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All Journal Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan Innovation Business Management and Accounting Journal
Nadia Ulfa
Institut Teknologi Muhammadiyah Sumatera
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Impact of Green Economy Implementation on MSMEs in Musi Rawas District and its Implications on Business Growth Nopa Dwi Saputra; Qautsu Quza Fitria Jannah; Fhemmy Lia Purnama Dewi; Siti Nur Khotimah; Bambang Irawan; Nadia Ulfa
Innovation Business Management and Accounting Journal Vol. 4 No. 2 (2025): April - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2025.026

Abstract

This study aims to analyze the impact of implementing green economy principles on micro, small, and medium enterprises (MSMEs) in Musi Rawas Regency and examine its implications for business growth. Green economy emphasizes resource efficiency, waste reduction, and environmental sustainability without ignoring economic growth. The method used in this study is a qualitative-descriptive approach with data collection through interviews, observations, and documentation studies of several MSME actors who have implemented environmentally friendly practices. The results of the study indicate that some MSMEs that adopt green economy principles, such as the use of environmentally friendly raw materials and good waste management, experience an increase in business image, customer loyalty, and cost efficiency in the long term. However, limited access to information, technology, and financing are major challenges in implementing a green economy widely. The implications of these findings indicate that with the support of appropriate policies and ongoing training, the green economy can be a significant driver of MSME business growth in the region. Therefore, synergy between the government, business actors, and financial institutions is needed to strengthen the green MSME ecosystem in Musi Rawas Regency.
Multi-Stakeholder Collaboration in Liquid Organic Fertilizer Production Training for Community Empowerment in Sukakarya Village: Pengabdian Solina Balqis; Nurkayah; Rafikha Anggraini; Nadia Ulfa; Dayu Kristianto; Anggun Febiana; M. Agustian Alfarizi; Dwi Tusmila8; Malyan Khasanah Isnaini; Rohmadi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4349

Abstract

This community service program aimed to enhance community capacity in managing household organic waste through training on liquid organic fertilizer (LOF) production in Sukakarya Village. The program was implemented using a multi-stakeholder collaboration involving university lecturers, an industrial partner (Pertamina), and the local women farmer group (KWT Melati). The activity adopted a participatory approach combining educational sessions, hands-on training, and evaluation through pre- and post-tests. Household organic waste such as vegetable residues, fruit peels, and leftover rice was processed using a simple anaerobic fermentation method with Effective Microorganisms 4 (EM4) as a bioactivator. The results showed a significant improvement in participants understanding of waste management, circular economy concepts, and LOF production procedures. In addition, participants demonstrated increased environmental awareness and readiness to independently produce LOF at the household level. Although the program was limited to the production stage without field application, the outcomes indicate strong potential for sustainable waste management and community empowerment. This initiative highlights the effectiveness of community-based education supported by multi-stakeholder collaboration as a replicable model for rural environmental sustainability programs.
CONVERSION INTENTION KONSUMEN PADA META ADS : PERAN PERSONALIZED ADVERTISING, PERCEIVED RELEVANCE DAN E-WOM Muzakkir Akbar; Muhammad Rasyid Ridho; Nadia Ulfa; Rohmadi Rohmadi
ISTISMAR Vol. 9 No. 1 (2026): Juni
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/4mpwqn60

Abstract

This study aims to analyze consumer conversion intention on Meta Ads in Indonesia. The study employed a quantitative approach using primary data collected through questionnaires distributed to Facebook and Instagram users who had previously viewed or interacted with Meta Ads. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings reveal that Personalized Advertising and Perceived Relevance have a positive and significant effect on consumers’ Conversion Intention on Meta Ads. Meanwhile, Electronic Word of Mouth (e-WOM) has no significant effect on Conversion Intention. Furthermore, e-WOM is unable to moderate the relationship between Personalized Advertising and Conversion Intention, as well as the relationship between Perceived Relevance and Conversion Intention. The findings provide a deeper understanding of the factors influencing consumer Conversion Intention within the Meta Ads ecosystem. This study contributes to the digital marketing literature by highlighting the importance of personalized and relevant advertising in enhancing consumer conversion. The results are expected to serve as a reference for business practitioners and digital marketers in designing more effective advertising strategies through the optimization of advertisement personalization and relevance to encourage consumer conversion. Keywords: Personalized Advertising, Perceived Relevance, Electronic Word of Mouth, Conversion Intention, Meta Ads
Co-Authors Anggun Febiana Bambang Irawan Dayu Kristianto Dwi Tusmila8 Fhemmy Lia Purnama Dewi M. Agustian Alfarizi Malyan Khasanah Isnaini Muhammad Rasyid Ridho Muzakkir Akbar Nopa Dwi Saputra Nurkayah Qautsu Quza Fitria Jannah Rafikha Anggraini Rohmadi Rohmadi Rohmadi Siti Nur Khotimah Solina Balqis