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Trust Transfer in Social Commerce: The Role of Platform Trust and Seller Trust in Shaping Consumer Behavior in Indonesia Dede Suleman; Wiwin Wianti; Devy Sofyanty; Raden Ati Haryati; Nurzalinar Joesah; Lukman Hakim
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6598

Abstract

This study aims to analyze the mechanism of trust transfer in social commerce in Indonesia by examining the influence of trust in the platform and trust in the seller on purchase intention. Based on Trust Transfer Theory, this study develops a model explaining how platform trust transfers to seller trust and influences purchase intention. Data were collected through a survey of 318 consumers who had transacted through social commerce platforms between December 2025 and January 2026. The analysis was conducted using Structural Equation Modeling based on Partial Least Squares. The results show that trust in the platform has a positive and significant effect on trust in the seller. Trust in the seller is proven to be a major determinant of purchase intention and partially mediates the relationship between trust in the platform and purchase intention. The indirect effect through trust in the seller is greater than the direct effect of trust in the platform. These findings confirm that in Indonesian social commerce, the formation of interpersonal trust is a key mechanism linking institutional trust to purchasing behavior.  
PELATIHAN HR DIGITAL SEBAGAI UPAYA PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA DI ERA INDUSTRI 4.0 Dede Suleman; Kelvin Setiawan
Aspirasi Masyarakat Vol 3 No 2 (2026): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/dk6jp659

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi peserta dalam bidang Manajemen Sumber Daya Manusia (SDM) berbasis digital melalui pelatihan dan sertifikasi. Kegiatan dilaksanakan secara daring pada tanggal 5–6 Maret 2026 dengan jumlah peserta sebanyak 116 orang yang berasal dari kalangan mahasiswa, praktisi, dan masyarakat umum. Metode pelaksanaan menggunakan pendekatan partisipatif dan aplikatif melalui ceramah, diskusi interaktif, studi kasus, serta evaluasi melalui ujian sertifikasi. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman terhadap konsep HR digital, Human Resource Information System (HRIS), Kecerdasan Buatan, serta pengambilan keputusan berbasis data. Tingkat kelulusan peserta mencapai mayoritas pada kategori lulus, yang menunjukkan efektivitas pelatihan dalam meningkatkan kompetensi. Selain itu, peserta juga menunjukkan peningkatan kemampuan analitis dan problem solving dalam menghadapi permasalahan SDM.  Kegiatan ini memberikan kontribusi dalam pengembangan SDM yang adaptif terhadap transformasi digital. Pelatihan berbasis digital terbukti mampu meningkatkan kesiapan kerja peserta serta mendukung peran strategis SDM dalam organisasi.