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TRANSFORMASI DIGITAL PEMERINTAHAN: PERUBAHAN ORGANISASI DAN BUDAYA PEMERINTAHAN MELALUI TEKNOLOGI DIGITAL Muhammad Cahyono; Nopa Dwi Saputra; Apep Indra Saputra
Jurnal Teknologi Informasi Mura Vol 15 No 2 (2023): Jurnal Teknologi Informasi Mura Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jti.v15i2.2123

Abstract

Penelitian ini menggunakan pendekatan Structural Equation Modeling (SEM) melalui perangkat lunak AMOS untuk mengeksplorasi dampak perubahan organisasi dan budaya pemerintahan dimoderasi teknologi digital terhadap transformasi digital di Pemerintah Daerah (Pemda) Musi Rawas. Hasil penelitian menyimpulkan bahwa ada hubungan positif yang signifikan antara Perubahan Organisasi terhadap Transformasi Digital Pemerintahan. Hubungan ini memiliki estimasi koefisien regresi sebesar 0,824, dengan critical ratio sebesar 8,384, dan nilai p yang sangat rendah. Selain itu, terdapat juga hubungan antara Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan yang signifikan secara statistik. Hubungan ini memiliki estimasi koefisien regresi sebesar 1,026, dengan critical ratio sebesar 14,145, dan nilai p yang sangat rendah. Ini menunjukkan bahwa ada hubungan positif yang signifikan antara Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan. Selanjutnya, transformasi Digital mampu memoderasi pengaruh Perubahan Organisasi dan Budaya Pemerintahan terhadap Transformasi Digital Pemerintahan.
The Role of Academic Advisors in the Development of Student Human Resource Competencies Rafikha Anggraini; Nopa Dwi Saputra; Triono Triono
Innovation Business Management and Accounting Journal Vol. 4 No. 1 (2025): January - March
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2025.008

Abstract

This study aims to explore the role of academic advisors in the development of student human resource (HR) competencies at the Muhammadiyah Institute of Technology, Sumatra. Academic advisors play a key role in supporting students' academic and career development, yet this role is often overlooked in the context of professional competency development. This research employs a qualitative approach using a case study method, involving in-depth interviews with academic advisors, students, and other relevant stakeholders at the institute. The findings reveal that academic advisors not only provide academic guidance but also mentor students in developing non-academic skills, such as communication, time management, and other professional skills. Academic advisors also play a role in connecting students with internship opportunities and professional networks, contributing to their job readiness. However, this study also identifies several challenges, including a lack of training for academic advisors and heavy workloads. The study recommends the need for specialized training for academic advisors and the enhancement of support mechanisms to improve the effectiveness of their role in developing student HR competencies. The results of this research are expected to provide insights for higher education institutions to improve academic advising programs and more effectively support student competency development.
The Impact of Green Economy Implementation on MSMEs in Musi Rawas District and its Implications on Business Growth Nopa Dwi Saputra; Qautsu Quza Fitria Jannah; Fhemmy Lia Purnama Dewi; Siti Nur Khotimah; Bambang Irawan; Nadia Ulfa
Innovation Business Management and Accounting Journal Vol. 4 No. 2 (2025): April - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2025.026

Abstract

This study aims to analyze the impact of implementing green economy principles on micro, small, and medium enterprises (MSMEs) in Musi Rawas Regency and examine its implications for business growth. Green economy emphasizes resource efficiency, waste reduction, and environmental sustainability without ignoring economic growth. The method used in this study is a qualitative-descriptive approach with data collection through interviews, observations, and documentation studies of several MSME actors who have implemented environmentally friendly practices. The results of the study indicate that some MSMEs that adopt green economy principles, such as the use of environmentally friendly raw materials and good waste management, experience an increase in business image, customer loyalty, and cost efficiency in the long term. However, limited access to information, technology, and financing are major challenges in implementing a green economy widely. The implications of these findings indicate that with the support of appropriate policies and ongoing training, the green economy can be a significant driver of MSME business growth in the region. Therefore, synergy between the government, business actors, and financial institutions is needed to strengthen the green MSME ecosystem in Musi Rawas Regency.
Bibliometric Analysis: Trends In Green Marketing Research Development And Consumer Behavior Towards Sustainable Products Eko Triawan; Nopa Dwi Saputra; Apep Indra Saputra; Rohmadi
Innovation Business Management and Accounting Journal Vol. 4 No. 4 (2025): October - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v4i4.332

Abstract

This study aims to analyze research development trends on green marketing and consumer behavior towards sustainable products in the 2020-2024 period. Using bibliometric methods, this study evaluates the number of publications, citation trends, author collaboration patterns, and thematic relevance through keyword co-occurrence analysis of indexed scientific literature. The results show an increase in the number of publications each year, although the citation impact tends to be greater in early publications during the study period. Citation analysis identifies influential articles that highlight key factors in consumers' green purchasing behavior. Mapping author collaborations reveals a solid network among researchers, while keyword co-occurrence analysis identifies three main clusters focusing on the basic concepts of green marketing and sustainable consumption, green product marketing strategies, and methodological studies. The conclusions of this study underscore the importance of a deep understanding of consumer behavior in designing effective green marketing strategies and the need for further research to broaden insights in this field.
Tantangan Reskilling di UMKM: Analisis Manajerial terhadap Kesenjangan Kemauan dan Kemampuan Karyawan di Era Digital Triono Triono; Dwi Cahyono; Nopa Dwi Saputra
Relasi : Jurnal Ekonomi Vol 21 No 2 (2025): Juli - Desember
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v21i2.1502

Abstract

Transformasi digital menuntut UMKM untuk melakukan reskilling guna meningkatkan daya saing dan keberlanjutan bisnis. Namun, kesenjangan antara skill (kemampuan) dan will (kemauan) karyawan menjadi tantangan utama dalam proses tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada lima UMKM sektor kuliner dan retail di wilayah Musi Rawas dan Lubuklinggau, Sumatera Selatan. Objek penelitian mencakup pemilik usaha, manajer operasional, dan karyawan. Data diperoleh melalui wawancara mendalam dan observasi terhadap praktik pelatihan serta penerapan teknologi di tempat kerja. Hasil penelitian menunjukkan bahwa keterbatasan sumber daya pelatihan, resistensi psikologis karyawan terhadap perubahan, serta kepemimpinan yang kurang responsif terhadap digitalisasi menghambat efektivitas reskilling. Oleh karena itu, dibutuhkan pendekatan manajerial yang menekankan kepemimpinan transformasional, komunikasi internal yang terbuka, serta penguatan budaya belajar. Temuan ini memberi kontribusi penting bagi pengembangan strategi SDM UMKM yang lebih adaptif terhadap perubahan digital.
Digital Leadership Transformation and Spiritual Well-being as HRM Strategies to Improve Sustainable MSME Performance Maulana Maulana; Nopa Dwi Saputra; Eko Triawan; Muhammad Rasyid Ridho
Relasi : Jurnal Ekonomi Vol 22 No 2 (2026): Juli - Desember
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v22i2.2032

Abstract

This study aims to analyze the role of digital leadership transformation and spiritual well-being as part of a human resources management (HRM) strategy in improving the performance of sustainable MSMEs in Lubuklinggau City. In the digital era and economic uncertainty, MSMEs are required to adapt not only technologically but also personally and organizationally. This study uses a quantitative approach with the AMOS-based Structural Equation Modeling (SEM) method, and involves 100 respondents who are MSME owners/managers spread across Lubuklinggau City as samples. The variables studied include spiritual well-being, interpersonal communication, digital leadership, and sustainable performance of MSMEs. The results of the study indicate that digital leadership and spiritual well-being have a significant positive effect on sustainable MSME performance, both directly and through interpersonal communication mediation. This finding confirms that an HRM strategy that integrates spiritual values, technology-based leadership, and effective communication can encourage the resilience and sustainability of MSMEs in facing global challenges. The implications of this study contribute to the development of a value-based and technology-based HR management model that is relevant to the context of MSMEs in developing areas.
PENGARUH LITERASI DIGITAL MAHASISWA, PENDAMPINGAN MAHASISWA, DAN KOMPETENSI TEKNOLOGI UMKM TERHADAP TRANSFORMASI DIGITAL UMKM DI KOTA PALEMBANG DENGAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL MEDIASI Maulana; Nopa Dwi Saputra
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): January
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i1.444

Abstract

Digital transformation is a strategic necessity for MSMEs in Palembang City to increase competitiveness in the digital economy era. As digital natives, students possess digital literacy and mentoring skills that can accelerate the digitalization process of MSMEs. This study aims to analyze the influence of student digital literacy, student mentoring, and MSME technological competence on digital transformation, with digital technology adoption as a mediating variable. A quantitative approach was used through a survey of 150 student MSME mentors and 80 MSME owners. The research instrument used a Likert scale, and data analysis was conducted using Structural Equation Modeling (SEM-PLS) to test the direct and indirect effects between variables. The results show that student digital literacy, student mentoring, and MSME technological competence have a significant positive effect on digital technology adoption, while technology adoption has a significant effect on MSME digital transformation. Technology adoption also significantly mediates the relationship between the three independent variables and MSME digital transformation. The research model produced an R² value of 0.57, indicating that 57% of the variation in MSME digital transformation can be explained by the variables in the model. These findings underscore the importance of collaboration between students and MSMEs in accelerating technology adoption and the need to strengthen digital-based mentoring programs by local governments and universities