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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management LEGAL BRIEF International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format
Raden Ati Haryati
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Role Of Promotion In Mediation Of Lifestyle And Product Quality On Buying Interest Yamaha NMAX Motorcycles Dede Suleman; Yohanes Totok Suyoto; Zahra Zahra; Imelda Sari; Amin Setio Lestiningsih; Resti Yulistria; Indria Widyastuti; Raden Ati Haryati
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): April 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.475 KB) | DOI: 10.5555/ijosmas.v3i2.178

Abstract

The purpose of this study was to examine and analyze the effect of lifestyle and product quality on interest in buying Yamaha NMAX motorcycles with promotion as a mediating variable. Data were collected through questionnaires to 55 respondents who owned Yamaha NMAX motorcycles in Jakarta, data collection used purposive sampling technique. The collected data is processed by using the Structural Equation Model (SEM) analysis method with the SmartPLS 3.0 software tool. The results show that lifestyle has a significant effect on promotion and buying interest, product quality has a significant effect on promotion and buying interest, promotion does not significantly affect buying interest, promotion is not a good mediating variable on buying interest.
Juridical Review Concerning Civil Liability of Mutual Fund Investment Managers Against Lossed Investors Raden Ati Haryati; Enggar Widianingrum; Nyoman Suardhita; Agus Suhaila
LEGAL BRIEF Vol. 11 No. 2 (2022): Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.146 KB) | DOI: 10.35335/legal.v11i2.195

Abstract

Investment Manager is the party that manages the securities portfolio for customers or manages the collective investment portfolio for a group of customers based on the prevailing laws and regulations. One of the Mutual Fund products is the Equity Fund. The Investment Manager in managing Equity Mutual Funds carries out portfolio activities, both securities portfolios and collective investment portfolios. Portfolios are intended to minimize the risks that occur when managing investments. With the existence of a portfolio, it is hoped that the rate of return expected by investors can be achieved optimally. In managing a Equity Mutual Fund, mistakes are never made. Investment Manager errors can cause losses on the part of investors. As for the problem, what are the actions of the Investment Manager in carrying out stock portfolio activities that can harm investors in equity mutual funds, what is the civil liability of the Investment Manager to investors who are harmed in the Equity Mutual Fund, and where investors can file a complaint against the actions of the Investment Manager. to the detriment of investors. The research method carried out by the author is library research, namely the activity of collecting data and provisions in laws and regulations that have binding legal force, both regulations issued by the government of the Republic of Indonesia and regulations issued by BAPEPAM-LK. In addition, data is also collected from books and internet media. Based on the research conducted by the author, it can be concluded that: Investment Manager's actions in carrying out stock portfolio activities that can harm investors in Equity Mutual Funds include actions that are prohibited for Investment Managers as regulated in Article 35, Article 41, and Article 42 of the Law No. 8 of 1995 concerning the Capital Market. If the Investment Manager is proven to have committed an act that can cause harm to the investor, the Investment Manager is responsible for compensating the loss, and if the Investment Manager does not want to compensate for the loss, the investor can file a complaint with BAPEPAM-LK or file a lawsuit with the District Court. It is hoped that before investors invest in an Mutual Fund, the investor should know in advance the vision and mission of the Investment Manager who manages the Mutual Fund, including the soul, spirit, and also the characteristics of the Investment Manager Representative who is appointed as the person in charge of carrying out operational management activities. The Mutual Funds, including the preparation of the Securities portfolio which is the basis for the existence of the Mutual Funds.
Mediation Of Buying Interest On Price Perception And Product Quality Towards Acer Laptop Purchase Decisions Puji Yuniarti; Zulkifli Zulkifli; Wiwin Wianti; Resti Yulistria; Raden Ati Haryati; Roy Irawan; Eulin Karlina; Helmy Ivan Taruna
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.254

Abstract

This study intends to investigate how consumer interest in buying affects consumer perceptions of product quality and pricing while making decisions to buy Acer laptops. Users of Acer laptops in Jakarta who were sampled for this study by completing an online questionnaire made up the respondents. Purposive sampling was used as the method of data gathering. Software called SmartPLS 3.0 is used to process the collected data. The study's findings show that only price perceptions have an impact on consumers' decisions to buy Acer laptops, and that buying interest is not a significant mediating element that influences both price perception and product quality.
THE EFFECT OF BRAND ENDORSEMENT, E-WOM AND TRUST ON PURCHASING DECISIONS IN E-COMMERCE IN INDONESIA Dede Suleman; Puji Yuniarti; Dede Mustomi; Roy Irawan; Joko Ariawan; Raden Ati Haryati; Roydawaty; Aprillia
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.886

Abstract

In the current era of digitalization, many phenomena often occur in Indonesia, such as the transformation of shopping systems that use more technology and online media. In addition, many young Indonesians like South Korean culture which is synonymous with K-pop music, so companies must be able to see this opportunity as a marketing tool and also the new habit of consumers nowadays is to share their experiences online more often in the form of reviews, recommendations and content. this is a new behavior. Therefore, the purpose of this study is to analyze and test how much influence Celebrity Endorse and E-WOM and trust have on purchasing decisions in e-commerce. This study uses a quantitative method with a descriptive approach and analysis techniques using AMOS SEM. In the results of this study there were 144 respondents 4 variables and 24 indicators which information was processed to meet the research requirements. Statistical test results show that Brand Endorser, E-WOM and Trust have a direct and significant effect on purchasing decisions. And trust is the most influential factor on purchasing decisions.
The Effect of Parasocial Intervention on Purchase Intention with Consumer Online Purchase Behavior as an Intervention Variable in Fashion Products Dede Suleman; Sofyan Marwansyah; Raden Ati Haryati; Devy Sofyanty; Dede Mustomi; Wiwin Wianti; Lukman Hakim
ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i5.314

Abstract

This study aims to explore the relationship between parasocial interaction and purchase intention (Interest in Shopping) and how consumer online purchase behavior acts as an intermediary variable. The quantitative method used in this research is the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Hypotheses are tested via statistical t tests. Data was collected through a questionnaire distributed to 211 respondents who were followers of Zara's social media accounts and had never purchased products from this brand. The research was conducted for 4 months, from February to May 2022. The results showed that parasocial interactions had a 54% influence on consumer online purchasing behavior, 39% on purchasing interest, and consumer online purchasing behavior had a 42% influence on purchasing interest. Apart from that, consumer online purchasing behavior also acts as an intermediary variable with an influence of 22%. This research provides insight into how parasocial interactions influence purchase intention and through what mechanisms consumers' online purchasing behavior plays a role in this relationship
Analysis Influence Various Types of Promotions Sale To Behavior Purchase Consumers : Case Study at Niaga Supermarket , Lombok Dede suleman; Sabil Sabil; Raden Ati Haryati; Wiwin Wianti; Devy Sofyanty
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2352

Abstract

Research This aim For investigate impact various type promotion sale to behavior purchase consumers at Niaga Supermarket , Lombok. Through analysis of survey data involving sample consumer from the supermarket , research This disclose relevant findings . _ Research result show that promotion " buy one free one " have influence weak positive _ to behavior purchase consumer . Discount price , on the other hand , has influence more positive _ moderate to behavior purchase . Coupons also have an impact behavior purchase in a way positive with level moderate influence , meanwhile _ free samples no proven own significant impact on behavior _ purchase . Interestingly , the bonus pack, though often used in practice promotion sales , have influence weak negative and no _ significant on behavior purchase consumer . This result give outlook valuable for practitioner marketing and research furthermore about type promotion most effective sales in influence behavior purchase consumers in a supermarket environment . With more understanding _ deep about preference consumer related promotion sales , marketer can devise more strategies appropriate , temporary consumer can make decision more purchases _ informant .
Key Factors for Digital Marketing Adoption in the Tourism Industry: Case Study of the Mandalika Special Economic Zone Dede Suleman; Puji Yuniarti; Raden Ati Haryati; Dede Mustomi; Joko Ariawan; Wiwin Wianti
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3485

Abstract

The tourism industry is a very dynamic and competitive sector, where the adoption of digital technology is the key to increasing competitiveness and operational efficiency. The Mandalika Special Economic Zone (KEK), as one of the leading tourism destinations in Indonesia, faces challenges and opportunities in adopting digital marketing to attract tourists and investment. This research aims to identify key factors that influence digital marketing adoption in the Mandalika SEZ using a technology–organization–environment (TOE) framework. Based on data collected from 310 respondents through an online survey, the research results show that compatibility, entrepreneurship, competitive pressure, changes in the digital environment, and shortage of human resources have a significant influence on digital marketing adoption. Compatibility was found to be the most significant factor influencing digital marketing adoption, while relative advantage and complexity had no significant influence. These results provide practical and theoretical insights for stakeholders in the tourism industry to implement effective and efficient digital marketing strategies. In this way, the Mandalika SEZ can maximize its potential as a world-class tourism destination and contribute to regional and national economic growth.
The Role of AI-Powered Chatbots in Enhancing Consumer Satisfaction: Case Study of E-Commerce Platforms in Indonesia Suleman, Dede; Zuniarti, Ida; Rusiyati, Sri; Joesah, Nurzalinar; Hakim, Lukman; Haryati, Raden Ati
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1430

Abstract

This study examines the impact of AI-powered chatbots on consumer satisfaction in Indonesia's e-commerce industry. A quantitative approach was used to analyze data collected from 400 e-commerce users, focusing on key variables such as response speed, personalization, reliability, and perceived usefulness. Structural Equation Modeling (SEM) was employed to evaluate the relationships between these factors. The findings indicate that response speed and personalization significantly enhance consumer satisfaction, with personalization having the most substantial effect. Perceived usefulness mediates the relationship between chatbot reliability and satisfaction, highlighting the importance of functional trust. However, chatbots were less effective in handling complex queries, moderating their overall impact on satisfaction. The study offers practical recommendations for e-commerce platforms in Indonesia, including enhancing chatbot algorithms for complex problem-solving and leveraging AI to deliver highly personalized interactions. These findings underscore the potential of AI-powered chatbots to drive consumer satisfaction and strengthen brand loyalty in Indonesia's rapidly growing digital marketplace.
Co-Authors Agus Suhaila Amin Setio Lestiningsih Aprillia Dede Mustomi Dede Suleman Devy Sofyanty Enggar Widianingrum Eulin Karlina Helmy Ivan Taruna Ida Zuniarti, Ida Imelda Sari Indria Widyastuti Joko Ariawan Lukman Hakim Lukman Hakim Nurzalinar Joesah Nyoman Suardhita Puji Yuniarti Puji Yuniarti Resti Yulistria Roy Irawan Roydawaty Sabil Sabil - Sofyan Marwansyah Sri Rusiyati Universitas Bina Sarana Informatika, Zahra Wiwin Wianti, Wiwin Yohanes Totok Suyoto Zulkifli Zulkifli