authors Alfin, Aidil Amri, Cindy Vatika Amsah Hendri Doni Argo Beba Putra Argo Asyari, Asyari Awaluddin Awaluddin Desrianti, Wina Devitri, Voni Dhani, Putri Rahma Erfi Khairani Fikri, Devisa Amalia Harfandi Harfandi, Harfandi Husna, Nurul Lailatul Amini Iiz Izmuddin Indah Febriandini Maiza, Zikrawahyuni Masri, Waldi Mutia Faranika Nini Sumarni Putra, Argo Beba Putri, Elsafira Putri, Wike Ka Rahma Sucia Regita, Amalia Sanjaya, Tiara Rahmadhani Sartika Dewi Shinta Lerlianti Putri Sumari, Nini sumarni, nini Tessa Okprasari Yulia, Apri Yulita, Ratna ZUWARDI, ZUWARDI